ACAP SME
- Company typePrivate
- Founded2020
- HeadquartersChicago, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
What ACAP SME does
ACAP SME operates the NEWITY brand, a Chicago-headquartered small business capital facilitator that originates SBA-backed and proprietary loans on behalf of and alongside a partner bank. The company serves U.S. small businesses seeking working capital and growth financing, with a primary focus on SBA 7(a) loans up to $350,000 and a suite of complementary products: NEWITY Growth Term Loans up to $200,000, SBA Made in America Loans up to $1,000,000 for domestic manufacturers, and SBA Grocery Guarantee Loans up to $1,000,000 for food supply chain businesses. NEWITY's core operating model is structured as a lender service provider for Northeast Bank, an SBA 7(a) program participant, which means NEWITY facilitates the application and front-end experience while the bank remains the lender of record.
The technology layer is a SOC 2 Type 2-compliant online portal (portal.newitymarket.com) that compresses the application to roughly 10 minutes and routes applicants to a dedicated loan specialist. NEWITY reports facilitating over $12 billion in capital to more than 125,000 businesses and claims a 3x speed advantage versus traditional lenders. Revenue is generated through transaction-based fees tied to loan origination and processing, with distribution running through a self-serve digital portal, inside sales (loan specialists), and a referral partner program. Marketing is digital-first, with content, SEO, social, and earned media supported by 2025 Inc. 5000 and Deloitte Fast 500 recognition and BBB accreditation.
Strategically, NEWITY has broadened ticket size and verticals through newer SBA product wrappers (Made in America, Grocery Guarantee) and a proprietary Growth Term Loan, while pursuing adjacencies such as a tariff refund program surfaced on its homepage. The competitive position rests on the Northeast Bank partnership, brand recognition in the SBA 7(a) segment, and accumulated origination data rather than on disclosed AI/ML capabilities.
ACAP SME firmographics
Firmographics- Name
- ACAP SME
- Legal name
- NEWITY LLC
- Website
- https://acapgp.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
ACAP SME industry classification
Industry- Product category
- Small Business Lending
- NAICS
- Activities Related to Credit Intermediation (5223), Credit Intermediation and Related Activities (522)
- SIC
- Loan Brokers (6163), Miscellaneous Business Credit Institution (6159)
- akta.pro primary industry
- SME Lending Platforms & Embedded SME Credit (FSAKAGAJ)
- akta.pro secondary industries
- SME Term Loans & Growth Capital (FSAKAGAB), Equipment & Asset Finance (SME) (FSAKAGAF), SME Relationship Management & Advisory (Credit, Growth, Succession) (FSABABAJ)
Keywords
Where ACAP SME is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ACAP SME business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D
Revenue model
- Loan Facilitation Services: NEWITY LLC operates as a lender service provider for Northeast Bank, facilitating SBA 7(a) loans for small businesses. The company generates revenue by assisting businesses through the loan application process and connecting them with participating SBA lenders. Revenue is generated through transaction-based fees associated with loan origination and processing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | SBA 7(a) Loans up to $350,000 |
| Other | Multi-year contract | NEWITY Growth Term Loans up to $200,000 |
| Other | Multi-year contract | SBA Made in America Loans up to $1,000,000 |
| Other | Multi-year contract | SBA Grocery Guarantee Loans |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
ACAP SME product offering
Product offeringCore offering
ACAP SME operates through NEWITY LLC, which acts as a lender service provider facilitating SBA-backed loans and growth term loans to American small businesses. The company originates, qualifies, and packages loan applications through a single digital application, partnering with Northeast Bank (FDIC member) to fund the loans.
Product overview
NEWITY is a small business capital facilitator offering a platform of loan products. The company provides access to SBA 7(a) Loans (up to $350,000) as the primary offering, supplemented by proprietary NEWITY Growth Term Loans (up to $200,000), and specialized SBA Made in America Loans (up to $1,000,000) for domestic manufacturers, plus SBA Grocery Guarantee Loans for food supply chain businesses. All products are accessed through a single streamlined technology platform featuring a 10-minute application process.
Differentiator
Problem solved
Functional benefit
Brands
- SBA 7(a) Loans: SBA loan program providing small businesses access to low interest rate, long-term financing up to $350,000.
- NEWITY Growth Term Loans
- SBA Made in America Loans
- SBA Grocery Guarantee Loans
Products and services
- SBA 7(a) Loans
Quantifiable outcome
- 125,000+ businesses have accessed capital through NEWITY
- +3 more outcomes
Companies that use ACAP SME
Customer profileSegments3 records
Ideal customer profiles4 records
ACAP SME technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
ACAP SME partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
ACAP SME competitors and assessment
Company assessmentDirect peers
- SmartBiz: SmartBiz is a direct SBA 7(a) loan facilitation platform that connects small businesses to bank partners. It competes head-to-head with NEWITY in the same SBA loan origination funnel and serves overlapping small business customers with a similar marketplace model.
- Lendio: Lendio operates an online small business loan marketplace matching SMB borrowers to a panel of lenders across SBA, term loans, lines of credit, and MCA products. It is directly comparable to NEWITY's multi-product, lender-facilitation model.
- Fundera (NerdWallet): Fundera, now part of NerdWallet, is a small business financing marketplace that matches borrowers to partner lenders including SBA lenders. Its technology-enabled marketplace model and customer base (U.S. SMBs) directly overlap with NEWITY.
- National Funding: National Funding is an alternative SMB lender and SBA loan facilitator serving small businesses with working capital, equipment financing, and SBA loans through a lender-service-provider structure analogous to NEWITY's Northeast Bank relationship.
- Credibly: Credibly is a direct SMB working capital and term loan provider that combines technology with human underwriting. It competes with NEWITY in the small business capital access space with overlapping customer segments.
- Kapitus (formerly Strategic Funding): Kapitus is an SMB capital provider offering SBA loans, working capital lines, and equipment financing through a multi-product platform. Its product breadth and target customer (U.S. small businesses) closely resemble NEWITY's positioning.
Broad incumbents
- BlueVine: BlueVine is a broader digital SMB banking and credit platform offering lines of credit, term loans, and checking. As a more diversified fintech incumbent, it overlaps with NEWITY on SMB lending but serves a wider product set.
- OnDeck (Enova International): OnDeck, owned by Enova, is a long-standing online SMB lender offering term loans and lines of credit. It is a broad incumbent competing for the same small business borrower segment that NEWITY serves through SBA products.
Emerging players
- Fundbox: Fundbox is a fintech providing short-term working capital and invoice-backed credit to SMBs. It operates as an emerging digital-only player intersecting with NEWITY's small business capital access offering but focused on shorter-duration credit.
- Stripe Capital: Stripe Capital offers embedded financing to SMBs using payments-platform data. While not an SBA facilitator, it represents an emerging embedded-lending model that targets the same small business borrower with a technology-first delivery approach.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
ACAP SME social profiles
Digital presenceACAP SME compliance and trust
Trust signalCompliance1 record
ACAP SME financial estimates
Financial estimateRevenue estimate
Valuation estimate
ACAP SME leadership team
Management profileNumber of profiles
Profiles1 record
ACAP SME funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ACAP SME M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ACAP SME
What does ACAP SME do?
ACAP SME operates through NEWITY LLC, which acts as a lender service provider facilitating SBA-backed loans and growth term loans to American small businesses. The company originates, qualifies, and packages loan applications through a single digital application, partnering with Northeast Bank (FDIC member) to fund the loans.
Is ACAP SME a public or private company?
ACAP SME is a private company. It is classified as unknown and is currently operating.
When was ACAP SME founded?
ACAP SME was founded in 2020. It employs 1,001 to 5,000 people.
Where is ACAP SME based?
ACAP SME is headquartered in Chicago, United States, in the North America region.
How does ACAP SME make money?
One revenue line is on record: loan Facilitation Services.
Who are ACAP SME's main competitors?
Direct peers on record are SmartBiz, Lendio, Fundera (NerdWallet), National Funding, Credibly and Kapitus (formerly Strategic Funding). Broad incumbents are BlueVine and OnDeck (Enova International). Emerging players are Fundbox and Stripe Capital.
Does ACAP SME have an API?
No public API is recorded for ACAP SME.
What industry is ACAP SME in?
ACAP SME's product category is Small Business Lending. Its primary akta.pro industry code is FSAKAGAJ, SME Lending Platforms & Embedded SME Credit, with a secondary code of FSAKAGAB, SME Term Loans & Growth Capital. Its NAICS code is 5223 and its SIC code is 6163.