Wisconsin Sign & Graphics

What Wisconsin Sign & Graphics does

Wisconsin Sign & Graphics is a custom sign manufacturer and full-service signage provider headquartered in Brooklyn, Wisconsin. Founded in 1980 and operating for approximately 45 years, the company designs, fabricates, installs, and maintains a comprehensive range of signage products for local and regional businesses in Southcentral Wisconsin, including the Madison metropolitan area and Dane County. Its product portfolio spans cabinet signs, channel letter signs, pylon and wall signs, dimensional letters, electronic message signs (LED/digital), vehicle graphics and lettering, monument signs, interior signage, banners, and promotional products. The firm is UL-certified for electrical signage and holds membership in the International Sign Association (ISA).

The company operates a vertically integrated service model that covers the full sign lifecycle: creative design, in-house manufacturing using state-of-the-art equipment, licensed installation with fully equipped vehicles, on-site maintenance and repair, and site survey and permitting across multiple municipalities. Notable end-customers referenced in public materials include UW Health, UW Credit Union, Bellville Community Bank, FedEx Office, Verizon Cellular, Thermo Fisher Scientific, Sprecher's Restaurant & Pub, Rainbow Hospice, Stevens Construction, and Badger Fitness, spanning healthcare, financial services, retail, science/technology, food and beverage, construction, and fitness verticals. There is no e-commerce or self-serve ordering; all projects are quote-based and initiated via phone (608-455-5055) or the company website contact form.

The business is privately held and founder/owner-operated, with Mike identified as the owner and Jim as head of sales. Revenue is not publicly disclosed. The GTM motion is sales-led and consultative, with no visible content marketing, paid acquisition, or email programs. Geographic scope is regional rather than national, and the company has no subsidiaries, no external investors, no disclosed M&A activity, no patents or trademarks, and no AI/ML product capabilities on record.

Name

Wisconsin Sign & Graphics

Legal name

Wisconsin Sign & Graphics

Website

https://wissign.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

Wisconsin Sign & Graphics is a privately held, 45-year-old custom sign manufacturer in Brooklyn, Wisconsin, designing, fabricating, installing, and maintaining commercial signage (channel letters, cabinet signs, electronic message signs, vehicle graphics, and more) for local and regional businesses across Southcentral Wisconsin.

Ownership category

akta.pro rank

Product category

Commercial Signage Manufacturing

NAICS

Sign Manufacturing (33995), Sign Manufacturing (339950), Indoor and Outdoor Display Advertising (541850)

SIC

Coating, Engraving & Allied Services (3470), Construction - Special Trade Contractors (1700)

akta.pro primary industry

Wayfinding, Signage & Environmental Graphic Design (BPAHAKAN)

Keywords

• Custom signage manufacturing
• Channel letter signs
• Vehicle graphics lettering
• Sign installation services
• Commercial signage products

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Sign Products: One-time product sales of custom signage including dimensional letters, electronic message signs, vehicle graphics, cabinet signs, channel letter signs, pylon signs, monument signs, interior/ground signs, and banners
2. Sign Services: Professional services including installation, maintenance and repair, survey and permitting, and manufacturing services

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Wisconsin Sign & Graphics designs, manufactures, and installs custom commercial signage products including cabinet signs, channel letter signs, pylon signs, dimensional letters, electronic message signs, vehicle graphics, and monument signs. The company also provides end-to-end signage services covering design, manufacturing, installation, maintenance and repair, and survey and permitting for businesses primarily in Southcentral Wisconsin.

Product overview

Wisconsin Sign & Graphics is a custom sign manufacturing company with 45 years of experience offering a comprehensive portfolio of sign products and related services. The core product lineup includes Cabinet Signs, Channel Letter Signs, Pylon and Wall Signs, Dimensional Letters, Electronic Message Signs, Vehicle Graphics & Lettering, Other Signage (vinyl banners, monument signs, interior signs), and Promotional Products. These products are complemented by service offerings including Design Services, Manufacturing Services, Installation Services, Maintenance & Repair Services, and Survey & Permitting Services. The company operates as a one-stop shop combining custom sign creation with comprehensive project management from design through installation and maintenance.

Differentiator

Problem solved

Functional benefit

Products and services

• Cabinet Signs Illuminated cabinet signage designed to display business messages prominently, available in a wide variety of options for commercial customers.
• Channel Letter Signs Individual illuminated letters that enhance the professional appearance of building facades, offered in multiple style options for businesses.
• Pylon and Wall Signs Free-standing pylon signs for property managers and stand-alone business signs, including neon sign options.
• Dimensional Letters Custom-made 3D dimensional lettering for outdoor building installation or indoor aesthetic enhancement, available in various materials, shapes, and sizes.
• Electronic Message Signs Digital and LED electronic signs with customizable multi-line and multi-color displays that can be changed by the minute, hour, or day.
• Vehicle Graphics & Lettering Cost-effective vehicle and vinyl graphics, lettering, wraps, and decals for passenger cars, trucks, vans, buses, or trailers to promote brands.
• Other Signage Additional signage products including vinyl banners, real estate signs, office signs, metal letters, awnings, sandblasted/routed/carved signs, menu boards, interior signs, and monument signs.
• Promotional Products Brand recognition promotional products to help implement and enhance business visibility.
• Design Services Creative design team assistance to develop professional designs incorporating logos, company colors, and messages.
• Manufacturing Services Sign manufacturing using state-of-the-art equipment and highest quality materials to meet exacting specifications.
• Installation Services Professional sign installation by licensed crews with fully equipped vehicles, compliant with local and state code requirements.
• Maintenance & Repair Services On-site repair, cleaning, and scheduled maintenance services by trained technicians with fully equipped mobile vehicles.
• Survey & Permitting Services Site survey assessment and permit acquisition services, including variances, local code compliance, and project management for multi-location projects.

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Signarama: Franchised sign company providing custom signs, banners, vehicle wraps, and digital signage to local businesses. Closely overlaps with Wisconsin Sign & Graphics on product offering and SMB customer segment.
• Image360: Franchised network specializing in signs, graphics, and visual communications for businesses. Operates a similar one-stop model from design to installation with comparable enterprise and SMB clientele.
• FASTSIGNS: Largest franchised custom sign and graphics company in North America, offering design, manufacturing, and installation of signs, vehicle graphics, and digital displays. Directly comparable product mix and end-customer base, with stronger geographic reach.

Regional players

• Landmark Sign Group: Multi-state sign manufacturer and installer focused on the Midwest and South. Comparable capabilities in channel letters, monument signs, electronic message centers, and project management for property managers.
• Poblocki Sign Company: Wisconsin-based full-service sign manufacturer and installer serving the Midwest. Directly comparable product portfolio (channel letters, pylon signs, monument signs, digital displays) and overlapping geographic catchment.
• Sign Pro of Wisconsin: Wisconsin-based custom sign shop offering design, fabrication, and installation of interior and exterior signage. Competes directly for the same regional SMB and property-manager accounts in the Wisconsin market.
• Viking Sign Company: Upper Midwest sign manufacturer with comparable one-stop capabilities including design, fabrication, installation, and service. Overlaps geographically in Wisconsin/Minnesota and competes for similar enterprise and municipal customers.

Broad incumbents

• YESCO (Young Electric Sign Company): Large, established sign manufacturer and installer with national scope, including custom electrical signs, digital displays, and service/maintenance. Comparable capabilities but operates at much greater scale and geographic breadth.
• Allen Industries: National sign and environmental graphics company serving enterprise brands across the U.S. Overlaps on signage manufacturing, installation, and brand implementation programs for multi-location customers.

Emerging players

• Signs.com: Online-first custom sign and banner company with a self-serve e-commerce ordering model. Represents the digital procurement alternative that traditional phone-based shops like Wisconsin Sign & Graphics compete against for SMB signage buyers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/Wisconsin-Sign-Graphics-501585703275902
• Xx.com/wisconsinsigngr

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wisconsin Sign & Graphics