Sign Pro

What Sign Pro does

Sign Pro of Fargo (legal name "Sign Pro of Fargo," doing business as Sign Pro) is a privately held, full-service sign and identification products company headquartered in a custom-built facility at 2220 2nd Avenue East, West Fargo, North Dakota. The company designs, produces, and installs interior and exterior signage, vehicle and trailer wraps, vehicle vinyl lettering, banners, trade show displays, custom decals, magnets, and other printed products, using digital printing, vinyl cutting, CNC routing, and lamination equipment from manufacturers including Roland. The firm's hardware footprint — three 54-inch Roland digital printers, two 30-inch vinyl cutting plotters, a 5'x10' flatbed CNC router, a seal laminator, and three oversized installation bays capable of accommodating vehicles and trailers up to 55 feet long and 14 feet tall — defines its production capacity and service range. Sign Pro also resells specialty catalogs from Stouse (decals, labels, magnets), Showdown Displays (trade show and event products), and Orbus (event fixtures), distributing 2026 catalogs online and as printed copies at its storefront.

The business was acquired by Mona Thorstad in 2000 and is currently owned by a partnership that includes Thorstad (General Manager), Jeff Mapes (Graphic Design Lead), Justin Buchholz (Assistant Manager), Mike Migler (Production Manager, partner since 2022), and Luke Kafka (Digital Printing). The team numbers in the 1-10 range across all employees. Revenue is generated through project-based, one-time custom signage work, design services, and installation services, all priced by quote based on scope, materials, and complexity — pricing is not publicly disclosed. Customers are primarily small and medium local businesses, community organizations and associations, and event organizers in the Fargo-Moorhead trade area, with on-site installation delivered regionally and finished projects shipped nationwide. The go-to-market is sales-led and relationship-driven, supported by a website with product galleries, an active Facebook page, downloadable manufacturer catalogs, and in-store printed catalog browsing.

The company's competitive positioning rests on its craft execution, the specialized equipment footprint, and its role as a local one-stop shop for design-through-installation. The lack of disclosed revenue, funding, or growth signals indicates a stable small business model rather than a venture-scale enterprise; expansion has been incremental — extending the product line through manufacturer partnerships and adding national shipping — without aggressive headcount growth, geographic expansion, or external capital.

Name

Sign Pro

Legal name

Sign Pro of Fargo

Website

https://signprofargo.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Sign Pro of Fargo is a privately held, full-service sign and identification products company based in West Fargo, North Dakota, that designs, produces, and installs custom interior and exterior signage, vehicle and trailer wraps, banners, trade show displays, and decals for small and medium businesses, organizations, and event organizers primarily in the Fargo-Moorhead area with national shipping of finished projects.

Ownership category

akta.pro rank

Product category

Custom Signage Services

NAICS

Sign Manufacturing (33995), Commercial Printing (except Screen and Books) (323111), Indoor and Outdoor Display Advertising (54185)

SIC

Commercial Printing (2750), Coating, Engraving & Allied Services (3470)

akta.pro primary industry

Corporate Event Decor, Branding & Signage (HSACADAJ)

akta.pro secondary industries

Digital Signage & Commercial Displays (HDACADAL), Specialty & Functional Labels (Linerless, RFID/NFC, Braille, Smart) (IMALAKAK)

Keywords

• Custom signage services
• Vehicle wraps
• Trade show displays
• Banner printing
• Sign design services

Headquarters

HQ city

West Fargo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Sign and Identification Products: One-time project-based sales of custom signage, decals, banners, displays, vehicle graphics, and printed products. Sales are transactional in nature with pricing determined by project scope, materials, and customization requirements.
2. Design Services: Custom graphic design services for logos, vehicle wraps, and overall brand identity, typically bundled with product orders
3. Installation Services: On-site installation services for completed signage projects in the Fargo-Moorhead area, and installation bays for vehicle/trailer work

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Sign Pro is a full-service sign and identification products company that designs, produces, and installs custom interior and exterior signs, vehicle and trailer wraps and lettering, vinyl banners, trade show displays, decals, magnets, and other printed materials. The company bundles in-house graphic design services with every project and uses digital printing, vinyl cutting, CNC routing, and lamination equipment to serve local businesses, organizations, and event promoters.

Product overview

Sign Pro is a full-service sign and identification products company offering design, production, and installation services for signage, decals, banners, displays, vehicle graphics, and printed products. The product portfolio includes interior and exterior signage, vehicle/trailer wraps and lettering, banners, trade show displays, custom decals, printing services, and graphic design assistance. The company also supplies various sign materials including Dibond, AlumaCore, Plexiglas, Foam Core, Sintra, Cor-X, metals, wood, Nu-Alum, Styrene, banner material, and magnets. Additionally, Sign Pro offers products from manufacturer partners including Stouse specialty decals/labels/magnets, Showdown Displays trade show products, and Orbus Displays event fixtures. Production capabilities include digital printing, vinyl cutting, CNC routing, and lamination services.

Differentiator

Problem solved

Functional benefit

Products and services

• Interior Signs

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• StousecoreTechnology or IntegrationStouse manufactures a full line of specialty decals, labels, magnets and signage. Sign Pro offers Stouse products and distributes their catalogs (2026 Full-Line Catalog and Top Sellers). Stouse products are available for in-house production and special orders.
• Showdown DisplayscoreChannel Partner/ Reseller/ DistributorShowdown Display Solutions offers trade show displays, banner products, table covers and more. Sign Pro distributes Showdown products including their full catalog and best sellers, producing many items in-house and offering the complete product line.
• Orbus DisplaysminorChannel Partner/ Reseller/ DistributorOrbus offers display products for special events and trade shows including fixtures. Sign Pro features Orbus best sellers catalog (2026) for customers requiring event display solutions.
• RolandcoreTechnology or IntegrationSign Pro uses Roland digital printers (54-inch) as part of their production equipment. Roland is a manufacturer of wide-format digital printers and vinyl cutters used in the sign and graphics industry.

Scale indicators2 records

Expansion highlights5 records

Others

• Grimco: Major distributor of sign-making supplies, equipment, and materials to sign shops, comparable to Sign Pro's relationships with Roland, Stouse, and similar upstream suppliers.
• Roland DGA: Manufacturer of wide-format digital printers, vinyl cutters, and CNC equipment used by Sign Pro; comparable as the upstream technology provider whose products Sign Pro relies on for its production capability.

Direct peers

• SpeedPro Imaging: National franchise network specializing in large-format printing and vehicle wraps, with comparable capabilities in vinyl graphics, banners, and custom signage for businesses.
• Signarama: Global sign franchise offering signage, vehicle wraps, banners, and graphic design services to SMBs, directly comparable to Sign Pro's service mix and customer base.
• FASTSIGNS: Largest franchised sign and graphics company in North America, offering custom signs, vehicle graphics, banners, and trade show displays with similar full-service design, production, and installation capabilities to Sign Pro.

Broad incumbents

• 4over: National commercial printing trade printer offering banners, signs, decals, and large-format printing, overlapping with Sign Pro's print and signage product lines from a wholesale perspective.
• Vistaprint (Cimpress): Large-scale online print and marketing services platform serving SMBs with signage, banners, vehicle decals, and printed marketing materials, representing a broader and more commoditized version of Sign Pro's offering.

Emerging players

• Signs.com: Online-first sign and graphics provider offering custom banners, yard signs, vehicle decals, and trade show displays through a digital ordering platform, competing for the same SMB signage budget as Sign Pro with a different go-to-market model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/signpro.fargo
• Xx.com/signprofargo
• LinkedInlinkedin.com/company/sign-pro-of-fargo

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sign Pro