What Nova Consulting Group does

Nova Consulting Group is a Scandinavian digital consultancy founded in 2007 in Norway, operating a multi-brand portfolio of specialized companies that deliver an end-to-end range of digital ecosystem services. The group serves enterprises, public-sector entities, and retail/luxury brands through subsidiaries spanning brand strategy (Singular Studios), experience design (Fyr Agency), applied technology (Novanet, Epinova, Cloud Nine, Egde Consulting, Dekode Interaktiv, Point Taken, Northern Beat), performance marketing (Rocket, Infunnel), developer staffing (Novacare), .NET community (Novanet), and senior advisory (Crayon). It is an Optimizely Platinum Solution Partner and operates within the Microsoft ecosystem including Dynamics 365 and Microsoft Fabric, delivering digital transformation projects anchored on these platforms.

The underlying technology stack centers on the Optimizely DXP for digital experience and commerce, the Microsoft ecosystem (Dynamics 365, Microsoft Fabric) for data and business applications, and complementary tooling such as QBank for digital asset management and TellusR for AI architecture. The company combines organic brand launches (Rocket in 2022, Singular Studios and Fyr in 2023, Crayon in 2025) with an active acquisition strategy, having acquired Infunnel, Cloud Nine (2022), Point Taken (2022), Egde Consulting and Dekode Interaktiv (2023) to build out its Swedish and Norwegian capabilities.

The business model is project-based professional services delivered through direct enterprise sales, strategic technology vendor partnerships, and multi-year framework agreements with quote-based, engagement-specific pricing. Geographic presence spans Oslo (headquarters), Stockholm, Kraków, and Bergen, serving 600+ clients across 10 countries. Revenue crossed 500M NOK in 2022 with reported 35% growth that year and 38% growth in 2023, with stated public ambition to reach 1B NOK. Headcount is reported at 251–500 employees with 400+ developers across the organization.

Name

Nova Consulting Group

Legal name

Nova Consulting Group

Website

https://novaconsultinggroup.se

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

251–500 employees

Short description

Nova Consulting Group is a Scandinavian digital consultancy founded in 2007 in Norway, delivering brand strategy, applied technology, and performance marketing services through a portfolio of specialized subsidiary brands to enterprise and public-sector clients across the Nordics and Poland.

Ownership category

akta.pro rank

Product category

Digital Consulting Services

NAICS

Management Consulting Services (54161), Other Management Consulting Services (541618), Management, Scientific, and Technical Consulting Services (5416)

SIC

Services-Management Consulting Services (8742), Services-Computer Programming Services (7371)

akta.pro primary industry

Digital & Technology Transformation Consulting (BPAHACAH)

akta.pro secondary industries

Data, Analytics & AI Consulting (BPAHAEAF), Customer Experience (CX) & Digital Experience (BPAHAEAC), Innovation, Product & R&D Consulting (BPAHACAM)

Keywords

• Digital consulting services
• Brand strategy consulting
• Performance marketing services
• E-commerce consulting
• Digital transformation services

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Consulting Services: Project-based consulting engagements providing digital transformation services including brand strategy, experience design, applied technology, and performance marketing to enterprise clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Nova Consulting Group is a Scandinavian consultancy providing a complete range of digital services to enterprises and public-sector organizations with a digital core. The offering spans brand strategy, applied technologies (e-commerce, digital experience platforms, AI/data solutions), experience design, and performance marketing, delivered through a multi-brand portfolio of specialized subsidiary agencies. Services are sold as project-based consulting engagements and multi-year framework agreements across Nordic markets.

Product overview

Nova Consulting Group is a Scandinavian consultancy group founded in Norway in 2007, offering a complete range of services to businesses with a digital core. The company operates as a multi-brand portfolio combining brand strategy, applied technologies, and performance marketing services. The offering consists of multiple specialized subsidiary brands working collaboratively: Epinova (e-commerce and digital experience), Dekode Interaktiv (digital transformation and data-first strategies), Egde Consulting (digital solutions), Cloud Nine (e-commerce specialist), Rocket (digital marketing), Fyr Agency (total experience design), Singular Studios (brand strategy), Infunnel (martech/marketing automation), Point Taken (digital solutions), Northern Beat (Norwegian digital agency), Novacare (developer recruitment), Novanet (.NET community), and Crayon (senior advisory). The portfolio includes both organically developed brands and acquired companies, unified under the Nova umbrella to provide comprehensive digital ecosystem services.

Differentiator

Problem solved

Functional benefit

Brands

• Cloud Nine: Swedish digital agency specializing in e-commerce services
• Epinova
• Rocket
• Novanet
• Novacare
• Singular Studios
• Fyr Agency
• Dekode Interaktiv
• Egde Consulting
• Infunnel
• Point Taken
• Northern Beat

Products and services

• Digital Strategy and Transformation Consulting
• Brand Strategy Services
• Applied Technology and E-commerce Services
• Performance Marketing Services
• Total Experience Design Services
• Martech and Marketing Automation Services
• Senior Advisory / Management Consulting
• Developer Recruitment and Staffing

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and strategic.

• TOMRAcoreStrategic or Co-development Partner · 1 January 2025Strategic partnership to strengthen commercial use of digital platforms. TOMRA, a leading provider of sensor-based sorting solutions, partnered with NOVA to enhance their digital platform capabilities.
• Cloud NinecoreStrategic or Co-development Partner · 13 January 2022Acquired Swedish digital agency Cloud Nine, a specialist in e-commerce, as part of expansion in Sweden. Enables NOVA to enhance digital ecosystem and offer complete range of e-commerce services.
• Thon GroupcoreStrategic or Co-development PartnerNew framework agreement strengthening partnership with Thon Group, one of Norway's largest real estate companies.
• NDC AIcoreGTM or Marketing PartnerPartnership with NDC AI conference. NOVA partners with NDC AI for thought leadership and talent development, with 400+ developers attending NDC AI events.
• TellusRstrategicTechnology or IntegrationAI partnership to strengthen digital sovereignty in the Nordics. Focus on AI architecture and data sovereignty.
• ExperisstrategicStrategic or Co-development PartnerStrategic partnership with Experis for government digital services and digital transformation projects.
• InfunnelcoreStrategic or Co-development PartnerAcquired Swedish Martech agency Infunnel as next puzzle piece in Swedish agency build. Merged with Point Taken to accelerate Swedish expansion.

Scale indicators8 records

Recent moves13 records

Expansion highlights7 records

Direct peers

• Itera: Norwegian digital consultancy with Nordic presence, offering strategy, design, and technology services — closely comparable in scale, geography, and service portfolio to Nova.
• Netlight: Nordic management and technology consultancy with offices across the Nordics and Northern Europe, competing for the same enterprise digital transformation engagements.
• Knowit: Nordic digital consultancy with a similar multi-brand model spanning strategy, design, e-commerce, and technology. Direct competitor for the same enterprise client base across Norway, Sweden, Denmark, and Finland.
• Bouvet: Norwegian-headquartered consultancy with strong presence in Sweden, offering digital services, design, and technology consulting — overlapping closely with Nova's enterprise Nordic delivery model.

Broad incumbents

• Accenture: Global professional services giant with significant Nordic presence, competing for large enterprise digital transformation, Optimizely/Adobe/Microsoft platform, and public sector engagements that Nova also targets.
• Capgemini: Global consulting and technology services firm with Nordic delivery centers, competing for enterprise digital and data transformation mandates — overlapping with Nova's Microsoft and Optimizely work.
• Crayon Group: Norwegian-headquartered IT advisory and cloud economics consultancy. While broader in software/cloud economics, it overlaps with Nova on Microsoft ecosystem digital transformation advisory.
• Sopra Steria: Large European IT services and consulting firm with Nordic operations, offering digital transformation, consulting, and software services — competes for enterprise and public sector engagements.
• TietoEVRY: Large Nordic IT services and digital transformation provider with deep enterprise and public sector relationships across Norway, Sweden, and Finland — a much larger incumbent competing for similar digital consulting engagements.

Emerging players

• Vaimo: Nordic-headquartered e-commerce and digital experience agency specializing in Adobe Commerce and Optimizely — a more focused peer to Nova's Cloud Nine and Epinova on the platform commerce side.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/NovaConsultingOslo
• LinkedInlinkedin.com/company/nova-consulting-group-as
• Instagraminstagram.com/nova_consulting_group

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nova Consulting Group