Maxymiser
- Company typePrivate
- Founded2006
- HeadquartersNew York, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
Maxymiser firmographics
Firmographics- Name
- Maxymiser
- Website
- https://maxymiser.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Maxymiser industry classification
Industry- Product category
- Marketing Optimization Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Monetization Analytics & A/B Testing (LTV, pricing, experimentation) (MPAFAJAL)
- akta.pro secondary industry
- Digital Experience Monitoring (DEM: RUM/Synthetic) (HDABAJAH)
Keywords
Where Maxymiser is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Maxymiser business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Enterprise Marketing Cloud Subscription: Oracle Fusion Marketing is sold as a cloud-based enterprise marketing platform subscription, likely with annual or multi-year contract terms. The platform is positioned for enterprise-scale B2B and B2C marketers, suggesting tiered subscription pricing based on feature modules and usage volume.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise subscription with modular components (Unity CDP, Eloqua, Responsys, Fusion Marketing Orchestration) |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels9 records
Maxymiser product offering
Product offeringCore offering
Maxymiser offers cloud-based testing, personalization and cross-channel optimization solutions that enable brands to boost engagement and revenue. Its platform supports A/B and multivariate testing, AI-driven audience targeting, behavior-based personalization, and orchestrated customer journeys across digital touchpoints. The offering is delivered to enterprise marketing teams as part of the broader Oracle Marketing cloud suite.
Product overview
Oracle Marketing is a comprehensive platform-plus-modules marketing suite comprising Oracle Fusion Marketing (AI-driven orchestration engine), Oracle Unity Data Platform (customer data foundation), Oracle Eloqua Marketing Automation (B2B marketing automation), and Oracle Responsys Campaign Management (B2C cross-channel engagement). The suite unifies enterprise data through Unity, orchestrates campaigns via Fusion Marketing with AI agent teams, and executes B2B and B2C marketing through Eloqua and Responsys respectively, all connected through native integrations with Oracle Fusion Sales and the broader Fusion Applications suite.
Differentiator
Problem solved
Functional benefit
Products and services
- Oracle Fusion Marketing
Quantifiable outcome
- Reduces time spent on list pulls, workflow setup, and reporting
- +2 more outcomes
Companies that use Maxymiser
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
Maxymiser technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature6 records
Maxymiser partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Oracle ISV PartnersminorOracle maintains an ecosystem of independent software vendor (ISV) partners that provide additional integrations and complementary solutions within the Oracle Cloud Marketplace. Partners can be found through the Oracle partner finder at /cx/isv-partners/
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
Maxymiser competitors and assessment
Company assessmentDirect peers
- VWO (Visual Website Optimizer): Conversion optimization and A/B testing platform with comparable feature set to Maxymiser around experimentation, personalization, and behavioral analytics for digital experiences.
- Optimizely: Direct peer offering experimentation, A/B testing, and personalization capabilities for enterprise digital teams. Operates in the same testing-and-optimization category as Maxymiser with overlapping customer base and product scope.
- AB Tasty: European-headquartered personalization and experimentation platform competing head-to-head with Maxymiser on A/B testing, personalization, and feature experimentation for enterprise brands.
- Kameleoon: AI-powered A/B testing and personalization vendor serving enterprise digital teams. Directly comparable to Maxymiser on testing infrastructure, behavioral targeting, and real-time personalization use cases.
- Monetate: Personalization platform providing 1:1 product recommendations, A/B testing, and dynamic content — historically a direct competitor to Maxymiser in cross-channel personalization.
- Dynamic Yield: Personalization and experimentation platform with deep overlap in A/B testing, recommendations, and cross-channel optimization. Direct competitor across Maxymiser's enterprise customer segments.
- Certona: Personalization and A/B testing vendor specializing in 1:1 product recommendations and behavioral targeting. Competes directly with Maxymiser in cross-channel personalization for retail and consumer brands.
Broad incumbents
- Adobe Target: Personalization and testing module within Adobe Experience Cloud, providing A/B testing and personalization at enterprise scale. Competes with Maxymiser as part of a much broader CX and content stack.
- Salesforce Interaction Studio: Real-time personalization and interaction management within Salesforce Marketing Cloud. Overlaps with Maxymiser's personalization and cross-channel engagement capabilities as part of a larger enterprise marketing suite.
- Sitecore Personalize: Personalization engine within the Sitecore digital experience platform, competing with Maxymiser on real-time personalization, testing, and audience targeting for enterprise content-driven sites.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks4 records
Key highlights4 records
Customer concentration
Maxymiser social profiles
Digital presenceMaxymiser financial estimates
Financial estimateRevenue estimate
Valuation estimate
Maxymiser leadership team
Management profileNumber of profiles
Profiles3 records
Maxymiser funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Maxymiser M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Maxymiser
What does Maxymiser do?
Maxymiser offers cloud-based testing, personalization and cross-channel optimization solutions that enable brands to boost engagement and revenue. Its platform supports A/B and multivariate testing, AI-driven audience targeting, behavior-based personalization, and orchestrated customer journeys across digital touchpoints. The offering is delivered to enterprise marketing teams as part of the broader Oracle Marketing cloud suite.
Is Maxymiser a public or private company?
Maxymiser is a private company. It is classified as venture growth investor backed and is currently operating.
When was Maxymiser founded?
Maxymiser was founded in 2006. It employs 101 to 250 people.
Where is Maxymiser based?
Maxymiser is headquartered in New York, United States, in the North America region.
How does Maxymiser make money?
One revenue line is on record: enterprise Marketing Cloud Subscription.
Who are Maxymiser's main competitors?
Direct peers on record are VWO (Visual Website Optimizer), Optimizely, AB Tasty, Kameleoon, Monetate, Dynamic Yield and Certona. Broad incumbents are Adobe Target, Salesforce Interaction Studio and Sitecore Personalize.
Does Maxymiser have an API?
No public API is recorded for Maxymiser.
What industry is Maxymiser in?
Maxymiser's product category is Marketing Optimization Software. Its primary akta.pro industry code is MPAFAJAL, Monetization Analytics & A/B Testing (LTV, pricing, experimentation), with a secondary code of HDABAJAH, Digital Experience Monitoring (DEM: RUM/Synthetic). Its NAICS code is 5132 and its SIC code is 7372.