Splash
Splash is a Landmark Group fashion retail brand serving mass-market consumers across the GCC with women's, men's, plus-size, and beauty products through physical stores, country-specific e-commerce sites, and native mobile apps.
- Company typePrivate
- Founded1993
- HeadquartersGurugram, India
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Splash does
Splash is a home-grown UAE fashion retail brand operated by Retail World FZE, a subsidiary of the Landmark Group conglomerate, headquartered in Dubai with operating presence across the UAE, Saudi Arabia, Bahrain, and Kuwait. The business serves mass-market consumers seeking affordable everyday fashion for women, men, and plus-size customers, spanning clothing (dresses, tops, bottoms, nightwear, sportswear), footwear, bags, accessories, jewelry, and a beauty and personal care category. Its product architecture is a portfolio of owned sub-brands (Splash Basics, Splash Fav, Splash Smart, Splash Intimates, Splash DNM, Splash Character, Splash Maxim, Iconic, 2Xtremz, Aadaraya, Juliet, ECKO UNLTD, Love Pangolin) layered with third-party brand distribution (Kappa, Lee Cooper, ADOT, Ulla Popken, Zivame, Maybelline New York, L'Oreal Paris, NYX Professional Makeup, Bourjois, essence).
The technology layer is a standard e-commerce platform (splashfashions.com) with country-specific storefronts and native mobile applications on iOS, Android, and Huawei AppGallery; no proprietary AI/ML capabilities, APIs, or developer-facing integrations were disclosed. Revenue is generated entirely through one-time transactional retail sales via physical stores and online channels, with pricing set per unit in the AED 24-AED 199+ range and supported by frequent bundle promotions (e.g., 2 FOR AED 149). Marketing relies on social media (Facebook, Instagram, X), email newsletters, a blog, mobile-app engagement, and celebrity endorsement campaigns — most recently the October 2025 Winter Collection featuring Lebanese star Maya Diab. The entity reports 251-500 employees, operates as a private subsidiary under Landmark Group, and has indicated intent to expand from its GCC core into India, Southeast Asia, and North Africa.
Splash firmographics
Firmographics- Name
- Splash
- Legal name
- Retail World FZE
- Website
- https://splashfashions.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Splash is a Landmark Group fashion retail brand serving mass-market consumers across the GCC with women's, men's, plus-size, and beauty products through physical stores, country-specific e-commerce sites, and native mobile apps.
- Ownership category
- akta.pro rank
Where Splash is headquartered
LocationHeadquarters
- HQ city
- Gurugram
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Splash business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Retail Fashion Sales: Splash generates revenue through direct retail sales of apparel, accessories, and beauty products to consumers via physical stores and e-commerce. The business operates on a one-time transaction model with no subscription component.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing with promotional bundle offers |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Splash product offering
Product offeringCore offering
Splash is a UAE-headquartered fashion retail brand that sells men's and women's apparel, footwear, bags, accessories, jewellery, and beauty and personal care products through a network of physical retail stores and its e-commerce platform splashfashions.com. The company operates multiple proprietary sub-brands including Splash Basics, Splash Fav, Splash Smart, Splash Intimates, Splash DNM, Splash Character, Splash Maxim, and Iconic, and carries authorized third-party brands such as Kappa, Lee Cooper, ADOT, ECKO UNLTD, Ulla Popken, and Zivame across four GCC countries.
Product overview
Splash is an online fashion retail platform operated by Retail World FZE, offering a comprehensive fashion shopping experience for men and women across the UAE, Saudi Arabia, Bahrain, and Kuwait. The platform features its own portfolio of sub-brands including Splash Intimates (lingerie and sleepwear), Splash Basics (essential everyday wear), Splash Smart (contemporary fashion), Splash Fav (trendy styles), Splash DNM (denim), Splash Character (licensed character prints), Splash Maxim (plus-size menswear), and Iconic (premium printed fashion). The platform also carries third-party brands including Kappa, Lee Cooper, ADOT, 2Xtremz, Aadaraya, Ulla Popken, Zivame, Juliet, ECKO UNLTD, and Love Pangolin. Product categories span women's and men's clothing, footwear, accessories, bags, jewellery, and beauty products from brands like Maybelline, NYX, and L'Oreal Paris.
Differentiator
Problem solved
Functional benefit
Brands
- Splash Basics: Basic clothing line offering essential everyday wear at accessible price points
- Splash Fav
- Splash Smart
- Splash Intimates
- Splash DNM
- Iconic
- Splash Character
- Splash Maxim
- 2Xtremz
- Aadaraya
- Juliet
- ECKO UNLTD
- Love Pangolin
Products and services
- Splash Fashions Core fashion retail offering providing women's and men's clothing, footwear, bags, accessories, jewellery, and beauty and personal care products via physical retail stores and the e-commerce platform splashfashions.com, serving consumers across UAE, Saudi Arabia, Bahrain, and Kuwait.
- Beauty and Personal Care
Companies that use Splash
Customer profileSegments4 records
Ideal customer profiles1 record
Splash technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Splash partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights5 records
Splash competitors and assessment
Company assessmentDirect peers
- Namshi: UAE-headquartered fashion e-commerce platform offering multi-brand apparel, footwear, and beauty across MENA. Direct overlap with Splash in GCC-targeted multi-brand fashion retail, particularly for value-to-mid-tier women's and men's categories.
- 6thStreet: MENA-based multi-brand fashion and lifestyle e-commerce platform (part of Apparel Group). Competes with Splash on assortment breadth, regional brand partnerships, and omni-channel retail across UAE and Saudi Arabia.
- Max Fashion: Value-fashion retailer also owned by Landmark Group, operating across MENA, Asia, and Africa. Closest like-for-like peer given shared parent, identical value-tier positioning, and overlapping geographies.
- Centrepoint: Multi-category retail banner under Landmark Group selling apparel, footwear, and home. Sister brand to Splash within the same conglomerate, sharing parent infrastructure and overlapping customer base in the GCC.
- Voga Closet: UAE-founded online fashion retailer focused on women's contemporary and modest fashion across MENA. Overlaps with Splash's Iconic and Splash Fav lines in trend-led women's apparel.
- Lifestyle (Landmark): India-based fashion and lifestyle retail banner operated by Landmark Group. Sister brand to Splash within the same conglomerate, providing a reference point for Splash's stated India expansion and shared sourcing.
Broad incumbents
- H&M: Global fast-fashion incumbent with extensive GCC store and online presence. Competes directly for Splash's core women's, men's, and kids' value-to-mid fashion customers with stronger brand equity and global supply chain.
- Zara: Inditex-owned global fast-fashion leader with flagship presence across the GCC. Competes with Splash across trend-led women's and men's fashion, with significantly faster design-to-shelf cycles.
Emerging players
- Shein: China-based ultra-fast fashion e-commerce platform rapidly expanding across MENA. Competes with Splash primarily on price, assortment breadth, and digital-native customer experience, pressuring value-tier private-label sales.
Regional players
- Ounass: GCC-based luxury and premium fashion e-commerce platform. Competes at the higher end of Splash's assortment, particularly the Iconic sub-brand and premium beauty offering, with shared regional logistics.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Splash social profiles
Digital presenceSplash financial estimates
Financial estimateRevenue estimate
Valuation estimate
Splash leadership team
Management profileNumber of profiles
Profiles1 record
Splash funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Splash M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Splash
What does Splash do?
Splash is a UAE-headquartered fashion retail brand that sells men's and women's apparel, footwear, bags, accessories, jewellery, and beauty and personal care products through a network of physical retail stores and its e-commerce platform splashfashions.com. The company operates multiple proprietary sub-brands including Splash Basics, Splash Fav, Splash Smart, Splash Intimates, Splash DNM, Splash Character, Splash Maxim, and Iconic, and carries authorized third-party brands such as Kappa, Lee Cooper, ADOT, ECKO UNLTD, Ulla Popken, and Zivame across four GCC countries.
Is Splash a public or private company?
Splash is a private company. It is classified as corporate owned and is currently operating.
When was Splash founded?
Splash was founded in 1993. It employs 251 to 500 people.
Where is Splash based?
Splash is headquartered in Gurugram, India, in the Asia region.
How does Splash make money?
One revenue line is on record: retail Fashion Sales.
Who are Splash's main competitors?
Direct peers on record are Namshi, 6thStreet, Max Fashion, Centrepoint, Voga Closet and Lifestyle (Landmark). Broad incumbents are H&M and Zara. Shein is listed as an emerging player. Ounass is listed as a regional player.
Does Splash have an API?
No public API is recorded for Splash.