Commerce House

What Commerce House does

Commerce House is a Dallas-based, independently held full-service advertising agency founded in 2005 by Mark Denesuk after his departure from McCann/New York, where he served as EVP and Operating Board Member. The firm operates with a principal-led model — including Managing Principal Ashley Watson and Principals in Strategy and Planning (Nancy Crume), Creative (Leigh Sander), Finance (Anthony Sirmans) and Account Management (Jaya Rapp) — employing approximately 35 staff in the Dallas Design District. It serves mid-market and enterprise clients through a direct, consultative sales motion without channel partners.

The agency's offering covers the full integrated-marketing stack: advertising, branding, social media, content marketing, event marketing, CRM and retention modeling, website and app design and development, e-commerce, digital advertising (banner, display, SEO, SEM), digital product development, and analytics and reporting. It has extended that core service set through three sub-brands/innovation lines: CoHo Recon (a consumer-intelligence and original-research initiative), CoHo Social (dedicated social-media management), and a Creators Program for managed influencer partnerships. Documented enterprise engagements include Samsung Galaxy S3/S4/Note3/GS5 launches, Texas Health Resources (117,000+ website visits), NBRA (sentiment flipped from 80% negative to 70% positive/neutral), Dallas Morning News (app redesign), First Financial Bank, KERA, Earth Day Texas and Zico, alongside a long tail of mid-market brand work.

Commerce House generates revenue on a professional-services basis under quote-based, multi-year contract terms. There is no standardized pricing, no public pricing data and no disclosed revenue figure. The firm has no external investment, parent company, subsidiaries, or M&A activity. Geographic reach is concentrated in the Dallas-Fort Worth metroplex, with dedicated service-page presence across Allen, Arlington, Denton, Frisco, McKinney, Plano, Richardson, and Fort Worth, and clients both local and national in scope.

Name

Commerce House

Legal name

Commerce House

Website

https://commercehouse.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Dallas-based independent full-service advertising agency founded in 2005 by former McCann/New York executive Mark Denesuk, offering integrated branding, digital advertising, web and app development, and analytics services to enterprise and mid-market clients across healthcare, food and beverage, technology, and education sectors.

Ownership category

akta.pro rank

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advertising and Marketing Services: Commerce House generates revenue through providing integrated advertising and marketing services including branding, social media, content marketing, event marketing, CRM & retention modeling, website design & development, app development, e-commerce, digital advertising (banner, display, SEO & SEM), digital product development, and analytics & reporting.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Commerce House is a full-service integrated advertising and digital marketing agency that plans, creates, and executes branding, advertising, social media, content, event marketing, digital product development (websites, apps, e-commerce), and analytics/reporting engagements for mid-size and enterprise businesses. Services are delivered directly by in-house principals and dedicated teams under custom, quote-based contracts. Specialized offerings include the Creators Program for influencer/creator partnership management and CoHo Recon for proprietary consumer intelligence research.

Product overview

Commerce House is a full-service integrated advertising agency offering a comprehensive suite of marketing services. The core offering includes Advertising, Branding, Social Media, Content Marketing, Event Marketing, CRM & Retention Modeling, Website Design & Development, App Development, E-commerce, Banner/Display/SEO & SEM, Digital Product Development, and Analytics & Reporting. These services are offered as an integrated package under one roof, supported by specialized offerings including the Creators Program for influencer management and CoHo Recon for consumer insights and research.

Differentiator

Problem solved

Functional benefit

Brands

• CoHo Recon: A research and consumer intelligence initiative that navigates the cultural landscape to discover and disperse consumer insights, innovations and intelligence.
• CoHo Social

Products and services

• Advertising Traditional and digital advertising campaigns across multiple channels including print, TV, out-of-home, and digital formats, delivered as part of Commerce House's integrated service offering for mid-size and enterprise clients.
• Branding Brand development, identity creation, positioning, and stewardship services to establish and manage brand equity for client companies.
• Social Media Social media strategy, content creation, community management, and paid social advertising across platforms for client brands.
• Content Marketing Development of branded content including blog posts, white papers, videos, press releases, and multimedia materials to support client marketing objectives.
• Event Marketing Planning and execution of marketing events and sponsorships to engage target audiences on behalf of client brands.
• CRM and Retention Modeling Customer relationship management strategies and retention modeling designed to maximize client customer lifetime value.
• Website Design and Development
• App Development Mobile and web application design and development services for iOS, Android, and cross-platform deployment on behalf of client brands.
• E-commerce E-commerce platform development and optimization including secure purchasing platforms and payment integration for client brands.
• Banner, Display, SEO and SEM Paid digital advertising including banner/display ads, search engine optimization, and search engine marketing for client campaigns.
• Digital Product Development End-to-end digital product development from concept through launch and optimization for client brands.
• Analytics and Reporting Data analytics, performance tracking, and reporting services to measure campaign effectiveness and optimize marketing ROI for clients.
• Creators Program Influencer and creator partnership management service including contract negotiation, scheduling, payment facilitation, compensation negotiation, brand outreach, and brand relationship building for clients.
• CoHo Recon Consumer intelligence research service that navigates the cultural landscape to discover and disperse consumer insights, innovations, and intelligence through quantitative research and field studies; supports the agency's strategic work and external thought leadership.

Quantifiable outcome

• Samsung Galaxy S3 became first phone to outsell iPhone; Samsung continued to outsell Apple for next 4 years
• +5 more outcomes

Named customers18 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Ogilvy: Global holding-company network and former employer of Commerce House's founder Mark Denesuk; competes head-to-head for enterprise brand transformation and integrated marketing engagements across the same verticals.
• BBDO: Global holding-company network and a former employer of Commerce House Strategy Principal Nancy Crume; competes for the same enterprise creative and brand strategy mandates that Commerce House targets.
• McCann: Global holding-company network and the prior employer of Commerce House's founder; competes for the same enterprise creative and brand strategy RFPs (e.g., Samsung, Texas Health Resources) at much larger scale.
• Leo Burnett: Global holding-company network and prior employer of Commerce House's Creative Principal; broadly offers the same integrated advertising and brand-building capabilities as Commerce House, but as part of a much larger global portfolio.

Direct peers

• Anomaly: Independent agency operating a non-traditional 'advertising, entertainment, and content' model similar to Commerce House's full-service, integrated approach, with comparable cross-functional capacity and challenger-brand positioning.
• The Richards Group: Long-standing Dallas-based independent advertising agency with comparable full-service offerings (branding, digital, media, social) and a similar boutique, principal-led model competing for the same DFW and mid-market accounts as Commerce House.
• 72andSunny: Independent agency competing for the same mid-market to enterprise creative mandates as Commerce House, with cultural-led brand building work comparable to Commerce House's brand transformation portfolio.
• Mother: Globally recognized independent creative agency that shares Commerce House's positioning as a holding-company alternative offering senior attention and integrated brand work, particularly relevant to mid-size challenger brands.

Emerging players

• Pereira & O'Dell: Independent digital-led creative agency with strong data, content, and CRM capabilities comparable to Commerce House's CRM, analytics, and digital product development services.

Regional players

• Dieste: Dallas-based independent agency with similar size, vertical breadth, and challenger-brand positioning; competes directly with Commerce House for DFW mid-market and Hispanic-market clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/commerce_house
• Facebookfacebook.com/commercehouse
• LinkedInlinkedin.com/company/commercehouse

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Commerce House