GlaxoSmithKline Consumer Healthcare (GSK CH India)

What GlaxoSmithKline Consumer Healthcare (GSK CH India) does

Haleon India Private Limited, formerly GlaxoSmithKline Asia Private Limited, operates the Centrum multivitamin brand in India under the umbrella of Haleon plc (LSE: HLN). The Indian entity is headquartered in Saket, New Delhi, and was renamed following the 2022 demerger and London Stock Exchange listing of Haleon as an independent consumer healthcare company spun out of GSK. The Indian subsidiary was originally founded in 1958 and currently employs between 1,001 and 5,000 people.

The company markets a full Centrum product portfolio in India, including gender-specific multivitamins (Centrum Women, Centrum Men), age-specific formulations (Centrum Adults 50+), and a range of complementary supplements covering children's nutrition (Centrum Kids Recharge), cardiovascular support (Centrum Omega-3 Fish Oil), bone and joint health (Centrum OstoCalcium, Centrum Joint & Mobility), and hair health (Centrum Healthy Hair Biotin+). Products are manufactured in India and formulated against Indian Recommended Dietary Allowances (RDA), backed by 40 years of nutritional science research and the Centrum brand's positioning as the world's No. 1 multivitamin brand (per Euromonitor International, Consumer Health 2026 edition).

The business model combines a direct-to-consumer e-commerce channel (centrumshop.in) with traditional retail distribution through pharmacies and health stores across India, supplemented by third-party online marketplaces. Pricing is structured in INR with tiered unit pricing, volume discounts on multi-packs and combos (15–25% savings), and promotional mechanics such as free add-ons (Omega-3, Kids Recharge, sipper) and seasonal sales (Summer Wellness Sale, Free Omega 3). Revenue mechanics are one-time consumer purchases rather than subscriptions, and the customer base spans four primary personas — adult women, adult men, adults 50+, and children — with no enterprise or B2B contracts disclosed.

Name

GlaxoSmithKline Consumer Healthcare (GSK CH India)

Legal name

Haleon India Private Limited (Formerly Known As: GlaxoSmithKline Asia Private Limited)

Website

https://india-consumer.gsk.com

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Haleon India Private Limited (formerly GSK Consumer Healthcare) operates the Centrum multivitamin brand in India as a subsidiary of Haleon plc, selling gender- and age-specific nutritional supplements through owned e-commerce, retail pharmacies, and online marketplaces to Indian consumers across four core personas: women, men, adults 50+, and children.

Ownership category

akta.pro rank

Product category

Consumer Healthcare Supplements

NAICS

Food (Health) Supplement Retailers (456191), Health and Personal Care Retailers (456)

SIC

Retail-Drug Stores And Proprietary Stores (5912)

akta.pro primary industry

Multivitamins & Daily Packs (CRADAGAC)

akta.pro secondary industries

Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI), Healthy Aging & Cognitive Support Supplements (CRADAGAM), Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE)

Keywords

• Multivitamin supplements
• Consumer healthcare products
• Nutritional supplements
• Vitamin and mineral products
• Dietary supplements

Headquarters

HQ city

Gurugram

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Consumer Health Products Sales: Sale of consumer health products including multivitamins, supplements, and nutritional products directly to consumers through e-commerce and retail channels in India.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Haleon India Private Limited (formerly GlaxoSmithKline Asia Private Limited) sells the Centrum brand of multivitamins and dietary supplements to Indian consumers through its owned e-commerce store centrumshop.in, retail pharmacies, and third-party online marketplaces. The portfolio includes gender-specific (Women, Men), age-specific (Adults 50+), and targeted health products (Kids Recharge, Omega-3 Fish Oil, Joint & Mobility, OstoCalcium, Healthy Hair Biotin+), with formulations customized for Indian Recommended Dietary Allowances (RDA).

Product overview

Haleon India (formerly GlaxoSmithKline Asia Private Limited) operates Centrum, the World's No.1 Multivitamin Brand, sold in over 65 countries and backed by 40 years of nutritional science. The product portfolio includes a complete multivitamin line with minerals and micronutrients, featuring gender-specific formulations (Centrum Women, Centrum Men), age-specific products (Centrum Adults 50+), and specialized supplements including Centrum Kids Recharge, Centrum Omega-3 Fish Oil, Centrum Joint & Mobility, Centrum OstoCalcium Total, and Healthy Hair Biotin+. The products are Made In India, customized for Indian Recommended Dietary Allowances (RDA), and sold primarily through the centrumshop.in e-commerce platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Centrum Women 50 Tablets A mindfully crafted daily multivitamin for women aged 18+, containing essential nutrients to support women's daily health needs including energy and immunity. Sold as a 50-tablet pack for ₹576 (reduced from ₹720, ₹11.52/count) on centrumshop.in.
• Centrum Men 50 Tablets Daily multivitamin containing 23 essential nutrients formulated to support the active lifestyle, stamina, and energy levels of men aged 18+. Sold as a 50-tablet pack for ₹576 (reduced from ₹720, ₹11.52/count) on centrumshop.in.
• Centrum Adults 50+ 50 Tablets Age-specific daily multivitamin with 23 essential nutrients formulated to help meet the nutritional needs of adults aged 50+, supporting bone health, joint mobility, heart health, and overall vitality. Sold as a 50-tablet pack for ₹576 (reduced from ₹720, ₹11.52/count) on centrumshop.in.
• Centrum Kids Recharge Nutritional supplement (180-gram pack) designed to support energy, growth, development, and overall health in children. Part of Centrum's paediatric nutritional line targeting kids' nutritional gaps and immunity.
• Centrum Omega-3 Fish Oil 60 Capsules Fish oil supplement offering multiple benefits to support heart health and the body's overall needs. Sold as a 60-capsule pack for ₹755.65 (reduced from ₹889, ₹12.59/count) on centrumshop.in.
• Centrum Recharge Adults Energy and hydration supplement (180-gram pack, ₹360) for adults, part of Centrum's energy product line targeting stamina and rehydration needs.
• Centrum Joint & Mobility Supplement formulated to support joints for a stronger, more active life. Sold as a 10-capsule pack for ₹830 on centrumshop.in, targeting adults experiencing joint discomfort or seeking preventive joint health support.
• Centrum OstoCalcium Total Chewable 60 Tablets Scientifically studied chewable supplement providing essential vitamins and minerals with calcium support for bone health. Sold as a 60-tablet chewable pack for ₹460 on centrumshop.in, available in tasty chewable format.
• Centrum Healthy Hair Biotin+ Supplement designed to support hair health with biotin and essential nutrients. Sold as a 30-pack for ₹510 on centrumshop.in, targeting consumers experiencing hair concerns.

Quantifiable outcome

• 4.5-4.6 out of 5 star ratings on products based on customer reviews

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Expansion highlights5 records

Direct peers

• P&G Health India: Subsidiary of Procter & Gamble selling OTC vitamins and health supplements (e.g., Neurobion, Seven Seas) in India via similar pharmacy and retail distribution channels. Directly comparable as a multinational FMCG/consumer health player operating a vitamins portfolio in India.
• Himalaya Wellness: India-based herbal and wellness supplements company selling multivitamins, joint care, and specialty health products across pharmacy and D2C channels. Directly comparable on product overlap (multivitamins, joint health) and India retail execution.
• Patanjali Ayurved: Indian FMCG/health brand with extensive nutraceutical and Ayurvedic supplement portfolio including multivitamins, immunity, and bone/joint products. Comparable on supplement category overlap and India mass-market retail distribution.
• Amway India (Nutrilite): Multilevel marketing subsidiary of Amway selling Nutrilite multivitamins and dietary supplements in India. Directly comparable on multivitamin product offering and India consumer targeting via a distinct channel structure.

Broad incumbents

• Dabur India: Large Indian FMCG major with a broad consumer health portfolio including Chyawanprash, honey, and health supplements. Comparable on the consumer health/OTC retail channel and brand-driven mass-market positioning, though its portfolio is much wider than Centrum's multivitamin focus.
• Abbott India: Indian subsidiary of Abbott Laboratories marketing pharmaceutical and consumer health products including vitamins and nutritional supplements. Comparable on consumer health/pharma crossover and India distribution, though broader in scope.

Emerging players

• HealthKart: India-focused D2C and online marketplace for sports nutrition, supplements, and multivitamins. Comparable on the digital-first supplement retail motion and India consumer target market, though broader in category breadth.
• Wellbeing Nutrition: India-focused D2C nutrition brand selling multivitamins, beauty-from-within, and functional supplements. Comparable on premium D2C positioning and India consumer targeting for modern supplement formats.
• MuscleBlaze: India D2C brand selling sports nutrition and supplements including multivitamins via owned e-commerce. Comparable on the digital-first India supplement retail motion and product category adjacency (multivitamins).

Others

• GlaxoSmithKline Pharmaceuticals India: Listed Indian subsidiary of GSK plc focused on pharmaceuticals and vaccines, separate from the consumer health entity. Relevant as a same-parent historical peer showing how GSK's Indian assets are structured, though the pharma portfolio is distinct from Centrum's consumer health focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@centrumindia348
• Facebookfacebook.com/p/Centrum-India-100084209816165
• Instagraminstagram.com/centrum_india
• Xx.com/GSKCH_INDIA

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GlaxoSmithKline Consumer Healthcare (GSK CH India)