Sun Belle
Sun Belle LLC is a US wholesale distributor of fresh berries and select fruit, sourcing from farms across seven countries and distributing through four US facilities to retail grocers and foodservice operators nationwide.
- Company typePrivate
- Founded1986
- HeadquartersSchiller Park, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Sun Belle does
Sun Belle LLC is a US-based wholesale distributor of fresh berries and select fruit, founded in 1986 and headquartered in Schiller Park, Illinois. The company sources and distributes strawberries, blackberries, blueberries, raspberries, cherries, and golden berries to retail grocers and foodservice operators across the continental United States. Its core capability is temperature-controlled cold chain logistics, operated through four owned distribution facilities in California (Oxnard), Illinois (Schiller Park), Maryland (Jessup), and Texas (Laredo, branded CoolHouse Distribution Center). The company is a privately held LLC with no disclosed parent entity, institutional investors, or public funding history.
The business model is direct B2B wholesale: Sun Belle sources from farms and grower partners in seven countries — the USA, Mexico, Canada, Chile, Colombia, Guatemala, and Peru — and ships through company-operated warehouses to grocery chains, independent grocers, restaurants, hotels, and institutional foodservice buyers. Pricing is privately negotiated based on volume, seasonality, and market conditions rather than publicly disclosed or standardized. The company operates a horizontal segmentation strategy across its two primary buyer groups (Retail Grocers and Foodservice Operators) and layers a premium product sub-brand, CraveABelles, on top of its core commodity berry distribution to pursue higher-margin retail and foodservice tiers. Marketing is primarily organic, through Instagram and LinkedIn, with a dedicated CraveABelles consumer-facing website.
Sun Belle firmographics
Firmographics- Name
- Sun Belle
- Legal name
- Sun Belle LLC
- Website
- https://sun-belle.com
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sun Belle LLC is a US wholesale distributor of fresh berries and select fruit, sourcing from farms across seven countries and distributing through four US facilities to retail grocers and foodservice operators nationwide.
- Ownership category
- akta.pro rank
Sun Belle industry classification
Industry- Product category
- Fresh Berry Distribution
- NAICS
- Fresh Fruit and Vegetable Merchant Wholesalers (424480), Berry (except Strawberry) Farming (111334), Strawberry Farming (111333)
- SIC
- Wholesale-Groceries, General Line (5141), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)
- akta.pro primary industry
- Berry Sorting & Packing Facilities (AFAOAGAD)
- akta.pro secondary industry
- Berry Farming (Strawberries, Blueberries, Raspberries, Blackberries, Cranberries) (AFAGACAD)
Keywords
Where Sun Belle is headquartered
LocationHeadquarters
- HQ city
- Schiller Park
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Sun Belle business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Fresh Produce Sales: Wholesale distribution of premium berries including strawberries, blackberries, blueberries, raspberries, cherries, and golden berries. Revenue generated through direct sales to retailers and foodservice operators via their distribution network across the United States.
Distribution channels1 record
Marketing channels3 records
Sun Belle product offering
Product offeringCore offering
Sun Belle grows and distributes fresh premium berries — strawberries, blackberries, blueberries, raspberries, cherries, and golden berries — sourced from farms in seven countries (USA, Mexico, Canada, Chile, Colombia, Guatemala, Peru) and delivered through four US distribution centers (California, Illinois, Maryland, Texas). The company sells wholesale to retail grocers and foodservice operators via direct distribution, and operates a premium sub-brand called CraveABelles.
Product overview
Sun Belle is a produce company specializing in fresh berries and fruits. The company offers a portfolio of six core berry products (strawberries, blackberries, blueberries, raspberries, cherries, and golden berries) sourced from farms across the USA, Mexico, Canada, Chile, Colombia, Guatemala, and Peru. Distribution is handled through four US locations (California, Illinois, Maryland, and Texas). The company also operates a premium sub-brand called CraveABelles, which represents a differentiated product tier within their berry offerings.
Differentiator
Problem solved
Functional benefit
Brands
- CraveABelles: Premium line of berries
Products and services
- Fresh Strawberries Fresh strawberries grown across Sun Belle's North and South American farm network and distributed from US facilities to retail and foodservice buyers.
- Fresh Blackberries Fresh blackberries distributed through Sun Belle's California, Illinois, Maryland, and Texas facilities to retail grocers and foodservice operators.
- Fresh Blueberries Fresh blueberries sourced from Sun Belle farms across the USA, Mexico, Chile, and Peru, and distributed across the continental United States.
- Fresh Raspberries Fresh raspberries distributed through Sun Belle's California, Illinois, Maryland, and Texas locations for retail and foodservice customers.
- Fresh Cherries Fresh cherries supplied as part of Sun Belle's berry and fruit product portfolio to wholesale buyers.
- Golden Berries Specialty golden berries offered within Sun Belle's premium fruit line for retail and foodservice buyers.
- CraveABelles Premium Berry Line Premium-tier berry line under the CraveABelles sub-brand, positioned as Sun Belle's new premium offering with a dedicated website (craveabelles.com) targeting higher-end retail and foodservice customers.
Companies that use Sun Belle
Customer profileSegments2 records
Ideal customer profiles2 records
Sun Belle technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Sun Belle partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights3 records
Sun Belle competitors and assessment
Company assessmentBroad incumbents
- Driscoll's: Driscoll's is the largest berry marketer globally, selling strawberries, blueberries, raspberries, and blackberries. It is comparable to Sun Belle as a vertically integrated, premium-positioned berry supplier with multi-region sourcing.
- Fresh Del Monte Produce: Fresh Del Monte is a broad-line fresh-produce grower, distributor, and marketer with global sourcing across fruit categories including berries. Comparable to Sun Belle as a vertically integrated fresh-produce wholesaler with multi-country supply.
Direct peers
- Naturipe Farms: Naturipe Farms is a grower-owned marketer of fresh strawberries, blueberries, blackberries, and raspberries with North American and South American sourcing. It directly competes with Sun Belle in the wholesale berry distribution channel serving US retailers.
- California Giant Berry Farms: California Giant is a grower-shipper of strawberries, blueberries, blackberries, and raspberries based in California with year-round supply. It is a direct peer to Sun Belle in the fresh berry wholesale category with overlapping retail customer bases.
- Wish Farms: Wish Farms is a Florida-based grower and marketer of strawberries, blueberries, blackberries, and raspberries with multi-region sourcing. It competes with Sun Belle on retail berry supply across North America.
- Berry Fresh LLC: Berry Fresh is a US-based grower-shipper and marketer of strawberries and mixed berries serving retail and foodservice. It is a direct competitor in the wholesale fresh-berry distribution space.
- Oppy (Oppenheimer Group): Oppy is a North American grower-marketer and distributor of fresh fruits and vegetables including berries. It is comparable as a multi-category fresh-produce wholesaler with US retail and foodservice customer bases.
Emerging players
- Hortifruit (part of ProBioAg Group): Hortifruit is a Chilean-headquartered global marketer of blueberries and other berries with significant US distribution. It is comparable as a berry-focused wholesale supplier leveraging Latin American growing regions for year-round supply.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Sun Belle social profiles
Digital presenceSun Belle financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sun Belle leadership team
Management profileNumber of profiles
Sun Belle funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sun Belle M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sun Belle
What does Sun Belle do?
Sun Belle grows and distributes fresh premium berries — strawberries, blackberries, blueberries, raspberries, cherries, and golden berries — sourced from farms in seven countries (USA, Mexico, Canada, Chile, Colombia, Guatemala, Peru) and delivered through four US distribution centers (California, Illinois, Maryland, Texas). The company sells wholesale to retail grocers and foodservice operators via direct distribution, and operates a premium sub-brand called CraveABelles.
Is Sun Belle a public or private company?
Sun Belle is a private company. It is classified as unknown and is currently operating.
When was Sun Belle founded?
Sun Belle was founded in 1986. It employs 11 to 50 people.
Where is Sun Belle based?
Sun Belle is headquartered in Schiller Park, United States, in the North America region.
How does Sun Belle make money?
One revenue line is on record: fresh Produce Sales.
Who are Sun Belle's main competitors?
Broad incumbents on record are Driscoll's and Fresh Del Monte Produce. Direct peers are Naturipe Farms, California Giant Berry Farms, Wish Farms, Berry Fresh LLC and Oppy (Oppenheimer Group). Hortifruit (part of ProBioAg Group) is listed as an emerging player.
Does Sun Belle have an API?
No public API is recorded for Sun Belle.
What industry is Sun Belle in?
Sun Belle's product category is Fresh Berry Distribution. Its primary akta.pro industry code is AFAOAGAD, Berry Sorting & Packing Facilities, with a secondary code of AFAGACAD, Berry Farming (Strawberries, Blueberries, Raspberries, Blackberries, Cranberries). Its NAICS code is 424480 and its SIC code is 5141.