Berry Fresh

What Berry Fresh does

Berry Fresh is a B2B wholesale berry supplier founded in 2005 that grows and sells fresh conventional and organic blueberries, raspberries, and blackberries to major grocery retailers across the United States and Canada. The company operates as the North American headquarters for Agroberries, a global berry producer with over three decades of experience, and reaches end consumers exclusively through retail partnerships rather than direct-to-consumer channels. Its retail distribution network spans national chains and warehouse clubs including Kroger, Safeway/Albertsons, Costco, Walmart, Trader Joe's, Sam's Club, and Loblaws, alongside regional players such as H-E-B, Raley's, and Sprouts Farmers Market.

The company's core technical differentiation rests on a proprietary, non-GMO berry breeding program that uses traditional cross-pollination to develop new varieties with improved flavor, texture, and shelf life over multiple growing seasons. Flagship proprietary varieties include the Sweet Karoline® blackberry (developed over a seven-year program, grown in Jalisco, Mexico, with a Brix rating of 14-18 versus an average blackberry's 4-8 and 20% better shelf life) and the SekoyaCrunch® and SekoyaPop® blueberries. Berry Fresh runs vertically integrated farming operations spanning North America, South America (Peru, Chile), Mexico, and, as of 2024, Morocco, supplemented by partner growers, enabling year-round supply. It operates distribution centers on both U.S. coasts (Oregon and New Jersey) plus Texas.

Berry Fresh generates revenue through wholesale fresh berry sales to grocery retailers, who then resell to consumers. Pricing is not publicly disclosed and there is no direct-to-consumer sales motion; go-to-market is entirely channel/retail-partner driven, supported by content marketing (blog, recipes) and organic social media to build consumer demand at retail. The company holds extensive food-safety and sustainability credentials, including GlobalG.A.P. (with SPRING water-efficiency and LEAF regenerative-farming certifications in Chile, Peru, and Morocco), USDA Organic, FDA food safety, IFS, and SMETA ethical-trade audits.

Name

Berry Fresh

Legal name

Berry Fresh

Website

https://berryfresh.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Berry Fresh is a B2B wholesale supplier of conventional and organic blueberries, raspberries, and blackberries, selling to major U.S. and Canadian grocery retailers. The North American arm of Agroberries, it runs proprietary breeding programs and multi-region farms for year-round supply.

Ownership category

akta.pro rank

Product category

Fresh Berry Production and Wholesale

NAICS

Berry (except Strawberry) Farming (111334)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Berry Farming (Strawberries, Blueberries, Raspberries, Blackberries, Cranberries) (AFAGACAD)

akta.pro secondary industries

Fresh Fruit Wholesale (AFAIACAA), Organic Fruit & Tree Nut Farming (Orchards) (AFAGAKAB)

Keywords

• Fresh berry supply
• Wholesale produce distribution
• Proprietary berry breeding
• Organic blueberry farming
• Specialty crop agriculture

Headquarters

HQ city

Torrance

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Fresh Berry Sales to Retailers: Berry Fresh generates revenue by growing and selling fresh conventional and organic berries (blueberries, raspberries, blackberries) to major grocery retailers across the United States and Canada. The company operates its own farms in multiple countries and partners with trusted growers to ensure year-round supply. Berries are sold wholesale to retailers who then sell to end consumers.

Go-to-market motion1 record

Distribution channels10 records

Marketing channels4 records

Core offering

Berry Fresh grows and supplies fresh conventional and organic berries—blueberries, raspberries, and blackberries—on a wholesale basis to major grocery retailers across the United States and Canada. The company operates its own farms across North America, South America, and Morocco, and develops proprietary varieties such as Sweet Karoline® blackberries, SekoyaCrunch® blueberries, and SekoyaPop® blueberries through an exclusive traditional cross-pollination breeding program.

Product overview

Berry Fresh offers a portfolio of fresh berries including conventional and organic blueberries, raspberries, blackberries, and the premium Sweet Karoline blackberry sub-brand. The company operates as a grower's brand with over 20 years of experience, leveraging exclusive breeding programs and operations across North America, South America, and Morocco to deliver fresh berries year-round. All products are non-GMO and emphasize flavor-forward innovation, with the proprietary Sweet Karoline variety representing the company's premium offering developed through seven years of dedicated breeding.

Differentiator

Problem solved

Functional benefit

Brands

• Sweet Karoline: Premium trademarked blackberry variety developed exclusively through Berry Fresh's breeding program, perfected over seven years with Brix rating of 14-18.

Products and services

• Blueberries Conventional and organic blueberries known for taste, longer shelf life, and antioxidant-rich nutritional profile; available year-round from multiple growing regions including Peru, Chile, Oregon, California, New Jersey, Georgia, and Florida.
• Raspberries Conventional and organic raspberries featuring varieties such as Daniela with exceptional flavor, vibrant ruby-red color, and extended shelf life; grown primarily in Mexico for conventional production.
• Blackberries Conventional and organic blackberries grown for consistent taste and flavor-forward innovation; grown in Mexico, California, Arkansas, and Oregon, with organic production on company farms in Mexico.
• Organic Berries Certified organic blueberries, blackberries, and raspberries grown without synthetic pesticides, embodying the company's commitment to excellent flavor, passion for quality, and sustainable farming practices.
• Sweet Karoline® Blackberry Premium blackberry sub-brand developed through a seven-year exclusive breeding program; features 20% better shelf life than average blackberries, Brix rating of 14-18 (compared to average 4-8), and is non-GMO. Grown in Jalisco, Mexico, harvested November through June.

Quantifiable outcome

• Sweet Karoline blackberries achieve 14-18 Brix rating vs. average blackberry's 4-8 Brix
• +1 more outcomes

Named customers10 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• AgroberriescoreStrategic or Co-development PartnerBerry Fresh is the North American headquarters for Agroberries, a global leader in berry production with over three decades of experience. This partnership provides Berry Fresh with global scale, resources, and expertise in berry cultivation and distribution.
• Fall Creek Farm & NurserycoreStrategic or Co-development PartnerGlobal leader in blueberry breeding and innovation. Berry Fresh's Peru farms grow additional premium varieties developed through Fall Creek, each bringing different characteristics like bigger size, balanced sweetness, firmer texture, or rich blueberry flavor.
• Local Partner Growers (Oregon)minorStrategic or Co-development PartnerTrusted local growers in Oregon who know the land and growing conditions. Partner growers help deliver consistent, year-round supply while continuing to improve growing practices.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Naturipe Farms: Naturipe Farms is a grower-owned marketer of fresh berries, including blueberries, raspberries, blackberries, and strawberries, sold through grocery retail. It is comparable because it focuses on branded fresh berries, grower supply, year-round sourcing, and retail programs.
• Wish Farms: Wish Farms is a branded berry grower and marketer supplying strawberries, blueberries, blackberries, and raspberries to retail customers. It is comparable because it operates in the same fresh-berry category with a branded grocery-channel model.
• California Giant Berry Farms: California Giant Berry Farms markets branded strawberries, blueberries, raspberries, and blackberries to retailers and foodservice customers. It is comparable as a berry-focused grower/marketer competing on quality, retail relationships, and supply consistency.
• North Bay Produce: North Bay Produce is a grower-owned marketer of fresh produce with a meaningful berry portfolio, including blueberries and other berries. It is comparable because it aggregates grower supply and serves retail buyers needing consistent fresh-fruit programs.
• Driscoll's: Driscoll's is a global branded berry company supplying strawberries, blueberries, raspberries, and blackberries through retail channels. It is the closest peer because it combines proprietary berry genetics, grower networks, branded packaging, and grocery distribution similar to Berry Fresh.
• Sun Belle: Sun Belle is a marketer and distributor of fresh berries and specialty produce to retail and foodservice customers. It is comparable because it supplies branded fresh berries through wholesale channels and competes for produce-department placement.
• Well-Pict Berries: Well-Pict Berries is a branded berry supplier focused on fresh berries for retail distribution, especially strawberries and raspberries. It is comparable through its fresh-berry branding, grower model, and grocery produce-channel focus.
• Hortifrut: Hortifrut is a global berry producer and marketer with blueberries, raspberries, blackberries, and other berries distributed internationally. It is comparable because it has global farming, varietal development, and retail/export berry supply capabilities that overlap with Berry Fresh.
• Agrovision: Agrovision is a specialty fruit grower and marketer best known for premium blueberries and branded retail programs. It is comparable because it operates global berry production and targets premium fresh-produce retail channels similar to Berry Fresh.

Broad incumbents

• Camposol: Camposol is a large Peruvian agribusiness supplying blueberries, avocados, and other produce to global retailers. It is a broader incumbent rather than a pure berry peer, but is comparable through its large-scale blueberry farming, export model, and grocery-retail customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/berryfreshinc
• Facebookfacebook.com/berryfresh
• LinkedInlinkedin.com/company/berry-fresh

Compliance12 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Berry Fresh