Bent Media

Digital Marketing and Interactive Agency Servicesbentmedia.com

Bent Media is a New Orleans-based full-service digital agency founded in 1992, serving enterprise and mid-market consumer packaged goods and direct-to-consumer brands with 16 integrated digital marketing, creative, web, e-commerce, media, and analytics service lines via direct client engagements.

Company typePrivate
Founded1992
HeadquartersNew Orleans, United States
Headcount11–50
GTM typeB2B
OfferingServices

What Bent Media does

Bent Media is a privately held, full-service digital agency founded in New Orleans, Louisiana in 1992. It operates as Bent Media LLC, a small firm with 22 or more employees, and provides integrated digital marketing and technology services to consumer packaged goods (CPG) and direct-to-consumer (DTC) brands. Its 16-part service catalog spans strategic consulting, brand development, content strategy, creative design, web design/development/maintenance, e-commerce, online media planning and buying, email marketing, social media management, Amazon marketplace optimization, app development, SEO, analytics and data reporting, performance optimization, systems integration, and content management systems. The firm delivers work through direct client engagements in a sales-led B2B motion rather than via a self-service product platform, with no documented proprietary SaaS product, mobile app, or public API.

The company's customer base is anchored by long-tenured enterprise and regional brands such as Kraft Foods, Kikkoman, Tabasco, McCormick, Oreck, Lands' End, Smoothie King, Zatarain's, Beer Nuts, Camellia Brand, Old Bay, Evamor Water, Tulane University, Turner South, Temp-tations, and Blanchard & Company. Bent Media reports an average client tenure of 8.1 years and an average employee tenure of 7.8 years, alongside claimed cumulative client outcomes of 46 million engagements and $1 billion in e-commerce sales generated. Distribution is domestic U.S. with operational concentration in the Southeast, led by Founder/President Brad Brewster and CFO Gretchen Durbin. The firm holds no disclosed external investment and shows no recorded funding rounds, mergers, acquisitions, regulatory actions, or material leadership changes across the available data. Industry recognition includes a Webby nomination, Addy, American Advertising Awards, One Show, Summit International Awards, Ad Age, Adweek, Web Marketing Association Web Awards 2017, and earned media in USA Today and NBC's Today Show.

Bent Media firmographics

Firmographics

Name: Bent Media
Legal name: Bent Media LLC
Website: https://bentmedia.com
Company type: Private
Founded year: 1992
Operating status: Operating
Headcount range: 11–50 employees
Short description: Bent Media is a New Orleans-based full-service digital agency founded in 1992, serving enterprise and mid-market consumer packaged goods and direct-to-consumer brands with 16 integrated digital marketing, creative, web, e-commerce, media, and analytics service lines via direct client engagements.
Ownership category
akta.pro rank

Bent Media industry classification

Industry

Product category: Digital Marketing and Interactive Agency Services
NAICS: Advertising Agencies (541810)
SIC: Services-Advertising Agencies (7311)
akta.pro primary industry: Integrated Full-Service Creative Agencies (MPAAAAAA)
akta.pro secondary industry: Social Media & Community Management (PR-led) (BPAFADAM)

Keywords

Digital agency services
Web design development
E-commerce solutions
Brand development strategy
Online media marketing

Where Bent Media is headquartered

Location

Headquarters

HQ city: New Orleans
HQ country: United States
HQ region: North America

Offices1 record

Markets served

Bent Media business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

Digital Agency Services: Professional services revenue from strategic consulting, brand development, creative design, web development, e-commerce solutions, online media, social media management, email marketing, Amazon marketplace optimization, app development, SEO, analytics, and performance optimization services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Bent Media product offering

Product offering

Core offering

Bent Media is a digital agency delivering strategic consulting, brand development, creative design, web design and development, e-commerce solutions, online media, social media management, email marketing, Amazon marketplace optimization, app development, SEO, analytics, and performance optimization services to consumer packaged goods and direct-to-consumer brand clients. The agency has operated since 1992 with 22+ employees from its New Orleans headquarters, serving enterprise and mid-market brand clients through customized project and retainer engagements.

Product overview

Bent Media is a digital agency offering a comprehensive suite of integrated digital marketing and technology services. The company provides a unified portfolio of services spanning strategic consulting, brand development, content strategy, creative design, web design and development, e-commerce solutions, online media, email marketing, social media management, Amazon marketplace optimization, app development, SEO, analytics and data reporting, performance optimization, systems integration, and content management systems. Rather than a single platform product, Bent Media operates as a full-service digital agency delivering these interconnected services to consumer packaged goods brands and direct-to-consumer marketers, with demonstrated expertise in creating digital brand experiences over 25 years.

Differentiator

Problem solved

Functional benefit

Products and services

Strategic Consulting & Planning
Brand Development & Innovation
Content Strategy & Development
Creative Development & Design
Web Design, Development & Maintenance
E-Commerce
Online Media
Email Marketing
Social Media
Amazon Marketplace Optimization
App Development
SEO
Analytics & Data Reporting
Performance Optimization
Systems Integration
Content Management Systems

Quantifiable outcome

46 Million engagements generated for clients
+2 more outcomes

Companies that use Bent Media

Customer profile

Named customers16 records

Segments2 records

Ideal customer profiles2 records

Bent Media technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Bent Media partnerships and signals

Strategic signal

Scale indicators6 records

Recent moves4 records

Expansion highlights2 records

Bent Media competitors and assessment

Company assessment

Direct peers

RPA: Los Angeles-based independent full-service advertising agency with CPG and retail clients (Honda, Farmers Insurance, Lamps Plus). Similar integrated agency model with digital emphasis.
Tinsley Advertising: Miami-based full-service agency with deep CPG and food & beverage client base (Church's Chicken, Pollo Tropical). Similar size and vertical specialization make it a direct comparable to Bent Media.
The Martin Agency: Richmond, VA-based independent creative agency with strong CPG and consumer brand portfolio (GEICO, Hanes, Ore-Ida). Similar integrated digital/creative model and comparable mid-size positioning.
Brunner: Pittsburgh-based independent agency with CPG and B2B focus offering integrated digital, creative, media, and analytics services. Comparable size and service breadth to Bent Media.
G&S Business Communications: Mid-size independent agency with consumer products clients and integrated digital/creative capabilities. Comparable agency structure and client mix to Bent Media.
Blue Flame Medical: Independent agency in the Southeast serving consumer brands with digital marketing, e-commerce, and content services. Comparable mid-size digital agency profile serving CPG-adjacent verticals.
EP+Co: Charlotte, NC-based independent creative agency with CPG and consumer brand portfolio (Bimbo Bakeries, KFC, Denny's). Comparable size, vertical focus, and integrated service model.

Broad incumbents

MullenLowe U.S. Large multi-national agency network with CPG expertise (American Greetings, JetBlue, IHG). Competes for the same CPG/digital brand experience mandates but at much greater scale and broader service scope.
Wunderman Thompson (now VML): Global full-service agency network with significant CPG footprint. Competes for the same enterprise brand experience RFPs but operates at vastly greater scale.
Digitas: Publicis-owned digital agency network serving major CPG and consumer brands with connected brand experiences. Overlaps with Bent Media's digital experience offering but at network scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Bent Media financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Bent Media leadership team

Management profile

Number of profiles

Profiles9 records

Bent Media funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Bent Media M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bent Media

What does Bent Media do?

Is Bent Media a public or private company?

Bent Media is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Bent Media founded?

Bent Media was founded in 1992. It employs 11 to 50 people.

Where is Bent Media based?

Bent Media is headquartered in New Orleans, United States, in the North America region.

How does Bent Media make money?

One revenue line is on record: digital Agency Services.

Who are Bent Media's main competitors?

Direct peers on record are RPA, Tinsley Advertising, The Martin Agency, Brunner, G&S Business Communications, Blue Flame Medical and EP+Co. Broad incumbents are MullenLowe U.S., Wunderman Thompson (now VML) and Digitas.

Does Bent Media have an API?

No public API is recorded for Bent Media.

What industry is Bent Media in?

Bent Media's product category is Digital Marketing and Interactive Agency Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies, with a secondary code of BPAFADAM, Social Media & Community Management (PR-led). Its NAICS code is 541810 and its SIC code is 7311.