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Experience Columbia SC

Full company profile

uuid000d63g

Namestring
Experience Columbia SC
Legal namestring
Experience Columbia SC
Websiteurl
experiencecolumbiasc.com
Company typeenum
Private
Founded yearint
1984
Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
101–250
akta.pro rankint
HeadquartersColumbia, United States
HQ citystring
Columbia
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
destination marketing, tourism promotion, visitor information, convention planning, trip planning resources
Industry3 codes
1Adventure & Outdoor Local Operators (Trekking/Safari/Diving)
CodeTHAKAEAFPrimaryYes
2F&B Experiences & Group Dining (Restaurant Buyouts, Tastings, Catering Coordination)
CodeTHAHADAIPrimaryNo
3Sports & Active Incentives (Golf, Ski, Sailing, Adventure)
CodeTHAHADAJPrimaryNo
NAICS code1 code
  • Convention and Visitors Bureaus561591
SIC code1 code
  • Services-Amusement & Recreation Services7900
Product category
Destination Marketing Services
GTM motion1 record

Each record includes

Type, Description, Source

Marketing channels6 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels4 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Marketing or Sales, Operations, Technology or R&D, Others
GTM typeB2C
B2C
Offering typeServices
Services
Core offering1 text field

Experience Columbia SC is the official destination marketing organization (DMO) for Columbia, South Carolina. It promotes tourism to the city through a comprehensive website featuring restaurants, hotels, events, attractions, trip planning tools, visitor guides, and curated experiences such as the Pimento Cheese Passport. The organization also supports meetings/conventions, sports events, and weddings through dedicated sections and partner networks.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Experience Columbia SC is a destination marketing platform operated by the Columbia SC tourism organization. The platform functions as a unified tourism portal offering multiple interconnected services: a comprehensive website with trip planning tools, curated itineraries and trip ideas organized by interest themes (downtown getaways, craft beer tours, college sports visits, staycations), a visitor guide publication, an e-newsletter subscription service, passes and trails programs including the Pimento Cheese Passport, an insider's blog featuring local ambassador recommendations, direct hotel booking integration, an event calendar, and branded merchandise through an online shop. The platform also facilitates visitor engagement through photo submission and social media sharing via the #RealColumbiaSC hashtag.

Product and service1 record
1Experience Columbia SC Website
Scale indicator1 record

Each record includes

Type, Value, Description, Source

Partnership4 partners
1Tripadvisor
Strategic tierCoreTypeGTM or Marketing Partner
Description

Tripadvisor partnership providing cross-promotional visibility for Columbia SC tourism content on one of the world's largest travel review platforms.

2Discover South Carolina
Strategic tierCoreTypeGTM or Marketing Partner
Description

State-level tourism partnership promoting Columbia as a destination within Discover South Carolina's marketing initiatives.

3City of Columbia
Strategic tierCoreTypeStrategic or Co-development Partner
Description

Official partnership with the City of Columbia government for destination marketing and tourism promotion of the capital city.

4Simpleview
Strategic tierCoreTypeTechnology or Integration
Description

Simpleview provides the website platform and technology infrastructure powering experiencecolumbiasc.com. Listed as 'Made by Simpleview' in footer.

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers10 records
1Simpleview
TypeOthers
Description

Technology vendor powering the Experience Columbia SC website (and most major US DMOs) — adjacent ecosystem participant whose platform decisions directly shape the DMO's digital capabilities.

2Visit Denver
TypeBroad incumbent
Description

Official DMO for Denver, CO promoting dining, lodging, arts, and outdoor recreation — comparable mid-large DMO whose breadth of verticals mirrors Experience Columbia SC's segment coverage at larger scale.

3Destination DC
TypeBroad incumbent
Description

Official DMO for Washington, DC operating a comprehensive meeting, convention, and leisure platform — large-scale example of the DMO model that Experience Columbia SC operates at a smaller metro scale.

4Choose Chicago
TypeBroad incumbent
Description

Official DMO for Chicago running meetings, conventions, sports, and leisure marketing — comparable mid-large DMO using a Simpleview-style platform and similar vertical structure.

5Visit Orlando
TypeBroad incumbent
Description

Official DMO for Orlando, FL with strong meetings and sports tourism verticals — comparable DMO with significant convention/sports marketing infrastructure that informs regional DMO best practices.

6Visit Greenville
TypeDirect peer
Description

Official DMO for Greenville, SC providing visitor information, events, dining, and accommodations content — comparable mid-sized South Carolina DMO with similar Simpleview-style platform and segment coverage.

7Experience Charleston
TypeDirect peer
Description

Official DMO for Charleston, SC operating a destination marketing platform with restaurants, hotels, events, and meetings verticals — structurally and functionally the closest peer to Experience Columbia SC within the same state.

8Discover South Carolina
TypeBroad incumbent
Description

State-level tourism marketing organization that partners with and aggregates regional DMOs including Experience Columbia SC — provides umbrella brand marketing while regional DMOs handle ground-level visitor services.

9Visit Charlotte
TypeDirect peer
Description

Official DMO for Charlotte, NC covering meetings, sports, leisure, and conventions — comparable Carolinas-region DMO with a larger market reach and a dedicated sports planners function (CRVA alignment).

10Visit Augusta
TypeDirect peer
Description

Official DMO for Augusta, GA covering dining, lodging, events, and The Masters golf tourism — comparable mid-sized regional DMO in the immediate geographic orbit of Columbia, SC.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment5 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile3 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles3 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Experience Columbia SC

Destination Marketing Servicesexperiencecolumbiasc.com

Experience Columbia SC firmographics

Firmographics
Name
Experience Columbia SC
Legal name
Experience Columbia SC
Website
https://experiencecolumbiasc.com
Company type
Private
Founded year
1984
Operating status
Operating
Headcount range
101–250 employees
Ownership category
akta.pro rank

Experience Columbia SC industry classification

Industry
Product category
Destination Marketing Services
NAICS
Convention and Visitors Bureaus (561591)
SIC
Services-Amusement & Recreation Services (7900)
akta.pro primary industry
Adventure & Outdoor Local Operators (Trekking/Safari/Diving) (THAKAEAF)
akta.pro secondary industries
F&B Experiences & Group Dining (Restaurant Buyouts, Tastings, Catering Coordination) (THAHADAI), Sports & Active Incentives (Golf, Ski, Sailing, Adventure) (THAHADAJ)

Keywords

  • Destination marketing
  • Tourism promotion
  • Visitor information
  • Convention planning
  • Trip planning resources

Where Experience Columbia SC is headquartered

Location

Headquarters

HQ city
Columbia
HQ country
United States
HQ region
North America

Offices1 record

Markets served

Experience Columbia SC business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Experience Columbia SC product offering

Product offering

Core offering

Experience Columbia SC is the official destination marketing organization (DMO) for Columbia, South Carolina. It promotes tourism to the city through a comprehensive website featuring restaurants, hotels, events, attractions, trip planning tools, visitor guides, and curated experiences such as the Pimento Cheese Passport. The organization also supports meetings/conventions, sports events, and weddings through dedicated sections and partner networks.

Product overview

Experience Columbia SC is a destination marketing platform operated by the Columbia SC tourism organization. The platform functions as a unified tourism portal offering multiple interconnected services: a comprehensive website with trip planning tools, curated itineraries and trip ideas organized by interest themes (downtown getaways, craft beer tours, college sports visits, staycations), a visitor guide publication, an e-newsletter subscription service, passes and trails programs including the Pimento Cheese Passport, an insider's blog featuring local ambassador recommendations, direct hotel booking integration, an event calendar, and branded merchandise through an online shop. The platform also facilitates visitor engagement through photo submission and social media sharing via the #RealColumbiaSC hashtag.

Differentiator

Problem solved

Functional benefit

Products and services

  • Experience Columbia SC Website

Companies that use Experience Columbia SC

Customer profile

Segments5 records

Ideal customer profiles3 records

Experience Columbia SC technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Experience Columbia SC partnerships and signals

Strategic signal

Partnerships

Four partnerships are on record, tiered core.

  • TripadvisorcoreGTM or Marketing PartnerTripadvisor partnership providing cross-promotional visibility for Columbia SC tourism content on one of the world's largest travel review platforms.
  • Discover South CarolinacoreGTM or Marketing PartnerState-level tourism partnership promoting Columbia as a destination within Discover South Carolina's marketing initiatives.
  • City of ColumbiacoreStrategic or Co-development PartnerOfficial partnership with the City of Columbia government for destination marketing and tourism promotion of the capital city.
  • SimpleviewcoreTechnology or IntegrationSimpleview provides the website platform and technology infrastructure powering experiencecolumbiasc.com. Listed as 'Made by Simpleview' in footer.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Experience Columbia SC competitors and assessment

Company assessment

Others

  • Simpleview: Technology vendor powering the Experience Columbia SC website (and most major US DMOs) — adjacent ecosystem participant whose platform decisions directly shape the DMO's digital capabilities.

Broad incumbents

  • Visit Denver: Official DMO for Denver, CO promoting dining, lodging, arts, and outdoor recreation — comparable mid-large DMO whose breadth of verticals mirrors Experience Columbia SC's segment coverage at larger scale.
  • Destination DC: Official DMO for Washington, DC operating a comprehensive meeting, convention, and leisure platform — large-scale example of the DMO model that Experience Columbia SC operates at a smaller metro scale.
  • Choose Chicago: Official DMO for Chicago running meetings, conventions, sports, and leisure marketing — comparable mid-large DMO using a Simpleview-style platform and similar vertical structure.
  • Visit Orlando: Official DMO for Orlando, FL with strong meetings and sports tourism verticals — comparable DMO with significant convention/sports marketing infrastructure that informs regional DMO best practices.
  • Discover South Carolina: State-level tourism marketing organization that partners with and aggregates regional DMOs including Experience Columbia SC — provides umbrella brand marketing while regional DMOs handle ground-level visitor services.

Direct peers

  • Visit Greenville: Official DMO for Greenville, SC providing visitor information, events, dining, and accommodations content — comparable mid-sized South Carolina DMO with similar Simpleview-style platform and segment coverage.
  • Experience Charleston: Official DMO for Charleston, SC operating a destination marketing platform with restaurants, hotels, events, and meetings verticals — structurally and functionally the closest peer to Experience Columbia SC within the same state.
  • Visit Charlotte: Official DMO for Charlotte, NC covering meetings, sports, leisure, and conventions — comparable Carolinas-region DMO with a larger market reach and a dedicated sports planners function (CRVA alignment).
  • Visit Augusta: Official DMO for Augusta, GA covering dining, lodging, events, and The Masters golf tourism — comparable mid-sized regional DMO in the immediate geographic orbit of Columbia, SC.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Experience Columbia SC social profiles

Digital presence

Experience Columbia SC financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Experience Columbia SC leadership team

Management profile

Number of profiles

Profiles3 records

Experience Columbia SC funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Experience Columbia SC M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Experience Columbia SC

What does Experience Columbia SC do?

Experience Columbia SC is the official destination marketing organization (DMO) for Columbia, South Carolina. It promotes tourism to the city through a comprehensive website featuring restaurants, hotels, events, attractions, trip planning tools, visitor guides, and curated experiences such as the Pimento Cheese Passport. The organization also supports meetings/conventions, sports events, and weddings through dedicated sections and partner networks.

Is Experience Columbia SC a public or private company?

Experience Columbia SC is a private company. It is classified as nonprofit foundation owned and is currently operating.

When was Experience Columbia SC founded?

Experience Columbia SC was founded in 1984. It employs 101 to 250 people.

Where is Experience Columbia SC based?

Experience Columbia SC is headquartered in Columbia, United States, in the North America region.

Who are Experience Columbia SC's main competitors?

Simpleview is listed as an others. Broad incumbents are Visit Denver, Destination DC, Choose Chicago, Visit Orlando and Discover South Carolina. Direct peers are Visit Greenville, Experience Charleston, Visit Charlotte and Visit Augusta.

Does Experience Columbia SC have an API?

No public API is recorded for Experience Columbia SC.

What industry is Experience Columbia SC in?

Experience Columbia SC's product category is Destination Marketing Services. Its primary akta.pro industry code is THAKAEAF, Adventure & Outdoor Local Operators (Trekking/Safari/Diving), with a secondary code of THAHADAI, F&B Experiences & Group Dining (Restaurant Buyouts, Tastings, Catering Coordination). Its NAICS code is 561591 and its SIC code is 7900.

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