VisitGreenvilleSC
VisitGreenvilleSC is the official destination marketing organization for Greenville, SC, operating the Simpleview/MindTrip-powered VisitGreenvilleSC.com platform and supporting tourism through advertising, memberships, an annual guide, and a Film Commission.
- Company typePrivate
- Founded1984
- HeadquartersGreenville, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What VisitGreenvilleSC does
VisitGreenvilleSC is the official destination marketing organization (DMO) for Greenville, South Carolina. It operates as a private non-profit headquartered at 148 River Street, Greenville, with a secondary Visitor Center at City Hall (206 S. Main St.). The organization is DMAP-accredited by Destinations International and is the single authorized marketing entity positioning Greenville County to leisure travelers, meeting and event planners, film and television productions, and local hospitality businesses.
The company's core product is VisitGreenvilleSC.com, a destination-marketing platform built on the Simpleview CMS and augmented by MindTrip AI for intelligent trip planning and OpenTable for restaurant reservations. The site covers 12+ neighborhoods, 200+ downtown restaurants, 1,000+ county restaurants, 129 shopping destinations, 60+ downtown attractions, and an event calendar, and delivered 12.9k daily views and 500k+ qualified business referrals in FY24. Adjacent products include the annual Official Destination Guide, Film Commission services (location scouting, permitting, crew and equipment directories, hotel RFPs), the Certified Tourism Ambassador (CTA) training program, DTN-distributed digital advertising, and a research output anchored by the 10-Year Destination Strategic Plan (2023-2033) developed with JLL.
VisitGreenvilleSC monetizes through three streams: (i) recurring membership fees from local hospitality businesses, (ii) advertising and sponsorships sold via DTN and the print guide, and (iii) film commission services (permits, studio and equipment rentals, security officer coordination at $30-$55/hour). Go-to-market is hybrid — direct-to-consumer digital marketing aimed at trip planners (website, eNewsletter, social, Spotify, PR), community-led activation through the CTA program, and event/film-driven engagement. No parent company, PE/VC backing, or public listing is indicated; the organization is independently operated within Greenville County and the Upstate South Carolina region.
VisitGreenvilleSC firmographics
Firmographics- Name
- VisitGreenvilleSC
- Legal name
- VisitGreenvilleSC
- Website
- https://visitgreenvillesc.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- VisitGreenvilleSC is the official destination marketing organization for Greenville, SC, operating the Simpleview/MindTrip-powered VisitGreenvilleSC.com platform and supporting tourism through advertising, memberships, an annual guide, and a Film Commission.
- Ownership category
- akta.pro rank
VisitGreenvilleSC industry classification
Industry- Product category
- Destination Marketing and Tourism Promotion
- NAICS
- Convention and Visitors Bureaus (561591), Travel Agencies (561510), Tour Operators (561520)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Destination & Local Services Marketplaces (Transfers, Guides, City Passes) (THALAFAK)
- akta.pro secondary industries
- Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD), Inbound/Local Retail Travel Agencies (Destination Booking Offices) (THAKABAH), Full-Service Destination Management (Ground Handling & Onsite Operations) (THAHADAA)
Keywords
Where VisitGreenvilleSC is headquartered
LocationHeadquarters
- HQ city
- Greenville
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
VisitGreenvilleSC business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Advertising & Sponsorships: Local businesses and hospitality partners advertise on visitgreenvillesc.com through DTN (Destination Travel Network) paid content opportunities including premium page sponsorships, featured listings, and run-of-site banners. Also includes print advertising in the annual Official Destination Guide.
- Membership Fees: Local tourism and hospitality businesses pay membership fees to join VisitGreenvilleSC, gaining access to advertising opportunities, business directory listings, and the Certified Tourism Ambassador Program.
- Film Commission Services: Film productions pay for permits and access to location resources, crew directories, equipment rentals, and studio facilities. Greenville County charges $600,000 general liability insurance requirements; City of Greer requires 30-day lead time.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | CTA Program enrollment and annual renewal |
| Unit Pricing | Pay-as-you-go | Film/Production Permits |
| Other | Multi-year contract | Website Advertising (DTN) |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
VisitGreenvilleSC product offering
Product offeringCore offering
VisitGreenvilleSC is the official destination marketing organization for Greenville, South Carolina, operating VisitGreenvilleSC.com as a tourism platform that aggregates attractions, restaurants, hotels, shopping, events, and trip-planning content for leisure visitors. Beyond consumer-facing destination content, it sells advertising through a DTN partnership, runs a Certified Tourism Ambassador training program for the local hospitality workforce, publishes an annual Official Destination Guide, and operates a Film Commission that supports production permitting, location scouting, and crew logistics for film and TV projects.
Product overview
VisitGreenvilleSC operates as the official destination marketing organization for Greenville, SC, providing a comprehensive digital platform (VisitGreenvilleSC.com) that connects visitors with local attractions, restaurants, accommodations, and events through integrated directories and booking capabilities. The organization supports the tourism ecosystem through complementary services including a Film Commission offering production support, a Certified Tourism Ambassador training program, annual Destination Guide publications, advertising solutions via DTN partnerships, and research reports tracking visitor economy performance.
Differentiator
Problem solved
Functional benefit
Brands
- VisitGreenvilleSC Film Commission: Film division of VisitGreenvilleSC that promotes Greenville as a filming location and provides resources for film productions including permits, incentives, and crew connections.
Products and services
- VisitGreenvilleSC.com Destination Website
Quantifiable outcome
- 7 million annual visitors
- +3 more outcomes
Companies that use VisitGreenvilleSC
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
VisitGreenvilleSC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature1 record
VisitGreenvilleSC partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- DTN (Destination Travel Network)coreOfficial advertising partnership where DTN offers paid content opportunities across VisitGreenvilleSC.com including premium page sponsorships, featured listings, and run-of-site placements targeting active trip planners. FY24 delivered 500k+ qualified business referrals.
- South Carolina Film CommissioncoreState-level film commission managing permits, location database, crew directories, and production support for Greenville. Handles state permits for roads, special effects, federal properties, and state parks.
- Greenville CountycoreCounty government partnership for filming permits in unincorporated areas. No application fee, requires $600,000 general liability coverage, 7-day processing for film/video shoots.
- City of GreenvillecoreCity government partnership for commercial filming permits. $100/single day, $200 multi-day. 72-hour notification required. Security officers available at $30/hour.
- City of GreerminorCity partnership for filming permits with 30-day processing. General liability minimum $1,000,000 each occurrence. Security officers at $55/hour with 2-hour minimum.
- Other MunicipalitiesminorPartnership with Simpsonville, Travelers Rest, Fountain Inn, and Mauldin for film activity coordination (no permits required).
- SC Film Production Studios & Equipment CompaniescoreNetwork of local film resources including CR8 (15,000 sq ft facility with cyclorama and industrial kitchen), Pronk Studios (LED wall capabilities), FishEye Studios, King's Collective, WhiteWall Studios, Greenville Production Services, Griff Grip & Electric, and others.
- SimpleviewcoreWebsite platform provider powering visitgreenvillesc.com with CMS, image hosting, and destination marketing technology.
- JLL (Jones Lang LaSalle)minorHospitality and tourism advisors who helped develop VisitGreenvilleSC's 10-Year Destination Strategic Plan (2023-2033) for long-term tourism vision.
- TK Public RelationscorePR firm (Taryn Scher) handling media inquiries and press relations for VisitGreenvilleSC.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
VisitGreenvilleSC competitors and assessment
Company assessmentDirect peers
- Visit Tampa Bay: Regional DMO for the Tampa Bay area with similar mid-sized U.S. destination positioning, film commission activity, and culinary recognition strategy. Comparable peer for visitor-economy scale and DMO operating practices.
- Visit San Antonio: Destination marketing organization for San Antonio with comparable mid-sized U.S. city positioning, cultural/heritage attractions focus, and film commission activities. Direct peer for benchmarking DMO digital strategy and member ROI.
- Explore Charleston (formerly Charleston Area CVB): South Carolina-based destination marketing organization promoting tourism to the Charleston area. Direct peer to VisitGreenvilleSC given shared state geography, similar DMO operating model, and overlapping visitor demographics along the SC tourism corridor.
- Explore Asheville: Convention and visitors bureau for Asheville, NC operating a comparable destination marketing website, content strategy, and film-friendly positioning. Strong peer given parallel mid-sized Southeastern U.S. mountain city positioning and outdoor/culinary focus.
- Visit Savannah: Destination marketing organization for Savannah, GA with a similar content-marketing-driven website, awards recognition strategy, and culinary positioning. Comparable in scale, ownership structure (non-profit DMO), and visitor-economy metrics.
Broad incumbents
- Visit Orlando: Major U.S. destination marketing organization with sophisticated digital platform, film commission, and member programs. Useful peer for benchmarking VGSC's technology stack and member monetization model.
- VISIT DENVER: Large U.S. city DMO with similar comprehensive content, AI-enabled trip planning, and film commission operations. Comparable as a model for how a mid-tier DMO scales content, member services, and strategic planning.
- Destination DC: Washington, D.C. destination marketing organization with robust digital content, member programs, and film commission. Relevant as an established DMO benchmark for member-driven revenue and earned media strategies.
- Visit Nashville: Larger Southeastern U.S. city DMO operating across a broader portfolio of visitor services. Relevant as a peer on destination marketing model, content/editorial approach, and film commission activities, though at significantly larger scale.
- Choose Chicago: Chicago's official DMO operating visitor-facing digital, content, and meeting/convention services. Useful peer for benchmarking large-scale DMO technology platforms and member advertising models.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
VisitGreenvilleSC social profiles
Digital presenceVisitGreenvilleSC compliance and trust
Trust signalCompliance1 record
VisitGreenvilleSC financial estimates
Financial estimateRevenue estimate
Valuation estimate
VisitGreenvilleSC leadership team
Management profileNumber of profiles
Profiles2 records
VisitGreenvilleSC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VisitGreenvilleSC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VisitGreenvilleSC
What does VisitGreenvilleSC do?
VisitGreenvilleSC is the official destination marketing organization for Greenville, South Carolina, operating VisitGreenvilleSC.com as a tourism platform that aggregates attractions, restaurants, hotels, shopping, events, and trip-planning content for leisure visitors. Beyond consumer-facing destination content, it sells advertising through a DTN partnership, runs a Certified Tourism Ambassador training program for the local hospitality workforce, publishes an annual Official Destination Guide, and operates a Film Commission that supports production permitting, location scouting, and crew logistics for film and TV projects.
Is VisitGreenvilleSC a public or private company?
VisitGreenvilleSC is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was VisitGreenvilleSC founded?
VisitGreenvilleSC was founded in 1984. It employs 11 to 50 people.
Where is VisitGreenvilleSC based?
VisitGreenvilleSC is headquartered in Greenville, United States, in the North America region.
How does VisitGreenvilleSC make money?
Three revenue lines are on record. Advertising & Sponsorships are the primary driver. The others are membership Fees and film Commission Services.
Who are VisitGreenvilleSC's main competitors?
Direct peers on record are Visit Tampa Bay, Visit San Antonio, Explore Charleston (formerly Charleston Area CVB), Explore Asheville and Visit Savannah. Broad incumbents are Visit Orlando, VISIT DENVER, Destination DC, Visit Nashville and Choose Chicago.
Does VisitGreenvilleSC have an API?
No public API is recorded for VisitGreenvilleSC.
What industry is VisitGreenvilleSC in?
VisitGreenvilleSC's product category is Destination Marketing and Tourism Promotion. Its primary akta.pro industry code is THALAFAK, Destination & Local Services Marketplaces (Transfers, Guides, City Passes), with a secondary code of THAAAGAD, Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers). Its NAICS code is 561591 and its SIC code is 7900.