Know You More

What Know You More does

Know You More Limited is an Edinburgh-based private company (Company Number SC638528) founded in 2019 that delivers enterprise leadership and employee coaching services through a proprietary digital platform called the KYM Platform. The company operates a hybrid platform-plus-services model: its core product is the KYM Platform, which enables organizations to deliver, manage, and measure coaching programmes through features including AI-powered coach-coachee matching, scheduling, chat, goal tracking, manager dashboards, utilisation analytics, and custom ROI reporting. Delivery is fulfilled by a curated global community of 250+ certified professional coaches operating in 20+ countries, supplemented by a Coach Hosting service that allows clients to manage their own internal coaches on the platform (claim: 50% cost savings versus in-house management). Revenue is generated from three streams: enterprise coaching programmes (subscription/managed services), certified training programmes such as Coaching Skills Training and the Regenerative Leadership Programme, and platform hosting services. Pricing is bespoke and quote-based, with multi-year contracts typical, and GTM is consultative enterprise sales initiated via a 20-minute discovery call. Named customers span education (University of Edinburgh), healthcare (NHS Education for Scotland), automotive (Ambassador Theatre Group), retail (Ocado), professional services (EY), manufacturing (Siemens), and nonprofit (Plan International) verticals, with social-impact extensions through Level Up and the UK101 partnership with Common Purpose and UK ICF.

Name

Know You More

Legal name

Know You More Limited

Website

https://knowyoumore.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Know You More is an Edinburgh-based coaching provider that delivers enterprise leadership and employee coaching through its proprietary KYM Platform and a global community of 250+ certified coaches, serving clients across education, healthcare, retail, and professional services.

Ownership category

akta.pro rank

Product category

Professional Coaching Services

NAICS

Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Career, Purpose & Executive Wellbeing Coaching (EDABANAI)

akta.pro secondary industry

Remote/Hybrid Leadership & Distributed Team Management (EDABAAAN)

Keywords

• Executive coaching services
• Leadership development programs
• Digital coaching platform
• Professional coaching services
• Corporate training programs

Headquarters

HQ city

Edinburgh

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Coaching Services: Know You More generates revenue primarily through providing professional coaching services to organizations. Services include leadership coaching, employee coaching, executive coaching, and specialized coaching programs. Revenue is derived from coaching session delivery, program design, and ongoing management of coaching provisions. The company offers fully managed services where they handle onboarding, matching, delivery, and reporting.
2. Training Programs: Certified training programs including Coaching Skills Training and Regenerative Leadership Training. These programs provide certification (such as Coaching Skills Foundation Level) and are delivered through a combination of group sessions, workshops, and reflection sessions.
3. Platform Hosting Services: End-to-end hosting and development services for internal coaching programs. Organizations can host their own coaches on the KYM platform, with the company providing support, matching, and reporting capabilities.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Know You More delivers professional coaching services and a proprietary digital coaching platform (KYM Platform) that enables organisations to design, deliver, manage, and measure coaching programmes at scale. The company offers leadership, executive, employee, and wellbeing coaching delivered by a global community of 250+ certified coaches, complemented by certified training programmes (e.g., Coaching Skills Training, Regenerative Leadership) and end-to-end hosting of clients' internal coaching teams on the KYM platform.

Product overview

Know You More is a leadership development and coaching provider offering a platform-plus-services model. The core KYM Platform enables organizations to deliver, manage, and track coaching programmes, while complementary services include Leadership Coaching (executive, new leaders, self-leadership, change/transition), Employee Coaching (wellbeing, return to work, talent development, young workforce), Coaching Skills Training, and the Regenerative Leadership Programme. The platform supports both external coaches and internal coach hosting, with AI-powered matching and comprehensive reporting capabilities. Social initiatives like Level Up and UK101 partnership provide free coaching for young adults.

Differentiator

Problem solved

Functional benefit

Brands

• KYM Platform: Digital coaching platform for delivering, managing and measuring coaching programmes
• Level Up
• Build Up

Products and services

• KYM Platform Proprietary digital coaching platform that enables organisations to deliver, manage, and track coaching programmes, including AI-powered coach matching, scheduling, goal setting, real-time reporting, and ROI measurement.
• Leadership Coaching 1:1, group and team coaching for leaders at all levels including executive coaching, new leaders coaching, self-leadership coaching, and change and transition coaching, delivered by a global community of 250+ professional coaches.
• Employee Coaching Coaching services covering wellbeing coaching, return-to-work coaching (maternity/sabbatical/illness), talent development, and young workforce coaching for employees across client organisations.
• Coaching Skills Training Certified training programme that equips leaders with coaching skills, including a Coaching Skills Foundation Level certification usable towards EMCC EQA level accreditation, delivered through group sessions, workshops, and reflection sessions.
• Regenerative Leadership Programme Interactive online learning programme for leaders exploring life-affirming approaches to designing teams, systems and businesses, including group coaching, 1:1 coaching, and CPD certification over 5 weeks.
• Coach Hosting End-to-end hosting and management service for clients' internal coaches on the KYM platform, including onboarding, matching, professional development, and reporting, claimed to deliver 50% cost savings versus internal management.
• Coach Support Programmes Programmes to support and develop clients' existing internal coaches, including CPD framework, coaching supervision, digital resources, and peer community access.
• Level Up Programme Free coaching programme for young adults from all backgrounds supporting social mobility, soft skills development, and career readiness, delivered as a social reinvestment initiative.

Quantifiable outcome

• 50% cost saving compared to managing coaching internally
• +7 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature4 records

Partnerships

Four partnerships are on record, tiered strategic, core and key client.

• Developing the Young Workforce (DYW)strategicStrategic or Co-development Partner · 1 August 2020Partnership to deliver Digital Skills Academy supporting youth workforce development in Scotland. Know You More provides coaching elements of the program to help young people develop career readiness and soft skills.
• Common PurposecoreStrategic or Co-development Partner · 1 June 2020Partnership to deliver the UK101 Leadership Programme providing free coaching sessions to young people aged 18-25. Know You More provides coaching sessions to UK101 alumni through their platform, matched with UK ICF credentialed coaches. The collaboration aims to help young people develop leadership skills and shape their generation's legacy.
• UK Chapter of the International Coach Federation (UK ICF)coreStrategic or Co-development Partner · 1 June 2020Partnership through UK101 Leadership Programme to provide free coaching sessions to alumni. UK ICF credentialed coaches are matched with programme participants through Know You More's platform. This partnership enables the delivery of professional coaching to young people at no cost.
• Ambassador Theatre Groupkey clientImplementation/ SI/ Consulting PartnerLong-term partnership where Know You More supports the development of internal coaching culture at ATG. Programs include 'Rising Stars' (two-year programme for emerging leaders) and 'Leading Lights' (leadership development for senior leaders). ATG has developed internal coaching capacity with a pool of internal coaches.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• CoachHub: European-headquartered digital coaching platform serving enterprise clients globally with AI-matched coaching and analytics. Highly comparable in product, delivery model, and target customer to Know You More.
• BetterUp: Market-leading enterprise coaching platform combining 1:1 coaching with AI-driven development tools. Direct competitor for Know You More's enterprise coaching and platform offering across global enterprises.
• Sounding Board: Enterprise coaching platform pairing employees with executive coaches and tracking outcomes via analytics. Comparable on platform-plus-coaching delivery and enterprise sales motion.
• EZRA: Enterprise coaching and development platform with a global coach network and digital experience layer. Overlaps directly with Know You More's KYM Platform and global coach community positioning.
• Torch (formerly Clickfold): Coaching platform combining 1:1 leadership coaching, group learning, and digital tools for enterprise L&D teams. Comparable in hybrid platform-plus-services coaching delivery to Know You More.

Broad incumbents

• Headspace: Larger digital wellbeing and coaching platform serving both consumer and enterprise (Headspace for Work). Overlaps with Know You More's wellbeing coaching stream for enterprise clients.
• Right Management (ManpowerGroup): Established global talent and career development provider offering leadership coaching and outplacement services to enterprises. Competes for similar corporate L&D budget allocations as Know You More.
• Korn Ferry: Global organizational consulting firm with substantial leadership development and executive coaching practices. Competes for the same enterprise leadership development engagements as Know You More, albeit at a larger scale and price point.
• Center for Creative Leadership (CCL): Long-established leadership development institution offering executive coaching, assessments, and programs to enterprises and governments globally. Overlaps with Know You More's leadership and executive coaching services.

Others

• International Coach Federation (ICF): Global industry body that credentials professional coaches — Know You More partners with UK ICF for the UK101 programme and the EMCC accreditation pathway. ICF shapes the broader coaching ecosystem in which Know You More operates.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/knowyoumoreco
• YouTubeyoutube.com/channel/UCC3q_AoG21GZESbL6uVakVA
• Facebookfacebook.com/knowyoumoreco
• LinkedInlinkedin.com/company/18033476

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Know You More