Adica Insurance

What Adica Insurance does

Adica Insurance (legal entity: Aioi Nissay Dowa Insurance Company Australia Pty Ltd, ABN 11 132 524 282, AFSL 443540) is an Australian general insurer headquartered in Melbourne, Victoria, specialising in motor vehicle insurance. It operates three product lines: retail motor insurance (distributed under Toyota Insurance, Lexus Insurance, PowerTorque Insurance, and Qikio Car Insurance sub-brands), fleet vehicle insurance for corporate clients, and commercial dealer insurance tailored to Toyota dealer networks covering stock, demonstration vehicles, premises, professional indemnity, and public liability. The company is wholly owned by MS&AD Insurance Group Holdings Inc., one of Japan's largest insurance conglomerates operating in 48 countries with approximately 38,247 employees globally, providing Adica with parent balance-sheet strength, reinsurance capacity, and a heritage dating to 1897.

Adica's go-to-market is built on an enduring strategic partnership with Toyota Financial Services Australia, Toyota Motor Corporation Australia, and the Toyota dealer network, supplemented by channel partners including Kinto (mobility), Fleet Network, 360 Underwriting Solutions, 360 Prestige Motor, Clover Insurance, and Paywise (novated leasing). Distribution spans Toyota dealer showrooms, Toyota-branded websites, Toyota Financial Services platforms, direct phone/email contact, and online application. Approximately 253–280 local Australian staff handle underwriting, claims (24/7 online lodgement), customer service, and value chain collaboration across offices in Melbourne (St Kilda Road headquarters and PO Box contact office) and Warragul.

The business is monetised through recurring motor insurance premiums on a monthly billing cadence with quote-based pricing not publicly disclosed. Adica is regulated by ASIC and APRA, is a signatory to the General Insurance Code of Practice, and has won the ANZIIF Small-Medium General Insurance Company of the Year award in both 2024 and 2025. The company employs approximately 280 local Australian staff and has no publicly disclosed revenue, funding history, or independent shareholders.

Name

Adica Insurance

Legal name

Aioi Nissay Dowa Insurance Company Australia Pty Ltd

Website

https://adica.com.au

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Short description

Adica Insurance is a Melbourne-based Australian general insurer specialising in motor vehicle insurance across retail, fleet, and Toyota dealer channels, operating as a wholly owned subsidiary of Japan's MS&AD Insurance Group.

Ownership category

akta.pro rank

Product category

Auto Insurance

NAICS

Direct Insurance (except Life, Health, and Medical) Carriers (52412), Insurance Carriers (5241), Other Direct Insurance (except Life, Health, and Medical) Carriers (524128)

SIC

Fire, Marine & Casualty Insurance (6331), Insurance Carriers, Nec (6399)

akta.pro primary industry

Commercial Auto & Fleet Insurance (FSAJAMAB)

akta.pro secondary industry

General Liability Insurance (FSAJAMAE)

Keywords

• Motor vehicle insurance
• Fleet insurance programmes
• Dealer insurance solutions
• Automotive insurance brands
• General insurance underwriting

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Motor Insurance Premiums: Comprehensive motor vehicle insurance premiums collected from retail customers through Toyota Insurance, Lexus Insurance, and PowerTorque Insurance brands
2. Fleet Vehicle Insurance: Commercial fleet insurance programmes for corporate clients with customised coverage and competitive fleet rates
3. Commercial Dealer Insurance: Dealership insurance solutions including stock vehicle, demonstration vehicle coverage, premises protection, professional indemnity, and public liability

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

Adica Insurance underwrites and distributes motor vehicle insurance products in Australia under multiple sub-brands including Toyota Insurance, Lexus Insurance, PowerTorque Insurance, and Qikio Car Insurance. The offering spans retail motor insurance for individual vehicle owners, commercial fleet vehicle insurance for corporate clients, and specialised dealer house insurance for Toyota dealership networks. Products are distributed through the Toyota dealer network, Toyota Financial Services, online channels, and direct phone contact.

Product overview

Adica Insurance operates as a multi-brand motor vehicle insurance provider offering a unified portfolio of insurance products distributed through multiple channels. The core product suite consists of Retail Motor Insurance (offered under Toyota Insurance, Lexus Insurance, PowerTorque Insurance, and Qikio Car Insurance sub-brands), Fleet Vehicle Insurance for business vehicle fleets, and Commercial Dealer Insurance for Toyota dealer networks. Products are distributed through the Toyota dealer network, Toyota Financial Services, online channels, and direct phone contact. The company holds AFSL 443540 and operates under MS&AD Insurance Group Holdings Inc., a global insurance group operating in 48 countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Toyota Insurance Comprehensive motor vehicle insurance offered through the Toyota dealer network, providing coverage for Toyota vehicle owners with tailored protection for new and used vehicles, an online application process, and flexible payment options.
• Lexus Insurance Premium motor vehicle insurance for Lexus owners offering comprehensive coverage with 24/7 claims support through dedicated phone and email channels and personal service.
• PowerTorque Insurance Motor vehicle insurance product providing comprehensive coverage for vehicle owners with online application capabilities, flexible payment options, and competitive rates.
• Qikio Car Insurance Motor vehicle insurance product offered by Adica Insurance providing car insurance coverage with phone-based customer service and claims support.
• Fleet Vehicle Insurance Comprehensive insurance for business vehicle fleets covering fleets of all sizes, customised insurance programmes for corporate clients, streamlined claims management, risk management support, dedicated account management, competitive fleet rates, and specialised Japanese corporate client services.
• Commercial Dealer Insurance (Dealer House Accounts) Specialised dealership insurance solutions for Toyota dealer networks covering stock vehicles, demonstration vehicles, premises, business operations, professional indemnity, public liability, employee-related insurances, and tailored risk management programmes.

Quantifiable outcome

• Small-Medium General Insurance Company of the Year winner 2024 and 2025
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered parent company, core/flagship, major, minor and community partner.

• MS&AD Insurance Group Holdings Inc.parent companyOthersParent company operating globally in 48 countries and employing approximately 38,247 people. Adica is part of this global insurance and financial services group.
• Toyota Financial Services Australiacore/flagshipStrategic or Co-development PartnerEnduring strategic partnership with Toyota representing one of Australia's most successful manufacturer-branded insurance programmes. Works closely to develop comprehensive insurance solutions tailored to Toyota vehicle owners.
• Toyota Motor Corporation Australiacore/flagshipStrategic or Co-development PartnerStrategic partnership for manufacturer-branded insurance programmes. Provides comprehensive insurance solutions through Toyota vehicle network.
• Toyota Dealer Networkcore/flagshipChannel Partner/ Reseller/ DistributorExtensive dealer network providing convenient access to insurance products for Toyota vehicle owners. Tailored protection for both new and used vehicles through trusted dealer channels.
• Toyota Insurancecore/flagshipOEM/ Whitelabel/ Licensing PartnerComprehensive motor vehicle insurance brand offered through Toyota network. Premium coverage for Toyota vehicle owners with convenient dealer access.
• Lexus Insurancecore/flagshipOEM/ Whitelabel/ Licensing PartnerPremium motor vehicle insurance brand for Lexus vehicle owners. Personal service and support with flexible payment options.
• PowerTorque InsurancemajorOEM/ Whitelabel/ Licensing PartnerMotor vehicle insurance brand offering comprehensive coverage with competitive rates through various distribution channels.
• KintomajorChannel Partner/ Reseller/ DistributorMobility services partner offering Toyota insurance program through Kinto platforms. Part of the future mobility ecosystem.
• Toyota Fleet ManagementmajorChannel Partner/ Reseller/ DistributorFleet management partner providing novated leasing and fleet insurance solutions. Phone: 1300 888 870 for fleet insurance services.
• Fleet NetworkmajorChannel Partner/ Reseller/ DistributorFleet services partner offering commercial fleet insurance solutions. Contact: 1300 485 943.
• 360 Underwriting SolutionsmajorChannel Partner/ Reseller/ DistributorUnderwriting partner for commercial motor insurance products. Provides specialized fleet and commercial coverage.
• 360 Prestige MotorminorChannel Partner/ Reseller/ DistributorPrestige motor insurance partner for high-value vehicle coverage. Specialty niche channel partner.
• Clover InsuranceminorChannel Partner/ Reseller/ DistributorInsurance partner offering motor coverage through Clover Insurance network. Contact: 02 8233 3187.
• PaywiseminorChannel Partner/ Reseller/ DistributorSalary packaging partner providing novated leasing insurance solutions for employees.
• Amber Communitycommunity partnerOthersNot-for-profit partner making Victoria's roads safer through advocacy, education, and support for those affected by road trauma. Adica is the 2025 platinum sponsor of the Shine a Light on Road Safety campaign.

Scale indicators6 records

Recent moves10 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key highlights7 records

Customer concentration

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adica Insurance