Regent Products

What Regent Products does

Regent Products is a privately held wholesale distributor of general merchandise founded in 1985 and headquartered at 8999 Palmer Street in River Grove, Illinois, with a secondary showroom located ten minutes from Chicago O'Hare Airport. The company sells direct imports, domestic general merchandise, dollar-store items, and name-brand closeouts to independent retailers, mass merchants, wholesale distributors, grocery stores, hardware stores, and convenience stores across the United States. It carries a broad assortment spanning 12+ categories — candy and snacks, kitchen and pantry, plastic storage, cleaning, hardware and auto, stationery and crafts, party supplies, health and beauty, vision care, home décor, toys and games, and pet supplies — plus a dedicated closeout channel and seasonal merchandise line that is pre-booked one season ahead.

The business runs on a B2B wholesale model with three distribution channels: a BigCommerce-based e-commerce storefront (regentproducts.com) with account registration and pricing visibility for logged-in buyers, a physical showroom for in-person inspection, and recurring trade-show presence at Midwest Market Days (regional) and ASD Las Vegas (national/international, Central Hall Booth #C34009). Products are sold in case packs, inner packs, PDQ displays, counter displays, and strip displays, with unit prices ranging from $0.45 to $145.00 and a documented minimum order of approximately $1,494.50. Pre-booking is the standard procurement mechanic for seasonal categories such as Valentine's, Easter, Halloween, and Christmas.

Revenue is generated through one-time wholesale unit sales across the 12+ category catalog and the closeout channel. A 2026 product expansion includes the VITA GLOBE private-label vitamin gummy line sold in 24-piece PDQ displays. Marketing is primarily event-driven (two trade shows annually, plus showroom traffic) with supporting e-commerce catalog browsing and newsletter subscription. The company employs 51–100 people, maintains no subsidiaries, has no disclosed funding rounds or ownership structure, and has operated continuously for over 40 years — with a notable February 2026 leadership transition when long-tenured employee Mal Karnes retired after 36 years and John Danek assumed his accounts.

Name

Regent Products

Legal name

Regent Products

Website

https://regentproducts.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

51–100 employees

Short description

Regent Products is a privately held, River Grove, Illinois-based wholesale distributor of general merchandise, closeouts, and seasonal goods founded in 1985, serving independent retailers, mass merchants, and wholesale distributors across the United States via e-commerce, a Chicago-area showroom, and trade shows.

Ownership category

akta.pro rank

Product category

Wholesale General Merchandise

NAICS

All Other General Merchandise Retailers (455219), Gift, Novelty, and Souvenir Retailers (45942), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

SIC

Retail-Misc General Merchandise Stores (5399), Retail-Variety Stores (5331), Retail-Miscellaneous Retail (5900)

akta.pro primary industry

Party Games, Novelty & Impulse Toy Distribution (CRAOAMAI)

akta.pro secondary industries

Seasonal & Holiday Gifts & Decor Retail (CRALAJAD), Seasonal & Holiday Craft Supplies Retail (CRALACAI)

Keywords

• Wholesale distribution
• General merchandise
• Closeout merchandise
• Seasonal merchandise
• Dollar store supplies

Headquarters

HQ city

River Grove

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Wholesale General Merchandise Sales: B2B wholesale distribution of general merchandise across multiple categories including seasonal, closeout, candy, toys, home goods, and more. Products are sold in bulk quantities (case packs, PDQ displays, merchandising strips) to retailers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Regent Products is a wholesale distributor of imported and domestic general merchandise that supplies retailers, mass merchants, distributors, and convenience-store operators across 12+ product categories (candy & snacks, kitchen & pantry, plastic containers & storage, cleaning supplies, hardware & auto, stationery/crafts/books, party supplies, health & beauty, vision care, home décor/dining/gifts, toys & games, pet supplies). The company also operates a Seasonal Merchandise pre-booking program and a Closeouts division offering discounted apparel, books, hardware, holiday, kitchen, home décor, and toy/games products. Its go-to-market combines an online wholesale catalog (BigCommerce storefront at regentproducts.com), a Chicago-area showroom, and trade-show sales (Midwest Market Days, ASD Las Vegas).

Product overview

Regent Products is a General Merchandise Wholesale Supplier operating since 1985. The company offers a broad portfolio of wholesale general merchandise across multiple categories including Candy & Snacks, Kitchen & Pantry, Plastic Containers & Storage, Cleaning Supplies, Hardware & Auto, Stationery/Crafts/Books, Party Supplies, Health & Beauty, Vision Care, Home Décor/Dining/Gifts, Toys & Games, and Pet Supplies. The product lineup includes branded products like VITA GLOBE vitamins (gummy supplements), seasonal merchandise (Valentine's Day, Easter, Halloween, Christmas, Back to School), and discounted closeout items. The company operates on a pre-booking model for seasonal merchandise and participates in trade shows including Midwest Market Days and ASD Las Vegas.

Differentiator

Problem solved

Functional benefit

Products and services

• Candy & Snacks Wholesale candy and snack products for retailers, distributors, and convenience stores.
• Kitchen & Pantry Kitchenware and pantry items including tablecloths, storage containers, and dining accessories offered at wholesale to retailers.
• Plastic Containers & Storage Plastic storage and organization products for home and retail, sold through the wholesale catalog.
• Cleaning Supplies General cleaning and household maintenance supplies offered at wholesale to retailers and distributors.
• Hardware & Auto Hardware items and automotive accessories distributed at wholesale to retailers.
• Stationery, Crafts & Books Writing supplies, craft materials, and book products distributed at wholesale to retailers.
• Party Supplies Party decorations, tableware, and celebration accessories including seasonal items distributed at wholesale.
• Health & Beauty Health supplements, vitamins, and beauty products distributed at wholesale to retailers, including the VITA GLOBE vitamin-gummy sub-line.
• Vision Care Vision care products and eyewear accessories distributed at wholesale to retailers.
• Home Décor, Dining & Gifts Home décor items, dining accessories, and gift products distributed at wholesale to retailers.
• Toys & Games Wholesale toys and games including spring & summer toys, beach toys, outdoor toys, and seasonal holiday toys distributed to retailers.
• Pet Supplies Pet care and pet supply products distributed at wholesale to retailers.
• Closeouts Discounted closeout merchandise across apparel, books & stationery, hardware, holiday, home décor & gifts, kitchen & dining, and toys & games sold at wholesale to retailers.
• Seasonal Merchandise Holiday and seasonal products including Valentine's & St Patrick's Day, Easter, Spring/Summer & Lawn & Garden & Patriotic & Graduation, Back-to-School, Halloween & Harvest, and Christmas & New Year's assortments sold through advance pre-booking.
• VITA GLOBE Vitamin Gummies Brand of 14-count vitamin gummies from VITA GLOBE including Melatonin 5mg, Vitamin B12 500mgmc, Turmeric Botanical Blend, Super Probiotic, Apple Cider Vinegar, Adult Vitamin C, Adult Multi, Ashwagandha Botanical Blend, Zinc+, and Prebiotic Fiber, merchandised in 24-piece PDQ displays with peggable bags for retailers.
• Outdoor Patio Tablecloths Outdoor patio tablecloth products (CAMZ15170 SKU family) listed in the wholesale Kitchen & Pantry catalog for retailers.
• Spring & Summer Toys Spring and summer toy line (including G16751 SKU) within the Toys & Games category, covering beach and outdoor toy products for retailers.
• Valentine's Day Décor Seasonal Valentine's Day décor line including G87337 SKU items sold wholesale to retailers as part of the seasonal pre-booking program.
• Easter Crafts, Novelties & Toys Seasonal Easter crafts, novelties, and toys line including G16337 SKU items sold wholesale to retailers as part of the seasonal pre-booking program.

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Midwest Market DayscoreChannel Partner/ Reseller/ Distributor · 1 January 2026Trade show event organizer that provides a platform for Regent Products to showcase merchandise to independent retailers, mass merchants, and wholesale distributors. The event is located 15 minutes from Chicago's O'Hare International Airport and features complimentary amenities and courtesy shuttle service.
• ASD (American Specialty Distributors)coreChannel Partner/ Reseller/ Distributor · 1 January 2026ASD Las Vegas trade show provides Regent Products with booth space (Central Hall Booth #C34009) to reach national buyers. ASD is a major industry trade show for general merchandise and closeout distributors.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Five Below: Discount retailer focused on toys, seasonal/holiday, party, candy, and trend-driven general merchandise priced $5 and below. Direct overlap with Regent's toys, seasonal, party, and impulse categories.
• Dollar General: Small-box discount retailer carrying household, seasonal, candy, health/beauty, hardware, and stationery — a near-mirror of Regent's broad assortment. Operates as a major downstream customer and competitor for the same end consumer wallet.
• Dollar Tree: Discount variety retailer selling general merchandise, party, seasonal, candy, health/beauty, and household goods at $1-$5 price points. Sells through a retail channel but overlaps heavily with Regent's product categories and target consumer demographic.
• Big Lots: Closeout-style discount retailer carrying furniture, home décor, seasonal, toys, and consumables via a buy-closeout sourcing model. Highly comparable assortment and a benchmark for closeout retail economics that ultimately flow back to wholesale suppliers like Regent.

Direct peers

• SpartanNash: Wholesale food and general merchandise distributor serving independent grocery, convenience, and foodservice operators across the Midwest. Highly comparable on geography (Midwest HQ region) and customer profile (independent retailers, grocery, convenience).
• Core-Mark International: Wholesale distributor (now under ARKO Corp) supplying convenience stores, grocery, and mass merchants with snacks, candy, tobacco, and general merchandise. Comparable B2B wholesale distributor to convenience, grocery, and mass channel retailers — a core Regent customer set.
• Oriental Trading: Wholesale and retail supplier of party supplies, crafts, novelties, toys, and seasonal/holiday merchandise — a near-direct product overlap with Regent's party, crafts, toys, and seasonal categories. Serves both B2B wholesale and direct consumer channels.
• C&S Wholesale Grocers: Largest US wholesale grocery distributor, supplying independent grocers, chain stores, and military/Institutional customers with broad-line grocery and general merchandise. Operates the same B2B wholesale distribution playbook at larger scale.
• Ollie's Bargain Outlet: Closeout and overstock retailer buying closeout merchandise direct from manufacturers across general merchandise, household, and seasonal categories. Operates downstream from the same closeout sourcing pool Regent competes for, providing read-through on supply dynamics and pricing.
• McLane Company: One of the largest wholesale distributors in the US, supplying convenience stores, mass merchants, and grocery operators with general merchandise, foodservice, and beverage products. Closely matches Regent's B2B wholesale distribution model serving independent and chain retailers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/regentproductscorp
• Xx.com/regent_products
• LinkedInlinkedin.com/company/regent-products-corp

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Regent Products