Momar, Inc.

What Momar, Inc. does

Momar, Inc. is a privately held, family-owned specialty chemicals manufacturer founded in 1947 and headquartered in Atlanta, Georgia, that designs, blends, and distributes more than 5,000 maintenance, sanitation, water treatment, lubrication, dust control, food processing, and industrial safety chemical products, systems, and services. The company operates through nine wholly-owned divisions and sub-brands — AIS, AquaTrol, Handyman, LuBest, MinTech, MoChem, MoMarket, Safetyman, and Superco — and maintains proprietary product brands including MinTerra (fertilizer dust control and binding), Greenaction (EPA Safer Choice–aligned chemistry), ProFlex (automotive/fleet maintenance), and Hyscent (odor control). Technical capability is anchored by 12 in-house chemists and biologists with over 180 years of combined experience and two granted US patents (8,968,592 and 9,068,106) covering gas-to-liquid (GTL) technology used in DUSTNOT SYN HEAVY dust suppression. Products carry a dense regulatory certification stack — EPA Safer Choice, Green Seal, OMRI Listed, EPA-registered, USDA-registered, Kosher, and USDA BioPreferred (15 products) — that qualifies the offering for institutional, government, and organic-compatible applications.

Momar generates revenue through three primary streams: (1) direct B2B sales of its specialty chemical portfolio via consultative field sales and a website with quote-based ordering, (2) government and public-sector contract sales through its GSA Schedule (GS-07F-0019W) and BuyBoard Purchasing Cooperative contracts (649-21, 747-24, 756-24) covering 8,000+ member entities, and (3) expert application services such as turnkey dust suppression with guaranteed performance. The company serves six end-market segments — industrial and manufacturing, government and public sector, food processing, water and wastewater treatment, agriculture and fertilizer, and industrial safety — across the United States, Australia, England, and Israel, with a go-to-market built around consultative technical selling rather than self-service e-commerce. Pricing is not publicly disclosed and is structured around customized quotes per customer requirement, volume, and contract terms. The company is led by CEO Julian Mohr, Jr., CTO West Gary, and Director of Sales Chip Moody, with 251–500 employees and no external investors or parent company identified in the available data.

Name

Momar, Inc.

Legal name

Momar, Inc.

Website

https://momar.com

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

251–500 employees

Short description

Momar, Inc. is a family-owned, Atlanta-based specialty chemicals manufacturer founded in 1947 that formulates and distributes over 5,000 maintenance, sanitation, water treatment, lubrication, dust control, and food processing chemical products to industrial, institutional, and government customers across the US, Australia, England, and Israel.

Ownership category

akta.pro rank

Product category

Specialty Chemicals

NAICS

Food Manufacturing (311)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Organic & Clean-Label Baby Nutrition (CRADAEAK)

akta.pro secondary industries

Baby Nutrition for Special Diets (Gluten-Free, Kosher/Halal, Allergen-Controlled) (CRADAEAO), Baby Purees & Jarred Foods (Fruits, Vegetables, Mixed Meals) (CRADAEAE), Baby Food Ingredients & Bases (Puree Bases, Thickeners, Blends) (CRADAEAM), Novel Foods, GMOs & Food Additives Approval (HLAJAEAN)

Keywords

• Specialty chemical manufacturing
• Industrial maintenance chemicals
• Water treatment solutions
• Dust control products
• Food processing sanitation

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Specialty Chemical Product Sales: Direct sales of over 5,000 specialty chemical products, systems, and services across categories including maintenance chemicals, lubrication, water treatment, food processing chemicals, and industrial safety products.
2. Government Contract Sales: Sales through GSA Schedule (GS-07F-0019W) and BuyBoard Purchasing Cooperative contracts to government agencies, municipalities, schools, and nonprofits.
3. Expert Application Services: Turnkey services including on-site assessment, application, and guaranteed performance for specialized products like dust suppression and material handling solutions.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Momar, Inc. is a vertically integrated specialty chemical manufacturer that blends its own chemicals and produces over 5,000 products across categories including maintenance chemicals, sanitizing/deodorizing products, water treatment, industrial and food-grade lubrication, dust control, food processing sanitation, industrial safety, and specialty tools. The company offers custom chemical blending supported by 12 in-house chemists and biologists, sells through a consultative field sales force, and supplies federal/state/local government and educational customers through GSA Schedule and BuyBoard contracts.

Product overview

Momar, Inc. is a specialty chemical products company offering a comprehensive portfolio of industrial maintenance chemicals and solutions organized across multiple sub-brands. The product ecosystem includes AquaTrol (water treatment), LuBest (industrial and food-grade lubrication), MoMarket (food processing sanitation), MinTech (material handling and DustAid dust control technology), Handyman (specialty tools), Safetyman (industrial safety), MinTerra (environmental/dust control solutions), and Hyscent (odor control). Individual branded products include RESINATOR™, SUPER GLASS AEROSOL, PLUG BUSTER, THC-YA!™ LIQUID, BLACK JACK LIQUID, STALLION AEROSOL, DUSTNOT™ product line, and various sanitation formulations. The company operates as a government solutions provider with GSA and BuyBoard purchasing cooperative partnerships.

Differentiator

Problem solved

Functional benefit

Brands

• MinTerra: Dust control, anti-caking coatings, and micronutrient binding solutions for the fertilizer industry, developed by MinTech division.
• Greenaction
• ProFlex

Products and services

• MinTerra Solutions Proprietary dust control, anti-caking coating, and micronutrient binding solutions for fertilizer manufacturers, mines, and agricultural co-ops. DustAid provides up to 99% dust reduction when applied at a single point in production.
• DUSTNOT SYN HEAVY Heavy-duty synthetic dust suppression agent using patented GTL (Gas-To-Liquid) technology (US Patents 8,968,592 and 9,068,106) that transforms natural gases into ultra-pure synthetic-organic liquids for industrial dust suppression.
• DUSTNOT 33 Dust suppression chemical solution for controlling particulate matter in industrial settings.
• DUSTNOT SCB Dust suppression product for road and construction dust control applications, delivering up to 90% dust reduction with up to 6 months of performance in road dust suppression programs.
• RESINATOR Industrial resin removal solution for cleaning equipment and surfaces contaminated with polymeric materials.
• SUPER GLASS AEROSOL (formerly Whistle) Glass cleaning aerosol formulation for industrial and commercial glass surface applications.
• PLUG BUSTER Drain and pipe clearing agent designed to dissolve blockages in industrial plumbing systems.
• THC-YA! LIQUID Industrial degreasing liquid formulation for heavy-duty cleaning applications.
• BLACK JACK LIQUID Heavy-duty industrial cleaning liquid for tough stain and soil removal.
• STALLION AEROSOL Industrial aerosol product for equipment maintenance and cleaning applications.
• HYSCENT DUAL DISPENSER Dual dispenser system for controlled odor elimination in commercial and industrial environments, part of the Hyscent odor control sub-brand.
• AP-33 EXPEL PLUS TABS 90-day time-released, multi-functional condensate pan tablets with vapor-phase, film-forming corrosion inhibitors and S.O.C. source odor control agents, packaged in partnership with South Texas Lighthouse for the Blind.
• VITA-MICRO CS 72 Sanitation/wastewater carbon source additive made from US-grown renewable agricultural feedstocks, designed for biological water treatment programs in nitrate and phosphorus removal.
• NUTCASE Industrial cleaning formulation for specialized maintenance applications; one of 15 products with USDA BioPreferred certification.
• SUPERCO COIL CLEANER NON-FRAGRANT AEROSOL Non-fragranced aerosol coil cleaner for HVAC system maintenance.
• SANI-CLEAR Sanitation chemical for commercial and industrial cleaning applications.
• V2500 HAND SOAP DISPENSER Industrial hand soap dispenser system for commercial and industrial washroom facilities.
• AquaTrol (Water Treatment Line) Water treatment product line (operating division) for industrial and commercial water management systems, including boiler treatment, corrosion inhibitors, and biocides.
• LuBest (Lubrication Line) Industrial and food-grade lubrication solutions brand covering greases, oils, and related products for manufacturing and food processing customers.
• MoMarket (Food Processing Sanitation Line) Sanitation chemicals brand for food and beverage processing facilities, including USDA-registered and Kosher-certified cleaning and maintenance solutions.
• MinTech (Material Handling Solutions) Full-service, turnkey material handling solutions including equipment and DustAid dust control technologies.
• Handyman (Specialty Tools & Hardware) Specialty tools and hardware products for industrial and commercial maintenance applications.
• Safetyman (Industrial Safety) Industrial safety products and equipment for workplace protection, including respiratory protection and personal protective equipment.
• Superco / AIS / MoChem (Maintenance Chemicals & Equipment) Three operating divisions (Superco, AIS, MoChem) supplying maintenance chemicals and equipment to industrial and institutional customers.
• Greenaction (Environmentally Responsible Chemistry Line) Environmentally responsible chemistry product line formulated in partnership with EPA's Safer Choice Program, including EPA Safer Choice, Green Seal, and OMRI Listed certified products.
• ProFlex (Automotive & Fleet Maintenance Line) Automotive and fleet maintenance product line including cleaning, shining, protecting, dyeing, and fragrance solutions.
• Turnkey Road Dust Suppression Service Expert application service providing on-site assessment, application, and guaranteed performance for road dust suppression, including 24/7/365 emergency dispatch.

Quantifiable outcome

• Dust reduction up to 97-99% for extended periods when applied at single point in production
• +4 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• GSA (General Services Administration)coreChannel Partner/ Reseller/ DistributorGovernment procurement partnership through GSA Schedule GS-07F-0019W enabling federal agencies to purchase maintenance chemicals and equipment through established government contracting channels.
• BuyBoard Purchasing CooperativecoreChannel Partner/ Reseller/ DistributorNational governmental purchasing cooperative with 8,000+ members including municipalities, counties, schools, and nonprofits. Momar holds contracts 649-21, 747-24, and 756-24 for custodial supplies and equipment.
• EPA Safer Choice ProgramminorStrategic or Co-development PartnerEnvironmental partnership formulating Greenaction solutions in partnership with EPA's Safer Choice Program for environmentally preferred products.
• South Texas Lighthouse for the Blind (stlb)minorStrategic or Co-development PartnerSocial impact partnership packaging AP-33 Expel Plus Tabs. The mission of stlb is to employ, educate, and empower neighbors who are blind or visually impaired.
• Crown Point SystemsminorOthersIndustry partner listed on government solutions page.
• Luna OptaSenseminorOthersIndustry partner listed on government solutions page.
• Point Blank EnterprisesminorOthersIndustry partner listed on government solutions page.
• Revision MilitaryminorOthersIndustry partner listed on government solutions page.
• Serket USAminorOthersIndustry partner listed on government solutions page.
• Western ShelterminorOthersIndustry partner listed on government solutions page.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Spartan Chemical Company: Privately held manufacturer of specialty cleaning and maintenance chemicals serving industrial, institutional, and food processing customers. Closest direct competitor to Momar in terms of product portfolio breadth, B2B field sales motion, and end-market mix.
• Zep Inc. Manufacturer of cleaning and maintenance chemicals for industrial, institutional, and retail customers. Highly comparable product portfolio (cleaners, degreasers, sanitizers, lubricants) and overlapping customer base in food processing and facility maintenance.
• National Chemical Laboratories: Specialty chemical manufacturer producing industrial cleaning, sanitizing, and maintenance products for institutional and food service markets. Comparable in scale, family/private ownership profile, and channel approach to Momar.
• EnviroTech Surface Solutions: Specialty chemical manufacturer focused on dust control and surface stabilization products for mining, roads, and agriculture. Directly comparable to Momar's MinTerra/MinTech divisions in dust suppression technology and patent-protected formulations.
• Midwest Industrial Supply: Manufacturer of dust control, soil stabilization, and road maintenance chemicals. Direct competitor in Momar's MinTerra dust suppression vertical with similar environmental compliance positioning and industrial end-market exposure.

Broad incumbents

• ChemTreat (Danaher): Industrial and commercial water treatment subsidiary of Danaher, offering specialty chemicals and programs for boiler, cooling, and process water. Broad incumbent with overlapping water treatment chemistry relative to Momar's AquaTrol division.
• Nalco Water (Ecolab): Global leader in water treatment and process chemicals serving industrial, institutional, and food/beverage customers. Larger incumbent offering overlapping water treatment chemistry, sanitation programs, and food processing chemicals comparable to Momar's AquaTrol and MoMarket divisions.
• Quaker Houghton: Global specialty chemicals company focused on industrial process fluids, metalworking, and lubrication. Comparable to Momar's LuBest division in industrial/food-grade lubrication chemistry and overlapping industrial customer base.
• Stepan Company: Public specialty chemical manufacturer producing surfactants, polymers, and specialty products for cleaning, personal care, and industrial applications. Broader incumbent with overlapping specialty chemistry capabilities and B2B industrial customer overlap.
• Clorox Professional Products: Professional cleaning and sanitization products division of Clorox serving commercial, institutional, and healthcare customers. Overlaps with Momar's sanitation and disinfectant SKUs but operates at much larger scale as a broader incumbent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/MomarTV
• LinkedInlinkedin.com/company/momar-inc.
• Facebookfacebook.com/momarinc
• Xx.com/momarinc

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Momar, Inc.