William Mattar

What William Mattar does

William Mattar, P.C. is a privately held, founder-owned New York professional corporation that operates as a personal injury law firm specializing exclusively in motor vehicle accident cases. Founded in 1990 by William K. Mattar in Williamsville, NY, the firm has grown to 101–250 employees across five physical offices spanning Williamsville, Buffalo, Albany, Syracuse, and Long Island (Jericho), with additional online service pages targeting Rochester and New York City. Its practice is organized by accident type — car, truck, motorcycle, rideshare, bicycle, pedestrian, drunk driving, distracted driving, self-driving car, product liability, wrongful death, and bus accidents — and it serves individual accident victims throughout New York State rather than enterprise or institutional clients.

The firm operates on a contingency fee basis branded as 'No Fee Until We Win,' under which clients pay no attorneys fees unless the firm recovers compensation. Customer acquisition is sales-led and community-led: a 24/7 toll-free intake line (844-444-4444), website case-evaluation forms, and an extensive TV and radio advertising presence across NBC, CBS, ABC, FOX, and Spectrum drive top-of-funnel demand. The firm supplements direct advertising with community safety initiatives such as the Safe Ride Home 4 the 4th of July rideshare voucher program, and supports litigation through partnerships with accident reconstruction experts, medical professionals, and economic analysts. Underlying technology is a conventional legal practice management system for case tracking, intake, and client communication — no AI, API, or platform technology products are disclosed.

Over more than 35 years the firm reports having recovered nearly $1 billion for clients and self-identifies as the largest motor vehicle accident firm in New York State based on RDC Study rankings. The firm holds a Martindale-Hubbell AV Preeminent rating, an Avvo Superb rating, Million Dollar Advocates Forum membership, and a Golden Gavel Award for television advertising. It is privately held with no disclosed parent company, subsidiary, private equity investment, or external funding, and control appears concentrated with the founder.

Name

William Mattar

Legal name

William Mattar, P.C.

Website

https://williammattar.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

101–250 employees

Short description

William Mattar is a privately held New York personal injury law firm founded in 1990 that exclusively represents motor vehicle accident victims statewide. Operating under a contingency fee model from five offices, the firm handles car, truck, rideshare, motorcycle, and emerging autonomous-vehicle accident claims.

Ownership category

akta.pro rank

Product category

Personal Injury Legal Services

NAICS

Offices of Lawyers (541110)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Personal Injury & Insurance Defense (BPAHAAAM)

Keywords

• Personal injury law
• Motor vehicle accidents
• Car accident legal services
• Contingency fee representation
• Wrongful death claims

Headquarters

HQ city

Williamsville

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Infrastructure, Technology or R&D

Revenue model

1. Contingency Fee - Personal Injury Claims: The firm operates exclusively on a contingency fee basis. Clients pay no upfront attorneys fees. The firm receives a percentage of the settlement or verdict only if compensation is recovered. This aligns firm incentives with client outcomes.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

William Mattar is a New York State law firm exclusively dedicated to representing individuals injured in motor vehicle accidents. The firm provides contingent legal representation across car, truck, motorcycle, rideshare, bicycle, pedestrian, drunk driving, distracted driving, self-driving, product liability, bus, and wrongful death accident matters. All engagements are billed under a "No Fee Until We Win" contingency model with 24/7 intake access.

Product overview

William Mattar Accident Lawyers is a personal injury law firm specializing exclusively in motor vehicle accident cases across New York State. The firm offers a comprehensive portfolio of legal services organized by accident type: Car Accident Legal Services, Truck Accident Legal Services, Motorcycle Accident Legal Services, Rideshare Accident Legal Services, Bicycle Accident Legal Services, Pedestrian Accident Legal Services, Drunk Driving Accident Legal Services, Distracted Driving Accident Legal Services, Self-Driving Car Accident Legal Services, Motor Vehicle Product Liability Services, Wrongful Death Accident Legal Services, and Bus Accident Legal Services. All services operate under a 'No Fee Until We Win' contingency fee model with 24/7 availability.

Differentiator

Problem solved

Functional benefit

Products and services

• Car Accident Legal Services Legal representation for car accident victims in New York State, handling claims for medical expenses, lost wages, pain and suffering, and property damage on a contingency fee basis.
• Truck Accident Legal Services Legal representation for victims of commercial truck accidents, navigating FMCSA regulations and complex multi-party liability scenarios.
• Motorcycle Accident Legal Services Legal representation for motorcycle accident victims, addressing New York's no-fault exclusion for motorcycles and unique liability issues.
• Rideshare Accident Legal Services Legal representation for Uber and Lyft accident victims, navigating layered rideshare insurance policies and multiple liable parties.
• Bicycle Accident Legal Services Legal representation for cyclists injured in accidents, addressing driver negligence, road hazards, and municipal liability.
• Pedestrian Accident Legal Services Legal representation for pedestrians struck by vehicles, pursuing compensation through NY no-fault and liability claims.
• Drunk Driving Accident Legal Services Legal representation for victims of DUI-related accidents, including pursuit of punitive damages against intoxicated drivers.
• Distracted Driving Accident Legal Services Legal representation for victims of accidents caused by distracted drivers using phones or other devices.
• Self-Driving Car Accident Legal Services Legal representation for victims of accidents involving autonomous or self-driving vehicles.
• Motor Vehicle Product Liability Services Legal representation for victims injured by defective motor vehicle components or products.
• Wrongful Death Accident Legal Services Legal representation for families of victims killed in motor vehicle accidents, pursuing wrongful death claims.
• Bus Accident Legal Services Legal representation for victims of accidents involving public or private buses.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered supporting.

• Accident Reconstruction ProfessionalssupportingImplementation/ SI/ Consulting PartnerThe firm works with accident reconstruction professionals when needed to establish liability and prove fault in complex truck accident cases. These professionals provide technical analysis of collision dynamics, sight lines, and vehicle damage patterns.
• Medical ProfessionalssupportingImplementation/ SI/ Consulting PartnerCollaboration with medical professionals for comprehensive injury documentation, treatment coordination, and expert testimony in personal injury cases to establish injury severity and long-term prognosis.
• Economic AnalystssupportingImplementation/ SI/ Consulting PartnerPartnership with economic analysts to calculate lost wages, reduced earning capacity, and lifetime earnings impact for comprehensive damage claims.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Edelman, Krasin & Jaye: A New York personal injury firm with significant motor vehicle accident practice and similar contingency-fee, advertising-supported model — a directly comparable regional MVA peer.
• Gair, Gair, Conason, Rubinowitz, Bloom, Hershenhorn, Steigman & Mackauf: A leading New York personal injury firm with a strong motor vehicle accident and catastrophic injury practice — a directly comparable NY-based MVA specialist with similar case mix.
• Pasternack Tilker Ziegler Walsh Stanton & Romano: A New York-based personal injury and workers' compensation firm with substantial car accident and trucking litigation practice — comparable in NY PI/MVA focus and contingency-fee model.
• Cellino Law: Cellino Law is a prominent New York personal injury firm with a strong focus on motor vehicle accident cases, broadcasting heavy TV/radio advertising in NY — the closest direct competitor to William Mattar in the same niche and geography.
• The Barnes Firm: The Barnes Firm is a New York-based personal injury firm heavily advertising car and truck accident representation, with multiple NY offices — directly comparable in practice mix, geography, and marketing-driven GTM.
• Rheingold, Giuffra, Ruffo & Plotkin: A well-known New York personal injury and medical malpractice firm with deep experience in motor vehicle accident litigation, comparable in practice area and NY market presence, though less advertising-driven.
• Oresky & Associates: Oresky & Associates is a Bronx/New York personal injury firm with a strong car accident and MVA practice, comparable in geographic market and contingency-fee model to William Mattar.
• Leeds Brown Law: Leeds Brown is a Long Island/New York personal injury firm with a strong car accident practice and similar contingency-fee, advertising-driven model — a directly comparable regional MVA specialist.

Broad incumbents

• Jacoby & Meyers: Jacoby & Meyers is a long-standing national personal injury firm with broad practice areas (auto, premises, medical malpractice) — a broader incumbent whose auto accident practice directly overlaps with William Mattar's core.
• Morgan & Morgan: Morgan & Morgan is the largest personal injury law firm in the U.S., running extensive TV advertising nationwide including New York — a broad incumbent competing with William Mattar on brand awareness and MVA case acquisition at a national scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@williammattar
• Xx.com/WilliamMattar

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about William Mattar