AFTERSHOCK PC

What AFTERSHOCK PC does

AFTERSHOCK PC PTE LTD is a Singapore-headquartered, privately held custom PC builder (legal entity incorporated in Singapore, 200+ employees) that designs, assembles, and sells made-to-order gaming desktops, gaming laptops, workstations, AI systems, and enterprise servers to consumers and businesses across Singapore and Australia. The product portfolio spans more than 30 desktop chassis lines (RAPID, ZEAL, NIMBUS, PENTAGON, ULTRACORE, FISHTANK, VORTEX, HYPERGATE, FLOW, HALO, ONYX, MAINFRAME, BOLT, INFINITY, ZEN, EVOLVE, EXPLORER, MOOD, MONOLITH, LUNCHBOX, Ren, NVIDIA RTX 5090 FE), laptop families (FORGE 16X, APEX 16R, MX-16, X-16 PRO, LUNAR 14) plus GIGABYTE AORUS branded units, and a workstation/AI stack (FOCUS, FOCUS PRO, Ultrafocus, Ultrafocus Pro, Hyperfocus Pro, ASUS NUC, ROG NUC, NVIDIA DGX Spark, GIGABYTE AI TOP ATOM, AI TOP), all built on a component ecosystem of NVIDIA, AMD, Intel, ASUS, Corsair, NZXT, GIGABYTE, and Cooler Master parts.

The business operates a hybrid product-led and enterprise sales model: customers configure custom builds in real time on the e-commerce storefront with a Ready-to-Ship inventory for immediate delivery, while a dedicated corporate sales team ([email protected]) handles 150+ business customers with GPU servers, custom racks, and bulk deployments including named accounts such as the National University of Singapore. Distribution combines a direct-to-consumer e-commerce site, a physical Experiential Centre showroom, and a co-located Service Centre that delivers Singapore's largest dedicated custom PC after-sales team with a 3-year parts warranty on PCs (2 years on laptops) and 1-for-1 part exchange. Revenue is one-time hardware sales only — there is no subscription or recurring component — across a pricing band of SGD$650 to SGD$37,345 per unit, with consumer gaming desktops and laptops forming the core volume and workstations/AI systems contributing high-margin enterprise revenue. Differentiation is driven by the Ultra-Labs custom modding sub-brand (licensed IP builds including Naruto, Jujutsu Kaisen, Minecraft, Bork-Bork, Bubble Tea themes), seven consecutive Hardwarezone Best Gaming Desktop Brand awards, and exclusive availability of NVIDIA Founders Edition and DGX Spark systems.

Name

AFTERSHOCK PC

Legal name

AFTERSHOCK PC PTE LTD

Website

https://aftershockpc.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

AFTERSHOCK PC is a Singapore-based custom PC builder assembling made-to-order gaming desktops, laptops, workstations, and AI systems for gamers, content creators, enterprises, and AI researchers across Singapore and Australia, supported by a dedicated service centre and experiential showroom.

Ownership category

akta.pro rank

Product category

Custom Gaming PCs and Workstations

NAICS

Computer and Peripheral Equipment Manufacturing (3341), Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (423430)

SIC

Electronic Computers (3571), Retail-Computer & Computer Software Stores (5734)

akta.pro primary industry

Gaming PCs & Laptops (Prebuilt OEM/SIs) (MPAFAGAC)

akta.pro secondary industries

Gaming PCs (Desktops & Laptops) (HDACAAAH), PC Gaming Hardware Retail (GPUs, CPUs, RAM, Storage) (CRACAFAC), Mini PCs & Small Form Factor Desktops (HDACAAAI)

Keywords

• Custom gaming desktops
• Gaming laptops
• Professional workstations
• AI workstations
• Enterprise PC servers

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Custom Gaming PCs: Sale of custom-built gaming desktops with customer-selected components. Prices range from SGD$1,190 (entry Hypergate M) to SGD$5,715 (Explorer artisan series). Revenue is one-time at point of sale.
2. Custom Gaming Laptops: Sale of customizable gaming laptops and productivity ultrabooks. Prices range from SGD$1,330 (Lunar 14) to SGD$4,901 (X-16 Pro with water cooling). Includes branded gaming laptops from GIGABYTE AORUS.
3. Workstations and AI Systems: Professional workstations for content creation, engineering, AI development, and scientific computing. Prices range from SGD$1,930 (Focus) to SGD$37,345 (Hyperfocus Pro). Includes NVIDIA DGX Spark and GIGABYTE AI TOP ATOM AI systems.
4. Corporate/Enterprise Solutions: Customized office PCs, workstations, servers and GPU server solutions for enterprise customers. Serves over 150 businesses with tailored configurations for corporate requirements.
5. Accessories and Gear: AFTERSHOCK PC branded mice, keyboards, bags, mousemats; TECHYARD accessories including graphics cards, PC parts, storage drives, monitors, and peripherals.
6. Gift Cards: AFTERSHOCK Gift Cards available for purchase as gifting options.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

AFTERSHOCK PC designs, configures, and assembles custom gaming desktops, custom and branded gaming laptops, prosumer and enterprise workstations, and AI workstations for individual consumers and businesses in Singapore and Australia. Customers select components through a real-time online configurator or pick from ready-to-ship SKUs, and the company offers an Ultra-Labs custom modding service for limited-edition themed builds, a 3-year parts warranty on PCs, and dedicated corporate solutions including GPU servers and custom racks for 150+ business clients.

Product overview

AFTERSHOCK PC is a Singapore-based custom PC builder offering a comprehensive portfolio of gaming desktops, laptops, workstations, and enterprise solutions. The core offerings include Custom Gaming Desktops (configured by customers) and Ready-to-Ship pre-built PCs across multiple form factors and price points. The gaming desktop lineup spans multiple series: ORIGINALS (RAPID, ZEAL-M, ZEAL) for mainstream users, SHOWCASE (NIMBUS, PENTAGON, ULTRACORE, FISHTANK, VORTEX) featuring tempered glass designs, AIRFLOW (HYPERGATE, FLOW, HALO, ONYX, MAINFRAME) optimized for cooling, ARTISAN (BOLT, INFINITY, ZEN, EVOLVE, EXPLORER, MOOD) for premium custom builds, and COMPACT (MONOLITH, LUNCHBOX, REN) for small form factors. The laptop portfolio includes PERFORMANCE (FORGE 16X, APEX 16R), EXTREME (MX-16, X-16 PRO), and PRODUCTIVITY (LUNAR 14) lines, plus GIGABYTE-branded options. Workstation offerings include PROSUMER (FOCUS, FOCUS PRO), ENTERPRISE WORKSTATIONS (Ultrafocus, Ultrafocus Pro, Hyperfocus Pro), MINI PCs (ASUS NUC series), and AI SYSTEMS (NVIDIA DGX SPARK, GIGABYTE AI TOP ATOM, AI TOP). The company also offers corporate enterprise solutions, Ultra-Labs custom modding services, and branded accessories through its retail and B2B channels.

Differentiator

Problem solved

Functional benefit

Brands

• Ultra-Labs: Custom modding team responsible for limited edition and artisan PC builds featuring licensed designs and unique customization.

Products and services

• Custom Gaming Desktops

Quantifiable outcome

• 7-time Best Gaming Desktop Brand winner
• +2 more outcomes

Named customers2 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• NVIDIAcoreTechnology or IntegrationOfficial partnership for NVIDIA graphics cards including RTX 5090 Founders Edition, RTX 50 series, and NVIDIA DGX Spark AI systems. NVIDIA-powered gaming PCs and AI workstations are key product offerings.
• ASUScoreTechnology or IntegrationOfficial brand partner for ASUS ROG systems, ASUS NUC mini PCs, and component integration. Offers ASUS ROG NUC, ASUS NUC 14 Essential, and ASUS ROG branded gaming desktops.
• CorsaircoreTechnology or IntegrationOfficial ecosystem partner for Corsair iCUE ecosystem integration, CORSAIR cases (3500X, 4000D), Elgato Neo products, and Corsair memory/components. Corsair-based gaming PC configurations available.
• NZXTcoreTechnology or IntegrationOfficial ecosystem partner for NZXT chassis (H6 Flow, H-series), KRAKEN CPU cooling, NZXT CAM software, and full NZXT ecosystem integration across gaming PC lineup.
• GIGABYTEcoreTechnology or IntegrationOfficial brand partner for GIGABYTE AORUS laptops (Master 16, Eagle, Gaming A16, AERO X16), GIGABYTE AI TOP ATOM systems, and GIGABYTE WINDFORCE technology integration.
• Cooler MastercoreTechnology or IntegrationOfficial brand partner for Cooler Master chassis and cooling solutions integrated into gaming PC builds.
• The OmnideskminorGTM or Marketing PartnerReferral partnership for ergonomic standing desks, adjustable chairs, and desk accessories. Omnidesk products promoted through AFTERSHOCK PC website with referral links (utm_source=ASPC).

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Dreamcore: Singapore-headquartered custom gaming PC and laptop builder serving similar Southeast Asian consumer and SMB customers with comparable build-to-order configurators, premium components, and themed/artisan offerings. Dreamcore is the closest geographic direct competitor to AFTERSHOCK PC.
• Origin PC: US-based custom gaming desktop, laptop and workstation builder with build-to-order configurators across enthusiast tiers; directly comparable business model to AFTERSHOCK's custom gaming desktop and workstation lines. Now owned by Corsair, an AFTERSHOCK partner.
• iBuyPower: Large US custom gaming PC and laptop builder offering configurator-driven desktops at price points and component choices closely aligned with AFTERSHOCK's mid-to-high-end gaming lineup (Gaming RDY, Element series).
• CyberPowerPC: US custom gaming PC builder with extensive configurator-based desktops, gaming laptops and prebuilt SKUs across multiple tiers; competes with AFTERSHOCK's entry-level (RAPID/Hypergate) through high-end (Ultracore/Fishtank) categories.
• Maingear: US premium custom gaming and workstation builder focused on enthusiast-tier builds with artisan and limited-edition aesthetics; highly comparable to AFTERSHOCK's Ultra-Labs/ARTISAN series (Zen, Explorer, EVOLVE).
• Puget Systems: US custom workstation builder specializing in content creation, engineering and AI/ML compute (Threadripper, multi-GPU); directly comparable to AFTERSHOCK's Focus/Ultrafocus/Hyperfocus Pro and AI TOP workstation lines.
• CLX Gaming: US custom gaming desktop and laptop builder with similar configurator-led sales across enthusiast tiers; competes with AFTERSHOCK's gaming desktop portfolio on components, aesthetics and price.

Regional players

• Mwave: Australia-based custom PC builder and component retailer offering gaming desktops, laptops and workstations; comparable to AFTERSHOCK's Australian storefront and an indicator of the local competitive landscape AFTERSHOCK faces outside Singapore.

Broad incumbents

• NZXT: Component maker (cases, cooling, CAM software) that has expanded into NZXT BLD prebuilt custom gaming PCs; an AFTERSHOCK partner (H-series chassis, KRAKEN cooling, CAM) and broader incumbent competing for the same custom-build customer.
• Corsair Gaming: Components, peripherals and now prebuilt gaming PC maker (via Origin PC acquisition); a core AFTERSHOCK partner (cases, iCUE, Elgato) and a broader incumbent competing in the premium custom PC and gaming ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/AFTERSHOCKPCsg
• Facebookfacebook.com/AfterShockPC
• Instagraminstagram.com/aftershockpc
• Xx.com/aftershockpc
• LinkedInlinkedin.com/company/aftershockpc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AFTERSHOCK PC