NN07
NN.07 (No Nationality) is a Copenhagen-based premium menswear brand founded in 2007 that designs and sells timeless wardrobe essentials directly to consumers via its own e-commerce platform and flagship stores across 12+ countries, with no wholesale distribution.
- Company typePrivate
- Founded2007
- HeadquartersCopenhagen, Denmark
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What NN07 does
NN.07 (No Nationality) is a Copenhagen-based menswear brand founded in 2007 that designs and sells premium, timeless menswear through a pure direct-to-consumer model. The company serves men seeking quality everyday wardrobe essentials, with a product range spanning blazers (Jordin), jeans (Otis), sweaters (Ted), shirts (Reed), outerwear (Owen, Roy), shorts (Gregor), trousers, and accessories, all positioned as "future classics" intended to outlast seasonal trends. Pricing spans approximately 55 EUR for entry-level tees up to 925 EUR for premium suede jackets, with regional storefronts adapted for Denmark, Sweden, Germany, UK, Netherlands, France, Belgium, Switzerland, Norway, US, Canada, and Australia plus Rest of EU and Rest of World catch-alls.
The business operates an owned multi-region e-commerce platform (nn07.com) backed by Adyen payment processing with SSL encryption, and distributes through company-operated physical flagship stores worldwide with no third-party wholesale or reseller channels. The technology stack is conventional e-commerce infrastructure; the proprietary differentiation sits in product development (in-house pattern makers, designers, and product developers) and material sourcing (European linen, organic cotton, Pima cotton, certified merino wool, goat suede). The revenue model is straightforward unit-pricing on one-time purchases with no subscription component, supplemented by limited-edition collaborations with heritage footwear partners (Grenson, Clarks Originals, Fracap) used as brand-building and earned-media vehicles.
NN07 firmographics
Firmographics- Name
- NN07
- Legal name
- NN.07
- Website
- https://nn07.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- NN.07 (No Nationality) is a Copenhagen-based premium menswear brand founded in 2007 that designs and sells timeless wardrobe essentials directly to consumers via its own e-commerce platform and flagship stores across 12+ countries, with no wholesale distribution.
- Ownership category
- akta.pro rank
NN07 industry classification
Industry- Product category
- Premium Menswear Clothing
- NAICS
- Clothing and Clothing Accessories Retailers (458110)
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Men’s Apparel Retail (CRAAABAC)
- akta.pro secondary industry
- Streetwear & Contemporary Apparel Retail (CRAAABAM)
Keywords
Where NN07 is headquartered
LocationHeadquarters
- HQ city
- Copenhagen
- HQ country
- Denmark
- HQ region
- Europe
Offices2 records
Markets served
NN07 business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Product Sales (E-commerce and Retail): NN.07 generates revenue through the direct sale of its menswear collection via its owned e-commerce platform (nn07.com) and physical flagship stores worldwide. The brand offers a curated range of essentials, seasonal pieces, and limited-edition collaborations. No subscription model is present.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | One-time product purchase across essentials and seasonal collections |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels8 records
NN07 product offering
Product offeringCore offering
NN.07 designs, produces and sells premium menswear directly to consumers through its owned e-commerce platform (nn07.com, 12+ regional storefronts) and company-operated flagship stores worldwide. The assortment centres on timeless wardrobe essentials (blazers, jeans, sweaters, shirts, jackets, trousers, shorts, t-shirts) plus limited-edition footwear collaborations with heritage brands such as Grenson, Fracap and Clarks Originals. Materials emphasise European linen, organic cotton, Pima cotton, merino wool and goat suede, with full supply chain transparency and amfori BSCI social audits.
Product overview
NN.07 (No Nationality) is a Copenhagen-based menswear brand founded in 2007 that designs quality clothing for everyday use. The product portfolio centers on timeless wardrobe essentials across categories including blazers (Jordin), jeans (Otis, Sonny), sweaters (Ted, Kevin), shirts (Reed, Deon, Colby), shorts (Gregor, Kay, Aden), and accessories. The brand also offers seasonal collaborations with partners like Grenson, Fracap, and Clarks Originals. Products emphasize European craftsmanship using materials like organic cotton, European linen, Supima cotton, and goat suede. The Essentials Collection provides 82 core wardrobe pieces designed to be styled year-round.
Differentiator
Problem solved
Functional benefit
Products and services
- Jordin Blazer
Quantifiable outcome
- 90% of garments came from suppliers with a social audit in 2024
- +5 more outcomes
Companies that use NN07
Customer profileSegments1 record
Ideal customer profiles1 record
NN07 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
NN07 partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- GrensonminorBritish footwear brand Grenson partnered with NN.07 to create a limited-edition moccasin mule shoe, drawing from Grenson's history of making moccasins since the 1960s. The collaboration features soft napa leather with hand-stitched detailing and launched on May 13, 2026. The shoe is available exclusively on NN07.com, Grenson.com, and in NN.07 flagship stores worldwide.
- Clarks OriginalsminorNN.07 collaborated with Clarks Originals on a brand event held in Paris, showcasing the collaboration through a cultural activation. Event photography and highlights were featured in NN.07's brand stories section.
- FracapminorNN.07 partnered with Fracap on limited-edition shoes (M21 shoes), featured as a collaboration in NN.07's brand stories section. The collaboration highlights NN.07's approach of working with heritage footwear brands to create exclusive products.
- amforicoreNN.07 is a member of amfori, an organisation promoting open and sustainable trade. The brand has adopted amfori's Code of Conduct and uses their BSCI (Business Social Compliance Initiative) audits to ensure good social conditions at its factories. In 2024, 90% of garments came from suppliers with a social audit.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
NN07 competitors and assessment
Company assessmentDirect peers
- Norse Projects: Copenhagen-based DTC contemporary menswear brand with a similar 'timeless essentials' design philosophy, premium materials, and an editorial-led content model. Direct geographic and conceptual peer to NN.07.
- A.P.C. Paris-based DTC contemporary menswear and womenswear brand known for minimalist denim and ready-to-wear essentials. Highly comparable on price band, DTC-first model, and understated design language.
- Closed: German denim and contemporary menswear brand with strong European DTC distribution and a focus on quality essentials. Comparable product mix (jeans, knitwear, outerwear) and price positioning.
- AMI Paris: French contemporary menswear brand with a DTC-plus-wholesale model and Parisian-French aesthetic. Direct competitor for the 'accessible premium European menswear' customer that NN.07 targets.
- Our Legacy: Swedish contemporary menswear brand with a similar 'considered basics with a twist' positioning and DTC-led distribution. Overlaps with NN.07 in blazers, knitwear, shirting, and trousers.
- Acne Studios: Stockholm-based contemporary fashion brand with a strong DTC and global flagship-store footprint. Comparable in Scandinavian design DNA, premium denim and ready-to-wear, and editorial marketing.
- Wood Wood: Copenhagen-based contemporary menswear and streetwear brand. Direct regional peer, with overlapping customer base and a similar mix of essentials and collab-driven drops.
- Filippa K: Swedish contemporary womenswear and menswear brand focused on timeless, sustainable essentials. Comparable sustainability messaging, Scandinavian design language, and price tier.
Broad incumbents
- COS: H&M-owned contemporary apparel brand operating a global DTC and physical-store network. Competes with NN.07 for the same minimalist-essentials customer but at lower price points and at significantly larger scale.
- Carhartt WIP: European arm of the Carhartt workwear brand, with a workwear-inspired contemporary menswear range. Comparable heritage-brand collaboration model and overlap in jackets, overshirts, and denim.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
NN07 social profiles
Digital presenceNN07 financial estimates
Financial estimateRevenue estimate
Valuation estimate
NN07 leadership team
Management profileNumber of profiles
NN07 subsidiaries and ownership
Company hierarchySubsidiaries1 record
NN07 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NN07 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NN07
What does NN07 do?
NN.07 designs, produces and sells premium menswear directly to consumers through its owned e-commerce platform (nn07.com, 12+ regional storefronts) and company-operated flagship stores worldwide. The assortment centres on timeless wardrobe essentials (blazers, jeans, sweaters, shirts, jackets, trousers, shorts, t-shirts) plus limited-edition footwear collaborations with heritage brands such as Grenson, Fracap and Clarks Originals. Materials emphasise European linen, organic cotton, Pima cotton, merino wool and goat suede, with full supply chain transparency and amfori BSCI social audits.
Is NN07 a public or private company?
NN07 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was NN07 founded?
NN07 was founded in 2007. It employs 11 to 50 people.
Where is NN07 based?
NN07 is headquartered in Copenhagen, Denmark, in the Europe region.
How does NN07 make money?
One revenue line is on record: product Sales (E-commerce and Retail).
Who are NN07's main competitors?
Direct peers on record are Norse Projects, A.P.C., Closed, AMI Paris, Our Legacy, Acne Studios, Wood Wood and Filippa K. Broad incumbents are COS and Carhartt WIP.
Does NN07 have an API?
No public API is recorded for NN07.
What industry is NN07 in?
NN07's product category is Premium Menswear Clothing. Its primary akta.pro industry code is CRAAABAC, Men’s Apparel Retail, with a secondary code of CRAAABAM, Streetwear & Contemporary Apparel Retail. Its NAICS code is 458110 and its SIC code is 5600.