The ICEE Company
The ICEE Company, founded in 1967 and a subsidiary of J&J Snack Foods Corp. (NASDAQ: JJSF), produces carbonated frozen beverages dispensed through proprietary equipment and serves enterprise channel partners across convenience stores, cinema, QSR, amusement, and mass retail in the U.S. and internationally.
- Company typePublic
- Founded1967
- HeadquartersLa Vergne, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What The ICEE Company does
The ICEE Company, founded in 1967 and headquartered in La Vergne, Tennessee, is a frozen beverage brand and B2B service platform operating as a wholly-owned subsidiary of J&J Snack Foods Corp. (NASDAQ: JJSF). The company produces and distributes carbonated frozen beverages through a proprietary dispensing system in which flavor concentrate is automatically mixed with water and CO2 gas and frozen under pressure to produce a carbonated slush. ICEE sells the core dispensed beverage in over 30 active flavors drawn from a library of more than 150 created since inception, and complements it with branded retail frozen novelties (SLUSH PUPPiE Frozen Pops, ICEE Red Cherry & Blue Raspberry Swirled Ice Pops), Parrot Ice Real Fruit Smoothies, JUICE 100, and a premium Nitrogen-Infused Lemonade line.
The business model is anchored on the ICEE Total Program, a turnkey B2B offering that combines proprietary dispensing equipment, branded flavor syrups, 24/7 service, marketing support, and customized payment options for retail and foodservice partners. ICEE claims over 90% of the U.S. frozen carbonated beverage business and 81% consumer brand awareness — the highest of any frozen beverage brand — supported by 100+ service centers and a 650+ technician field service organization across the country. Go-to-market is enterprise-focused, targeting convenience store chains (including a 2026 distribution agreement with Tri Star Energy across Tennessee, Kentucky, and Alabama), cinema, amusement and indoor recreation venues, QSR and fast casual chains, and mass merchandisers, with international distribution across Canada, Mexico, Europe, the Middle East, Central America, China, Australia, and South Africa. Ancillary revenue and engagement mechanics include the ICEE Points cup-scan loyalty program, co-marketed sweepstakes with participating partners, and the ICEE Hope community initiative.
The ICEE Company firmographics
Firmographics- Name
- The ICEE Company
- Legal name
- J&J Snack Foods Corp.
- Website
- https://icee.com
- Company type
- Public
- Founded year
- 1967
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- The ICEE Company, founded in 1967 and a subsidiary of J&J Snack Foods Corp. (NASDAQ: JJSF), produces carbonated frozen beverages dispensed through proprietary equipment and serves enterprise channel partners across convenience stores, cinema, QSR, amusement, and mass retail in the U.S. and internationally.
- Ownership category
- akta.pro rank
The ICEE Company industry classification
Industry- Product category
- Frozen Carbonated Beverages
- NAICS
- Ice Cream and Frozen Dessert Manufacturing (311520), Ice Cream and Frozen Dessert Manufacturing (31152), Soft Drink and Ice Manufacturing (31211)
- SIC
- Ice Cream & Frozen Desserts (2024), Beverages (2080), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)
- akta.pro primary industry
- Ice Cream, Frozen Desserts & Novelties Manufacturing (AFAKAKAE)
- akta.pro secondary industries
- Ice Cream & Refrigerated Desserts (CRADACAE), Frozen Snacks & Appetizers (CRADADAD)
Keywords
Where The ICEE Company is headquartered
LocationHeadquarters
- HQ city
- La Vergne
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
The ICEE Company business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Frozen Beverage Equipment Programs: ICEE provides turnkey frozen beverage programs to partners including state-of-the-art equipment, branded flavors, profit-building support and customized payment options. Revenue generated through equipment placement, flavor syrup sales and service agreements.
- 24/7 Service Network: Over 100 service centers across the United States providing round-the-clock customer service and field technician support for equipment maintenance and repair.
- ICEE Points Loyalty Program: Points collected from ICEE cups can be redeemed for ICEE merchandise including backpacks, t-shirts, towels, baseball caps, blankets and stainless steel bottles.
Go-to-market motion3 records
Distribution channels5 records
Marketing channels5 records
The ICEE Company product offering
Product offeringCore offering
The ICEE Company provides a turnkey frozen carbonated beverage program to retail and foodservice partners through the ICEE Total Program, including placement of proprietary ICEE dispensing machines, supply of branded flavor concentrates, 24/7 field service and technical support, branded marketing materials, and customized payment options. The company also produces and distributes frozen novelty ice pops under the ICEE and SLUSH PUPPiE sub-brands through retail freezer channels, alongside complementary frozen beverage brands such as Parrot Ice Real Fruit Smoothies, JUICE 100, and Nitrogen-Infused Lemonade.
Product overview
The ICEE Company offers a portfolio of frozen beverage brands and programs. The core product is ICEE, America's original frozen carbonated beverage available in over 30 flavors. This is complemented by SLUSH PUPPiE frozen ice pops and the new Red Cherry & Blue Raspberry Swirled Ice Pops. The ICEE Total Program provides turnkey business solutions including equipment, 24/7 service, and branded flavors. The company also offers specialty frozen beverages including Parrot Ice Real Fruit Smoothies, JUICE 100, and Nitrogen-Infused Lemonade. ICEE Hope represents the company's charitable giving program. The ICEE Swag Points loyalty program engages consumers with branded merchandise rewards. ICEE products are distributed globally through convenience stores, movie theaters, amusement parks, and other retail channels.
Differentiator
Problem solved
Functional benefit
Brands
- SLUSH PUPPiE: Frozen pops product line
- Parrot Ice Real Fruit Smoothies
- JUICE 100
- ICEE Total Program
- ICEE Hope
Products and services
- ICEE Frozen Beverages The core frozen carbonated beverage product - America's Original frozen treat since 1967. Specially formulated ICEE flavor concentrate is mixed automatically with water and CO2 gas and frozen under pressure to create a soft, fluffy carbonated texture. Available in over 30 flavors at any time, dispensed through proprietary ICEE machines at convenience stores, cinemas, amusement parks and QSR partners.
- SLUSH PUPPiE Frozen Pops Frozen ice pop novelties under the SLUSH PUPPiE sub-brand, available in various flavors and sold in retail freezer sections at participating retail partners.
- ICEE Red Cherry & Blue Raspberry Swirled Ice Pops New ice pop product combining ICEE's signature Red Cherry and Blue Raspberry flavors in a swirled format, sold as part of the ICEE frozen novelties retail line.
- ICEE Total Program Turnkey B2B partnership program providing state-of-the-art ICEE dispensing equipment, branded flavor options, 24/7 service support, profit-building strategies, marketing support and customized payment options for retail and foodservice partners.
- Parrot Ice Real Fruit Smoothies Frozen real fruit smoothie brand included in ICEE's portfolio of experiential frozen beverage programs served through partner locations.
- JUICE 100 Frozen juice beverage brand included in ICEE's portfolio of unique frozen beverage programs available through partner locations.
- Nitrogen-Infused Lemonade Premium customizable frozen beverage option infused with nitrogen, part of ICEE's portfolio of experiential frozen beverage programs available through partner locations.
- ICEE International Distribution International expansion service bringing ICEE frozen beverage programs to global markets including Canada, Mexico, China, Central America, Australia, the Middle East, Western Europe, the United Kingdom, Israel and South Africa.
- 24/7 Field Service Network National service network of more than 100 service centers and 650+ in-house technicians providing 24/7 installation, maintenance and repair support for ICEE dispensing equipment at partner locations.
Quantifiable outcome
- Over 90% of frozen carbonated beverage business across the U.S. is served by ICEE
- +3 more outcomes
Companies that use The ICEE Company
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles4 records
The ICEE Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
The ICEE Company partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Tri Star Energy (Twice Daily, Sudden Service)coreNashville-based Tri Star Energy is introducing ICEE frozen beverages at select convenience-store locations across its Twice Daily and Sudden Service brands in Tennessee, Kentucky, and Alabama. Tri Star Energy is ranked No. 48 on CSP's 2025 Top 202 ranking of U.S. convenience-store chains.
- Roller Skating (Participating Partner)minorParticipating partner location for ICEE products with sweepstakes promotion where consumers can scan QR codes on cups to enter for exclusive prizes.
- Churromania (Participating Partner)minorParticipating partner location for ICEE products with sweepstakes promotion where consumers can scan QR codes on cups to enter for exclusive prizes.
- Beacon & Bridge (Participating Partner)minorParticipating partner location for ICEE products with sweepstakes promotion where consumers can scan QR codes on cups to enter for exclusive prizes.
- Chillbox Store (Participating Partner)minorParticipating partner location for ICEE products with sweepstakes promotion where consumers can scan QR codes on cups to enter for exclusive prizes.
- Fastlane C-Stores (Participating Partner)minorParticipating partner location for ICEE products with sweepstakes promotion where consumers can scan QR codes on cups to enter for exclusive prizes.
- J&J Snack Foods Corp.coreJ&J Snack Foods Corp. owns The ICEE Company and is the parent organization providing corporate governance, shared services including HR, legal, finance, and strategic direction. ICEE website and operations reference J&J Snack Foods as the parent company owner since ICEE was founded in 1967.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
The ICEE Company competitors and assessment
Company assessmentDirect peers
- Blue Bell Creameries: U.S. ice cream and frozen dessert manufacturer with strong c-store and foodservice distribution — competes for freezer placement with SLUSH PUPPiE and ICEE-branded novelties in impulse and grocery channels.
- Turkey Hill Dairy: Regional frozen dessert and ice tea/beverage manufacturer selling into U.S. c-store and grocery channels; competes with ICEE-branded frozen novelties and select foodservice frozen beverage programs.
- Wells Enterprises (Blue Bunny / Halo Top): A leading U.S. ice cream and frozen dessert manufacturer (Blue Bunny, Halo Top, Bomb Pop licensed), competing head-to-head with ICEE's frozen novelties in grocery and foodservice freezer channels.
- PepsiCo (Slurpee / 7-Eleven beverage program): Through its exclusive partnership with 7-Eleven, PepsiCo operates the Slurpee frozen carbonated beverage program — the closest direct competitor to ICEE in the U.S. FCB category, sharing the same dispense-equipment, B2B convenience-store model.
Broad incumbents
- Keurig Dr Pepper: Major North American beverage company with carbonated soft drink (Dr Pepper, Snapple, Mott's) and foodservice distribution capabilities that overlap with ICEE's c-store and entertainment channel beverage partnerships.
- Unilever (Breyers / Popsicle / Good Humor): Owns Breyers, Popsicle, Klondike, and Good Humor — the leading mass-market U.S. frozen novelty and ice cream bar portfolio, directly competing with ICEE's consumer retail frozen novelties business.
- The Coca-Cola Company: Supplies carbonated beverage syrups and frozen beverage programs to major foodservice and c-store chains; competes with ICEE for fountain/beverage-program real estate in QSR, cinema, and c-store accounts.
- Nestlé USA (Frozen Novelties): Operates major frozen novelty brands (Drumstick, Outshine, Push-Up) in U.S. grocery freezer aisles — overlapping with ICEE's SLUSH PUPPiE and ICEE-branded ice pop retail product lines in the frozen treats on-stick/pop category.
Emerging players
- Hershey Company (Jolly Rancher / Ice Breakers): Hershey's Jolly Rancher-flavored frozen treats and Ice Breakers licensing overlap with ICEE's flavor-licensed novelty extensions; a scaled confectionery player expanding into frozen treats ICEE addresses.
Others
- Middleby Corporation (Cornelius / ICP / Franke): Through its Cornelius and related brands, Middleby supplies commercial frozen beverage dispensing equipment — the same equipment-and-service infrastructure category that underpins the ICEE Total Program's moat.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
The ICEE Company social profiles
Digital presenceThe ICEE Company compliance and trust
Trust signalCompliance2 records
The ICEE Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
The ICEE Company leadership team
Management profileNumber of profiles
Profiles1 record
The ICEE Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The ICEE Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The ICEE Company
What does The ICEE Company do?
The ICEE Company provides a turnkey frozen carbonated beverage program to retail and foodservice partners through the ICEE Total Program, including placement of proprietary ICEE dispensing machines, supply of branded flavor concentrates, 24/7 field service and technical support, branded marketing materials, and customized payment options. The company also produces and distributes frozen novelty ice pops under the ICEE and SLUSH PUPPiE sub-brands through retail freezer channels, alongside complementary frozen beverage brands such as Parrot Ice Real Fruit Smoothies, JUICE 100, and Nitrogen-Infused Lemonade.
Is The ICEE Company a public or private company?
The ICEE Company is a public company. It is classified as corporate owned and is currently operating.
When was The ICEE Company founded?
The ICEE Company was founded in 1967. It employs 501 to 1,000 people.
Where is The ICEE Company based?
The ICEE Company is headquartered in La Vergne, United States, in the North America region.
How does The ICEE Company make money?
Three revenue lines are on record. Frozen Beverage Equipment Programs are the primary driver. The others are 24/7 Service Network and ICEE Points Loyalty Program.
Who are The ICEE Company's main competitors?
Direct peers on record are Blue Bell Creameries, Turkey Hill Dairy, Wells Enterprises (Blue Bunny / Halo Top) and PepsiCo (Slurpee / 7-Eleven beverage program). Broad incumbents are Keurig Dr Pepper, Unilever (Breyers / Popsicle / Good Humor), The Coca-Cola Company and Nestlé USA (Frozen Novelties). Hershey Company (Jolly Rancher / Ice Breakers) is listed as an emerging player. Middleby Corporation (Cornelius / ICP / Franke) is listed as an others.
Does The ICEE Company have an API?
No public API is recorded for The ICEE Company.
What industry is The ICEE Company in?
The ICEE Company's product category is Frozen Carbonated Beverages. Its primary akta.pro industry code is AFAKAKAE, Ice Cream, Frozen Desserts & Novelties Manufacturing, with a secondary code of CRADACAE, Ice Cream & Refrigerated Desserts. Its NAICS code is 311520 and its SIC code is 2024.