The ICEE Company

What The ICEE Company does

The ICEE Company, founded in 1967 and headquartered in La Vergne, Tennessee, is a frozen beverage brand and B2B service platform operating as a wholly-owned subsidiary of J&J Snack Foods Corp. (NASDAQ: JJSF). The company produces and distributes carbonated frozen beverages through a proprietary dispensing system in which flavor concentrate is automatically mixed with water and CO2 gas and frozen under pressure to produce a carbonated slush. ICEE sells the core dispensed beverage in over 30 active flavors drawn from a library of more than 150 created since inception, and complements it with branded retail frozen novelties (SLUSH PUPPiE Frozen Pops, ICEE Red Cherry & Blue Raspberry Swirled Ice Pops), Parrot Ice Real Fruit Smoothies, JUICE 100, and a premium Nitrogen-Infused Lemonade line.

The business model is anchored on the ICEE Total Program, a turnkey B2B offering that combines proprietary dispensing equipment, branded flavor syrups, 24/7 service, marketing support, and customized payment options for retail and foodservice partners. ICEE claims over 90% of the U.S. frozen carbonated beverage business and 81% consumer brand awareness — the highest of any frozen beverage brand — supported by 100+ service centers and a 650+ technician field service organization across the country. Go-to-market is enterprise-focused, targeting convenience store chains (including a 2026 distribution agreement with Tri Star Energy across Tennessee, Kentucky, and Alabama), cinema, amusement and indoor recreation venues, QSR and fast casual chains, and mass merchandisers, with international distribution across Canada, Mexico, Europe, the Middle East, Central America, China, Australia, and South Africa. Ancillary revenue and engagement mechanics include the ICEE Points cup-scan loyalty program, co-marketed sweepstakes with participating partners, and the ICEE Hope community initiative.

Name

The ICEE Company

Legal name

J&J Snack Foods Corp.

Website

https://icee.com

Company type

Public

Founded year

1967

Operating status

Operating

Headcount range

501–1,000 employees

Short description

The ICEE Company, founded in 1967 and a subsidiary of J&J Snack Foods Corp. (NASDAQ: JJSF), produces carbonated frozen beverages dispensed through proprietary equipment and serves enterprise channel partners across convenience stores, cinema, QSR, amusement, and mass retail in the U.S. and internationally.

Ownership category

akta.pro rank

Product category

Frozen Carbonated Beverages

NAICS

Ice Cream and Frozen Dessert Manufacturing (311520), Ice Cream and Frozen Dessert Manufacturing (31152), Soft Drink and Ice Manufacturing (31211)

SIC

Ice Cream & Frozen Desserts (2024), Beverages (2080), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Ice Cream, Frozen Desserts & Novelties Manufacturing (AFAKAKAE)

akta.pro secondary industries

Ice Cream & Refrigerated Desserts (CRADACAE), Frozen Snacks & Appetizers (CRADADAD)

Keywords

• Frozen carbonated beverages
• Frozen beverage equipment programs
• Frozen novelty ice pops
• Foodservice beverage partnerships
• Flavor concentrate syrups

Headquarters

HQ city

La Vergne

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Frozen Beverage Equipment Programs: ICEE provides turnkey frozen beverage programs to partners including state-of-the-art equipment, branded flavors, profit-building support and customized payment options. Revenue generated through equipment placement, flavor syrup sales and service agreements.
2. 24/7 Service Network: Over 100 service centers across the United States providing round-the-clock customer service and field technician support for equipment maintenance and repair.
3. ICEE Points Loyalty Program: Points collected from ICEE cups can be redeemed for ICEE merchandise including backpacks, t-shirts, towels, baseball caps, blankets and stainless steel bottles.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

The ICEE Company provides a turnkey frozen carbonated beverage program to retail and foodservice partners through the ICEE Total Program, including placement of proprietary ICEE dispensing machines, supply of branded flavor concentrates, 24/7 field service and technical support, branded marketing materials, and customized payment options. The company also produces and distributes frozen novelty ice pops under the ICEE and SLUSH PUPPiE sub-brands through retail freezer channels, alongside complementary frozen beverage brands such as Parrot Ice Real Fruit Smoothies, JUICE 100, and Nitrogen-Infused Lemonade.

Product overview

The ICEE Company offers a portfolio of frozen beverage brands and programs. The core product is ICEE, America's original frozen carbonated beverage available in over 30 flavors. This is complemented by SLUSH PUPPiE frozen ice pops and the new Red Cherry & Blue Raspberry Swirled Ice Pops. The ICEE Total Program provides turnkey business solutions including equipment, 24/7 service, and branded flavors. The company also offers specialty frozen beverages including Parrot Ice Real Fruit Smoothies, JUICE 100, and Nitrogen-Infused Lemonade. ICEE Hope represents the company's charitable giving program. The ICEE Swag Points loyalty program engages consumers with branded merchandise rewards. ICEE products are distributed globally through convenience stores, movie theaters, amusement parks, and other retail channels.

Differentiator

Problem solved

Functional benefit

Brands

• SLUSH PUPPiE: Frozen pops product line
• Parrot Ice Real Fruit Smoothies
• JUICE 100
• ICEE Total Program
• ICEE Hope

Products and services

• ICEE Frozen Beverages The core frozen carbonated beverage product - America's Original frozen treat since 1967. Specially formulated ICEE flavor concentrate is mixed automatically with water and CO2 gas and frozen under pressure to create a soft, fluffy carbonated texture. Available in over 30 flavors at any time, dispensed through proprietary ICEE machines at convenience stores, cinemas, amusement parks and QSR partners.
• SLUSH PUPPiE Frozen Pops Frozen ice pop novelties under the SLUSH PUPPiE sub-brand, available in various flavors and sold in retail freezer sections at participating retail partners.
• ICEE Red Cherry & Blue Raspberry Swirled Ice Pops New ice pop product combining ICEE's signature Red Cherry and Blue Raspberry flavors in a swirled format, sold as part of the ICEE frozen novelties retail line.
• ICEE Total Program Turnkey B2B partnership program providing state-of-the-art ICEE dispensing equipment, branded flavor options, 24/7 service support, profit-building strategies, marketing support and customized payment options for retail and foodservice partners.
• Parrot Ice Real Fruit Smoothies Frozen real fruit smoothie brand included in ICEE's portfolio of experiential frozen beverage programs served through partner locations.
• JUICE 100 Frozen juice beverage brand included in ICEE's portfolio of unique frozen beverage programs available through partner locations.
• Nitrogen-Infused Lemonade Premium customizable frozen beverage option infused with nitrogen, part of ICEE's portfolio of experiential frozen beverage programs available through partner locations.
• ICEE International Distribution International expansion service bringing ICEE frozen beverage programs to global markets including Canada, Mexico, China, Central America, Australia, the Middle East, Western Europe, the United Kingdom, Israel and South Africa.
• 24/7 Field Service Network National service network of more than 100 service centers and 650+ in-house technicians providing 24/7 installation, maintenance and repair support for ICEE dispensing equipment at partner locations.

Quantifiable outcome

• Over 90% of frozen carbonated beverage business across the U.S. is served by ICEE
• +3 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• Tri Star Energy (Twice Daily, Sudden Service)coreChannel Partner/ Reseller/ Distributor · 4 June 2026Nashville-based Tri Star Energy is introducing ICEE frozen beverages at select convenience-store locations across its Twice Daily and Sudden Service brands in Tennessee, Kentucky, and Alabama. Tri Star Energy is ranked No. 48 on CSP's 2025 Top 202 ranking of U.S. convenience-store chains.
• Roller Skating (Participating Partner)minorChannel Partner/ Reseller/ DistributorParticipating partner location for ICEE products with sweepstakes promotion where consumers can scan QR codes on cups to enter for exclusive prizes.
• Churromania (Participating Partner)minorChannel Partner/ Reseller/ DistributorParticipating partner location for ICEE products with sweepstakes promotion where consumers can scan QR codes on cups to enter for exclusive prizes.
• Beacon & Bridge (Participating Partner)minorChannel Partner/ Reseller/ DistributorParticipating partner location for ICEE products with sweepstakes promotion where consumers can scan QR codes on cups to enter for exclusive prizes.
• Chillbox Store (Participating Partner)minorChannel Partner/ Reseller/ DistributorParticipating partner location for ICEE products with sweepstakes promotion where consumers can scan QR codes on cups to enter for exclusive prizes.
• Fastlane C-Stores (Participating Partner)minorChannel Partner/ Reseller/ DistributorParticipating partner location for ICEE products with sweepstakes promotion where consumers can scan QR codes on cups to enter for exclusive prizes.
• J&J Snack Foods Corp.coreStrategic or Co-development PartnerJ&J Snack Foods Corp. owns The ICEE Company and is the parent organization providing corporate governance, shared services including HR, legal, finance, and strategic direction. ICEE website and operations reference J&J Snack Foods as the parent company owner since ICEE was founded in 1967.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Blue Bell Creameries: U.S. ice cream and frozen dessert manufacturer with strong c-store and foodservice distribution — competes for freezer placement with SLUSH PUPPiE and ICEE-branded novelties in impulse and grocery channels.
• Turkey Hill Dairy: Regional frozen dessert and ice tea/beverage manufacturer selling into U.S. c-store and grocery channels; competes with ICEE-branded frozen novelties and select foodservice frozen beverage programs.
• Wells Enterprises (Blue Bunny / Halo Top): A leading U.S. ice cream and frozen dessert manufacturer (Blue Bunny, Halo Top, Bomb Pop licensed), competing head-to-head with ICEE's frozen novelties in grocery and foodservice freezer channels.
• PepsiCo (Slurpee / 7-Eleven beverage program): Through its exclusive partnership with 7-Eleven, PepsiCo operates the Slurpee frozen carbonated beverage program — the closest direct competitor to ICEE in the U.S. FCB category, sharing the same dispense-equipment, B2B convenience-store model.

Broad incumbents

• Keurig Dr Pepper: Major North American beverage company with carbonated soft drink (Dr Pepper, Snapple, Mott's) and foodservice distribution capabilities that overlap with ICEE's c-store and entertainment channel beverage partnerships.
• Unilever (Breyers / Popsicle / Good Humor): Owns Breyers, Popsicle, Klondike, and Good Humor — the leading mass-market U.S. frozen novelty and ice cream bar portfolio, directly competing with ICEE's consumer retail frozen novelties business.
• The Coca-Cola Company: Supplies carbonated beverage syrups and frozen beverage programs to major foodservice and c-store chains; competes with ICEE for fountain/beverage-program real estate in QSR, cinema, and c-store accounts.
• Nestlé USA (Frozen Novelties): Operates major frozen novelty brands (Drumstick, Outshine, Push-Up) in U.S. grocery freezer aisles — overlapping with ICEE's SLUSH PUPPiE and ICEE-branded ice pop retail product lines in the frozen treats on-stick/pop category.

Emerging players

• Hershey Company (Jolly Rancher / Ice Breakers): Hershey's Jolly Rancher-flavored frozen treats and Ice Breakers licensing overlap with ICEE's flavor-licensed novelty extensions; a scaled confectionery player expanding into frozen treats ICEE addresses.

Others

• Middleby Corporation (Cornelius / ICP / Franke): Through its Cornelius and related brands, Middleby supplies commercial frozen beverage dispensing equipment — the same equipment-and-service infrastructure category that underpins the ICEE Total Program's moat.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/official_icee
• Facebookfacebook.com/ICEEBear
• Instagraminstagram.com/theiceecompany
• TikToktiktok.com/@icee

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The ICEE Company