Camelot Properties

What Camelot Properties does

Camelot Properties is a privately held, founder-owned boutique real estate brokerage headquartered at 10004 Johns Road, Boerne, Texas, serving the greater San Antonio market. Founded by Jessica Alaine in 2020, the firm operates with a small team of licensed professionals and targets luxury residential buyers, sellers, investors, and military families relocating to the San Antonio/Boerne corridor. Its service portfolio spans traditional buy-side and sell-side representation, investment property acquisition, design and renovation oversight, and integrated mortgage origination delivered through a partnership with The Loan Lady Team (Hillary Moussali, Sr. Loan Officer).

The firm's flagship differentiator is the trademarked Luxury Activation Staging™ program, a brokerage-managed staging strategy offered at no additional cost to sellers for select listings that are vacant, undergoing renovation, or experiencing extended market time. The company also produces market-statistics content on its website and participates in local community bodies such as the Military Affairs Committee and Chamber of Commerce. Technology is conventional: there is no proprietary platform, mobile app, or API layer disclosed, and operations rely on standard MLS access, manual transaction management, and direct email-based client engagement.

Commercially, Camelot Properties earns revenue exclusively from transaction-based real estate brokerage commissions, with industry-typical 5–6% total commission rates split between buy-side and sell-side agents. Pricing is not publicly disclosed and is negotiated per transaction. The go-to-market motion is direct-to-consumer through the firm's licensed brokers and realtors, with no third-party channel partners, resellers, or institutional investors involved. The company holds no disclosed funding, has no parent entity, and operates from a single office.

Name

Camelot Properties

Legal name

Camelot Properties

Website

https://camelotproperties.us

Company type

Private

Founded year

2020

Operating status

Operating

Short description

Camelot Properties is a privately held boutique real estate brokerage in Boerne, Texas, serving luxury home buyers, sellers, investors, and military families in the San Antonio market through a small in-house team of licensed agents and partner mortgage and design service providers.

Ownership category

akta.pro rank

Headquarters

HQ city

Boerne

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Real Estate Brokerage Commissions: The company earns commission income from buying and selling residential and investment properties. Commissions are typically a percentage of the transaction value, paid at closing.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Camelot Properties is a boutique real estate brokerage that represents buyers and sellers of luxury residential, investment, and land properties in the San Antonio and Boerne, Texas market. Service offerings span buy-side representation, sell-side brokerage, investment property acquisition, design/renovation coordination, and mortgage advisory, anchored by the proprietary Luxury Activation Staging™ program that provides brokerage-managed staging for select listings at no cost to sellers.

Product overview

Camelot Properties operates as a boutique real estate brokerage offering a unified platform of services centered on luxury residential transactions. The core offering combines traditional brokerage services (buying, selling, investing) with proprietary value-add programs. The flagship Luxury Activation Staging™ Program distinguishes the brokerage by offering brokerage-operated staging for select listings at no cost to sellers. Additional services include Design Services for renovations and Mortgage Services, all delivered through a team-based model with personalized client attention.

Differentiator

Problem solved

Functional benefit

Products and services

• Luxury Activation Staging™ Program A brokerage-managed staging program for select luxury listings that are vacant, undergoing renovation, or sitting on the market too long; designed to increase buyer interest and accelerate sales at no cost to the seller.
• Buy a Home Buy-side real estate representation where licensed brokers and realtors guide clients through every step of the home purchasing process to find properties that fit their lifestyle and budget.
• Sell Your Home Sell-side brokerage services aimed at selling homes quickly and for top dollar, with complimentary staging offered on listings at no additional charge.
• Real Estate Investing Investment property services helping clients find and acquire single-family, multi-family, commercial properties, or land for investment purposes.
• Design Services Design and renovation oversight services covering finishes, flooring color selection, and coordination of small updates, mid-sized remodels, and full renovations.
• Mortgage Services Mortgage advisory services connecting clients with loan experts (via partner The Loan Lady Team) for purchase and refinance loans, including first-time homebuyer programs, Veteran loans, self-employed borrower products, and renovation financing.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• The Loan Lady Team (Hillary Moussali)coreStrategic or Co-development PartnerHillary Moussali serves as Sr. Loan Officer/Supervisor providing mortgage services to Camelot Properties clients. Her team offers home financing options including first-time homebuyer programs, Veteran loans, self-employed borrower products, and renovation financing. This partnership provides integrated mortgage services for brokerage clients seeking home loans.
• ALHS (American Luxury Home Specialists)minorChannel Partner/ Reseller/ DistributorJessica Alaine holds ALHS certification, which is a designation/certification program for luxury home specialists that may provide referral network and marketing benefits.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Phyllis Browning Company: San Antonio's largest independently owned luxury-focused real estate brokerage. Direct competitor in the same Boerne/San Antonio luxury segment with overlapping buyer/seller clientele and comparable white-glove service positioning.
• Kuper Sotheby's International Realty: Texas Hill Country and San Antonio luxury brokerage affiliated with the Sotheby's International Realty network. Directly comparable boutique luxury positioning, geographic overlap in Boerne, and similar reliance on brand-driven marketing for high-end listings.
• Coldwell Banker D'Ann Harper, REALTORS: Established San Antonio-based residential brokerage operating across price points including luxury. Comparable local market presence with deeper agent bench and franchise-backed technology, marketing, and lead-generation resources.
• JBGoodwin Realtors: Long-standing Austin/San Antonio residential brokerage. Direct competitor in adjacent metros with broader agent count, established brand, and similar full-service brokerage-plus-referral model.

Broad incumbents

• Compass: National tech-enabled luxury brokerage platform. Competes for the same luxury seller/buyer in San Antonio/Boerne but with proprietary technology, in-house mortgage and title, and substantially greater capital and agent-recruitment budget.
• Berkshire Hathaway HomeServices: National franchise brokerage brand with established San Antonio affiliates. Operates across price tiers with strong brand recognition and broader geographic reach than Camelot's boutique footprint.
• Engel & Völkers: International luxury-focused real estate brand with presence across major Texas metros. Competes for the same luxury clientele with a globally recognized premium brand and standardized service playbook.

Emerging players

• eXp Realty: Cloud-based, agent-centric brokerage model rapidly expanding in Texas. Competes for agent recruitment and listings in San Antonio with a low-overhead, technology-first model that pressures traditional boutique commission economics.
• HomeSmart: Discount-fee brokerage model gaining share in Texas secondary metros. Adjacent competitor for budget-conscious buyers and sellers that may erode the lower end of Camelot's transaction pipeline.

Others

• The Real Estate Council of San Antonio (RESA): Industry body and referral network for San Antonio-area real estate professionals. Ecosystem participant providing MLS cooperation, continuing education, and cross-brokerage referrals that influence Camelot's deal flow.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/CamelotPropertiesTexas

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Camelot Properties