alh sydney

What alh sydney does

Australian Land & Housing (ALH Sydney) is a privately-held, founder/management-owned multi-skilled real estate agency headquartered at Angel Place, Level 17, 123 Pitt St, Sydney NSW 2000, operating across metropolitan and regional New South Wales. The company was co-founded by licensed Real Estate Agents Tim Clarke (29 years of industry experience) and Damian Hogan (25+ years), who continue to lead as Directors alongside a small team of approximately 8-10 staff including a Business and Systems Manager, Sales Executives, and Casual Sales Assistants. ALH operates three integrated service pillars — Sales & Marketing, Site Acquisition, and Development Management — covering the residential development lifecycle from land identification and due diligence through to project launch and end-buyer sales. The business is differentiated by its ALH Smart Buyers Club, a free membership program aggregating off-market opportunities, zoning updates, and early development insights as a proprietary lead-generation channel distinct from mainstream real estate portals.

The company's revenue is derived primarily from commissions and professional service fees on residential land sales and developer engagements. Land lots are sold via unit pricing across a wide range — from entry-level regional lots starting at $180,000 (Alpine Rise, Cooma) to premium estate-sized lots from $1,637,000 (Riviere, Pitt Town) — with developer-side services delivered on a quote-based, project-by-project basis. ALH's go-to-market combines direct sales through an internal sales team, distribution partnerships with at least six named home builders (Metricon, Masterton, Mojo, Brooklyn, CSB, Crystele) for home-and-land packages, and content marketing through a company blog and social channels (Facebook, Instagram, LinkedIn). A portfolio of 16+ residential land development projects spans South West Sydney, North West Sydney, and regional NSW, including active developments such as Bloombury at Austral (81 lots near Western Sydney International Airport), Grevillea Grove in Narellan Vale, Saffron Gardens in Riverstone, Riviere in Pitt Town, and Alpine Rise near Cooma. Past sold-out projects include Aspire Rosemeadow (91 lots) and Grantham Views (20 lots).

ALH's technology stack centers on practical sales-enablement tools rather than proprietary AI systems: 3D visualization models to help buyers assess land potential during pre-development phases, a live pricing system adopted during the COVID-19 pandemic to streamline communication, and a multilingual communication platform supporting Vietnamese and Arabic among other languages. The company serves four primary customer segments — Developers (site acquisition and development management), Home Builders (project marketing and land access for home-and-land packages), First Home Buyers (often utilizing the Australian Government's 5% deposit scheme), and Property Investors (targeting growth corridors near major infrastructure). Revenue is not publicly disclosed; the firm shows no evidence of external private equity, institutional investment, or parent company ownership. Geographic footprint is concentrated in New South Wales with no international operations.

Name

alh sydney

Legal name

Australian Land & Housing

Website

https://alhsydney.com.au

Company type

Private

Operating status

Operating

Short description

Australian Land & Housing (ALH Sydney) is a privately-held Sydney-based real estate agency providing residential land sales, site acquisition, and development management services across metropolitan and regional NSW, serving developers, home builders, and home buyers.

Ownership category

akta.pro rank

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Residential Land Sales & Marketing: Sales and marketing services for residential land developments, helping developers showcase their projects to buyers. This includes market research, project launch strategies, and direct sales to end buyers.
2. Site Acquisition Services: Property search, due diligence, and negotiation services to help developers secure optimal locations for their development projects.
3. Development Management: Expert advice and project management from consultant and contractor appointments through to project delivery, ensuring developments reach their full potential.
4. Builder Partner Selection & Contract Administration: Assistance in selecting appropriate builder partners and administration of contracts for residential developments.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Australian Land & Housing is a multi-skilled real estate agency that delivers residential land development services across Sydney and regional NSW. The firm combines Sales & Marketing, Site Acquisition, and Development Management under one roof to serve developers, builders, and end-buyers, with the ALH Smart Buyers Club providing members with market intelligence and off-market property opportunities.

Product overview

Australian Land & Housing (ALH) is a multi-skilled real estate agency specialising in residential land developments across Sydney and regional NSW. The company operates three core service pillars: Sales & Marketing, Site Acquisition, and Development Management. ALH's flagship offering is the ALH Smart Buyers Club, a free membership program providing exclusive market intelligence and off-market opportunities. The portfolio includes 16 residential land development projects spanning from premium estate-sized lots (Riviere in Pitt Town with 1,637m²–2,214m² blocks) to boutique medium-density releases (Bloombury with 81 lots). Projects range from current developments like Canvas at Bonnyrigg, Grevillea Grove, and Saffron Gardens to past sold-out estates including Aspire Rosemeadow and Grantham Views. Regional projects include Alpine Rise in Cooma near the Snowy Mountains, while coastal projects include The Peninsula at Shell Cove.

Differentiator

Problem solved

Functional benefit

Brands

• ALH Smart Buyers Club: A private network providing exclusive access to market intelligence, growth metrics, zoning updates, early development insights, and off-market property opportunities for developers and investors.

Products and services

• Sales & Marketing Services Comprehensive sales and marketing services tailored for residential developments, including market research, project launch strategies, and campaign execution to reach target audiences. Designed for residential developers needing project marketing expertise.
• Site Acquisition Services Expert site identification and acquisition services involving comprehensive market research, due diligence, and skilled negotiation to secure prime development locations. Targeted at residential property developers across metropolitan and regional NSW.
• Development Management Services Full-service development management covering the entire project lifecycle from consultant and contractor appointments to project delivery, ensuring on-time and within-budget outcomes. Targeted at residential developers across NSW.
• ALH Smart Buyers Club Free membership program providing exclusive access to market intelligence, growth metrics, zoning updates, early development insights, and off-market property opportunities for investors, developers, and home buyers.

Quantifiable outcome

• Land buyers can secure lots with deposits as low as $9,000-$11,500 under the Australian Government's 5% deposit scheme at Alpine Rise, Cooma
• +1 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Metricon HomescoreGTM or Marketing PartnerLong-standing partnership spanning over 7 years. Metricon Homes benefits from ALH's project marketing expertise, land access, and sales support. ALH's consideration of overall aesthetics and functionality of estates ensures projects meet end-user needs. Collaboration during COVID-19 with live pricing technology maintained sales momentum.
• Masterton GroupcoreGTM or Marketing PartnerMasterton Group specializes in one and two-storey homes and duplexes, focusing on home and land packages. ALH provides project marketing support, introductions to new products, and enables Masterton to package homes effectively and sell profitably. Described as a 'win-win-win' partnership benefiting both companies and developer clients.
• Mojo HomescoreGTM or Marketing PartnerPartnership for providing suitable land options when Mojo Homes customers are ready to build. ALH's 3D models and in-depth product knowledge help bridge gaps in visualizing land potential. ALH's streamlined processes and responsive service support Mojo's sales operations.
• Brooklyn HomescoreGTM or Marketing PartnerBrooklyn Homes integrates finance with house and land packages. ALH's expertise proved pivotal for Brooklyn's unique business model. ALH provides access to stock and projects that might otherwise be unavailable, with professionalism and clear communication facilitating smooth processes.
• CSB HomescoreGTM or Marketing PartnerFamily-run company building 30-50 homes annually benefits from ALH's reliable and proactive support. ALH provides problem-solving capabilities when challenges arise in securing suitable land, finding alternative solutions to meet client needs.
• Crystele HomescoreGTM or Marketing PartnerALH presents exclusive land developments to Crystele Homes, enabling packaging of products with homes. Partnership supports Crystele's growth from custom builds to greenfield development, currently averaging around 120 homes annually with aspiration to reach 200.
• Siri Advisory GroupminorGTM or Marketing PartnerTony Tu from Siri Advisory Group works with ALH on project marketing, development, and sales, particularly with the Canvas development in Bonnyrigg. Direct relationship with ALH directors provides access to government-related projects and diverse client base.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• McGrath Estate Agents: Sydney-headquartered residential real estate agency with a dedicated New Homes and Project Marketing division that sells residential land and off-the-plan developments, directly overlapping with ALH's sales & marketing and project marketing focus.
• Highland Property Group: Sydney-focused residential real estate agency with a project marketing capability serving developers of new residential land and apartment projects, closely mirroring ALH's two-sided model of working with both builders and developers.
• DiJones: Sydney-based residential real estate agency with a project sales focus on new developments and off-the-plan apartments, operating in similar premium Sydney submarkets to ALH.
• Belle Property: Premium Australian residential real estate brand with new project marketing capability, competing for developer mandates in Sydney's higher-end residential markets similar to ALH's Riviere and Acacia Place projects.
• Barry Plant: Established Australian residential real estate network with new project marketing and land sales capability, comparable in business model and service mix to ALH though with stronger Victorian and broader interstate presence.

Broad incumbents

• Raine & Horne: Established Australian real estate network with a dedicated New Homes and project marketing arm that competes for residential development marketing mandates across Sydney and regional NSW, offering broader geographic and service coverage than ALH.
• Ray White: Largest Australian real estate franchise group with significant project marketing capability across residential land and new developments; competes with ALH for developer mandates but at significantly larger scale and capital base.
• LJ Hooker: Major Australian real estate franchise network with a New Homes division that markets residential land developments; competes broadly with ALH for the same developer clients but offers national reach and brand recognition.
• Century 21: Global real estate franchise with Australian operations spanning residential sales, new project marketing, and property management; overlaps with ALH's service mix but at significantly broader scale and geographic footprint.
• Stockland: One of Australia's largest residential land developers and a natural customer for ALH's site acquisition and project marketing services; while not a direct competitor, Stockland's in-house sales function competes with specialist agencies on certain mandates.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/alhsydney
• LinkedInlinkedin.com/company/australian-land-housing
• Instagraminstagram.com/alhsydney_

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about alh sydney