Sutherlands Lumber

Name

Sutherlands Lumber

Legal name

Sutherlands Lumber & Design Gallery

Website

https://sutherlandsdesigngallery.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Building Materials Retail

NAICS

Building Material and Supplies Dealers (4441)

SIC

Retail-Lumber & Other Building Materials Dealers (5211)

akta.pro primary industry

Lumber & Timber Retail (Dimensional Lumber, Plywood, OSB) (CRAIAEAA)

akta.pro secondary industry

Structural & Framing Components Retail (Trusses, Joists, Beams, Engineered Wood) (CRAIAEAJ)

Keywords

• Lumber supply
• Building materials retail
• Interior design services
• Home renovation materials
• Construction materials distribution

Headquarters

HQ city

Fort Collins

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Building Materials Sales: Sale of lumber, timbers, siding, decking, trim, moulding, construction hardware, insulation, and engineered wood products to contractors, builders, and homeowners. One-time product sales with per-transaction pricing.
2. Interior Finish Material Sales: Sale of flooring, tile, countertops, cabinets, and hardware through the design gallery showroom. Materials sold with bundled design consultation and installation services for buyers of materials.
3. Installation Services: Certified, insured installation of flooring, tile, countertops, cabinets, trim, and drywall by Sutherlands installation team. Includes one-year installation warranty.
4. Commercial Credit Programs: Commercial charge accounts and construction loans offered to contractors and builders for project financing, generating account fees and interest income.
5. Builder Rebate Programs: Rebate programs for builders who purchase materials through commercial credit accounts, incentivizing repeat contractor relationships.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Sutherlands Lumber & Design Gallery supplies lumber, building materials, and interior finish products (flooring, tile, countertops, cabinets, hardware, doors, windows) from its Fort Collins showroom and lumberyard, serving homeowners, contractors, and builders across Northern Colorado. The company bundles free design consultation, free site measurements, material takeoffs, and certified installation services with material purchases under an 8-step project process. It also operates commercial credit accounts, residential financing through Synchrony Financial, and builder rebate programs to support trade customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Building Materials Supply
• Interior Finish Materials Supply
• Doors & Windows Supply
• Design Consultation Services
• Certified Installation Services
• Commercial Credit Programs
• Builder Rebate Programs
• Residential Credit Financing

Quantifiable outcome

• One-year installation warranty on all certified installations
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered minor.

• Poudre High School Geometry in Construction ProgramminorOthersEducational partnership providing materials to Fort Collins students applying geometry concepts to real-world building projects in collaboration with Habitat for Humanity.
• Habitat for HumanityminorOthersCommunity partnership through which Sutherlands supports student-built homes via Poudre High School's Geometry in Construction program.
• Colorado Youth OutdoorsminorOthersCommunity partnership connecting families with nature. Sutherlands has helped build cook shacks and picnic tables for the organization.
• Boys & Girls Club of Larimer CountyminorOthersOngoing support for safe spaces where young people can dream, grow, and thrive, especially in Fort Collins and Wellington locations.
• National Police Unity TourminorOthersSponsorship honoring law enforcement through the National Police Unity Tour as part of community support for law enforcement programs.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• ABC Supply Co. ABC Supply is the largest wholesale distributor of roofing, siding, windows, and exterior building products in North America. While focused on exterior categories, its pro-customer model and installer services parallel key elements of Sutherlands' offering.
• 84 Lumber: 84 Lumber is a privately-held building materials dealer with a strong pro/contractor focus, deep lumber and engineered wood assortments, and design-center capabilities at many locations. It operates at a much larger scale than Sutherlands but mirrors the contractor-driven, design-plus-materials model in select markets.
• Menards: Menards is a privately-held Midwestern home improvement chain with deep lumber, building materials, and design center capabilities. Its store-within-a-store kitchen/bath design model closely mirrors Sutherlands' Design Gallery concept.
• Lowe's: Lowe's is a national home improvement retailer with lumber, building materials, design services (Lowe's For Pros), and installation offerings. It competes with Sutherlands for both retail homeowners and pro contractors at significantly greater scale.
• The Home Depot: Home Depot is a national home improvement retailer selling lumber, building materials, and interior finish products through both retail and pro channels. It is the dominant mass-market incumbent Sutherlands explicitly contrasts itself against in its value proposition.
• Lansing Building Products: Lansing distributes exterior building products (siding, decking, trim, millwork) primarily to professional contractors — directly comparable to Sutherlands' siding, decking, and trim offerings and contractor focus.
• BMC Stock Holdings: BMC is a national distributor of building materials (lumber, millwork, windows, structural components) serving production and custom builders. It overlaps heavily with Sutherlands' contractor supply business but at greater scale and with a wider geographic footprint.
• Foundation Building Materials: Foundation Building Materials is a specialty distributor of building products including insulation, drywall, and complementary categories. Sutherlands' insulation installation business (IECC-compliant) overlaps with FBM's core categories, making it a relevant adjacent peer.

Direct peers

• Carter Lumber: Carter Lumber is a family-owned pro-focused lumber and building materials dealer in the Midwest and Eastern U.S. Like Sutherlands, it combines lumberyards with kitchen/bath design centers and contractor services, making it one of the closest direct analogs in business model.

Regional players

• Huber Lumber & Home Center: Huber is a small, family-owned regional lumber yard and home center combining materials with design services for homeowners and contractors. As a similarly-sized, single- or few-location building materials dealer, it is a strong operating analog for Sutherlands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/sutherlands_fc
• LinkedInlinkedin.com/company/sutherlands-lumber

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sutherlands Lumber