The Advanced Materials Show

What The Advanced Materials Show does

The Advanced Materials Show is a United Kingdom-based exhibition and conference organizer focused on materials technology for the automotive and electronics industries. Founded in 2018 and headquartered in Birmingham, the company operates an event-driven platform anchored at The NEC, where it convenes materials innovators, industrial end-users, investors, and technology scouts. Its primary product is the Scale-Up Accelerator, a commercialization program that pairs next-generation materials startups (e.g., Celmetrix, HTMS, JIVA Materials, Lios, Rapid Powders, University of South Wales) with a curated roster of tier-1 industry partners (BASF, CATL, CPI, HSBC UK), offering subsidized exhibition stands and expert-led scaling sessions.

The business model is event-driven and B2B: revenue is generated from exhibitor and sponsor fees, partnership monetization, and the Scale-Up Accelerator program. Go-to-market relies on annual flagship programming rather than continuous sales or subscription contracts. Customer segments span large industrial corporates that sponsor or partner, growth-stage materials startups that exhibit, and conference delegates from adjacent automotive/electronics value chains. The company is private and operates with a small team (11-50 employees); it does not disclose pricing publicly.

Strategically, the April 2026 launch of the Scale-Up Accelerator and the simultaneous onboarding of named multinational partners mark a transition from a single trade show toward a multi-stakeholder commercialization platform. The company has no disclosed AI/ML capabilities, no patented technology, no parent or holding entity, and operates primarily within the United Kingdom. Financial details (revenue, funding, ownership) are not publicly disclosed in the input.

Name

The Advanced Materials Show

Website

https://advancedmaterialsshow.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

The Advanced Materials Show is a UK-based exhibition and conference organizer focused on materials technology for automotive and electronics, hosting its Scale-Up Accelerator at Birmingham's NEC to connect materials innovators with industry partners and investors.

Ownership category

akta.pro rank

Product category

Trade Show & Conference Services

akta.pro primary industry

Technology & Innovation Expos Organizers (THAHABAE)

Keywords

• Advanced materials exhibition
• Materials science conference
• Industry trade show
• Materials commercialisation program
• B2B networking events

Headquarters

HQ city

Birmingham

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure

Go-to-market motion1 record

Core offering

The Advanced Materials Show organises an annual trade exhibition and conference in Birmingham, United Kingdom, focused on materials technology for the automotive and electronics industries. Through its flagship Scale-Up Accelerator programme, the company connects next-generation materials innovators with industry partners, investors, and technology scouts, providing subsidised exhibition stands, technology displays, and expert-led scaling sessions to accelerate commercialisation.

Product overview

The Advanced Materials Show is an event and program organizer focused on the materials science industry. Their primary offering is The Scale-Up Accelerator, a program designed to fast-track the commercialization of next-generation materials by connecting innovators with industry partners, investors, and technology scouts. The program operates as an annual event held at The NEC in Birmingham.

Differentiator

Problem solved

Functional benefit

Brands

• The Scale-Up Accelerator: A program connecting next-generation materials innovators with industry partners, investors, and technology scouts to accelerate commercialization, featuring subsidized exhibition stands, technology displays, and expert-led scaling sessions.

Products and services

• The Scale-Up Accelerator A commercialisation acceleration program held at The NEC in Birmingham on July 8-9, 2026 that connects next-generation materials innovators with industry partners, investors, and technology scouts, providing subsidised exhibition stands, technology displays, and expert-led scaling sessions to accelerate materials commercialisation.

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• BASFcoreStrategic or Co-development PartnerBASF is confirmed as an industry partner in The Scale-Up Accelerator program, connecting with next-generation materials innovators to accelerate commercialization of advanced materials.
• CATLcoreStrategic or Co-development PartnerCATL is confirmed as an industry partner in The Scale-Up Accelerator program, providing a pathway for next-generation materials innovators to engage with a major battery and energy storage technology company.
• CPIcoreStrategic or Co-development PartnerCPI (Centre for Process Innovation) is confirmed as an industry partner in The Scale-Up Accelerator program, offering expertise in process innovation for materials commercialization.

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Informa Markets: Informa Markets is the world's largest exhibitions organizer and runs major advanced-materials-adjacent events including The Battery Show. It is comparable to The Advanced Materials Show as an incumbent trade show operator with vastly broader category coverage, providing a reference point for scale economics in B2B exhibition verticals.
• RX Global (Reed Exhibitions): RX Global operates hundreds of B2B trade shows worldwide including technology and industrial verticals. Comparable to The Advanced Materials Show as a diversified incumbent exhibitions organizer whose portfolio includes electronics and materials-adjacent events, demonstrating how niche vertical events can be aggregated into larger commercial platforms.
• Messe Frankfurt: Messe Frankfurt is one of the world's largest trade fair organizers running numerous industrial and technology events including Ambienta and Techtextil. Comparable to The Advanced Materials Show as a global incumbent in B2B exhibitions with materials-relevant event categories.
• Easyfairs: Easyfairs is a European trade show organizer running events across advanced manufacturing, industrial automation, and technology. Comparable to The Advanced Materials Show as a regional incumbent exhibitions operator with a similar sub-segmented vertical event strategy.
• Hannover Messe: Hannover Messe is the world's leading industrial technology trade fair covering automation, energy, and industrial materials. Comparable to The Advanced Materials Show as a flagship advanced-industry B2B exhibition, particularly relevant given overlapping attendees from materials and automotive sectors.

Direct peers

• The Battery Show: The Battery Show is a leading exhibition and conference for advanced battery technology, materials, and manufacturing. It is directly comparable to The Advanced Materials Show as a vertically focused B2B event for materials innovators serving automotive and electronics end markets, with overlapping audience profiles in EV and battery materials commercialization.
• Ceramics Expo: Ceramics Expo is a trade show and conference focused on advanced ceramic materials and their applications across automotive, electronics, aerospace, and defense. Directly comparable to The Advanced Materials Show as a niche industry exhibition organizer targeting the advanced materials supply chain with a similar event-plus-conference format.
• IDTechEx: IDTechEx is a research and events firm focused on emerging technologies including advanced materials, energy storage, and printed electronics. Comparable to The Advanced Materials Show as a specialist in advanced materials intelligence and conference/exhibition production for the same buyer personas in materials innovation and commercialization.
• Composites World / Composites Europe events: Composites World and its associated Composites Europe events serve the advanced composites materials sector with strong overlap in automotive and electronics applications. Comparable to The Advanced Materials Show as a specialist media-and-events business in the advanced materials commercialization value chain.
• TCT Show (Rapid 3D Printing/Additive Manufacturing): TCT showcases additive manufacturing and 3D printing technologies and materials. Comparable to The Advanced Materials Show as a focused trade event for next-generation materials and manufacturing process innovations serving similar engineering and product development audiences.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/MaterialsShow
• Facebookfacebook.com/advancedmaterialsshow
• LinkedInlinkedin.com/company/the-advanced-materials-show

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Advanced Materials Show