What The Battery Show does

The Battery Show is a North American trade show and conference franchise dedicated to advanced battery technology for electric and hybrid vehicles, operated by Informa Markets, a trading division of Informa PLC (LSE: INF). The flagship North America edition runs October 12-15, 2026 at Huntington Place in Detroit, MI, attracting 16,000+ attendees, 1,300+ exhibitors, and 250+ expert speakers across 140+ hours of education in five conference tracks (Battery Development, Battery In-Use, EV Development, EV In-Use, Emerging Applications). The franchise has expanded into a multi-region portfolio with regional shows in Charlotte, NC (The Battery Show South, April 22-23, 2026), plus international editions in Stuttgart, Dubai, Jakarta, and India. The brand positions itself as "North America's largest" advanced battery and EV technology event.

The business model is event-driven with five primary revenue streams: exhibitor booth fees ($48.75-$56.50 per square foot), tiered conference passes ranging from free Explorer Passes to All Access Passes ($2,095-$2,495), Explorer Pass upgrades ($69-$299), sponsorship packages (Platinum tier includes Camfil, DEWESoft, DOW, Hongfa, Parker, Siemens), and group discounts (up to 25% for 10+ delegates). Distribution is direct through xpressreg.net and dedicated sales contacts, with a specialized China booth sales operation led by Event Director Hubert Guan. The customer base spans automotive OEMs (Ford, GM, Tesla, Daimler, Rivian, BorgWarner), battery manufacturers (CATL, LG Chem, A123, Samsung), and supply chain participants; reported attendee statistics indicate 87% have purchasing authority and 100% of project-driven buyers have active projects within 12 months.

The product portfolio combines a primary Expo/Floor Exhibition with a layered education and experience stack: a five-track Conference Program, pre-conference Workshops (Battery 101, Battery Safety, China Battery Industry Trends, Mixing/Coating, Quality Assurance, Cloud-Based Fast Charging), Networking Events (Welcome Reception, Women in Battery & EV, Meet Up Zone), Keynotes and Leaders' Roundtables, an exclusive Executive Summit add-on, the BATT to the Future Zone, Battery Awards recognition ceremony, and on-floor education formats (Open Tech Forum, New Product Showcase, Battery Tech Theater). Supporting infrastructure includes media partnerships with Battery Technology and Design News, an official housing bureau (onPeak), and online event directory services (Map Your Show). The headcount is reported at 101-250 employees.

Name

The Battery Show

Legal name

Informa PLC

Website

https://thebatteryshow.com

Company type

Private

Founded year

2026

Operating status

Operating

Headcount range

101–250 employees

Short description

The Battery Show is a North American trade show and conference operated by Informa Markets, serving the advanced battery and EV technology industry with annual flagship and regional events showcasing 1,300+ exhibitors to 16,000+ attendees.

Ownership category

akta.pro rank

Product category

B2B Trade Shows and Conferences

NAICS

Convention and Trade Show Organizers (561920)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Exhibition & Trade Show Management (Conference-Adjacent) (THAHACAF)

akta.pro secondary industries

Manufacturing, Industrial Equipment & Automation Shows Organizers (THAHABAF), Professional & Association Conferences (MPAGAGAB), Transportation, Logistics & Mobility Shows Organizers (THAHABAL), Executive Summits & Invitation-Only Forums (MPAGAGAK)

Keywords

• Battery trade show
• EV technology conference
• Advanced battery expo
• Electrification industry event
• Battery manufacturing exhibition

Headquarters

HQ city

Novi

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure, Others

Revenue model

1. Exhibitor Booth Fees: Exhibitors pay to book booth space on the expo floor. Pricing ranges from $48.75-$56.50 per square foot depending on booth size. The show hosts 1,300+ suppliers across the battery and EV supply chain.
2. Attendee Conference Passes: Multiple pass tiers including All Access ($2,095-$2,495), 3-Day ($1,695-$2,095), 2-Day ($1,295-$1,695), 1-Day ($945-$1,095), Workshop ($595-$895), and Executive Summit ($995-$1,095). Pricing varies by registration window (Super Early Bird, Early Bird, Standard, Onsite).
3. Explorer Pass Sales: Explorer Pass provides 3-day expo access. Free during Super Early Bird and Early Bird windows; $69 Standard, $99 Onsite. Explorer Plus Pass priced at $149-$299 depending on window.
4. Sponsorship Packages: Platinum sponsorship and various event sponsorship opportunities. Platinum sponsors include Camfil, DEWESoft, DOW, DURABOOK, Hongfa, IFA, Lead, Newyork, Parker, Siemens, and Vector.
5. Group Discounts: Group discounts on conference passes: 10% for groups of 3-5, 20% for groups of 6-9, 25% for groups of 10+. Non-Exhibiting Supplier (NES) fee: $399 flat across all windows.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

The Battery Show operates North America's largest annual trade show and conference for the advanced battery and electric vehicle industry, combining a 1,300+ exhibitor expo floor with a 5-track, 140+ hour educational conference program, pre-conference workshops, networking events, an executive summit, and themed engagement zones. The 2026 edition takes place October 12-15 at Huntington Place in Detroit, MI, and is expected to draw 16,000+ engineers, executives, R&D, manufacturing, quality, and purchasing professionals. The event is monetized through exhibitor booth sales, tiered conference and expo passes, and sponsorship packages, and is operated by Informa Markets, a division of Informa PLC.

Product overview

The Battery Show is North America's largest advanced battery and EV technology event, held October 12-15, 2026 at Huntington Place in Detroit, MI. The event operates as an integrated tradeshow combining a major expo floor (1,300+ exhibitors), a comprehensive conference program (5 tracks, 250+ speakers, 140+ hours of education), and in-depth workshops. The core offering centers on the Expo/Floor Exhibition where suppliers showcase battery and EV technologies, supported by the Conference Program with its five specialized tracks. Additional offerings include specialized workshops (Battery 101, Safety, Manufacturing), Networking Events (receptions, breakfasts, Meet Up Zone), Keynotes featuring industry leaders, and the BATT to the Future Zone for interactive experiences. The event offers tiered access through various pass types (Explorer, Explorer Plus, Leader, Executive Summit, Student Explorer), with the Executive Summit providing exclusive C-suite-only programming. The Battery Awards ceremony provides industry recognition, while the Open Tech Forum, New Product Showcase, and Battery Tech Theater deliver on-floor education and product demonstrations.

Differentiator

Problem solved

Functional benefit

Brands

• BATT to the Future Zone: Innovation zone at the expo featuring futuristic battery technologies and interactive experiences
• Open Tech Forum
• New Product Showcase
• Battery Tech Theater
• The Battery Awards
• BATT to the Future Zone

Products and services

• The Battery Show North America Expo Floor The main exhibition floor featuring 1,300+ suppliers showcasing cutting-edge solutions in battery manufacturing, EV powertrains, thermal management, energy storage, and more. Open Tuesday through Thursday (9:30 a.m. to 4:30 p.m.) as the central marketplace for the advanced battery and EV supply chain. Targeted at engineers, executives, R&D, manufacturing, quality, and purchasing professionals from OEMs, battery manufacturers, and suppliers.
• The Battery Show Conference Program Educational conference program with 5 tracks (Battery Development, Battery In-Use, EV Development, EV In-Use, Emerging Applications) featuring 250+ expert speakers and 140+ hours of education across advanced battery design, manufacturing, safety, recycling, market strategy, and EV integration. Sold via tiered 1-Day, 2-Day, 3-Day, and All Access passes.
• The Battery Show Pre-Conference Workshops 3-hour intensive pre-conference workshops held on Monday covering topics such as Battery 101 (Lithium-Ion Fundamentals), Battery Safety (Risk Mitigation), China Battery Industry Technology Innovation Trends 2025, Mixing and Coating Technologies in Battery Electrode Manufacturing, Quality Assurance for NEV Battery Manufacturers, and Scalable Cloud-Based Solutions for EV Fast Charging. Sold as standalone Workshop Passes ($595-$895).
• Executive Summit Exclusive one-day closed-door event on Thursday, October 15 for C-suite executives and industry leaders to discuss high-level strategies, market trends, and policy impacts. Priced at $995 (Early Bird through Standard) and $1,095 (Onsite); available as standalone or bundled with workshop and conference passes.
• The Battery Awards Recognition ceremony celebrating outstanding achievements in advanced battery and EV technology. Awards recognize breakthroughs shaping electrification's next chapter, with the Battery Awards ceremony hosted as part of the North American event program.
• BATT to the Future Zone Themed engagement zone on the expo floor featuring futuristic battery and EV technologies, interactive exhibits from nine selected exhibitors, daily receptions (coffee/pastries, popcorn socials, beer/wine), scavenger hunts, giveaways, and Back to the Future-inspired experiences. Free with expo access.
• Open Tech Forum Free expert-led education forum at the expo floor center covering battery chemistries (all-solid Li-ion, silicon AAM, NMC), battery safety, stationary energy storage, market forecasts, 400V to 800V EV charging transition, and AI-driven manufacturing imaging. Open to all expo attendees.
• New Product Showcase Live 15-minute product demos at exhibitor booths showcasing breakthrough technologies in batteries, components, testing equipment, and EV systems presented by engineers and experts. Included with expo floor access.
• The Battery Show South 2026 Regional Battery Show event at the Charlotte Convention Center on April 22-23, 2026, with conference programming featuring keynotes from Christopher Chung (Economic Development Partnership of North Carolina) and Brad Li (Sineng Americas). Highlighted North Carolina's emergence as an EV manufacturing hub with $20.4 billion in private investments and 16,300 jobs created in the state's EV sector.

Quantifiable outcome

• 87% of attendees have purchasing power - recommend, specify, or make final purchasing decisions
• +3 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered flagship/parent, platinum sponsor, core partner and regional partner.

• Informa PLCflagship/parentOthersThe Battery Show is operated by Informa Markets, a trading division of Informa PLC. Informa PLC is a leading global events and publishing company. The Battery Show is part of Manufacturing by Informa. Informa's registered office is at 5 Howick Place, London SW1P 1WG, registered in England and Wales (Number 3099067).
• Camfilplatinum sponsorGTM or Marketing PartnerPlatinum sponsor of The Battery Show 2026. Camfil provides air filtration solutions and participates as a major sponsor supporting the advanced battery and EV technology event.
• DEWESoftplatinum sponsorGTM or Marketing PartnerPlatinum sponsor of The Battery Show 2026. DEWESoft provides data acquisition and measurement solutions for battery testing and development.
• DOWplatinum sponsorGTM or Marketing PartnerPlatinum sponsor of The Battery Show 2026. DOW provides materials science solutions for battery components and manufacturing.
• Hongfaplatinum sponsorGTM or Marketing PartnerPlatinum sponsor of The Battery Show 2026. Hongfa is a relay manufacturer providing components for battery management systems and EV applications.
• Parkerplatinum sponsorGTM or Marketing PartnerPlatinum sponsor of The Battery Show 2026. Parker Hannifin provides motion and control technologies for battery manufacturing and EV systems.
• Siemensplatinum sponsorGTM or Marketing PartnerPlatinum sponsor of The Battery Show 2026. Siemens provides industrial automation and digitalization solutions for battery manufacturing.
• Battery Technology (Official Media Partner)core partnerGTM or Marketing PartnerOfficial media partner of The Battery Show. Battery Technology is a leading publication covering the latest news, trends, and innovations in the global battery and EV tech industry. Provides subscriber communications and content coverage for the event.
• Design News (Official Media Partner)core partnerGTM or Marketing PartnerOfficial media partner of The Battery Show. Design News provides engineering news and resources, covering battery and EV technology topics for its audience of engineering professionals.
• onPeak (Official Housing Bureau)core partnerImplementation/ SI/ Consulting PartnerOfficial housing bureau for The Battery Show 2026. onPeak provides hotel reservation services with discounted rates at selected Detroit hotels. Offers flexible change and cancellation policies for attendees.
• Huntington Place (Venue)core partnerOthersVenue for The Battery Show North America 2026. Located at 1 Washington Boulevard, Detroit, MI 48226. The venue provides convention center facilities for the expo hall, conference sessions, and networking events.
• Economic Development Partnership of North Carolinaregional partnerStrategic or Co-development PartnerPartner organization for The Battery Show South 2026 event in Charlotte, NC (April 22-23, 2026). Christopher Chung from the partnership serves as keynote speaker. Partnership highlights North Carolina's emergence as EV manufacturing hub with $20.4 billion in private investments and 16,300 jobs created.
• Map Your Showcore partnerTechnology or IntegrationOfficial exhibitor portal and online event directory host for The Battery Show. Provides interactive floor plans, exhibitor directories, and attendee planning tools through their platform.

Scale indicators14 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• RX Global (Reed Exhibitions): Global trade show organizer operating major industry events including automotive and technology exhibitions; competes directly with Informa Markets for exhibitor marketing budgets and is one of the largest direct competitors in B2B event production.
• Messe Frankfurt: Operates Automechanika and a portfolio of industrial/automotive trade shows globally; overlaps with The Battery Show in automotive supply chain exhibitors and competes for sponsor and exhibitor dollars in adjacent technology event slots.
• Deutsche Messe (Hannover Messe): Hosts Hannover Messe and other industrial/manufacturing/automation trade fairs; competes for battery manufacturing exhibitors and overlaps in serving industrial automation and EV manufacturing buyer audiences.
• Emerald Expositions: US-focused B2B trade show operator running dozens of industry events; competes with Informa in select categories and serves overlapping exhibitor and attendee segments in industrial and technology verticals.
• Messe München (bauma): Operates bauma and other large industrial trade shows; competes broadly for global industrial exhibitor share and overlaps with The Battery Show in serving manufacturing automation and heavy industry buyers.
• Detroit Auto Dealers Association (NAIAS / Detroit Auto Show): Hosts the Detroit Auto Show, the historic North American automotive industry showcase; shares the same Detroit geography and many of the same OEM exhibitors (Ford, GM, etc.) as The Battery Show, making it the closest geographic peer.
• COEX (InterBattery): Operates InterBattery in Seoul, the leading battery industry exhibition in Asia; directly competes with The Battery Show for global battery cell, materials, and equipment exhibitors serving the EV and energy storage supply chain.

Broad incumbents

• VDA (IAA Mobility): Operates IAA Mobility in Munich, the European flagship automotive industry show with major EV presence; a broad incumbent competing with The Battery Show for OEM exhibitor spend and EV-focused attendees in the European market.
• Consumer Technology Association (CES): Operates CES in Las Vegas, which has become the major launchpad for EVs and battery tech from companies like Mercedes, BMW, and Sony-Honda; a broader technology incumbent that overlaps with The Battery Show on automotive/battery exhibitors and audience.

Others

• Informa Markets (sister division): Informa Markets operates the Battery Show Europe's sister edition as well as numerous adjacent industrial and technology events (e.g., bauma co-investments, FACHPACK); while same parent, the internal portfolio competes for global event calendar slots and cross-portfolio exhibitor attention.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/TheBatteryShow
• Instagraminstagram.com/thebatteryshow
• YouTubeyoutube.com/thebatteryshow
• LinkedInlinkedin.com/company/the-battery-show
• Xx.com/thebatteryshow

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Battery Show