Rochester Software Associates

What Rochester Software Associates does

Rochester Software Associates (RSA), founded in 1986 and headquartered in Rochester, NY, is a privately held software company that builds production print workflow solutions for in-plant and corporate print centers. Its portfolio spans four solution areas: web-to-print (WebCRD), output management (QDirect and QDirect.SCAN), universal prepress (ReadyPrint with Preflight Pro), and datacenter transform (IPDSPrint, M.I.S. Print, RDOPrint, Mainframe Downloader, PDF Pro). The software orchestrates ordering, approval, job ticketing, preflighting, device-agnostic printing, and 100%-fidelity conversion of legacy datastreams (LCDS, Metacode, IPDS, Xerox RDO) into PostScript and PDF for modern production printers.

The company sells through a direct enterprise sales force supplemented by channel partnerships with every major production printer OEM — Canon, Kodak, Konica Minolta, Kyocera, Ricoh, Sharp, Toshiba, and Xerox. Products are deployed on customer infrastructure, as dedicated cloud-hosted instances on AWS, or in hybrid configurations. Revenue is generated from software licenses and subscription arrangements (including cloud), recurring maintenance and support contracts, and professional services (workflow analysis, custom development, implementation, and training). Customer concentration is spread across Education, Financial Services, Government, Healthcare, and Manufacturing, with named Fortune 1000 logos including American Fidelity, Transamerica, Kawasaki Motors, UCLA, and Excellus BCBS.

RSA has been profitable for more than 30 consecutive years, operates with 101–250 employees, and continues to invest in platform modernization — most recently with WebCRD v12 (January 2024) and QDirect 7.0 alongside WebCRD v12.3 (October 2025). Certifications include FedRAMP for QDirect and NIST 800-171 alignment for WebCRD, supporting expansion into federal and other regulated buyers. The company is led by founder Robert Baden and remains independent with no disclosed parent, investors, or M&A activity.

Name

Rochester Software Associates

Legal name

Rochester Software Associates, Inc.

Website

https://rocsoft.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

101–250 employees

Short description

Rochester Software Associates (RSA) is a privately held, profitable software company founded in 1986 that provides web-to-print, output management, prepress, and datacenter transform software to in-plant and corporate production print centers across education, government, financial services, healthcare, and manufacturing.

Ownership category

akta.pro rank

Product category

Production Print Workflow Software

NAICS

Software Publishers (51321), Support Activities for Printing (32312), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370), Service Industries For The Printing Trade (2790)

akta.pro primary industry

POD Platform Software & Workflow Automation (Order Routing, Prepress, MIS) (MPAJANAL)

akta.pro secondary industries

Print & Peripheral Services (Managed Print, scanners, peripherals) (BPAEAIAM), Managed Print Services (MPS) & Fleet Support (Copiers/Printers, Supplies, Maintenance, Cost Control) (EDAEAJAJ), Print, Mailroom & Document Workflow Services (Inbound/Outbound Processing) (BPAAAKAL), Content Operations & Workflow Management (BPAFAIAI)

Keywords

• Production print workflow
• Web-to-print software
• Output management
• Datacenter transform
• Prepress automation

Headquarters

HQ city

Rochester

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Licenses: RSA sells software products including WebCRD, QDirect, ReadyPrint, IPDSPrint, M.I.S. Print, ImpactVDP, and other production print workflow solutions. Products are available for on-site installation or cloud-hosted deployment on AWS.
2. Maintenance and Support: RSA provides product installation, technical support, and software upgrades. Standard service covers Monday-Friday 8am-5pm ET/CT/MT/PT, with optional 24x7 extended service agreements. Includes free Ask the Trainer access and unlimited online training for maintenance customers.
3. Professional Services: Solution design, implementation, workflow analysis, custom development, project management, template services, and advanced branding services. Includes application consulting, workflow analysis, and documentation as core services with purchase.
4. Training Services: RSA offers open online training (free for maintenance customers), private online training, and private on-site training. Includes instructor-led courses and Ask the Trainer support.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

Rochester Software Associates develops and sells production print workflow software for in-plant and enterprise print centers. Its portfolio covers web-to-print storefronts, output management, prepress make-ready, and legacy datacenter datastream transformation (LCDS, IPDS, Metacode, RDO), sold as licensed software or via dedicated AWS-hosted cloud deployment alongside maintenance, training, and professional services.

Product overview

Rochester Software Associates offers a comprehensive production print workflow software portfolio organized around four core solution categories: Web to Print (WebCRD), Output Management (QDirect), Prepress (ReadyPrint), and Datacenter Transform (IPDSPrint, M.I.S. Print, RDOPrint). The flagship WebCRD is a web-to-print storefront and production management system designed specifically for in-plant print centers, while QDirect serves as enterprise output management for consolidating and automating print workflows across multiple devices. ReadyPrint provides universal prepress make-ready capabilities across all printer brands. Transform products handle legacy datacenter conversions from LCDS, XES, Metacode, IPDS, and RDO formats to PostScript/PDF. Add-on modules include ImpactVDP (browser-based VDP template design), WebCRD Dynamics (FusionPro-based VDP), PDF Pro (archival PDF conversion), Preflight Pro (advanced PDF preflighting), and Mainframe Downloader (secure TCP/IP mainframe printing). The architecture enables customers to use RSA as their primary source for multiple integrated solutions across the entire print production lifecycle.

Differentiator

Problem solved

Functional benefit

Brands

• WebCRD: Scalable storefront and production management web-to-print workflow solution for in-plant print centers.
• QDirect
• ReadyPrint
• M.I.S. Print
• IPDSPrint
• Mainframe Downloader
• ImpactVDP
• RDOPrint
• PDF Pro

Products and services

• WebCRD Scalable web-to-print storefront and production management workflow software designed specifically for in-plant print centers, supporting online ordering, job ticketing, production automation, VDP integration, and comprehensive reporting.
• QDirect Enterprise output management software that consolidates, routes, and automates production print workflows across multiple devices and data streams, with intelligent job routing and load balancing.
• QDirect.SCAN Scan-to-Print Center solution enabling users to scan hardcopy documents at Multi-Function Printers and send directly to the print center for centralized production, with touchscreen ticketing and account verification.
• ReadyPrint Universal printer-agnostic prepress software providing make-ready and automation for every production printer, with file editing, page imposition, watermarks, stamps, color splitting, and job ticketing.
• RDOPrint Converts proprietary Xerox FreeFlow/DigiPath RDO (Raster Document Objects) files to PostScript for printing on any PostScript printer or to PDF for viewing, sharing, and archival.
• IPDSPrint Transforms IPDS datacenter documents for efficient print, storage, and retrieval with a 100% fidelity guarantee, enabling migration from legacy IPDS output devices to network printers and PDF/A archival.
• M.I.S. Print Transforms legacy LCDS, XES, Metacode, DJDE, SCS, ASCII, and EBCDIC Line Data datastreams for printing on network or production printers with a 100% fidelity guarantee.
• PDF Pro Repurposes converted PostScript to 100% Adobe PDF, including PDF/A for long-term archival, adding searching, indexing, and document management integration capabilities for legacy document conversion.
• Mainframe Downloader Secure TCP/IP printing solution from mainframe systems, replacing unreliable hardware and costly rental pricing with a purchased software solution.
• ImpactVDP Browser-based variable data printing module for template design and ordering, included with WebCRD, producing press-ready imposed PDF output without client-side design software.
• Preflight Pro Advanced preflighting module adding PDF optimization, profiles, color conversion, font issue remediation, image downscaling, overprint flattening, and PDF/A, PDF/E, PDF/X standards compliance to Pro versions of ReadyPrint, QDirect, and WebCRD.
• RSA Professional Services Solution design and implementation services including application consulting, workflow analysis, custom development, project management, template services, and advanced branding for RSA customers.
• RSA Training Services Open online training (free for maintenance customers), private online training, and private on-site training, plus instructor-led courses and Ask the Trainer support for WebCRD and QDirect customers.
• RSA Customer Service and Maintenance Product installation, technical support, and software upgrades with US-based live technicians, extended 24x7 service plans available, and free Ask the Trainer access included with maintenance agreements.

Quantifiable outcome

• 25% increase in daily volume with automated workflow
• +9 more outcomes

Named customers13 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration19 records

Feature8 records

Partnerships

14 partnerships are on record, tiered core.

• CanoncoreChannel Partner/ Reseller/ DistributorCanon is a major business partner of RSA, reselling and distributing RSA software solutions. Canon offers Canon Business Solutions as an additional channel for RSA products.
• Canon Business SolutionscoreChannel Partner/ Reseller/ DistributorCanon Business Solutions serves as a channel partner for RSA software distribution.
• KodakcoreChannel Partner/ Reseller/ DistributorKodak is a business partner of RSA, distributing RSA software solutions alongside Kodak printing equipment.
• Konica MinoltacoreChannel Partner/ Reseller/ DistributorKonica Minolta is a business partner of RSA, reselling RSA workflow software with Konica Minolta production printers.
• KyoceracoreChannel Partner/ Reseller/ DistributorKyocera is a business partner of RSA, distributing RSA software solutions with Kyocera printing equipment.
• RicohcoreChannel Partner/ Reseller/ DistributorRicoh is a business partner of RSA, reselling RSA software solutions with Ricoh production printers.
• SharpcoreChannel Partner/ Reseller/ DistributorSharp is a business partner of RSA, distributing RSA software solutions with Sharp printing equipment.
• ToshibacoreChannel Partner/ Reseller/ DistributorToshiba is a business partner of RSA, reselling RSA workflow software with Toshiba production printers.
• XeroxcoreChannel Partner/ Reseller/ DistributorXerox is a major business partner of RSA, distributing RSA software solutions. RSA supports Xerox FreeFlow RDO files and DigiPath workflows. Xerox Business Solutions also serves as an additional channel partner.
• Xerox Business SolutionscoreChannel Partner/ Reseller/ DistributorXerox Business Solutions serves as a channel partner for RSA software distribution.
• FusionProcoreTechnology or IntegrationFusionPro by Pageflex is a technology partner for RSA's Dynamics variable data printing module. WebCRD Dynamics uses FusionPro for creating personalized variable data documents with complex rules.
• Oracle PeopleSoftcoreTechnology or IntegrationOracle PeopleSoft is a technology relationship for enterprise application integration. RSA solutions support integration with Oracle, PeopleSoft, SAP, and other similar applications.
• SAP AribacoreTechnology or IntegrationSAP Ariba is a technology partner for ERP and eProcurement integration. RSA provides full integration with leading ERP and eProcurement software.
• Amazon Web Services (AWS)coreTechnology or IntegrationAWS is the cloud hosting platform for RSA Cloud systems. RSA offers cloud-hosted systems on AWS that are not shared with other customers.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Electronics For Imaging (EFI): EFI is a broad incumbent in production print with Fiery digital front ends, MIS/ERP, and workflow software that competes across RSA's web-to-print, prepress, and output management categories in commercial and in-plant print centers.
• Xerox (production workflow): Xerox ships FreeFlow workflow as part of its production print portfolio, making it both an RSA channel partner and a competitor in enterprise print centers where RSA's QDirect and RDOPrint integrate with FreeFlow.
• Quadient: Quadient provides enterprise document and customer communications automation including output management, similar to RSA's QDirect. Both target regulated, transaction-heavy enterprises looking to consolidate print and digital communications workflows.
• Ricoh (production print software): Ricoh is both an OEM partner and competitor, offering its own web-to-print and workflow tools for in-plant print centers that overlap with RSA's WebCRD and QDirect. Customers evaluate RSA standalone vs. Ricoh's bundled offerings.
• Heidelberg (HEIDELBERG): Heidelberg offers Prinect, an end-to-end commercial print workflow and MIS suite that overlaps with RSA's integrated web-to-print, output management, and prepress portfolio for production print operations.

Direct peers

• Esko (a Danaher company): Esko is a leading prepress and packaging workflow software vendor. Its prepress and automation tools overlap with RSA's ReadyPrint and Preflight Pro for production print centers and packaging operations.
• Enfocus: Enfocus provides preflight, PDF quality control and workflow automation (Switch, PitStop), competing directly with RSA's Preflight Pro and parts of ReadyPrint in production print environments.
• Ultimate Techno Graphics: Ultimate Techno Graphics provides prepress automation and imposition software (Impostrip, SmartReview) used in production print, and is an RSA technology partner. Its prepress tools overlap with ReadyPrint.

Emerging players

• Pageflex (variable data): Pageflex powers FusionPro, RSA's variable data printing engine inside WebCRD Dynamics. As a partner, its underlying engine is a comparison point for any RSA customer evaluating native VDP modules versus third-party template engines.
• Avanti Computer Systems: Avanti provides print MIS and job estimation software for in-plant and commercial print, integrating with RSA solutions. Its MIS suite competes for the same workflow orchestration budgets as WebCRD/QDirect, particularly in the in-plant segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/rochester-software-associates
• Xx.com/roc_softw_assoc
• Facebookfacebook.com/rochestersoftwareassociates

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rochester Software Associates