Sitrack.com

What Sitrack.com does

Sitrack is a privately-held Latin American fleet management and vehicle telematics company founded in 1999 and headquartered in Godoy Cruz, Mendoza, Argentina (operating as Sitrack Argentina S.A.). The company provides integrated software and hardware solutions for tracking, monitoring, and managing commercial vehicle fleets across 8 countries — Argentina, Brazil, Chile, Uruguay, Mexico, Colombia, Peru, and Malaysia — with a claimed unique position covering the entire Bi-Oceanic corridor of South America. It serves enterprise fleet operators in transportation, logistics, oil and petroleum, mining, waste management, shipping, and cargo owner verticals, addressing pain points including fuel theft, cargo robbery, driver safety, route inefficiency, and regulatory compliance.

The technology platform is built around GPS-based satellite tracking, IoT telematics, and proprietary systems including the Virtual Master Driver (VMD) driving assistance module with real-time scoring, iCAN engine telemetry, MDVR in-vehicle video surveillance, jamming/signal-blocking detection, fuel monitoring, customizable route optimization, and integration with Mobileye collision prevention. Core offerings are organized into four product areas: Intelligent Satellite Tracking, Fuel Control and Theft Prevention, Secure Cargo Transport, and Driving Safety, supported by the Scoretrack mobile app for remote supervision.

The business model is primarily subscription-based recurring revenue from GPS fleet monitoring, fuel management, driving safety, and cargo protection services, supplemented by custom solution development and professional services for enterprise clients. Distribution is via direct enterprise field sales through regional offices with quote-based pricing (no public pricing), 24/7 service in core LATAM markets, and no apparent self-serve or channel/reseller distribution. Headcount is reported at 250+ professionals, and the company manages 60,000-100,000+ vehicles across its footprint depending on the source. The ownership structure is not publicly disclosed, no parent company or external funding rounds are noted, and no management team beyond founder Lucas Pescarmona is identified in available sources.

Name

Sitrack.com

Legal name

Sitrack Argentina S.A.

Website

https://sitrack.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

101–250 employees

Short description

Sitrack provides GPS-based fleet management and telematics software to enterprise fleet operators across Latin America, serving transportation, logistics, mining, oil, and shipping sectors with satellite tracking, fuel monitoring, driver safety, and cargo protection solutions across 8 countries.

Ownership category

akta.pro rank

Product category

Fleet Management Software

SIC

Transportation Services (4700)

akta.pro primary industry

Fleet Tracking, Mapping & Real-Time Location Services (RTLS) (TLAEAFAD)

akta.pro secondary industries

Satellite/Off-Grid Tracking & Connectivity (Cellular/Sat) (TLABAJAN), Telematics, GPS Tracking & Connected Fleet Services (THADAKAF)

Keywords

• Fleet management software
• Vehicle telematics solutions
• GPS fleet tracking
• Fuel management systems
• Cargo security solutions

Headquarters

HQ city

Godoy Cruz

HQ country

Argentina

HQ region

Latin America

Offices8 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. GPS Fleet Monitoring Services: Real-time GPS tracking and satellite monitoring services for vehicle fleets, including route compliance, geofencing, and anti-theft systems
2. Fuel Management Systems: Monitoring and control systems for fuel consumption, level measurement, and theft prevention
3. Driving Safety Solutions: Driver safety monitoring, journey control, work hour management, and driving quality evaluation systems including VMD technology
4. Cargo Protection Systems: Temperature control, weight monitoring, anti-vandalic systems, and cargo security solutions
5. Custom Solutions and Professional Services: Customized technology solutions developed closely with clients adapted to their operations and needs

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Sitrack provides GPS-based fleet management and vehicle telematics software for enterprise clients in the transportation and logistics sectors. Its integrated platform offers real-time satellite tracking, fuel consumption monitoring and theft prevention, secure cargo transportation with temperature and weight monitoring, and driver safety and behavior scoring. The company operates across Latin America and serves enterprise fleet operators through regional offices, custom implementations, and 24/7 service.

Product overview

Sitrack is a fleet management and vehicle telematics company offering a comprehensive suite of integrated solutions. The core platform consists of four main service areas: Intelligent Satellite Tracking (real-time GPS monitoring and route control), Fuel Control and Theft Prevention (consumption monitoring and loss prevention), Secure Cargo Transportation (cargo protection with temperature/weight monitoring), and Driving Safety (driver behavior monitoring and accident prevention). The product ecosystem includes specialized add-on modules such as Virtual Master Driver (VMD) for driving assistance with real-time scoring, ICAN telemetry for engine diagnostics, MDVR video surveillance, and Scoretrack mobile app for remote monitoring. The company also integrates Mobileye collision prevention technology. All solutions are available across Latin American operations in Argentina, Brazil, Chile, Uruguay, Mexico, Colombia, Peru, and Malaysia, with services operating 24/7 and covering the entire Bi-Oceanic Corridor.

Differentiator

Problem solved

Functional benefit

Brands

• Scoretrack App: Application that allows supervisors to monitor operations without being physically present.
• Virtual Master Driver (VMD)
• iCAN
• Mobileye

Products and services

• Rastreo Satelital Inteligente (Intelligent Satellite Tracking) GPS-based fleet tracking system with real-time information, route compliance monitoring, geofence control, and anti-vandalic systems for vehicle protection. Designed for enterprise fleet operators in transportation and logistics.
• Control de Uso y Robo de Combustible (Fuel Control and Theft Prevention) Fuel management system that evaluates driver behavior profiles, monitors fuel tank levels in real-time, controls cistern operations, and tracks fuel expenses to prevent losses and misuse. Targeted at fleet operators concerned with fuel cost control.
• Transporte Seguro de Carga (Secure Cargo Transportation) Cargo protection system controlling temperature, weight, and merchandise security during transport. Includes anti-vandalic systems, jamming detection, and cargo monitoring for goods-in-transit insurance.
• Seguridad en la Conducción (Driving Safety) Driver and vehicle safety system monitoring driving behavior, fatigue and distraction detection, harsh braking, work hours, and providing pre-trip vehicle inspections and driver quality evaluation for fleet operators.
• Optimizador de Rutas Personalizable (Customizable Route Optimizer) Route optimization tool helping transportation companies improve logistics efficiency and delivery planning through customizable route algorithms for distribution logistics.
• Sitrack A.V 3.0 Anti-theft and vehicle recovery solution focused on mitigating the impact of cargo and vehicle theft. Targets fleet operators in high-risk regions facing increased theft attempts.

Quantifiable outcome

• Fuel savings of up to 15% per vehicle in fleet through VMD driving assistance technology
• +6 more outcomes

Named customers3 records

Segments8 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature8 records

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Geotab: World's largest commercial telematics provider offering GPS fleet tracking, vehicle analytics, and connected vehicle IoT — directly comparable to Sitrack's core fleet-tracking and analytics value proposition across enterprise fleets.
• Samsara: Public IoT platform providing connected fleet operations, video-based safety, telematics, and route optimization — directly competing with Sitrack's VMD, MDVR, and route-optimizer offerings for enterprise customers.
• MiX Telematics: Long-standing fleet telematics and asset management provider with strong presence in Africa, EMEA, and Latin America — directly comparable subscriber-based fleet SaaS model and mining-heavy customer base.
• Autotrac: Brazil's leading fleet tracking and logistics telematics provider offering GPS tracking, vehicle recovery, fuel monitoring, and cargo security — direct competitor inside Sitrack's largest adjacent LATAM market.
• Powerfleet: IoT telematics provider serving commercial fleets, logistics, and industrial assets across the Americas, EMEA, and APAC — directly comparable GPS/sensor telematics and asset-tracking business.

Broad incumbents

• Verizon Connect: Global fleet management and IoT platform owned by Verizon, covering GPS tracking, dashcam video, fleet compliance, and ELD — overlapping capability set to Sitrack but with much broader enterprise reach.
• Trimble Transportation: Trimble's transportation segment provides fleet, mapping, and logistics solutions to enterprise carriers — broad incumbent competing in similar end-markets with a much larger product portfolio.
• Webfleet (Bridgestone): One of Europe's largest telematics providers, now part of Bridgestone, offering GPS tracking, vehicle diagnostics, and fleet compliance — an established incumbent with comparable telematics functionality.
• Element Fleet Management: World's largest pure-play fleet management services company providing outsourced fleet administration, telematics, and consulting — competing for the same enterprise fleet budgets across LATAM and globally.

Emerging players

• Fleetio: Cloud-based fleet maintenance, fuel, and asset management SaaS targeting mid-market and enterprise fleets — partial overlap with Sitrack's fuel management and maintenance offering as a complementary/competing stack.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Sitrack_com
• YouTubeyoutube.com/channel/sitrack
• Facebookfacebook.com/sitrackcom
• LinkedInlinkedin.com/company/sitrack.com

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sitrack.com