Ninja Xpress

What Ninja Xpress does

Ninja Xpress (legal entity PT Andiarta Muzizat) is an Indonesian technology-enabled logistics and parcel delivery platform founded in 2015 and headquartered in Jakarta. The company operates a network of approximately 1,000 hubs and service points (Ninja Points / Mitra Points) across Indonesia, providing 99% geographic coverage of the archipelago and processing roughly 2 million parcels per day. The platform serves more than 2 million business customers and has been used by over 120 million people cumulatively, with core customer segments being Indonesian SMEs (UKM), online and social sellers, enterprise and corporate clients, and individual shippers.

The company's product portfolio spans standard parcel delivery, premium same-day (Ninja Sameday) and next-day (Ninja Nextday) tiers, cold chain logistics for frozen products (Ninja Cold), B2B supply chain management and restocking (Ninja B2BR), cross-border delivery to Malaysia and Singapore, freight forwarding, package insurance (Ninja Care), and loyalty and seller-marketing services (Point Rewards, Creative Business Solution). Technology components include real-time parcel tracking via web and mobile, integration into Shopee and Grab as a logistics partner, NinjaChat support channels on Telegram and Messenger, and back-end order management and routing systems that orchestrate the hub-and-spoke network.

Ninja Xpress monetizes primarily through transaction-based parcel delivery fees, with secondary revenue from COD collection float, premium service surcharges (cold chain, same/next-day), cross-border fees starting at Rp 35,000, B2B supply chain contracts, and ancillary services such as insurance and seller-marketing add-ons. Distribution is hybrid: self-serve online onboarding for under-250 and over-250 parcels/month tiers captures long-tail shippers, while an enterprise field sales organization across Jakarta, Bandung, Surabaya, Yogyakarta, and Central Java targets corporate accounts. The company operates under registered Ninja Van, Ninjaxpress, and Ninja Logistics trademarks held by Ninja Logistics Pte Ltd, and is part of the broader Ninja Van group serving Southeast Asia.

Name

Ninja Xpress

Legal name

PT Andiarta Muzizat

Website

https://ninjaxpress.co

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Ninja Xpress is an Indonesian technology-enabled parcel delivery and logistics platform operating approximately 1,000 hubs across Indonesia with 99% geographic coverage, serving 2 million+ businesses and processing about 2 million parcels per day across domestic, cross-border, cold chain, and B2B supply chain services.

Ownership category

akta.pro rank

Product category

Last-Mile Parcel Delivery and Logistics Services

NAICS

Couriers and Express Delivery Services (4921), Couriers and Express Delivery Services (492110), Local Messengers and Local Delivery (492210)

SIC

Trucking & Courier Services (No Air) (4210)

akta.pro primary industry

Courier, Parcel & Last‑Mile Delivery Platforms (BPAMAHAD)

akta.pro secondary industries

Premium B2B Express & Scheduled Time-Window Delivery (TLAAABAE), Cold‑Chain Same‑Day (Refrigerated/Frozen) (TLAAADAF), Cold Chain Cross-Docking, Transloading & Temperature-Controlled Drayage (TLAIAIAM)

Keywords

• Parcel delivery services
• Last-mile logistics
• Cold chain shipping
• Cross-border delivery
• Supply chain management

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Parcel Delivery Services: Core revenue stream from domestic parcel delivery services across Indonesia, charging shippers based on weight, dimensions, and delivery speed tiers (standard, sameday, nextday).
2. COD (Cash on Delivery) Collection: Ninja Xpress collects cash payments from recipients on behalf of shippers and remits funds after deducting COD collection fees, providing an additional revenue stream.
3. International/Cross-Border Delivery: Revenue from international parcel delivery to Malaysia and Singapore, with pricing starting from Rp 35,000 per shipment.
4. Cold Chain Logistics: Specialized temperature-controlled delivery services for frozen products, offering premium pricing for the added cold chain infrastructure.
5. B2B Supply Chain Management (Ninja B2BR): Business-to-business restock and supply chain management services for companies with bulk or recurring logistics needs.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels6 records

Core offering

Ninja Xpress is a technology-enabled parcel delivery and logistics platform operating across Indonesia, offering domestic parcel delivery, same-day (Ninja Sameday) and next-day (Ninja Nextday) delivery, cold chain logistics (Ninja Cold) for frozen products, B2B supply chain management (Ninja B2BR), cross-border delivery to Malaysia and Singapore, and freight forwarding. The company supports shippers through a network of ~1,000 hubs and stations, real-time tracking, and COD collection services, processing approximately 2 million parcels per day for more than 2 million businesses.

Product overview

Ninja Xpress is a technology-enabled logistics and delivery platform offering parcel delivery services across Indonesia. The core product portfolio consists of delivery services including Regular Parcel Delivery, Ninja Sameday (same-day), Ninja Nextday (next-day), and International Parcel Delivery (Cross Border to Malaysia and Singapore). Supporting services include Ninja Cold (cold chain for frozen products), Ninja B2BR (B2B supply chain management and restocking), Freight Forwarding, and Ninja Point (service point network). The company also offers add-on modules including NinjaChat (customer support via Telegram/Messenger), Creative Business Solution (marketing services with photo/video/endorsement), Point Rewards (loyalty program), and Ninja Care (package insurance). The platform serves SMEs, online sellers, and enterprise customers with approximately 1,000 hubs and stations across Indonesia, processing around 2,000,000 packages per day.

Differentiator

Problem solved

Functional benefit

Brands

• Ninja Cold: Frozen product delivery service that is cost-effective, environmentally friendly, and ensures temperature is maintained until arrival at destination.
• Ninja B2BR
• Ninja Sameday
• Ninja Nextday

Products and services

• Ninja Cold

Quantifiable outcome

• 2,000,000 parcels delivered daily
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• KomshipcoreGTM or Marketing PartnerNinja Xpress partners with Komship to enable Cilacap SMEs to export products to Malaysia and Singapore. This cross-border enablement partnership provides Indonesian SMEs with export tips, market insights, and simplified international shipping solutions. The collaboration includes events and e-guides to educate SMEs on cross-border e-commerce opportunities.

Scale indicators6 records

Recent moves1 record

Expansion highlights6 records

Direct peers

• JNE (Jalur Nugraha Ekakurir): Indonesia's largest legacy courier, offering domestic parcel, COD, and same-day services. Direct head-to-head competitor across Ninja Xpress's core SMB and enterprise segments in Indonesia.
• J&T Express: Pan-SEA express courier with strong Indonesian footprint, competing on price and density. Closely comparable in GTM, customer mix (SMB online sellers), and service portfolio including next-day delivery.
• SiCepat Ekspres: Indonesian-focused last-mile courier backed by e-commerce platform capital, offering parcel, COD, and same-day services. Direct competitor for online seller volume, particularly Shopee-integrated shipments.
• AnterAja: Indonesia-focused courier closely tied to marketplace logistics flows. Competes in the same SMB parcel and COD segments as Ninja Xpress across Indonesian cities.
• Lalamove: On-demand intra-city courier and last-mile delivery platform operating across SEA. Comparable technology-enabled model targeting SMEs and enterprise for same-day and scheduled deliveries.
• TIKI: Established Indonesian courier with nationwide parcel and express services. Competes for the same enterprise and SMB shipper base with comparable standard, sameday, and COD offerings.

Emerging players

• Shopee Express: Marketplace-owned logistics arm built atop SiCepat; captures volume flow from Shopee sellers. Competes by leveraging platform integration that Ninja Xpress must match through partnerships.
• GoSend (Gojek): On-demand intra-city delivery from Indonesia's super-app leader. Competes in same-day urban parcel and SMB courier use cases that overlap with Ninja Xpress's sameday offering.

Broad incumbents

• Pos Indonesia: State-owned incumbent postal and parcel operator with nationwide reach. Overlaps with Ninja Xpress's SMB and individual shipper segments, particularly in tier-2/3 cities and remote areas.
• Ninja Van (Group): The parent group operating parcel and logistics across multiple SEA markets. Provides regional context for Ninja Xpress's Indonesian positioning and offers cross-border capability that the Indonesian entity leverages.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCrXzgO06C7PJuQQUYZ9teVQ
• Facebookfacebook.com/ninjaxpressid
• Instagraminstagram.com/ninjaxpressid
• TikToktiktok.com/@ninjaxpressid
• Xx.com/ninja_xpress_id

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ninja Xpress