NewEdge Capital Group

What NewEdge Capital Group does

NewEdge Capital Group is a privately held wealth management firm operating under parent EdgeCo Holdings LP, headquartered in Pittsburgh, Pennsylvania. The firm organizes its operations across three core subsidiaries: NewEdge Advisors, an SEC-registered investment adviser platform supporting independent financial advisors and wirehouse breakaway teams; NewEdge Wealth, an invitation-only platform delivering integrated wealth management to ultra-high-net-worth individuals, multigenerational families, and family offices; and NewEdge Securities, a FINRA-registered broker-dealer providing electronic and personalized trading across equities, fixed income, and mutual funds. The group also operates specialized programs including the Bridge Program (advisor support), Pillar Channel (team affiliation for advisors over $1B in AUM), ASCEND (advisory for athletes, entertainers, and influencers), and NewEdge Family Office (full-service family office offerings).

The company's core technology is an open-architecture, two-way marketplace platform that connects advisors and clients to best-in-class solutions, investments, custody options, research, and tooling across multiple firms, rather than locking users into proprietary products. The platform integrates with major custodians (LPL Financial, Fidelity, Schwab, Raymond James, and Goldman Sachs) and leverages advisor workstations including Orion Connect, LPL ClientWorks, Salesforce CRM, and eMoney Advisor for financial planning. NewEdge Institutional Trading Services operates a fully electronic trading platform with algorithmic trading strategies for institutional clients. The firm holds 475+ financial advisors and supports operations across 16+ U.S. office locations serving clients in over 20 states.

The business model combines recurring advisory fees (subscription-based, asset-based pricing on AUM), brokerage commissions and transaction fees, and revenue from institutional trading services. NewEdge distributes primarily through direct enterprise field sales targeting UHNW clients (typically those with $25M+ investable assets) and through a partnership/channel model for the NewEdge Advisors platform, leveraging relationships with aggregators such as Concurrent, Dynasty Financial Partners, and Steward Partners. The firm reports total client assets of over $88 billion as of December 2025, up from $65 billion in June 2025, reflecting both market appreciation and aggressive team acquisition activity. Customer concentration is diversified across UHNW individuals, family offices, institutional clients, and independent advisor practices, with no single client representing a material share of revenue.

Name

NewEdge Capital Group

Legal name

NewEdge Capital Group, LLC

Website

https://newedgecapitalgroup.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

251–500 employees

Short description

NewEdge Capital Group is a multi-subsidiary wealth management platform serving ultra-high-net-worth individuals, family offices, and independent financial advisors through NewEdge Wealth, NewEdge Advisors, and NewEdge Securities, with over $88 billion in client assets across a multi-custodian open-architecture platform.

Ownership category

akta.pro rank

Product category

Wealth Management

NAICS

Portfolio Management and Investment Advice (523940), Investment Banking and Securities Intermediation (523150)

SIC

Investment Advice (6282), Security Brokers, Dealers & Flotation Companies (6211)

akta.pro primary industry

Private Banking & UHNW Wealth Advisory (FSAEABAC)

akta.pro secondary industries

Private Client/High-Net-Worth Advisory (FSAEAAAN), Onshore Private Banking (Domestic HNW/UHNW) (FSAAABAA)

Keywords

• Wealth management services
• Investment advisory platform
• Independent advisor solutions
• Broker-dealer trading
• Ultra high net worth

Headquarters

HQ city

Pittsburgh

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Investment Advisory Services: Advisory fees charged to clients for investment management services provided through NewEdge Advisors, LLC and NewEdge Wealth, LLC (SEC registered investment advisers)
2. Securities Brokerage: Securities offered through NewEdge Securities, LLC, a FINRA registered broker-dealer, Member SIPC. Includes commission schedules and service fees for brokerage transactions

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

NewEdge Capital Group is a multi-subsidiary wealth management firm offering an open-architecture, technology-enabled platform that serves ultra-high-net-worth individuals and families through NewEdge Wealth, supports independent financial advisors and wirehouse breakaway teams through NewEdge Advisors, and provides institutional trading services through NewEdge Securities. The firm operates a multi-custodian platform with LPL Financial, Fidelity, Schwab, Raymond James, and Goldman Sachs, delivering investment management, compliance, technology, and back-office support across more than $88 billion in client assets.

Product overview

NewEdge Capital Group is a multi-business-line wealth management and financial services firm organized around three core subsidiary brands: NewEdge Advisors (an RIA platform for independent advisors building their own practices), NewEdge Wealth (an invitation-only platform serving ultra-high-net-worth individuals, families, and family offices), and NewEdge Institutional Trading Services (electronic and personalized trading across equities, fixed income, and mutual funds). The group also operates complementary programs including the Bridge Program (advisor support), Pillar Channel (team affiliation), ASCEND (specialized advisory for athletes/entertainers), and NewEdge Family Office (full-service family office). All brands are supported by shared technology infrastructure, open-architecture investment access, compliance support, and institutional-grade resources, unified under EdgeCo Holdings LP.

Differentiator

Problem solved

Functional benefit

Brands

• NewEdge Wealth: Boutique wealth management division serving ultra high net worth individuals, family offices, and institutional clients with institutional-grade capabilities and technology
• NewEdge Advisors
• NewEdge Securities
• NewEdge Family Office
• ASCEND
• Bridge Program

Products and services

• NewEdge Wealth An invitation-only platform serving ultra-high-net-worth individuals, multigenerational families, and family offices with integrated wealth management across investment management, tax and estate coordination, philanthropy, and family governance.
• NewEdge Advisors An independent registered investment advisor platform enabling financial advisors to build and operate their own advisory practices, offering transition support, compliance, investment management, technology, and back-office services.
• NewEdge Institutional Trading Services Electronic and personalized trading services across equities, fixed income, and mutual funds, serving both affiliated registered representatives and over 300 institutional clients including banks, money managers, and hedge funds.
• NewEdge Family Office An extension of NewEdge Wealth providing a fully dedicated family office experience for families whose wealth and complexity call for coordinated accountability across all aspects of wealth stewardship, including balance sheet management, private capital deployment, next-generation education, and family governance.

Quantifiable outcome

• Over $88 billion in total client assets serviced
• +3 more outcomes

Named customers8 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core, major and minor.

• Goldman SachscoreTechnology or Integration · 1 December 2024Goldman Sachs added as a custody option for advisors serving ultra-high-net-worth clients through NewEdge's multi-custodian platform, providing brand credibility for wealthy clients accustomed to institutional caliber services
• LPL FinancialcoreTechnology or IntegrationCustodian partner for NewEdge Advisors' multi-custodian platform, providing clearing and custody services for independent advisor practices
• Fidelity InvestmentscoreTechnology or IntegrationCustodian partner providing clearing and custody services for advisor practices on the NewEdge platform
• Charles SchwabcoreTechnology or IntegrationCustodian partner providing clearing and custody services for advisor practices on the multi-custodian platform
• Raymond JamescoreTechnology or IntegrationCustodian partner providing custody services for independent advisors affiliated with NewEdge
• ConcurrentmajorChannel Partner/ Reseller/ DistributorRIA aggregator partner that added Goldman Sachs as a custody option, attracting captive advisors serving UHNW clients with assets doubling to $21 billion
• Dynasty Financial PartnersmajorChannel Partner/ Reseller/ DistributorMajor RIA aggregator adding Goldman Sachs as custody option for its network of independent advisors
• Steward PartnersmajorChannel Partner/ Reseller/ DistributorRIA aggregator partner offering Goldman Sachs custody services to advisors serving wealthy clients
• Creative PlanningminorChannel Partner/ Reseller/ DistributorRIA firm added as a destination for Goldman Sachs custody services
• Prime CapitalminorChannel Partner/ Reseller/ DistributorRIA firm included in aggregator network for Goldman Sachs custody option
• PerigonminorChannel Partner/ Reseller/ DistributorRIA firm part of the network offering Goldman Sachs custody to advisors
• EdgeCo HoldingscoreOthersParent company of NewEdge Capital Group; diversified financial services organization with over 700 employees providing operational infrastructure and support

Scale indicators16 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• LPL Financial: LPL Financial is the largest independent broker-dealer and RIA custodian in the US, serving over 22,000 advisors. LPL is both a custody partner to NewEdge Advisors and a direct competitor in the independent advisor platform space, offering similar technology, compliance, and practice management support.
• Mariner Wealth Advisors: Mariner is a large national RIA serving ultra-high-net-worth individuals, families, and institutions through multiple subsidiaries. Comparable in serving elite advisors and offering integrated wealth management services across investment, tax, and estate planning with multi-billion dollar AUM scale.
• Focus Financial Partners: Focus Financial is a leading partnership of independent wealth management firms serving high-net-worth clients. Similar to NewEdge in providing infrastructure and capital support to elite advisors while preserving independence, with similar advisor affiliation and acquisition-driven growth model.
• Creative Planning: Creative Planning is one of the largest independent RIAs in the US, serving high-net-worth and ultra-high-net-worth clients with comprehensive wealth management. Comparable scale and target client profile to NewEdge, with similar multi-custodian capabilities and family office services.
• Dynasty Financial Partners: Dynasty is a leading RIA aggregator and platform provider serving ultra-high-net-worth advisors. Direct competitor in offering turnkey infrastructure for breakaway advisors and an existing channel partner of NewEdge for Goldman Sachs custody distribution.
• Steward Partners Global Advisory: Steward Partners is an RIA aggregator and full-service wealth management firm serving high-net-worth and ultra-high-net-worth clients. Functions as both a direct competitor and channel partner, with comparable advisor affiliation model and UHNW client focus.
• Concurrent Investment Advisors: Concurrent is an RIA aggregator supporting 90+ partner firms serving UHNW clients. Existing channel partner that leverages NewEdge's Goldman Sachs custody option. Competes for the same wirehouse breakaway advisor segment.
• HighTower Advisors: HighTower is a national RIA serving high-net-worth and ultra-high-net-worth clients through an advisor-owned model. Comparable in supporting breakaway advisors from wirehouses with technology, compliance, and investment management infrastructure while preserving advisor independence.

Broad incumbents

• Charles Schwab Advisor Services: Schwab Advisor Services is the largest RIA custody platform serving thousands of independent advisors. Functions as both a custodian partner to NewEdge and a broad competitor offering integrated wealth management technology and services at greater scale.
• Goldman Sachs Wealth Management: Goldman Sachs Personal Financial Management and Ayco serve ultra-high-net-worth clients with institutional capabilities. Acts as both a custody partner to NewEdge Wealth and a broader incumbent competitor with substantially greater resources and brand recognition.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/newedgecg
• LinkedInlinkedin.com/company/newedge-capital-group

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NewEdge Capital Group