Contour Living

Name

Contour Living

Legal name

Contour Products, Inc.

Website

https://contourliving.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Orthopedic Sleep & Ergonomic Cushion Products

NAICS

Home Furnishings Retailers (44912)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Pillows & Pillow Systems Retail (CRAIABAC)

akta.pro secondary industry

CPAP & Sleep Apnea Equipment Retail (CRAIABAI)

Keywords

• Ergonomic sleep pillows
• Orthopedic cushions
• CPAP accessories
• Bed wedge systems
• Body support pillows

Headquarters

HQ city

Charlotte

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Direct E-commerce Sales: Products sold directly to consumers through contourliving.com website. Revenue generated from one-time product purchases with prices ranging from approximately $15 to $250 per item.
2. Wholesale/B2B Distribution: Products sold in bulk to retailers and medical supply distributors through wholesale division at contourproducts.com and dedicated sales team.
3. Marketplace Sales: Products sold through Amazon, eBay, and other third-party marketplaces with global shipping capabilities.
4. Affiliate Program Revenue: Commission-based revenue through Share-a-Sale affiliate network - affiliates earn 10% commission on sales with 45-day cookie window.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Contour Living designs, manufactures, and sells ergonomically engineered pillows, cushions, bed wedges, and seat cushions (e.g., Contour Legacy leg/knee pillows, CPAPMax pillows, BackMax wedge system, Swan body pillow, Kabooti seat cushion) made with memory foam, high-resilience foam, fiber fills, and cooling materials. The company sells primarily direct-to-consumer through contourliving.com, with additional wholesale and marketplace distribution, serving individuals with sleep, pain, CPAP therapy, and recovery needs, plus healthcare professionals who recommend the products.

Product overview

Contour Living is an e-commerce retailer specializing in ergonomically designed pillows, cushions, wedges, and sleep solutions for comfort and pain relief. The product portfolio centers on orthopedic support products organized across several core categories: leg and knee pillows (including the Contour Legacy and Original Leg Pillow lines), CPAP therapy pillows (CPAPMax series with mask-compatible cutouts), bed wedges (BackMax multi-piece system, Folding Wedge, and Inflatable Wedges), neck and body pillows (Contour Cloud, Swan, and L-Shaped Pillow), and seat cushions (Kabooti 3-in-1). The company also offers replacement covers, pillowcases, and travel accessories. The products are designed for specific medical conditions and pain points including acid reflux, sleep apnea, back pain, hip pain, pregnancy support, and post-surgery recovery. Founded in 1991 with the introduction of The Contour Pillow, the company holds over 60 patents and trademarks. Products are available through direct-to-consumer e-commerce, Amazon, and wholesale channels, with HSA/FSA eligibility for qualifying items.

Differentiator

Problem solved

Functional benefit

Brands

• Contour Cloud: Memory foam pillows designed for neck pain relief and comfortable sleep support.
• CPAPMax
• BackMax
• Kabooti
• Mattress Genie
• Contour Swan
• Contour Legacy

Products and services

• Contour Legacy Leg & Knee Pillow Ergonomic hourglass-shaped leg pillow for side sleepers to improve spinal alignment and reduce pressure on the lower back, hips, and knees.
• Contour CPAPMax Pillow CPAP therapy pillow with contoured side cutouts designed to reduce mask pressure and prevent air leaks for CPAP machine users.
• Contour BackMax Bed Wedge System Multi-functional 3-piece foam wedge system providing full-body support in zero-gravity elevated positions for acid reflux, back pain, circulation, and post-surgery recovery.
• Contour Swan Pillow Ergonomic body support pillow functioning as 7 pillows in 1 to cradle the head, neck, shoulders, back, hips, knees, and ankles with adjustable, customizable comfort.
• Contour L Shaped Pillow L-shaped body pillow maintaining optimum side sleeping position to reduce tossing and turning while promoting proper spinal alignment.
• Contour Cloud Pillow Firm cervical support pillow with memory foam designed to reduce neck pain by correctly positioning head, neck, and shoulders during sleep.
• Contour Flip Pillow Versatile multi-position pillow with flip design allowing 10 different uses for supporting neck, shoulders, and lumbar region.
• Contour Folding Wedge Tri-fold bed wedge cushion elevating the upper body to reduce acid reflux, snoring, and breathing issues, with compact storage capability.
• Contour CPAPMax with Cool Gel Pillow CPAP pillow with cooling gel layer combining mask-compatible design with temperature regulation for hot sleepers using CPAP therapy.
• Contour Legacy Cool Leg & Knee Pillow Leg and knee pillow with cooling gel technology for enhanced temperature regulation during sleep.
• Kabooti 3-in-1 Seat Cushion Multi-functional seat cushion combining donut cushion, coccyx wedge, and seat wedge in one design for portable seating comfort.
• Contour Inflatable Back Wedge Inflatable bed wedge for adjustable elevation supporting back, respiratory relief, and post-surgery recovery.
• Contour Inflatable Leg Wedge Portable inflatable wedge designed to elevate legs for circulation improvement and restless leg relief.
• Contour CPAPMax Pillowcase Replacement pillowcase designed for CPAPMax pillows with cooling properties and CPAP mask compatibility.
• Deluxe CPAPMax Comfort Bundle Bundled package combining the CPAPMax pillow with a bed wedge for comprehensive CPAP therapy comfort.

Quantifiable outcome

• 75,000+ satisfied customers
• +2 more outcomes

Named customers6 records

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature6 records

Partnerships

Six partnerships are on record, tiered core and minor.

• FlexcoreGTM or Marketing PartnerFlex partnership enables HSA/FSA payment options for customers, allowing them to use pre-tax dollars for eligible purchases. Contour products marketed as HSA/FSA eligible, providing 30-40% tax savings advantage. Flex provides checkout integration and handles eligible payment processing.
• ShopifycoreTechnology or IntegrationContourLiving.com is powered by Shopify e-commerce platform. Shopify handles payment processing, order management, customer accounts, and site infrastructure.
• Share-a-Sale (Affiliate Network)minorChannel Partner/ Reseller/ DistributorAffiliate marketing partnership through Share-a-Sale network. Affiliates earn 10% commission on sales with 45-day cookie window for returning customers. Program attracts health and wellness content sites.
• AmazoncoreChannel Partner/ Reseller/ DistributorProducts sold through Amazon.com and Amazon.ca marketplace stores. Also participates in Buy With Prime program for Prime member accessibility.
• eBayminorChannel Partner/ Reseller/ DistributorContour eBay Store participates in eBay's Global Shipping Program, providing economical international shipping options for customers worldwide.
• Healthcare Professionals (Physicians, Chiropractors, Sleep Experts)coreStrategic or Co-development PartnerCollaborative R&D partnerships with physicians, chiropractors, and sleep experts for product development. Healthcare professionals recommend Contour products to patients. Respiratory therapists and pulmonologists specifically endorse CPAP pillows.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Coop Home Goods: Coop Home Goods sells adjustable, shredded memory foam pillows and bedding accessories primarily through Amazon and its own DTC site. It directly competes with Contour's Contour Cloud and ergonomic pillow lines in the premium memory foam pillow category.
• MyPillow: MyPillow is a major DTC pillow brand selling directly to consumers across multiple SKUs and price points. Like Contour, it competes in the specialty pillow category through direct e-commerce, TV/DRTV marketing, and major marketplace presence, overlapping heavily in the consumer pillow buyer.
• Casper Sleep: Casper is a leading DTC sleep brand selling mattresses, pillows, bedding, and sleep accessories online. Its pillow portfolio (e.g., Casper Original Pillow, Foam Pillow) competes with Contour's neck and sleep pillows through a similar direct-to-consumer and marketplace model.
• Mediflow Water Pillow: Mediflow is a clinically-validated water-based cervical support pillow marketed for neck pain relief. It competes head-to-head with Contour's cervical pillows (Contour Cloud) in the therapeutic/orthopedic pillow segment with similar healthcare-professional endorsements.
• Snuggle-Pedic: Snuggle-Pedic is a US-based DTC and Amazon-focused maker of shredded memory foam pillows and bedding. It directly overlaps with Contour's ergonomic pillow assortment and competes on similar value-oriented premium positioning.

Broad incumbents

• Sleep Number: Sleep Number sells adjustable smart beds, mattresses, and bedding accessories through retail and DTC channels. Its bedding accessories portfolio overlaps with Contour's ergonomic pillow and wedge offerings within a broader sleep-wellness positioning.
• Purple Innovation: Purple sells mattresses, pillows, seat cushions, and bedding through DTC and retail channels using its proprietary hyper-elastic polymer grid. Its pillow and seat cushion lines compete with Contour's neck pillows and Kabooti cushion at a broader, larger-scale level.
• Tempur Sealy International: Tempur Sealy is the largest global specialty mattress and bedding company, selling TEMPUR and Sealy branded pillows, mattresses, and sleep accessories across retail and DTC. It is a broad incumbent competing across Contour's neck, body, and sleep pillow categories with substantially larger scale.

Emerging players

• Brooklinen: Brooklinen is a DTC premium home textiles brand selling sheets, comforters, pillows, and loungewear. While broader in scope, it competes in overlapping buyer consideration sets for premium bedroom comfort and has expanded into the pillow category that competes with Contour.
• Pillow Cube: Pillow Cube is a DTC brand specializing in side-sleeper pillows with a distinctive cube shape. It addresses an overlapping use case (side-sleep alignment) with Contour's Legacy Leg & Knee and L-Shaped Pillow but from a smaller, more niche DTC base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ContourLiving
• Facebookfacebook.com/ContourProducts
• LinkedInlinkedin.com/company/contour-products-inc.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Contour Living