SoHo Experiential

Name

SoHo Experiential

Legal name

SoHo Experiential

Website

https://sohoexp.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Experiential Marketing Services

NAICS

Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Brand Activations & Experiential Campaign Design (MPAAAGAA)

akta.pro secondary industries

Activation/Experiential Creative Agencies (MPAAAAAO), Experiential Logistics & Tour Management (Roadshows) (MPAAAGAK)

Keywords

• Experiential marketing services
• Brand activation agency
• Event production services
• Trade show activations
• Live event marketing

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Experiential Marketing Services: Full-service agency revenue derived from strategy, creative development, production, logistics, and on-site execution of brand experiences. Revenue is project-based or structured as ongoing client retainers for brands requiring continuous experiential marketing support.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

SoHo Experiential is a full-service independent experiential marketing agency that designs, produces, and scales immersive brand experiences including live events, brand activations, pop-ups, retail experiences, festivals, and cultural programming. Service scope spans the full lifecycle from strategy and creative development through production, logistics, and on-site execution, delivered as project-based scopes or ongoing client retainers to enterprise brands.

Product overview

SoHo Experiential is a full-service independent experiential marketing agency based in New York City, operating for over 20 years. The company offers a comprehensive suite of services organized into six capability areas: Experiential (brand activations, pop-ups, trade shows, virtual/hybrid activations), Creative (strategy, art direction, graphic design, copywriting), Digital (social, lead generation, app design, content production), Field Network (program sell-in, product specialists, ROI reporting), Production + Fabrication (vehicle builds, trade show booths, branded merchandise), and Media (partnerships, PR strategy, influencer management). The agency specializes in creating cultural experiences, live events, trade activations, and employee engagements. Beyond client services, SoHo publishes proprietary research reports and hosts the 'In the Unlikely Event' podcast as thought leadership platforms. The agency activates across multiple U.S. cities including New York, Los Angeles, Chicago, and Washington D.C., with team members spread across 22 states.

Differentiator

Problem solved

Functional benefit

Products and services

• Experiential Marketing Services Full-service experiential marketing offering covering the entire activation lifecycle from strategy and creative development through production, logistics, and on-site execution for enterprise brand clients.
• Cultural Experiences Brand experiences that connect with audiences at festivals, sampling events, mobile tours, and localized pop-ups aligned with cultural moments.
• Live Events Corporate live events including conferences, stage presentations, and networking soirees designed to elevate brand perception and foster meaningful connections.
• Trade Activations Trade show activations and product demos designed to drive trials, sales, and buzz for brand clients in regulated and competitive categories.
• Employee Engagements Corporate retreats and team-building events that inspire employees and strengthen company culture for enterprise clients.
• Production + Fabrication In-house production and fabrication covering vehicle design and build, trade show booth construction, virtual event kits and fulfillment, and branded merchandise and premiums.

Quantifiable outcome

• 27-point decline in US brand loyalty (from 76% to 49%) underscores the urgency for participatory fandom models
• +5 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core, supporting and minor.

• SOON Future StudiescoreStrategic or Co-development Partner · 1 February 2025Ongoing research partnership with futures research firm SOON Future Studies to produce annual trend reports on experiential marketing. Collaborated on 'The Future of Experiential Design Report' (2025) and 'Brands Built for Fandom' report (2026), combining SoHo's industry expertise with SOON's cultural foresight methodology.
• The Taboo GroupsupportingStrategic or Co-development Partner · 1 February 2025Collaborated on 'The Future of Experiential Design Report' with Australian creative agency The Taboo Group, contributing expertise in non-traditional creative approaches and cultural insights.
• Artists and RobotsminorOthersLinked as 'INNOVATION' partner from SoHo Experiential's website navigation, suggesting a collaborative relationship for creative technology and immersive experience innovation.

Scale indicators6 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Sparks: Live event and experiential marketing agency serving global brands across retail, CPG, and tech. Closely comparable service offering to SoHo in live events, pop-ups, and brand activations.
• Amplify: Independent brand experience agency with capabilities in live events, retail experiences, and digital activations. Competes with SoHo for the same enterprise brand experience briefs.
• Civic Entertainment Group: Independent marketing and experiential agency with strong entertainment, beverage, and spirits clients, including cultural programming and brand activations comparable to SoHo's Campari and Blue Moon work.
• Mosaic Group: Large North American field marketing and experiential agency focused on retail execution, sampling, and brand activations - direct overlap with SoHo's Planters, Campari, and Citi sampling work.
• Red Peg: Independent experiential marketing agency where SoHo CCO John Millward previously served as Chief Innovation Officer. Direct comparable in live events, brand activations, and B2B/B2C experiential programs.
• MKTG (Dentsu): Dentsu-owned experiential and brand activation agency and direct successor to US Concepts, where SoHo founder Jeff Boedges previously worked. Closest comparable in service mix (live events, brand activations, sampling) and client categories (spirits, CPG, tech).

Broad incumbents

• Legends Hospitality: Hospitality-anchored experiential and live events agency with major sports, entertainment, and sponsorship clients. Comparable on large-scale brand experience delivery and employee engagement programs.
• Momentum Worldwide: IPG-owned experiential marketing agency with deep CPG and spirits heritage, including sampling and shopper marketing. Direct overlap with SoHo's spirits, CPG, and retail activation work.
• George P. Johnson Experience Marketing: Large independent experiential agency known for major brand experiences, product launches, and trade show programs. Competes with SoHo on enterprise experiential scope, often at larger budget tiers.
• Jack Morton Worldwide: IPG-owned global brand experience agency offering experiential, sponsorship, and content. Competes with SoHo for enterprise experiential briefs but with a much larger global footprint and broader service portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/sohoexp
• YouTubeyoutube.com/channel/UCOOdn6gdnCg3BeCxhEyPPCg
• Facebookfacebook.com/sohoexp
• LinkedInlinkedin.com/company/soho-experiential
• Instagraminstagram.com/sohoexp

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SoHo Experiential