SOON Future Studies

What SOON Future Studies does

SOON Future Studies (legal name: SOON Strategic Intelligence) is a Melbourne, Australia-based private company founded in 2021 that operates an AI-powered strategic intelligence platform for sophisticated buyers in investing, agency, and brand contexts. The platform is built around a central "Brain" knowledge base that stores each customer's strategy, context, and expertise, then continuously feeds it via Living Research agents that scan markets around the clock. Signals are scored against the user's defined strategic direction, connected into patterns through a Predict layer, and surfaced as a prioritized queue of evidence-backed, actionable moves. Core components include The Brain, Living Research, The Moves Queue, The Copilot (a natural-language Q&A interface grounded in workspace evidence), Decks and Share Pages (automated presentation generation with linked evidence), and a Claude (Anthropic) connector that lets the Brain travel into external AI workflows. Intelligence Reports are offered as a separate content product running on the same platform.

SOON serves two primary, horizontally addressed customer segments. The Capital segment covers investors, funds, and deal teams across venture capital, private equity, M&A, asset management, and corporate development, with deal sourcing, opportunity identification, and target analysis as core use cases; Echo IQ is referenced as a worked example in this segment. The Service segment covers agencies, advisors, and brands including creative agencies, strategy consultancies, brand and marketing teams, advisory firms, tourism and destination organizations, and property/real estate companies, with use cases spanning pitch preparation, strategy delivery, and brand intelligence. The go-to-market motion is enterprise field sales with a demo-first approach, in which a SOON strategist conducts personalized demonstrations tailored to the prospect's team, market, and next decision.

Revenue mechanics are subscription-based SaaS sold through direct enterprise sales with quote-based (undisclosed) pricing. Distribution is described as global in scope through direct enterprise sales, though no specific geographic markets or office locations are disclosed. The company is privately held with no reported funding rounds, no disclosed ownership or leadership team, no reported M&A activity, and no disclosed revenue or headcount figures beyond a 1-10 employee range. AI capabilities described include predictive analytics, autonomous research agents, knowledge retrieval, and natural language processing, with visible dependency on third-party frontier models (Claude) rather than disclosed in-house models.

Name

SOON Future Studies

Legal name

SOON Strategic Intelligence

Website

https://soonfutures.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

SOON Future Studies is a Melbourne-based AI-powered strategic intelligence platform that continuously monitors market signals against a user's defined strategy and delivers prioritized, evidence-backed moves. It serves capital market participants (VC, PE, M&A, asset managers) and service firms (agencies, advisors, brands) via enterprise subscription SaaS.

Ownership category

akta.pro rank

Product category

Strategic Intelligence Software

NAICS

Marketing Consulting Services (541613), Management Consulting Services (54161), Software Publishers (5132)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Competitive Intelligence & Benchmarking (BPAHALAB)

akta.pro secondary industries

Industry & Sector Research (Syndicated/Custom) (BPAHALAE), Syndicated Market Research (Panels, Omnibus, Tracker Studies) (MPAAALAB)

Keywords

• Strategic intelligence platform
• Market signal detection
• AI research agents
• Trend forecasting software
• Competitive intelligence SaaS

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription-based SaaS: SOON operates as a subscription-based SaaS platform providing always-on strategic intelligence. The revenue model appears to be recurring subscription-based, likely tiered by organization size or feature access, given the enterprise-oriented sales motion and demo-first approach.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

SOON Future Studies sells an always-on, AI-powered strategic intelligence platform that maintains a "living brain" of each customer's strategy, context, and expertise. Research agents continuously scan markets for signals, the system predicts patterns against the user's direction, and outputs ranked, evidence-backed "moves" via a queue, a natural-language Copilot, and auto-generated decks, with a connector into Claude. It is sold primarily to investors, agencies, and brands on a subscription basis via a demo-first enterprise sales motion.

Product overview

SOON Future Studies offers a unified strategic intelligence platform built around a central Brain architecture. The platform consists of core components: The Brain (knowledge repository), Living Research (automated research agents), The Moves Queue (actionable insights), The Copilot (natural language interface), and Decks and Share Pages (automated presentations). Intelligence Reports are available as standalone publications. The platform uses a Detect-Predict-Move workflow: it continuously scans for market signals, maps them into patterns, and surfaces actionable moves before competitors see them forming.

Differentiator

Problem solved

Functional benefit

Products and services

• The Brain A living knowledge repository that stores the customer's strategy, context, and expertise, loaded once and kept continuously current. Every signal, answer, and deck is grounded in it across all workspaces and projects.
• Living Research Autonomous research agents that continuously scan the market around the clock and feed signals, trends, opportunities, and threats into The Brain, scored against the user's strategic direction rather than as a generic feed.
• The Moves Queue A prioritized queue of actionable intelligence where every insight arrives as a move the user can action — build it, watch it, or pass — ranked, evidenced, and ready for review.
• The Copilot A natural-language Q&A interface over the customer's intelligence workspace. Users can ask questions and receive answers grounded in workspace evidence with direct links to sources.
• Decks and Share Pages Automated presentation generation that builds decks with evidence-backed claims, where every claim carries its evidence graph, enabling users to walk into meetings with fully prepared materials.
• Intelligence Reports Strategic intelligence reports that run on the same live platform as the SOON product, covering signals, trends, and market analysis. Available as a browsable library plus new releases, gated as lead-generation content.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability5 records

Feature6 records

Partnerships

One partnership is on record.

• Claude (Anthropic)coreTechnology or IntegrationSOON provides a Claude connector that allows users to plug SOON into Claude and their own tools. The user's SOON brain travels with their team, enabling strategic intelligence access directly within Claude's composer and other interfaces. This is a product-level integration positioning SOON as an intelligence layer for AI workflows.

Recent moves4 records

Expansion highlights4 records

Direct peers

• Trend Hunter: Trend Hunter is a trend forecasting and consumer insights firm producing intelligence reports and advisory for brands. It directly overlaps with SOON's foresight and trend-detection positioning, particularly for the brand and agency segment, though with a research-house rather than SaaS delivery model.
• Crayon: Crayon is a competitive intelligence platform that monitors competitors and surfaces market signals for enterprise teams. It is a direct competitor in the 'detect and act on competitor and market signals' workflow that SOON's Brain and Moves Queue target, with an overlapping buyer persona in marketing and strategy leaders.
• Sparks & Honey: Sparks & Honey is a cultural foresight and strategy firm producing trend reports and advisory for brands and agencies. It is a direct peer in foresight and cultural intelligence, with a similar audience of CMOs and brand strategists that SOON targets in its Service segment.

Broad incumbents

• Gartner: Gartner is a dominant incumbent in IT and business research, advisory, and market intelligence for enterprises. While its coverage is broader and more analyst-led than SOON's AI-first platform, it competes for the same strategic-decision-maker budget and serves as a benchmark for the intelligence services category.
• Tegus (now part of AlphaSense): Tegus provides expert-call-based primary research for institutional investors and corporate strategy teams. It competes for the same Capital buyer persona as SOON but delivers qualitative expert insights rather than AI-scored market signals, and is now part of AlphaSense.
• CB Insights: CB Insights provides market intelligence, predictive analytics, and deal sourcing for venture, corporate strategy, and enterprise buyers. It directly competes with SOON's 'find and price opportunity before market does' positioning for capital teams and is an established incumbent with proprietary data assets.
• WGSN: WGSN provides trend forecasting and consumer intelligence to brands, retailers, and agencies. It is a broad incumbent in foresight and trend reports—overlapping directly with SOON's 'always-on intelligence for brands and agencies' positioning—though WGSN is more established in retail and consumer goods verticals.
• AlphaSense: AlphaSense is a well-funded market intelligence and enterprise search platform used by investment firms, corporates, and consultancies. It overlaps directly with SOON's Capital segment use cases (deal research, market scanning) and competes for the same enterprise buyers with a broader document corpus but less personalized 'living brain' framing.

Emerging players

• Quid: Quid uses AI to analyze consumer and market conversations for brand and agency teams. It is an emerging player in AI-driven consumer intelligence, overlapping with SOON's Living Research capabilities for agencies and brand marketers, though focused more on conversation data than broad signal scanning.
• Contify: Contify is a market and competitive intelligence platform that monitors competitors, markets, and regulatory developments for enterprise teams. It overlaps with SOON's signal-detection use cases for corporate strategy and M&A teams, though with a less AI-centric product framing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SOON Future Studies