What Termix does

Termix (legal entity DOLS INDUSTRIAL DE PELUQUERIA SA) is a Barcelona-based manufacturer of professional hairdressing tools and hair care products, founded in 1987 with 11–50 employees. The company sells a multi-category product portfolio spanning hair straighteners (including the patented-stroke-counter Unlimited model and the 230º Black Edition, Wild, and Slim lines), hair dryers (Illusion Professional, 4300), curling wands, electric and thermal brushes (Evolution, Nature with PURE.TECH, C·Ramic, Professional, Gold Rose), scissors, clippers (Power Cut, Styling Cut, Marble Max), and the Style.Me vegan hair care sub-brand.

Underlying technology is rooted in materials and thermal engineering rather than software: ceramic and tourmaline plate systems, ionic and infrared emitters, BLDC brushless motors (Illusion dryer claimed 40% faster drying, 2,000+ hour life), diamond-perforated and ionized nylon brush fibers (Evolution line claimed 10% more airflow, 30% faster drying), and the patented PURE.TECH material in the Nature line that converts CO2, NOx, and VOCs into inert minerals. Products are designed and manufactured in Spain and carry European Quality Certification on select items.

Commercially, Termix operates a direct-to-consumer model through termix.net (with free worldwide shipping over €50) supplemented by authorized reseller channels including termixshop.com. The company serves both individual consumers and professional hairdressers across 40+ countries in Europe, the Americas, Asia, Africa, and Oceania, supported by localized storefronts, an ambassador program, an active social and content marketing presence, and participation in industry events such as the Gaudí Awards. Pricing spans €9.90 entry-level brushes to €279 flagship straighteners, with no disclosed revenue, funding, or external institutional ownership.

Name

Termix

Legal name

DOLS INDUSTRIAL DE PELUQUERIA SA

Website

https://termix.net

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Termix (DOLS INDUSTRIAL DE PELUQUERIA SA) is a Barcelona-based manufacturer of professional hairdressing tools, including patented straighteners, BLDC-motor dryers, ionic thermal brushes, scissors, clippers, and the Style.Me vegan hair care line, sold DTC and via resellers to professional stylists and consumers in 40+ countries.

Ownership category

akta.pro rank

Product category

Professional Hairdressing Equipment

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (45612)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Hair Styling Tools (Dryers, Straighteners, Curlers) (CRABAKAF)

akta.pro secondary industries

Hair Brushes, Combs & Detangling Tools (CRABAKAG), Salon Hair Tools & Electricals (Dryers, Irons, Clippers) (CRABALAD), Professional Hair Care (Shampoo, Conditioner, Treatments) (CRABALAB)

Keywords

• Professional hairdressing tools
• Hair styling equipment
• Thermal hair brushes
• Hair straighteners dryers
• Salon barber supplies

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Direct-to-consumer sales of professional hairdressing equipment including hair brushes, straighteners, hair dryers, scissors, clippers, and hair care products (Style.Me line) through their e-commerce platform and authorized resellers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Termix designs, manufactures, and sells professional hairdressing tools and hair care products through its own e-commerce store (termix.net) and authorized resellers. The portfolio covers hair straighteners, hair dryers, curling wands, electric and thermal brushes, scissors, clippers, and the Style.Me vegan hair care line. Products are manufactured in Spain and shipped worldwide to professional hairdressers and individual consumers.

Product overview

Termix (DOLS INDUSTRIAL DE PELUQUERIA SA, Barcelona) is a professional hairdressing equipment manufacturer offering a comprehensive portfolio of styling tools and hair care products. The product lineup centers on four core tool categories: hair straighteners (including the Professional Unlimited with patented stroke counter, 230º Black Edition, Wild, and Slim models), hair dryers (Illusion Professional and 4300), and curling tools (Evolution Curling Wand). The brush range includes thermal round brushes (Evolution in Soft/Basic/Plus variants, Professional, C·Ramic, and Nature with PURE.TECH air purification technology), detangling brushes, electric brushes (Pro Flat), flat thermal brushes (Gold Rose), and skeleton brushes. Professional cutting tools include scissors (CK23 cutting, CK23T thinning, Premium Barber 7"), hair clippers (Power Cut, Styling Cut, Marble Max, Marble), and razors. The Style.Me sub-brand provides complementary vegan hair care products including shampoos, masks, thermal protectors, styling waxes, oils, and hairsprays. Accessories include combs (titanium, carbon), barber aprons, capes, scissors holders, cartridge holders, and dye mixers. Products are designed and manufactured in Spain with a 2-year European quality certification on select items.

Differentiator

Problem solved

Functional benefit

Brands

• Style.Me: Hair care product line including shampoos, masks, styling products, and thermal protectors
• Professional
• Evolution
• C·Ramic
• Nature
• Barber

Products and services

• Termix Professional Unlimited Hair Straightener Professional flat iron with patented stroke counter and sound alerts, 38mm ceramic and tourmaline plates that emit negative ions to eliminate frizz, temperature control up to 230°C.
• Termix 230º Black Edition Hair Straightener Hair straightener with ceramic and turmaline plates, temperature regulation from 130°C to 230°C, designed for straightening, curling, and creating waves while protecting colored hair.
• Termix Wild Hair Straightener Professional hair straightener with 27mm ceramic and turmaline plates, 5-step temperature control from 150°C to 230°C, ExtraLight ergonomic design.
• Termix Slim Hair Straightener Lightweight thin hair straightener with ICHS instant heat recovery system and LED temperature control reaching 230°C.
• Termix Illusion Professional Hair Dryer Professional hair dryer with silent BLDC motor (2000-2400W) reducing drying time by 40%, ionic anti-frizz technology, self-cleaning function, weighing 400 grams.
• Termix 4300 Hair Dryer Professional hair dryer with three temperature levels, cold air button for sealing styles, lightweight design to prevent muscle fatigue.
• Termix Evolution Curling Wand Curling iron with touch sensor temperature control (110°C to 210°C), ceramic-coated cone (Ø19-Ø25), Pro Tech safety system with automatic lock, included thermal glove.
• Termix Evolution Hair Brushes Round thermal brushes in Soft (fine hair), Basic (medium hair), and Plus (thick hair) variants with ionized nylon fibers, ergonomic handles, and rhomboid perforations increasing airflow by 10% and reducing drying time by 30%.
• Termix Nature Hair Brush Round thermal brush with PURE.TECH technology that purifies air by converting greenhouse gases (CO2, NOx, VOCs) into inert minerals; ionized fibers and ceramic-coated aluminum tube.
• Termix Pro Flat Electric Brush 2-in-1 electric brush combining straightening iron and brush functions with ionic technology, infrared system, temperature control from 120°C to 200°C in five steps, and 60-minute auto shut-off.
• Termix Gold Rose Thermal Flat Brush 2-in-1 brush for detangling and straightening, heat resistant up to 180°C with ceramic coating, rose gold anodized finish, designed in Spain with 2-year European Quality Certification warranty.
• Termix Power Cut Hair Clipper Wireless hair clipper with 120-minute battery life, adjustable ceramic blade at four heights (1.0mm, 1.3mm, 1.6mm, 1.9mm), quiet motor with low vibration.
• Termix Styling Cut Hair Clipper Wireless contour trimmer with 120-minute autonomy, three adjustable stainless steel blades (T-shape 4cm, narrow 3cm, drawings 0.8cm), three additional cutting heights (0.4mm, 0.6mm, 0.8mm).
• Termix Marble Max Hair Clipper Professional hair clipper with Japanese steel blades, 180-minute battery life, brushless 3.7V motor, and 8 comb attachments ranging from 1.5mm to 19mm.
• Termix Marble Contour Trimmer Professional contour trimmer with Japanese precision blades, 1400mAh lithium battery (120 minutes use), 1.5-hour charging, 4 comb attachments (1.5mm, 3mm, 4.5mm, 6mm), wireless/corded operation.
• Termix CK23 Professional Cutting Scissors Professional 5.5-inch cutting scissors with stainless steel alloy, offset design for ergonomic hand position, concave blades, razor-sharp edge for precision cutting.
• Termix CK23T Professional Thinning Scissors Thinning scissors with V-shaped 32-tooth design providing 25-30% thinning capacity for volume control and precise cutting.
• Style.Me Hair Care Products Professional vegan hair care line including shampoos, masks, thermal protectors (Shieldy), shine sprays (Glossy), hair waxes (Matty, Sculpty, Fibrous), hair oils (Revive), liquid crystals (Silky), hairsprays (Windy), volumizing powders, and curling fluids.
• Termix Titanium Comb 823 Professional 17.5cm comb with titanium particles offering resistance to high temperatures and chemicals, with rounded prongs to prevent hair breakage.
• Termix Carbon Combs Professional carbon combs (models 814, 819, 820, 821, 823, 824, 825, 862) resistant to high temperatures, lightweight, and anti-frizz, for cutting and styling.
• Termix Professional Red Magenta Brush Pack Pack of 4 professional round brushes in Viva Magenta (Pantone 2023 color), diameters 17, 23, 28, and 32, with heat-resistant fibers and heat assembly construction.

Quantifiable outcome

• Reduces drying time by up to 40% with Illusion hair dryer
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Remington: Remington is a broad incumbent in consumer hair styling tools (straighteners, dryers, clippers) with wide mass-market retail distribution, overlapping with Termix's consumer-facing product range.
• Dyson: Dyson's beauty division (Supersonic, Airstrait, Nural) competes in premium hair dryers and straighteners with strong DTC and brand power; broader home appliance portfolio but directly addresses Termix's premium tool category.
• Philips (Personal Care): Philips' personal care division offers hair dryers, straighteners, and clippers at mass and mid-tier price points; a broad incumbent that competes on price and distribution scale rather than specialist professional positioning.

Direct peers

• T3 Micro: T3 Micro sells premium hair dryers, straighteners, curling wands, and brushes through DTC and prestige retail, directly competing with Termix's mid-to-premium price points in styling tools.
• GHD (Good Hair Day): GHD is a direct competitor in professional hair straighteners, dryers, and styling tools, serving the same professional stylist and premium consumer segments with overlapping ceramic/ionic technology.
• Olivia Garden: Olivia Garden is one of the closest direct peers - a professional-grade hair brush and tool brand sold through salons and beauty supply distributors worldwide with very similar thermal and ionic brush technology.
• Denman: Denman is a heritage professional brush and styling tool brand with salon-channel distribution, directly comparable to Termix's professional brush and tool positioning.
• BaByliss: BaByliss offers a directly overlapping range of professional and consumer hair straighteners, dryers, curling tools, and clippers, serving the same stylist and consumer customer base across Europe and globally.
• Wahl Professional: Wahl Professional manufactures clippers, trimmers, and barbering tools used by stylists and barbers - a direct peer to Termix's Power Cut, Styling Cut, and Marble barber tool lines.

Emerging players

• Schwarzkopf Professional: Schwarzkopf Professional competes adjacent in salon hair care (shampoos, treatments, styling products); overlaps with Termix's Style.Me vegan hair care line through the same professional stylist channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/termix
• YouTubeyoutube.com/about/policies
• Facebookfacebook.com/TermixOfficial
• LinkedInlinkedin.com/company/termix
• Instagraminstagram.com/about/legal/privacy

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Termix