Olivia Garden
Olivia Garden is a family-owned manufacturer of professional hair brushes, shears, and styling appliances, serving licensed cosmetologists, barbers, and consumers across 102+ countries with patented ceramic, ionic, and heat-resistant technologies.
- Company typePrivate
- Founded1967
- HeadquartersAntioch, United States
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Olivia Garden does
Olivia Garden is a privately-held, family-owned manufacturer of professional hair styling tools founded in 1967 in Liège, Belgium by Jean and Micheline Rennette. The company's product portfolio spans thermal hair brushes (Ceramic + ion, NanoThermic, HeatPro, EcoHair, Healthy Hair, CurlyHair, OG Brush, Scalp Diva, MultiBrush, ProThermal, Divine), professional shears (SilkCut, Dragon, Cara, DryCutPRO, FineCutPRO, SwivelCut, TextureCut, PerfectBlend), and styling appliances (JetHP, SuperHP, Ceramic + ion Hair Dryer, Titanium + ion Flat Iron and Curling Iron, Ceramic + ion Flat Iron). Core technology is built around proprietary material science combinations — ceramic barrels with ionic bristles, nano-silver-infused thermic materials, Nylgard extreme heat-resistant bristles, patented seamless one-piece barrel designs (ThermoVent), and 3D floating titanium plates — protected by over 55 design and utility patents across the US, Europe, China, Korea, Japan, and Hong Kong.
The company serves a dual customer base through differentiated pricing tiers. Licensed cosmetologists, barbers, and cosmetology students access PRO pricing via a verified-account program processed within 24 hours, while individual consumers purchase at standard retail pricing through oliviagarden.com (US-only shipping with free shipping over $50). Revenue is generated via one-time product sales across direct e-commerce, six company-owned OG Boutiques in Taiwan (Taichung, Kaohsiung x3, Taoyuan, Hsinchu), PRO wholesale to salons, and international distribution reaching 102+ countries. The go-to-market is anchored by participation in 40+ professional beauty trade shows annually, New York Fashion Week sponsorships since 2014, red-carpet celebrity styling placements, and an in-house Education Team offering online masterclasses. Olivia Garden holds dual legal entities — Olivia Garden Inc. (USA) and Olivia Garden S.A. (Belgium/Europe) — and operates a 37,000 sqft US headquarters built in 2014 in Antioch, California.
Olivia Garden firmographics
Firmographics- Name
- Olivia Garden
- Legal name
- Olivia Garden Inc.
- Website
- https://store.oliviagarden.com
- Company type
- Private
- Founded year
- 1967
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Olivia Garden is a family-owned manufacturer of professional hair brushes, shears, and styling appliances, serving licensed cosmetologists, barbers, and consumers across 102+ countries with patented ceramic, ionic, and heat-resistant technologies.
- Ownership category
- akta.pro rank
Olivia Garden industry classification
Industry- Product category
- Professional Hair Tools
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Hair Styling Tools (Dryers, Straighteners, Curlers) (CRABAKAF)
- akta.pro secondary industries
- Hair Brushes, Combs & Detangling Tools (CRABAKAG), Salon Hair Tools & Electricals (Dryers, Irons, Clippers) (CRABALAD), Professional Hair Styling & Finishing (CRABALAC)
Keywords
Where Olivia Garden is headquartered
LocationHeadquarters
- HQ city
- Antioch
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Olivia Garden business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- E-commerce Product Sales: Direct-to-consumer and professional B2B sales through oliviagarden.com with dual pricing (consumer and PRO professional pricing). Products include hair brushes, shears, appliances, combs, curlers, apparel, tools, and accessories. One-time product purchases with no subscription model.
- OG Boutique Retail: Company-owned boutique retail locations in Taiwan selling full product assortment with personalized service. Six locations across Taiwan cities including Taichung, Kaohsiung, Taoyuan, and Hsinchu.
- Professional Wholesale: Distribution to professional salons and cosmetologists through PRO account program requiring cosmetology license verification for professional pricing tiers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | CurlyHair Splash brush - Consumer pricing |
| Unit Pricing | Pay-as-you-go | JetHP Professional Hair Dryer |
| Other | Pay-as-you-go | PRO Professional Pricing |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels11 records
Olivia Garden product offering
Product offeringCore offering
Olivia Garden manufactures and sells professional hair brushes, shears, hair dryers, flat irons, curling irons, combs, curlers, salon apparel, and professional styling tools. The company serves licensed cosmetologists and barbers worldwide through dedicated PRO accounts, as well as individual consumers through direct e-commerce and six company-owned boutiques in Taiwan.
Product overview
Olivia Garden offers a comprehensive portfolio of professional salon tools and equipment. The product line centers on multiple hair brush collections (Ceramic + ion, NanoThermic, Scalp Diva, CurlyHair, OG Brush, Divine, EcoCeramic, EcoHair, Essentials, Fingerbrush, Healthy Hair, HeatPro, NewCycle, OG Barber, iBlend, iDetangle, iStyle, MultiBrush, Style-Up, ThermoVent, ProThermal, Private Collection, Holiday) complemented by professional shears (SilkCut, SilkCutPRO, SilkCut XL Barber, Dragon, Cara, DryCutPRO, FineCutPRO, PrecisionCut, PowerCut, SwivelCut, SwivelPro, TextureCut, PerfectBlend, StraightCut, OG Barber Shears, Razors), hair styling appliances (JetHP, SuperHP, Ceramic + ion Hair Dryers, Titanium + ion and Ceramic + ion Flat Irons, Curling Irons), combs (CarbonLite, CarboSilk), curlers/clips (Double Clip, Jet Set, Nite Curl), salon apparel (EssentialsPRO, NewCyclePRO), sanitation products (Disposable Chair Covers, Gloves, Face Masks), and professional tools (Brush Cleaner, Comb Cleaner, Cutting Collars, Shear Cases, Tool Bags). The company also offers curated Gift Sets, Brush Merchandisers for retail display, and special collections like BCA (Breast Cancer Awareness) and Pride editions. Founded in 1967 and headquartered in Belgium and California, Olivia Garden holds over 55 patents and serves hairdressers in over 102 countries.
Differentiator
Problem solved
Functional benefit
Brands
- OG Brush Collection: Scalp-hugging paddle brush with removable cushion
- OG Barber
- Ceramic + ion
- Nanothermic
- EcoHair
- EcoCeramic
- Healthy Hair
- HeatPro
- NewCycle
- Fingerbrush
- Scalp Diva
- CurlyHair
- Divine
- iBlend
- iDetangle
- iStyle
- Essentials
- Holiday
- ThermoVent
- ProThermal
- MultiBrush
- Style-Up
Quantifiable outcome
- Hair dries 25% faster with Ceramic+ion Speed XL compared to standard brushes
- +3 more outcomes
Companies that use Olivia Garden
Customer profileNamed customers13 records
Segments5 records
Ideal customer profiles3 records
Olivia Garden technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature9 records
Olivia Garden partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered flagship and minor.
- North American Hairstyling Awards (NAHA)flagshipOfficial sponsor and participant in NAHA awards since 2020. Premier industry awards recognizing excellence in hairstyling.
- New York Fashion WeekflagshipOfficial sponsor since 2014, products used backstage at NYFW shows including women's, men's, and bridal collections. Provides high-visibility brand exposure and prestige association.
- CreateCHANGE!minorCharitable recycling program allowing customers to send used brushes, appliances, and apparel for recycling in exchange for 10% off coupon. Demonstrates environmental commitment.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Olivia Garden competitors and assessment
Company assessmentBroad incumbents
- ghd (Good Hair Day): Global premium hair styling brand (owned by Jemella/Jeorgina) with broad pro-channel presence in dryers, straighteners and curlers. Comparable as a larger incumbent in professional heat styling tools.
- Dyson: Global premium appliance brand with Dyson Supersonic and Airwrap hair tools. Larger incumbent competing in the professional smart-hair-dryer category where Olivia Garden's JetHP and SuperHP compete.
- Moroccanoil: Global professional haircare brand with an Olivia Garden-brushed collaboration (Moroccanoil-branded brushes). Comparable incumbent in the professional channel with overlapping brush offerings.
- Hot Tools: Established professional and consumer hair tool brand offering dryers, flat irons and curling irons. Comparable broader incumbent in the affordable-to-mid professional heat styling category.
- Kasho (and shears peers): Premium Japanese-made professional shears brand. Comparable as a competitor in the high-end professional shears category where Olivia Garden offers Dragon and Cara Japanese-steel lines.
Direct peers
- Denman: Iconic professional hair brush brand (founded 1938) known for its D3 styling brush and other radial/vented brushes. Directly comparable as a professional-channel brush specialist serving stylists worldwide.
- Bio Ionic: Pro-channel hair tools brand offering brushes, irons and dryers with proprietary technologies. Directly comparable professional styling tools competitor with overlapping hair-dryer and iron product lines.
- Mason Pearson: British heritage premium brush maker famous for its boar-bristle handheld brush. Comparable as a high-end, long-established (since 1885) professional and consumer hair brush brand with strong salon reputation.
- Tangle Teezer: UK-based detangling brush brand with patented teeth design. Comparable as a brush-focused brand spanning professional and consumer channels, competing on hair-friendly innovation.
- Wet Brush: Leading detangling brush brand (now under Helen of Troy) with IntelliFlex bristle technology. Comparable consumer-and-pro brush brand competing in the same detangling and styling categories.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Olivia Garden social profiles
Digital presenceOlivia Garden financial estimates
Financial estimateRevenue estimate
Valuation estimate
Olivia Garden leadership team
Management profileNumber of profiles
Profiles5 records
Olivia Garden funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Olivia Garden M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Olivia Garden
What does Olivia Garden do?
Olivia Garden manufactures and sells professional hair brushes, shears, hair dryers, flat irons, curling irons, combs, curlers, salon apparel, and professional styling tools. The company serves licensed cosmetologists and barbers worldwide through dedicated PRO accounts, as well as individual consumers through direct e-commerce and six company-owned boutiques in Taiwan.
Is Olivia Garden a public or private company?
Olivia Garden is a private company. It is classified as family owned and is currently operating.
When was Olivia Garden founded?
Olivia Garden was founded in 1967. It employs 1 to 10 people.
Where is Olivia Garden based?
Olivia Garden is headquartered in Antioch, United States, in the North America region.
How does Olivia Garden make money?
Three revenue lines are on record. E-commerce Product Sales are the primary driver. The others are OG Boutique Retail and professional Wholesale.
Who are Olivia Garden's main competitors?
Broad incumbents on record are ghd (Good Hair Day), Dyson, Moroccanoil, Hot Tools and Kasho (and shears peers). Direct peers are Denman, Bio Ionic, Mason Pearson, Tangle Teezer and Wet Brush.
Does Olivia Garden have an API?
No public API is recorded for Olivia Garden.
What industry is Olivia Garden in?
Olivia Garden's product category is Professional Hair Tools. Its primary akta.pro industry code is CRABAKAF, Hair Styling Tools (Dryers, Straighteners, Curlers), with a secondary code of CRABAKAG, Hair Brushes, Combs & Detangling Tools. Its NAICS code is 456120 and its SIC code is 2844.