NewOrleans.com - New Orleans Hotels, Tours, and Events
NewOrleans.com, operated by New Orleans & Company, is the official destination-marketing platform for the City of New Orleans, serving leisure travelers, meeting planners, and wedding groups with hotel bookings, attraction passes, and AI-assisted trip-planning tools.
- Company typePrivate
- Founded1995
- HeadquartersNew Orleans, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What NewOrleans.com - New Orleans Hotels, Tours, and Events does
NewOrleans.com is the official destination marketing and tourism-planning platform for the City of New Orleans, operated by New Orleans & Company (the city's official DMO, formerly the New Orleans Convention and Visitors Bureau). Founded in 1995, it serves as the centralized online reference for a destination market that attracts approximately 19 million visitors per year, addressing four primary customer segments: leisure travelers and tourists (core), meeting planners and corporate groups, wedding parties and bridal groups, and travel professionals/agents, plus a B2B partner base of local hotels, attractions, restaurants, and tourism operators.
The platform's product surface spans a hotel booking engine (book.neworleans.com), the Good Times Pass multi-attraction pass priced at $169, an events calendar, neighborhood and restaurant guides, trip-planning tools, a free visitor-guide request service, and an Insider's Blog. The website runs on Simpleview's CMS, which provides content management, booking integrations, and event-calendar infrastructure, and in 2025 it added a Mindtrip-powered conversational AI trip assistant that delivers personalized recommendations for dining, attractions, music venues, and itineraries through natural-language chat.
The business model is not consumer-paid; NewOrleans.com is a free resource for travelers, with revenue generated primarily through affiliate-style booking referrals and commissions from partner hotels and attractions, plus advertising and promotional fees paid by tourism-industry partners. Distribution is direct-to-consumer via the website, supported by organic social (Instagram @visitneworleans), email newsletter, SEO, PR/earned media, and dedicated portals for travel professionals, meeting planners, and wedding groups. The organization is privately held, operates with 11-50 employees from 2020 St. Charles Avenue in New Orleans, and is structured as a non-profit or quasi-governmental DMO rather than a venture-backed company.
NewOrleans.com - New Orleans Hotels, Tours, and Events firmographics
Firmographics- Name
- NewOrleans.com - New Orleans Hotels, Tours, and Events
- Legal name
- NewOrleans.com
- Website
- https://NewOrleans.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- NewOrleans.com, operated by New Orleans & Company, is the official destination-marketing platform for the City of New Orleans, serving leisure travelers, meeting planners, and wedding groups with hotel bookings, attraction passes, and AI-assisted trip-planning tools.
- Ownership category
- akta.pro rank
NewOrleans.com - New Orleans Hotels, Tours, and Events industry classification
Industry- Product category
- Destination Marketing Services
- NAICS
- Travel Agencies (561510), Tour Operators (56152)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Local & City Guide Content Aggregators (MPACAKAJ)
- akta.pro secondary industry
- Destination & Activity Wholesalers (Attractions, Tours & Ticket Inventory) (THAKAJAF)
Keywords
Where NewOrleans.com - New Orleans Hotels, Tours, and Events is headquartered
LocationHeadquarters
- HQ city
- New Orleans
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
NewOrleans.com - New Orleans Hotels, Tours, and Events business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Others
Revenue model
- Booking Commissions and Referrals: The website drives bookings for hotels, attractions, and tours through affiliate-style links and booking integrations, earning referral commissions when visitors complete bookings through partner platforms
- Advertising and Promotional Fees: The platform features paid promotional content from hotels, restaurants, and attractions, generating advertising revenue from tourism industry partners
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
NewOrleans.com - New Orleans Hotels, Tours, and Events product offering
Product offeringCore offering
NewOrleans.com is the official destination marketing website for New Orleans, operated by New Orleans & Company. It aggregates hotels, attractions, tours, dining, and events into a single free trip-planning portal for leisure travelers, while providing booking referrals, the multi-attraction Good Times Pass, and dedicated services for meeting planners, groups, weddings, and travel professionals. Revenue is generated through affiliate booking commissions and advertising partnerships with tourism operators rather than direct consumer fees.
Product overview
NewOrleans.com is the official tourism website for New Orleans, operated by New Orleans & Company. The platform operates as a unified destination marketing and travel planning portal that integrates multiple services: a hotel booking engine (book.neworleans.com), the New Orleans Good Times Pass multi-attraction pass, a comprehensive events calendar, restaurant and dining guides, neighborhood exploration tools, and group/meeting planning services. The site also embeds a Mindtrip AI-powered conversational assistant for personalized travel recommendations. The core offering combines content (guides, itineraries, reviews) with transactional capabilities (hotel bookings, attraction passes) to serve individual travelers, families, and professional event planners.
Differentiator
Problem solved
Functional benefit
Products and services
- New Orleans Good Times Pass Multi-attraction pass that gives visitors access to 6 participating New Orleans attractions at a discounted bundled price of $169, allowing flexible self-paced exploration of the city.
- Hotel Booking Engine Online hotel search and reservation platform connecting visitors with New Orleans accommodations, featuring Check Rates and Book Your Stay CTAs that link through to booking partners.
- Trip Planning Tools Suite of planning resources including itineraries, neighborhood guides, deals/coupons, and travel tips to help visitors organize New Orleans trips.
- Events Calendar Comprehensive listing of New Orleans events, festivals, concerts, and happenings with dates, venues, and ticketing information covering upcoming events through 2026 and beyond.
- Attractions & Tours Directory Directory of New Orleans attractions, tours, museums, and cultural experiences available to visitors, including featured partners such as the National WWII Museum and Audubon Aquarium.
- Restaurant & Dining Guide Curated guide to New Orleans restaurants, bars, and culinary experiences including iconic cocktails, new restaurants, and off-the-beaten-path dining options.
- Meeting & Group Planning Services Dedicated services for meeting planners, corporate groups, and wedding planners including venue selection, itinerary planning, group accommodation coordination, and transportation planning.
- Visitor Guide Request Service Free service allowing visitors to request physical visitor guides and travel information mailed to their homes to support traditional trip planning preferences.
- Insider's Blog Editorial blog with articles covering dining, attractions, events, neighborhoods, and itineraries that provides both inspiration and practical planning information for prospective visitors.
Quantifiable outcome
- #1 Food City in the World (Time Out Magazine, March 2025)
- +3 more outcomes
Companies that use NewOrleans.com - New Orleans Hotels, Tours, and Events
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles5 records
NewOrleans.com - New Orleans Hotels, Tours, and Events technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature1 record
NewOrleans.com - New Orleans Hotels, Tours, and Events partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- SimpleviewcoreWebsite platform provider powering NewOrleans.com with content management, booking integrations, event calendars, and digital marketing capabilities. Simpleview provides the technical infrastructure for the destination marketing platform.
- MindtripcoreAI technology partner powering the conversational trip assistant on NewOrleans.com. The Mindtrip AI provides personalized recommendations for dining, attractions, neighborhoods, and itinerary planning through natural language interactions.
- TripAdvisorminorOfficial TripAdvisor integration and logo presence on the website footer, providing social proof and linking to TripAdvisor's New Orleans travel content and reviews.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
NewOrleans.com - New Orleans Hotels, Tours, and Events competitors and assessment
Company assessmentDirect peers
- Choose Chicago: Official DMO for Chicago operating choosechicago.com with content marketing, hotel booking referrals, events calendar, and group/meetings services—a near-identical operating model to NewOrleans.com for a different major US city.
- VISIT FLORIDA: State-level destination marketing organization operating VisitFlorida.com with a comparable official DMO model, content-and-booking portal structure, advertising-funded revenue, and AI/booking integrations aimed at leisure travelers. Closest peer in terms of mandate, scale, and product surface.
- Brand USA: National destination marketing organization for the United States; comparable in DMO mandate, content/SEO-led consumer acquisition, and trade/marketing partnerships, though at country rather than city scope.
- Visit California: State-level tourism marketing organization with a destination portal featuring booking integration, content marketing, and trade/professional verticals—a directly analogous DMO structure and revenue model.
- Visit Las Vegas: Official DMO for Las Vegas operating a destination content-and-booking portal comparable in structure (hotel booking, attractions, events calendar, group services) and in monetizing a major US leisure destination.
- NYC Tourism + Conventions: Official DMO for New York City running nyctourism.com, with a similar mix of itinerary content, hotel booking integrations, meetings/weddings verticals, and large urban visitor base. Directly comparable official-city tourism portal.
Broad incumbents
- Tripadvisor: Largest global user-generated travel content and booking platform; overlaps with NewOrleans.com on destination content, attraction listings, and booking referrals, but at much broader scope and already an integration partner.
- Viator (Tripadvisor company): Leading tours-and-attractions marketplace with deep New Orleans inventory; competes for bookings that NewOrleans.com refers to attraction partners, and represents the type of OTA intermediary that can compress affiliate economics.
Emerging players
- Go City: Multi-attraction pass operator covering New Orleans among many cities. Directly comparable to NewOrleans.com's Good Times Pass from a product standpoint.
- CityPASS: Operates multi-attraction city passes (e.g., New Orleans) that compete directly with the New Orleans Good Times Pass. Closest direct product comparison in the attraction-pass category.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
NewOrleans.com - New Orleans Hotels, Tours, and Events social profiles
Digital presenceNewOrleans.com - New Orleans Hotels, Tours, and Events financial estimates
Financial estimateRevenue estimate
Valuation estimate
NewOrleans.com - New Orleans Hotels, Tours, and Events leadership team
Management profileNumber of profiles
Profiles1 record
NewOrleans.com - New Orleans Hotels, Tours, and Events funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NewOrleans.com - New Orleans Hotels, Tours, and Events M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NewOrleans.com - New Orleans Hotels, Tours, and Events
What does NewOrleans.com - New Orleans Hotels, Tours, and Events do?
NewOrleans.com is the official destination marketing website for New Orleans, operated by New Orleans & Company. It aggregates hotels, attractions, tours, dining, and events into a single free trip-planning portal for leisure travelers, while providing booking referrals, the multi-attraction Good Times Pass, and dedicated services for meeting planners, groups, weddings, and travel professionals. Revenue is generated through affiliate booking commissions and advertising partnerships with tourism operators rather than direct consumer fees.
Is NewOrleans.com - New Orleans Hotels, Tours, and Events a public or private company?
NewOrleans.com - New Orleans Hotels, Tours, and Events is a private company. It is classified as unknown and is currently operating.
When was NewOrleans.com - New Orleans Hotels, Tours, and Events founded?
NewOrleans.com - New Orleans Hotels, Tours, and Events was founded in 1995. It employs 11 to 50 people.
Where is NewOrleans.com - New Orleans Hotels, Tours, and Events based?
NewOrleans.com - New Orleans Hotels, Tours, and Events is headquartered in New Orleans, United States, in the North America region.
How does NewOrleans.com - New Orleans Hotels, Tours, and Events make money?
Two revenue lines are on record. Booking Commissions and Referrals are the primary driver. The others are advertising and Promotional Fees.
Who are NewOrleans.com - New Orleans Hotels, Tours, and Events's main competitors?
Direct peers on record are Choose Chicago, VISIT FLORIDA, Brand USA, Visit California, Visit Las Vegas and NYC Tourism + Conventions. Broad incumbents are Tripadvisor and Viator (Tripadvisor company). Emerging players are Go City and CityPASS.
Does NewOrleans.com - New Orleans Hotels, Tours, and Events have an API?
No public API is recorded for NewOrleans.com - New Orleans Hotels, Tours, and Events.
What industry is NewOrleans.com - New Orleans Hotels, Tours, and Events in?
NewOrleans.com - New Orleans Hotels, Tours, and Events's product category is Destination Marketing Services. Its primary akta.pro industry code is MPACAKAJ, Local & City Guide Content Aggregators, with a secondary code of THAKAJAF, Destination & Activity Wholesalers (Attractions, Tours & Ticket Inventory). Its NAICS code is 561510 and its SIC code is 7900.