NewOrleans.com - New Orleans Hotels, Tours, and Events

What NewOrleans.com - New Orleans Hotels, Tours, and Events does

NewOrleans.com is the official destination marketing and tourism-planning platform for the City of New Orleans, operated by New Orleans & Company (the city's official DMO, formerly the New Orleans Convention and Visitors Bureau). Founded in 1995, it serves as the centralized online reference for a destination market that attracts approximately 19 million visitors per year, addressing four primary customer segments: leisure travelers and tourists (core), meeting planners and corporate groups, wedding parties and bridal groups, and travel professionals/agents, plus a B2B partner base of local hotels, attractions, restaurants, and tourism operators.

The platform's product surface spans a hotel booking engine (book.neworleans.com), the Good Times Pass multi-attraction pass priced at $169, an events calendar, neighborhood and restaurant guides, trip-planning tools, a free visitor-guide request service, and an Insider's Blog. The website runs on Simpleview's CMS, which provides content management, booking integrations, and event-calendar infrastructure, and in 2025 it added a Mindtrip-powered conversational AI trip assistant that delivers personalized recommendations for dining, attractions, music venues, and itineraries through natural-language chat.

The business model is not consumer-paid; NewOrleans.com is a free resource for travelers, with revenue generated primarily through affiliate-style booking referrals and commissions from partner hotels and attractions, plus advertising and promotional fees paid by tourism-industry partners. Distribution is direct-to-consumer via the website, supported by organic social (Instagram @visitneworleans), email newsletter, SEO, PR/earned media, and dedicated portals for travel professionals, meeting planners, and wedding groups. The organization is privately held, operates with 11-50 employees from 2020 St. Charles Avenue in New Orleans, and is structured as a non-profit or quasi-governmental DMO rather than a venture-backed company.

Name

NewOrleans.com - New Orleans Hotels, Tours, and Events

Legal name

NewOrleans.com

Website

https://NewOrleans.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

NewOrleans.com, operated by New Orleans & Company, is the official destination-marketing platform for the City of New Orleans, serving leisure travelers, meeting planners, and wedding groups with hotel bookings, attraction passes, and AI-assisted trip-planning tools.

Ownership category

akta.pro rank

Product category

Destination Marketing Services

NAICS

Travel Agencies (561510), Tour Operators (56152)

SIC

Services-Amusement & Recreation Services (7900), Services-Advertising Agencies (7311)

akta.pro primary industry

Local & City Guide Content Aggregators (MPACAKAJ)

akta.pro secondary industry

Destination & Activity Wholesalers (Attractions, Tours & Ticket Inventory) (THAKAJAF)

Keywords

• Destination marketing services
• Travel planning platform
• Hotel booking referrals
• Attraction pass services
• Tourism content publishing

Headquarters

HQ city

New Orleans

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Booking Commissions and Referrals: The website drives bookings for hotels, attractions, and tours through affiliate-style links and booking integrations, earning referral commissions when visitors complete bookings through partner platforms
2. Advertising and Promotional Fees: The platform features paid promotional content from hotels, restaurants, and attractions, generating advertising revenue from tourism industry partners

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

NewOrleans.com is the official destination marketing website for New Orleans, operated by New Orleans & Company. It aggregates hotels, attractions, tours, dining, and events into a single free trip-planning portal for leisure travelers, while providing booking referrals, the multi-attraction Good Times Pass, and dedicated services for meeting planners, groups, weddings, and travel professionals. Revenue is generated through affiliate booking commissions and advertising partnerships with tourism operators rather than direct consumer fees.

Product overview

NewOrleans.com is the official tourism website for New Orleans, operated by New Orleans & Company. The platform operates as a unified destination marketing and travel planning portal that integrates multiple services: a hotel booking engine (book.neworleans.com), the New Orleans Good Times Pass multi-attraction pass, a comprehensive events calendar, restaurant and dining guides, neighborhood exploration tools, and group/meeting planning services. The site also embeds a Mindtrip AI-powered conversational assistant for personalized travel recommendations. The core offering combines content (guides, itineraries, reviews) with transactional capabilities (hotel bookings, attraction passes) to serve individual travelers, families, and professional event planners.

Differentiator

Problem solved

Functional benefit

Products and services

• New Orleans Good Times Pass Multi-attraction pass that gives visitors access to 6 participating New Orleans attractions at a discounted bundled price of $169, allowing flexible self-paced exploration of the city.
• Hotel Booking Engine Online hotel search and reservation platform connecting visitors with New Orleans accommodations, featuring Check Rates and Book Your Stay CTAs that link through to booking partners.
• Trip Planning Tools Suite of planning resources including itineraries, neighborhood guides, deals/coupons, and travel tips to help visitors organize New Orleans trips.
• Events Calendar Comprehensive listing of New Orleans events, festivals, concerts, and happenings with dates, venues, and ticketing information covering upcoming events through 2026 and beyond.
• Attractions & Tours Directory Directory of New Orleans attractions, tours, museums, and cultural experiences available to visitors, including featured partners such as the National WWII Museum and Audubon Aquarium.
• Restaurant & Dining Guide Curated guide to New Orleans restaurants, bars, and culinary experiences including iconic cocktails, new restaurants, and off-the-beaten-path dining options.
• Meeting & Group Planning Services Dedicated services for meeting planners, corporate groups, and wedding planners including venue selection, itinerary planning, group accommodation coordination, and transportation planning.
• Visitor Guide Request Service Free service allowing visitors to request physical visitor guides and travel information mailed to their homes to support traditional trip planning preferences.
• Insider's Blog Editorial blog with articles covering dining, attractions, events, neighborhoods, and itineraries that provides both inspiration and practical planning information for prospective visitors.

Quantifiable outcome

• #1 Food City in the World (Time Out Magazine, March 2025)
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• SimpleviewcoreTechnology or IntegrationWebsite platform provider powering NewOrleans.com with content management, booking integrations, event calendars, and digital marketing capabilities. Simpleview provides the technical infrastructure for the destination marketing platform.
• MindtripcoreTechnology or IntegrationAI technology partner powering the conversational trip assistant on NewOrleans.com. The Mindtrip AI provides personalized recommendations for dining, attractions, neighborhoods, and itinerary planning through natural language interactions.
• TripAdvisorminorGTM or Marketing PartnerOfficial TripAdvisor integration and logo presence on the website footer, providing social proof and linking to TripAdvisor's New Orleans travel content and reviews.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Choose Chicago: Official DMO for Chicago operating choosechicago.com with content marketing, hotel booking referrals, events calendar, and group/meetings services—a near-identical operating model to NewOrleans.com for a different major US city.
• VISIT FLORIDA: State-level destination marketing organization operating VisitFlorida.com with a comparable official DMO model, content-and-booking portal structure, advertising-funded revenue, and AI/booking integrations aimed at leisure travelers. Closest peer in terms of mandate, scale, and product surface.
• Brand USA: National destination marketing organization for the United States; comparable in DMO mandate, content/SEO-led consumer acquisition, and trade/marketing partnerships, though at country rather than city scope.
• Visit California: State-level tourism marketing organization with a destination portal featuring booking integration, content marketing, and trade/professional verticals—a directly analogous DMO structure and revenue model.
• Visit Las Vegas: Official DMO for Las Vegas operating a destination content-and-booking portal comparable in structure (hotel booking, attractions, events calendar, group services) and in monetizing a major US leisure destination.
• NYC Tourism + Conventions: Official DMO for New York City running nyctourism.com, with a similar mix of itinerary content, hotel booking integrations, meetings/weddings verticals, and large urban visitor base. Directly comparable official-city tourism portal.

Broad incumbents

• Tripadvisor: Largest global user-generated travel content and booking platform; overlaps with NewOrleans.com on destination content, attraction listings, and booking referrals, but at much broader scope and already an integration partner.
• Viator (Tripadvisor company): Leading tours-and-attractions marketplace with deep New Orleans inventory; competes for bookings that NewOrleans.com refers to attraction partners, and represents the type of OTA intermediary that can compress affiliate economics.

Emerging players

• Go City: Multi-attraction pass operator covering New Orleans among many cities. Directly comparable to NewOrleans.com's Good Times Pass from a product standpoint.
• CityPASS: Operates multi-attraction city passes (e.g., New Orleans) that compete directly with the New Orleans Good Times Pass. Closest direct product comparison in the attraction-pass category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/visitneworleans
• Xx.com/NOdotcom

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NewOrleans.com - New Orleans Hotels, Tours, and Events