WPSD TV

What WPSD TV does

WPSD TV (WPSD Local 6) is an NBC-affiliated local television station licensed to Paducah, Kentucky, and continuously operating since 1957. The station broadcasts local, regional, national, and international news, weather, and sports to a quad-state viewing area spanning western Kentucky, southern Illinois, southeast Missouri, and northwest Tennessee. Its core product is the integrated local-news platform, complemented by the 'Weather Authority' service (interactive radar, Skytracker Weather Cams, Map Room, and a dedicated alert system), a sports vertical covering high school, college (including Murray State Racers), and professional athletics, and a portfolio of community programs such as Forever Home Friday and St. Jude Dream Home.

The technical stack combines traditional over-the-air digital broadcast with cable/satellite carriage and a digital ecosystem that includes iOS and Android mobile apps, live streaming on wpsdlocal6.com, on-demand video, a daily email newsletter (The Morning Briefing), and a portfolio of podcasts (The Crossroads Suncast, Leadership Magnified, Storytime with Mike Mallory, Full Timeout, Oversteer 6, The Morning 6). The website operates on the BLOX Content Management System and integrates Mapbox mapping technology for weather radar. The station's privacy policy references paxtonmedia.com, suggesting affiliation with or operational integration under Paxton Media Group, though ownership is not explicitly confirmed in the available source material.

WPSD generates revenue from three primary streams: television advertising sold against news, weather, and sports programming to local and regional businesses; digital advertising across the website, mobile apps, and newsletter; and retransmission consent / carriage fees paid by cable operators and satellite providers (including DIRECTV and Dish Network) for the right to distribute the station's signal to subscribers. Pricing is quote-based and not publicly disclosed. The audience is a horizontal consumer segment of general local viewers seeking hyperlocal information that national outlets do not cover, while the advertiser base is composed primarily of SMBs operating in the quad-state region.

Name

WPSD TV

Legal name

WPSD TV

Website

https://wpsdlocal6.com

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

51–100 employees

Short description

WPSD TV (WPSD Local 6) is an NBC-affiliated local television station based in Paducah, Kentucky, serving western Kentucky, southern Illinois, southeast Missouri, and northwest Tennessee with local news, weather, sports, and community programming across broadcast, mobile, and digital channels.

Ownership category

akta.pro rank

Product category

Local Television Broadcasting

NAICS

Television Broadcasting Stations (516120), Television Broadcasting Stations (51612)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.) (MPABACAE)

akta.pro secondary industry

Local News & Weather Stations (MPABACAJ)

Keywords

• Local television broadcasting
• Local news coverage
• Weather forecasting services
• Regional sports broadcasting
• Digital news streaming

Headquarters

HQ city

Paducah

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Television Advertising: WPSD generates revenue through sale of television commercial spots during news broadcasts, sports coverage, and programming. Local businesses and regional advertisers purchase airtime to reach the station's viewership in western Kentucky, southern Illinois, southeast Missouri, and northwest Tennessee.
2. Digital Advertising: The station's website and digital platforms offer advertising opportunities including banner ads, sponsored content, and digital marketing packages for local businesses.
3. Cable/Satellite Carriage Fees: The station receives retransmission consent fees from cable operators and satellite providers for the right to broadcast its programming to subscribers in the designated market area.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

WPSD Local 6 operates as an NBC-affiliated local television station producing and broadcasting local news, weather forecasts, and regional sports coverage for a four-state market covering western Kentucky, southern Illinois, southeast Missouri, and northwest Tennessee. The station generates revenue through sale of on-air advertising spots and digital ad placements, plus retransmission consent fees paid by cable and satellite distributors. Content is distributed via over-the-air broadcast, cable/satellite carriage, mobile applications, and a streaming-enabled website.

Product overview

WPSD Local 6 is a local television news broadcasting station serving the Paducah, Kentucky area and surrounding regions across Kentucky, Illinois, Tennessee, and Missouri. The station operates as a multi-platform news organization offering a unified core product combining local news broadcast with specialized content verticals. The main news platform is complemented by the Weather Authority service (interactive radar, forecasts, alerts), comprehensive Sports Coverage, and digital extensions including mobile applications for iOS and Android. Additional offerings include The Morning Briefing newsletter, Watch Now livestreaming service, The Crossroads Suncast podcast, Community Programs, and Expert Segments (Health, Home, Legal). The portfolio operates as an integrated local media ecosystem rather than a modular software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• WPSD Local 6 News Platform The primary broadcast and digital news platform delivering local, regional, national, and international news coverage to viewers in the Paducah, Kentucky television market and surrounding quad-state region.
• Weather Authority Service Comprehensive weather service featuring interactive radar, Skytracker Weather Cams, forecasts, and weather alerts (Weather Authority Alert system) for the Paducah region.
• Sports Coverage Programming Local and regional sports coverage including Full Court Press basketball, Gridiron Glory football, Murray State Racers, high school sports, college, and professional sports.
• WPSD Local 6 iOS Mobile App iOS mobile application providing access to local news, weather, and sports content on Apple iPhone and iPad devices.
• WPSD Local 6 Android Mobile App Android mobile application providing access to local news, weather, and sports content on Android smartphones and tablets.
• Watch Now Live Streaming Service Live streaming service providing weather livestream, daily weather updates, and live newscast broadcasts accessible via the WPSD website.
• The Morning Briefing Newsletter Free daily email newsletter delivering morning news summaries to subscribers Monday through Friday.
• The Crossroads Suncast Podcast Podcast providing local news commentary and community content for the Paducah region.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Sinclair Broadcast Group: Sinclair is one of the largest U.S. television station operators with a portfolio of local affiliates across the country. It is comparable as a broad incumbent whose stations compete with WPSD in adjacent markets and who pursues similar local news plus national network programming economics.
• Hearst Television: Hearst Television operates local NBC, ABC, CBS, and FOX affiliates across the U.S. and is comparable as a scaled incumbent pursuing local news, weather, and sports monetization with multi-platform digital extensions similar to WPSD.
• Tegna: Tegna is a large U.S. broadcast group with stations across mid-sized markets, generating revenue from retransmission fees and local advertising. It is comparable to WPSD in network-affiliated local broadcast economics and multi-platform monetization strategy.
• Gray Television: Gray Television operates a large portfolio of local TV stations including many NBC, CBS, ABC, and FOX affiliates in mid-sized and smaller markets comparable to Paducah. It is a relevant scaled peer in local broadcast operations and advertising aggregation.
• Nexstar Media Group: Nexstar is the largest U.S. television station operator, owning hundreds of local affiliates. It represents the dominant scaled-incumbent model in local broadcasting, comparable to WPSD in operating model but vastly larger in scale and cross-station synergies.

Regional players

• WBKO: WBKO is an ABC affiliate in Bowling Green, KY that broadcasts into portions of western Kentucky. It competes for regional Kentucky viewership and advertisers with WPSD, though its primary market is south-central Kentucky rather than the Paducah DMA.
• WTVF: WTVF is the CBS affiliate in Nashville, TN whose signal reaches parts of northwest Tennessee and competes for regional advertising share in WPSD's footprint despite serving a different primary DMA.

Direct peers

• WSIL-TV: WSIL-TV is an ABC affiliate serving southern Illinois and the surrounding region including parts of Missouri, Kentucky, and Tennessee. It is a direct local news competitor with overlapping geographic coverage and similar multi-platform distribution.
• KFVS-TV: KFVS-TV is a CBS-affiliated station also broadcasting to the Paducah, KY DMA from Cape Girardeau, MO, covering the same western Kentucky, southern Illinois, southeast Missouri, and northwest Tennessee quad-state region — making it WPSD's most direct local news competitor.

Others

• Paxton Media Group: Paxton Media Group is a multi-station owner whose privacy policy is linked from the WPSD website, suggesting a possible ownership or operational relationship. It is comparable as a station group operating in similar small-to-mid market local broadcasting environments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Wpsdlocal6
• Facebookfacebook.com/WPSDLocal6
• LinkedInlinkedin.com/company/wpsd-local-6

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WPSD TV