WSIL TV
WSIL-TV is a local ABC-affiliated broadcast television station in Carterville, Illinois, delivering news, weather, and sports to Southern Illinois, southeast Missouri, and western Kentucky across broadcast, mobile, streaming, and voice platforms as a Gray Television subsidiary.
- Company typePrivate
- Founded2002
- HeadquartersCarterville, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What WSIL TV does
WSIL-TV (branded as WSIL News 3) is a local broadcast television station headquartered in Carterville, Illinois, operating as the ABC network affiliate (Channel 3.1) for a tri-state coverage area spanning Southern Illinois, southeast Missouri, and western Kentucky. Founded in 1953, the station is wholly owned by Gray Television, Inc. (NYSE: GTN), one of the largest U.S. local broadcast operators, and operates within the parent's Gray Local Media division. The station broadcasts via over-the-air signal with five sub-channels — Heroes and Icons (3.2), Justice Network (3.3), Court TV (3.4), and Ion Television (3.5) — and employs 101-250 staff across news, weather, sales, production, and technical functions.
The station's product portfolio centers on two sub-brands: WSIL News 3 for local news, politics, health, and community coverage, and Storm Track 3 for weather forecasting and severe weather alerts. The underlying technical stack combines a TownNews BLOX Content Management System for digital publishing with the News 3 Sky Cam Network — six weather cameras distributed across Carbondale, Mt. Vernon, Carterville, Benton, Poplar Bluff, and Metropolis — and an interactive radar system for real-time storm tracking. Multi-platform distribution extends the broadcast signal to iOS and Android mobile applications, smart TV apps on Roku, Fire TV, and Apple TV, and Amazon Alexa flash briefing skills.
WSIL-TV's revenue model is primarily advertising-based, monetizing both traditional broadcast inventory (local business advertisements, regional sponsorships, and national network-sold advertising) and digital advertising integrated into mobile apps, streaming platforms, and the website. The station also maintains community-focused content verticals including Community In Focus, Job Squad, and Project Tornado, which serve both audience engagement and local sponsorship revenue functions.
WSIL TV firmographics
Firmographics- Name
- WSIL TV
- Legal name
- WSIL-TV (Gray Television, Inc.)
- Website
- https://wsiltv.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- WSIL-TV is a local ABC-affiliated broadcast television station in Carterville, Illinois, delivering news, weather, and sports to Southern Illinois, southeast Missouri, and western Kentucky across broadcast, mobile, streaming, and voice platforms as a Gray Television subsidiary.
- Ownership category
- akta.pro rank
WSIL TV industry classification
Industry- Product category
- Local Broadcast Television
- NAICS
- Television Broadcasting Stations (516120), Television Broadcasting Stations (51612), Broadcasting and Content Providers (516)
- SIC
- Television Broadcasting Stations (4833)
- akta.pro primary industry
- Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.) (MPABACAE)
- akta.pro secondary industry
- News OTT & Live News Streaming Channels (MPABAHAK)
Keywords
Where WSIL TV is headquartered
LocationHeadquarters
- HQ city
- Carterville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
WSIL TV business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Advertising Revenue: Local broadcast television station generating revenue primarily through advertising sales, including local business advertisements, regional sponsorships, and possibly national advertising distributed through network affiliations.
- Digital/Mobile App Revenue: Revenue from digital advertising integrated into mobile applications and streaming platforms, including news apps for iOS and Android, weather apps, and TV apps for streaming devices.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
WSIL TV product offering
Product offeringCore offering
WSIL TV (WSIL News 3) is a local broadcast television station and ABC affiliate delivering local news, weather forecasting, and sports coverage to viewers in the tri-state region of Southern Illinois, southeast Missouri, and western Kentucky. The station distributes content via over-the-air broadcast on Channel 3.1 and across digital platforms including iOS/Android mobile apps, streaming devices (Roku, FireTV, AppleTV), and Amazon Alexa voice skills.
Product overview
WSIL TV operates as a local television news station serving Southern Illinois, southeast Missouri, and Western Kentucky with a multi-platform content distribution strategy. The core product is the WSIL News 3 brand, encompassing traditional broadcast television alongside digital platforms. The product portfolio includes the WSIL News 3 mobile application (iOS and Android) for breaking news delivery, the Storm Track 3 dedicated weather application with radar and severe weather alerts, live streaming video capabilities through the website and TV apps (Roku, FireTV, AppleTV), and news content accessible via Amazon Alexa voice assistant skills. The offerings form an integrated local news ecosystem connecting viewers across broadcast, mobile, smart TV, and voice-activated platforms.
Differentiator
Problem solved
Functional benefit
Brands
- Storm Track 3: The station's weather forecasting team providing weather news, forecasts, and severe weather alerts for the Southern Illinois region.
- News 3
Products and services
- WSIL News 3 Mobile App Primary news application delivering breaking news, local headlines, video clips, and live newscasts to viewers in Southern Illinois, southeast Missouri, and western Kentucky via iOS and Android devices.
- Storm Track 3 Weather App
Companies that use WSIL TV
Customer profileSegments1 record
Ideal customer profiles1 record
WSIL TV technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature3 records
WSIL TV partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- ABC NetworkcoreWSIL-TV operates as the ABC affiliate for the region, broadcasting ABC network programming on Channel 3.1. The affiliation provides access to national ABC news content, network programming, and major event coverage.
- Gray Media Group (Parent Company)coreWSIL-TV is owned by Gray Media Group (formerly Gray Television), a major broadcast media company. Gray Media operates television stations across the United States and provides corporate support, advertising sales infrastructure, and content sharing capabilities.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
WSIL TV competitors and assessment
Company assessmentBroad incumbents
- Sinclair Broadcast Group: Sinclair is one of the largest US television broadcast operators, owning and operating numerous local stations comparable to WSIL, with similar business model of local news, network affiliation, and advertising sales but at significantly greater national scale.
- Nexstar Media Group: Nexstar is the largest US television broadcaster operating 200+ stations, comparable to Gray Television (WSIL's parent) as a peer broadcast group with similar portfolio strategy, network affiliation economics, and digital distribution investments.
- Tegna: Tegna operates a portfolio of local ABC, CBS, NBC, and Fox affiliates comparable to WSIL, with similar revenue mix of local advertising and network compensation, representing a broad incumbent peer in the local TV broadcasting industry.
- Allen Media Group: Allen Media Group operates local broadcast TV stations and digital platforms including The Weather Channel, positioning it as a broad peer in local broadcasting and weather-driven content that competes with WSIL on both broadcast and digital dimensions.
Direct peers
- WEVV-TV: WEVV-TV is a CBS/Fox affiliate based in Evansville, Indiana, with overlapping coverage into WSIL's western Kentucky and southern Illinois footprint, creating direct competition for viewers in the region.
- KFVS12: KFVS12 is the CBS affiliate serving the same Cape Girardeau-Paducah-Harrisburg market from Cape Girardeau, Missouri, directly competing with WSIL for viewers, advertisers, and news resources across the tri-state region.
- WPSD-TV: WPSD-TV is the NBC affiliate serving the Paducah, Kentucky market, providing direct head-to-head competition with WSIL for network news viewership and local advertising dollars across the overlapping coverage area.
- WBBJ-TV: WBBJ-TV is an ABC affiliate serving Jackson, Tennessee, comparable to WSIL as a mid-sized market ABC affiliate with a similar local news, weather, and sports operating model in the Mid-South region.
Emerging players
- AccuWeather: AccuWeather competes with WSIL's StormTrack 3 as a weather information provider, offering national and localized forecasts through digital platforms, mobile apps, and broadcast partnerships that overlap with WSIL's weather content offering.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
WSIL TV social profiles
Digital presenceWSIL TV financial estimates
Financial estimateRevenue estimate
Valuation estimate
WSIL TV leadership team
Management profileNumber of profiles
Profiles1 record
WSIL TV subsidiaries and ownership
Company hierarchySubsidiaries1 record
WSIL TV funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WSIL TV M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WSIL TV
What does WSIL TV do?
WSIL TV (WSIL News 3) is a local broadcast television station and ABC affiliate delivering local news, weather forecasting, and sports coverage to viewers in the tri-state region of Southern Illinois, southeast Missouri, and western Kentucky. The station distributes content via over-the-air broadcast on Channel 3.1 and across digital platforms including iOS/Android mobile apps, streaming devices (Roku, FireTV, AppleTV), and Amazon Alexa voice skills.
Is WSIL TV a public or private company?
WSIL TV is a private company. It is classified as corporate owned and is currently operating.
When was WSIL TV founded?
WSIL TV was founded in 2002. It employs 101 to 250 people.
Where is WSIL TV based?
WSIL TV is headquartered in Carterville, United States, in the North America region.
How does WSIL TV make money?
Two revenue lines are on record. Advertising Revenue is the primary driver. The others are digital/Mobile App Revenue.
Who are WSIL TV's main competitors?
Broad incumbents on record are Sinclair Broadcast Group, Nexstar Media Group, Tegna and Allen Media Group. Direct peers are WEVV-TV, KFVS12, WPSD-TV and WBBJ-TV. AccuWeather is listed as an emerging player.
Does WSIL TV have an API?
No public API is recorded for WSIL TV.
What industry is WSIL TV in?
WSIL TV's product category is Local Broadcast Television. Its primary akta.pro industry code is MPABACAE, Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.), with a secondary code of MPABAHAK, News OTT & Live News Streaming Channels. Its NAICS code is 516120 and its SIC code is 4833.