KFVS

Broadcast Televisionkfvs12.com

KFVS12 is a broadcast television station in Cape Girardeau, Missouri, owned by Gray Media, providing local news, weather, and sports to viewers across southeastern Missouri, southern Illinois, and Kentucky-Tennessee via OTA, cable, satellite, and digital streaming.

Company typePrivate
Founded2002
HeadquartersCape Girardeau, United States
Headcount51–100
GTM typeB2C
OfferingServices

KFVS firmographics

Firmographics

Name: KFVS
Legal name: KFVS-TV
Website: https://kfvs12.com
Company type: Private
Founded year: 2002
Operating status: Operating
Headcount range: 51–100 employees
Short description: KFVS12 is a broadcast television station in Cape Girardeau, Missouri, owned by Gray Media, providing local news, weather, and sports to viewers across southeastern Missouri, southern Illinois, and Kentucky-Tennessee via OTA, cable, satellite, and digital streaming.
Ownership category
akta.pro rank

KFVS industry classification

Industry

Product category: Broadcast Television
NAICS: Television Broadcasting Stations (516120)
SIC: Television Broadcasting Stations (4833)
akta.pro primary industry: Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.) (MPABACAE)

Keywords

Broadcast television
Local news
Weather forecasting
Sports coverage
Digital streaming

Where KFVS is headquartered

Location

Headquarters

HQ city: Cape Girardeau
HQ country: United States
HQ region: North America

Offices1 record

Markets served

KFVS business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

Advertising Revenue: Traditional broadcast television advertising model including local advertising, national spot advertising, and digital advertising on the station's website and digital platforms. The station serves as an advertising medium for local businesses and national brands reaching viewers in Missouri, Illinois, and Kentucky-Tennessee.

Distribution channels4 records

Marketing channels5 records

KFVS product offering

Product offering

Core offering

KFVS12 is a local broadcast television station in Cape Girardeau, Missouri, that produces and distributes local news, weather, sports, and entertainment programming to viewers across the Heartland region (southeastern Missouri, southern Illinois, and portions of Kentucky-Tennessee). The station is owned by Gray Local Media, a division of Gray Media, and generates revenue primarily through advertising sales on its broadcast, cable/satellite, and digital channels. Programming is delivered free to viewers via over-the-air transmission, cable/satellite carriage, digital streaming (Syncbak), and the kfvs12.com website.

Product overview

KFVS12 is a local broadcast television station serving Cape Girardeau, Missouri, and the surrounding Heartland region (covering portions of Missouri, Illinois, and Kentucky-Tennessee). Operated by Gray Local Media, it functions as a unified platform combining traditional broadcast television with digital offerings. The core products include KFVS12 News (local news broadcasting), First Alert Weather (weather forecasting and severe weather alerting), and Heartland Sports (regional sports coverage). The station distributes content across multiple sub-brands and channels including Heartland's CW (CW network affiliate programming) and Grit Network, with digital extensions such as KFVS+ Digital Desk, Heartland Votes (political coverage), and First Alert Investigation (investigative journalism). Additional features include NextGen TV broadcast technology, live streaming capabilities, and community-focused programming covering health, pets, and local events.

Differentiator

Problem solved

Functional benefit

Brands

Heartland's CW: CW network affiliate programming
KFVS+

Products and services

KFVS12 News
First Alert Weather
Heartland Sports Local and regional sports coverage including high school basketball (Heartland Hoops), high school football (Heartland Football Friday), soccer (Futbol Frenzy), SEMO Redhawks athletics (Redhawks Soar), and national sports content, delivered across broadcast and digital channels.
KFVS+ (Digital Desk) Digital news desk providing online and streaming news content, afternoon original programming, and user-generated content from the Heartland community via the kfvs12.com website and the Syncbak streaming platform.

Companies that use KFVS

Customer profile

Segments2 records

Ideal customer profiles2 records

KFVS technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature3 records

KFVS partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

Gray MediacoreOthersKFVS12 is owned and operated by Gray Local Media, a division of Gray Media (formerly Gray Television). Gray Media owns multiple television stations and digital assets across the United States, serving approximately 113 markets. The station operates under the Gray Media corporate umbrella providing shared resources, technology, and operational support.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

KFVS competitors and assessment

Company assessment

Broad incumbents

Tegna: Major U.S. local TV station group with stations in markets of comparable size to Cape Girardeau. Similar network-affiliate model, local news differentiation, and digital streaming initiatives.
Sinclair Broadcast Group: Major U.S. local broadcast TV group owning stations in overlapping and adjacent markets. Comparable operator of network-affiliated local stations with similar news, sports, and ad-driven business model.
Nexstar Media Group: Largest U.S. owner of local TV stations, with peers operating in mid and small markets like KFVS. Comparable network-affiliate broadcasting model with local news, weather, sports, and ad sales focus.
Hearst Television: Division of Hearst operating local broadcast TV stations across the U.S. Comparable owner/operator of network-affiliated stations with strong local news, weather, and community content focus.
E.W. Scripps Company: Operates a portfolio of local TV stations in mid and small U.S. markets. Directly comparable in station size, market profile, and ad-driven local broadcasting model.

Direct peers

WAND-TV: NBC-affiliated station covering central Illinois and portions of the Heartland region. Comparable mid-market network-affiliated broadcaster with similar local news, weather, and sports focus.
WPSD-TV: NBC-affiliated local TV station based in Paducah, KY with coverage overlapping KFVS's Heartland region. Direct competitor for local news viewers, ad budgets, and syndicated programming distribution.
WSIL-TV: ABC-affiliated local TV station serving the same Cape Girardeau/Paducah/Harrisburg market region. Direct in-market competitor for local news, weather, and advertising dollars in the Heartland region.

Regional players

WSIU Public Broadcasting: Public television station serving southern Illinois and the Heartland region with PBS programming. Regional broadcasting peer in the same market footprint, differentiated by noncommercial funding model.

Others

Gray Television (sister stations): Parent company of KFVS; sister stations operate under the same Gray Local Media model, sharing news, technology, and corporate ad sales. Most direct operational peer set for KFVS given shared back-office and content syndication infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

KFVS financial estimates

Financial estimate

Revenue estimate

Valuation estimate

KFVS leadership team

Management profile

Number of profiles

KFVS funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

KFVS M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KFVS

What does KFVS do?

Is KFVS a public or private company?

KFVS is a private company. It is classified as corporate owned and is currently operating.

When was KFVS founded?

KFVS was founded in 2002. It employs 51 to 100 people.

Where is KFVS based?

KFVS is headquartered in Cape Girardeau, United States, in the North America region.

How does KFVS make money?

One revenue line is on record: advertising Revenue.

Who are KFVS's main competitors?

Broad incumbents on record are Tegna, Sinclair Broadcast Group, Nexstar Media Group, Hearst Television and E.W. Scripps Company. Direct peers are WAND-TV, WPSD-TV and WSIL-TV. WSIU Public Broadcasting is listed as a regional player. Gray Television (sister stations) is listed as an others.

Does KFVS have an API?

No public API is recorded for KFVS.

What industry is KFVS in?

KFVS's product category is Broadcast Television. Its primary akta.pro industry code is MPABACAE, Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.). Its NAICS code is 516120 and its SIC code is 4833.