Resolute Digital

What Resolute Digital does

Resolute Digital (legal name: Resolute) is a New York-based, privately held digital agency founded in 2008 that operates as part of The Weber Shandwick Collective within Interpublic Group. The firm offers two core service lines: Media & Connections, covering media planning, buying, and audience activation designed to integrate community relevance with brand requirements, and Performance Marketing & Measurement, covering data strategy, tagging, campaign analytics, and visualization dashboards for measurable business outcomes. Its primary customer segments are U.S. government and public-sector organizations (e.g., HealthCare.gov, the CDC) and global enterprise brands, with publicly showcased engagements in healthcare policy, public health, and telecommunications.

The agency's go-to-market is enterprise field sales built around a relationship-based engagement model rather than productized self-serve distribution. Resolute's central proprietary offering is the "Connect + Protect" framework, positioned as a media formula that simultaneously multiplies and safeguards brand value by combining connection-oriented activation with protection-oriented measurement. Underpinning the framework is what the company describes as "modern media intelligence," integrating buying power, data, and technology — resources supplied largely through the Weber Shandwick Collective parent. The agency's revenue mechanics are professional-services agency fees on custom enterprise engagements; no pricing is publicly disclosed, consistent with the bespoke nature of government and large-corporate work.

Resolute differentiates itself via a boutique-agility positioning layered on top of a global network's scale, backed by the "earned-first" infrastructure of The Weber Shandwick Collective. The firm markets primarily through its professional website, a LinkedIn corporate presence, and a curated case-study portfolio featuring marquee clients such as HealthCare.gov, the CDC, and a leading global telecommunications company. Leadership is anchored by founder and managing partner Brian McNamee, with the wider operating model embedded in IPG's broader collective of communications brands.

Name

Resolute Digital

Legal name

Resolute

Website

https://resolute.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Resolute Digital is a New York-based digital agency, operating within The Weber Shandwick Collective (Interpublic Group), that provides paid media, performance marketing, analytics, and data strategy services to U.S. government agencies and global enterprise brands.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Media Representatives (54184), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

akta.pro secondary industries

PR, Reputation Management & Earned Media Platforms (BPAMALAO), Digital PR & Social Media Communications (MPAAADAJ)

Keywords

• Paid media services
• Performance marketing
• Media planning
• Digital analytics
• Brand strategy

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Media & Connections Services: Agency fees for media activations that integrate community relevance with audience requirements to build brand relationships
2. Performance Marketing & Measurement: Performance marketing programs encompassing media planning, buying, measurement strategy, and implementation to meet measurable business objectives

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Resolute Digital is an integrated, accredited digital agency that delivers paid media, SEO, web analytics, and design & development services through two core offerings: Media & Connections (audience-focused media activations building brand relationships) and Performance Marketing & Measurement (data-driven performance programs with measurement strategy, tagging, campaign analytics, and dashboards). The agency applies its proprietary Connect + Protect methodology, backed by The Weber Shandwick Collective, to help ambitious enterprise brands and government organizations simultaneously multiply and safeguard brand value.

Product overview

Resolute Digital is an agile media agency offering two core service lines: Media & Connections and Performance Marketing & Measurement. The agency leverages media intelligence to integrate buying power, data, and technology. Media & Connections focuses on media activations building brand relationships, while Performance Marketing & Measurement delivers data-driven programs with measurement and analytics capabilities including data strategy, tagging, campaign analytics, and visualization dashboards.

Differentiator

Problem solved

Functional benefit

Products and services

• Media & Connections

Quantifiable outcome

• Helped millions access healthcare through HealthCare.gov campaign
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• The Weber Shandwick CollectivecoreStrategic or Co-development PartnerResolute Digital is part of The Weber Shandwick Collective, the world's leading earned-first collective. This partnership provides Resolute with the buying power, data resources, and technology backing of a major global communications network while maintaining the agility and precision of a boutique firm.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Mediahub: Mediahub is a global media planning and buying agency within the IPG Mediabrands network, making it the closest in-house sibling to Resolute. Both sit inside IPG, both pitch paid-media-led engagements to ambitious enterprise brands, and they compete and co-sell against each other on shared IPG clients.
• Wpromote: Wpromote is a U.S. digital marketing agency of comparable size offering paid media, SEO, analytics, and creative services to enterprise clients. It directly competes with Resolute for mid-to-large brand performance mandates and shares a similar data-driven, multi-channel positioning.
• Tinuiti: Tinuiti is a performance marketing agency specializing in paid media, measurement, and commerce-driven campaigns for enterprise brands. It mirrors Resolute's Performance Marketing & Measurement service line and competes for similar outcome-based client engagements.
• Rise Interactive (Quad): Rise Interactive is a data-driven digital marketing agency within Quad focused on media, analytics, and performance. Like Resolute, it sells outcome-driven media engagements to mid-market and enterprise clients using a methodology-centric positioning.
• Jellyfish: Jellyfish is a global digital marketing agency within Brandtech Group offering media, creative, data, and technology services. Its boutique-meets-network model and its combination of paid media with measurement and technology mirror Resolute's value proposition.
• Hawke Media: Hawke Media is a full-service digital marketing agency offering paid media, SEO, and analytics to a broad client base. It competes with Resolute for performance-led mandates and shares the boutique-agency positioning combined with multi-channel capability.

Broad incumbents

• 360i (Dentsu): 360i is an established data-driven creative and media agency within Dentsu. It competes with Resolute on enterprise paid-media and data-led engagements but operates at significantly larger scale as part of a global holding company.
• Merkle (Dentsu): Merkle is a large performance marketing and customer experience agency within Dentsu, with deep analytics, CRM, and measurement capabilities. It overlaps with Resolute's Performance Marketing & Measurement offering but operates at much greater scale across enterprise clients.
• Initiative (IPG Mediabrands): Initiative is a global media agency within IPG Mediabrands, the same holding company structure as Resolute. It competes for similar enterprise paid-media RFPs but at network scale, often serving as the network-wide incumbent against which boutique IPG brands like Resolute are positioned.

Emerging players

• Pereira O'Dell: Pereira O'Dell is an independent creative and media agency with an earned-and-paid mix serving ambitious brands. It is comparable to Resolute as a similarly sized, methodology-driven agency competing for the same type of enterprise brand and policy-influence work.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/resolute-digital
• Xx.com/resolutedigital
• Facebookfacebook.com/ResoluteDigital

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Resolute Digital