Cherokee Town and Country Club

What Cherokee Town and Country Club does

Cherokee Town and Country Club is a private membership club chartered in 1956 and headquartered in Atlanta, Georgia, operating two distinct facilities: the Town Club on the historic Grant Estate at 155 West Paces Ferry Road NW in Buckhead, and the Country Club at 665 Hightower Trail near the Chattahoochee River in Sandy Springs. The club serves affluent individuals and families in the Atlanta metro area, offering dining, championship golf, tennis, paddle tennis, fitness, private events, and curated member services. It enforces exclusivity through a sponsor-only admission process, a strict dress code, and a no-tipping service policy.

The business runs on a traditional private-club revenue model—initiation fees, recurring membership dues, dining and beverage spend, and event revenue—none of which is publicly disclosed. The underlying technology stack is minimal: a Liferay-based website with a member login portal, no public API or SDK, and no digital product surface beyond basic web and careers infrastructure. A wholly-owned 501(c)(3) subsidiary, the Cherokee Art Endowment Corporation, curates the club's art collection and offers public tours by appointment, functioning as a cultural brand extension.

Go-to-market is exclusively referral-driven via existing member sponsorship; the club explicitly states it does not respond to solicitations, and there is no public marketing, sales motion, or app distribution. The organization is privately held by its membership, employs 251–500 staff, and reports to a CFO (Kraig Gadsby); it has no disclosed funding rounds, M&A activity, partnerships outside the art endowment, or geographic expansion beyond the two Atlanta properties.

Name

Cherokee Town and Country Club

Legal name

Cherokee Town and Country Club

Website

https://cherokeetcc.org

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

251–500 employees

Short description

Cherokee Town and Country Club is a private membership club chartered in 1956, operating two Atlanta facilities—the Town Club on the historic Grant Estate in Buckhead and the Country Club near the Chattahoochee River—serving affluent individuals and families with dining, golf, tennis, fitness, and social amenities.

Ownership category

akta.pro rank

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Distribution channels1 record

Marketing channels1 record

Core offering

Cherokee Town and Country Club operates two private club facilities in the Atlanta area, providing members with access to championship golf, tennis and paddle tennis courts, fitness amenities, multiple dining venues, private event spaces, and curated art collections through the Cherokee Art Endowment. Membership is invitation-based, contingent on existing member sponsorship, and grants access to both the Town Club on West Paces Ferry Road in Buckhead and the Country Club near the Chattahoochee River in Sandy Springs.

Product overview

Cherokee Town and Country Club is a premier private club chartered in 1956, operating as a unified organization with two distinct facilities: the Town Club at the Grant Estate in Buckhead and the Country Club near the Chattahoochee River in Sandy Springs. The club provides member services including dining, fitness, golf, tennis, and paddle facilities, with the Cherokee Art Endowment sub-brand managing art collections at both locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Town Club Facility The Town Club occupies the famed Grant Estate on West Paces Ferry Road in Buckhead, Atlanta. It is one of two primary club locations offering dining, social events, valet parking, and member services to dues-paying members and their guests.
• Country Club Facility The Country Club is located near the Chattahoochee River in Sandy Springs, Atlanta. It offers golf facilities, tennis and paddle tennis courts, fitness amenities, and additional dining and member services for dues-paying members and their guests.
• Cherokee Art Endowment A 501(c)(3) nonprofit organization operating under Cherokee Town and Country Club that curates an art collection displayed at both club locations, including golf art at the Country Club and international scenes at the Town Club. Public viewing is available by appointment, offering a cultural amenity to members and guided art tours.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Cherokee Art Endowment CorporationcoreOthersThe Cherokee Art Endowment Corporation is a 501(c)(3) nonprofit organization that operates under Cherokee Town and Country Club. It curates and maintains the club's art collection, which includes golf art at the Country Club and art depicting notable scenes from around the world at the Town Club. The endowment also facilitates public viewing by appointment.

Scale indicators1 record

Recent moves4 records

Expansion highlights2 records

Direct peers

• Atlanta Athletic Club: Premier private athletic and country club in Johns Creek, Georgia, offering championship golf, tennis, dining, and fitness to a similar affluent Atlanta-area membership base; competes directly with Cherokee for high-net-worth members and corporate memberships in the same metro.
• Peachtree Golf Club: Highly prestigious private golf club in Brookhaven, Georgia, with a similar dues-based membership model targeting Atlanta's most affluent families; offers comparable championship golf and dining experiences and competes for the same member demographic.
• Capital City Club: Historic Atlanta private club founded in 1883 with locations in Brookhaven and downtown, offering golf, dining, and social amenities under a similar referral-based membership model; direct competitor for traditional Atlanta establishment members.
• Druid Hills Golf Club: Private golf and social club in the Druid Hills neighborhood of Atlanta, offering championship golf, tennis, and dining to a comparable affluent membership; operates under the same closed-membership, Atlanta-metro competitive dynamics as Cherokee.
• East Lake Golf Club: Historic Atlanta private club and home of the TOUR Championship, with golf, dining, and a strong charitable/ community mission; competes directly for prestige-conscious Atlanta members and corporate entertainment dollars.
• The Riviera Country Club: Premier Pacific Palisades, California private club with championship golf, tennis, fitness, and dining under a similar dues-based model; closely comparable in scale, amenity mix, and member demographic to Cherokee.
• Congressional Country Club: Historic Bethesda, Maryland private club hosting major championships, with golf, tennis, swimming, and dining; operates under a comparable closed-membership, multi-amenity business model and member demographic.
• Baltimore Country Club: Multi-facility private club (1898 charter) with two locations offering golf, tennis, swimming, dining, and social amenities under a member-based model; closely mirrors Cherokee's two-facility footprint and amenity mix.
• The Country Club (Brookline): Iconic Brookline, Massachusetts private club with championship golf, tennis, squash, and dining; comparable heritage (founded 1882), premier status, and dues-based member model serving affluent families.

Broad incumbents

• Augusta National Golf Club: Home of the Masters Tournament and the most prestigious private club in the U.S.; while in a different market, it represents the apex of the same business model (closed membership, championship golf, premium amenities) and serves as the benchmark for premier-club valuations and brand strength.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/cherokee-town-and-country-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cherokee Town and Country Club