She Runs It

What She Runs It does

She Runs It is a US-based 501(c)(3) nonprofit membership organization founded in 1912 as the League of Advertising Women and rebranded to its current name in 2016. The organization serves women professionals in the marketing, media, and tech industries across more than 40 US states and 12 countries, with a 6,000+ member community. Its mission is to advance women into leadership roles through a programming portfolio that includes the industry's largest mentoring program (1,000+ participants annually across two six-month sessions), the Education Loan Grant program (grants up to $10,000; $1.5 million distributed to nearly 150 women since 2012), the #Inclusive100 industry equity initiative, the FutureProof leadership development program, awards programs (62nd annual Women of the Year in 2025), and 60+ events per year including signature programming at Cannes Lions, CES, POSSIBLE, and Advertising Week.

The underlying technology is a digital membership management platform supporting online membership applications and approvals, event registration, a member directory, a job bank, and virtual event livestreaming. The business model is a multi-stream nonprofit revenue structure: tiered individual membership dues ($100 International, $125 Young Executive, $250 Prime, $2,500 Executive Class) on annual auto-renewal; Corporate Alliance Partnerships starting at $75,000+ per year from 38 named enterprise partners including SiriusXM Media, Mediaocean, TelevisaUnivision, Teads, and Havas Media Network; tax-deductible donations to the separate She Runs It Foundation; event ticket and table sales; and $150 job posting fees for non-members. Distribution combines a self-serve direct-to-consumer membership portal with a sales-led enterprise partnership motion and a community-led awards and events engagement layer across five US regional hubs (New York, Chicago, Detroit, Atlanta, Los Angeles, San Francisco).

Name

She Runs It

Legal name

She Runs It

Website

https://sherunsit.org

Company type

Private

Founded year

1912

Operating status

Operating

Headcount range

1–10 employees

Short description

She Runs It is a 501(c)(3) nonprofit serving 6,000+ women professionals across marketing, media, and tech through tiered memberships, an industry-leading mentoring program, education loan grants, awards, and 60+ annual events.

Ownership category

akta.pro rank

Product category

Professional Association / Nonprofit Membership Organization

NAICS

Professional Organizations (81392), Business Associations (813910), Professional and Management Development Training (61143)

SIC

Services-Membership Organizations (8600), Services-Educational Services (8200)

akta.pro primary industry

Corporate & Leadership Development (BPACANAA)

akta.pro secondary industries

Executive Summits & Invitation-Only Forums (MPAGAGAK), Sales Leadership & Revenue Executive Coaching (EDABANAL)

Keywords

• Women leadership networking
• Professional membership association
• Industry mentoring program
• Corporate alliance partnerships
• Leadership development events

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Membership Dues: Annual membership fees ranging from $100 to $2,500 depending on tier (International $100, Young Executive $125, Prime $250, Executive Class $2,500). Membership auto-renews with $25 discount for annual renewal.
2. Corporate Alliance Partnerships: Annual partnerships from Corporate Alliance Partner companies at tiered investment levels. Partners investing $75,000+ per year receive annual memberships for employees, enhanced loan grant consideration, and executive visibility opportunities.
3. Individual Donations: Tax-deductible donations to the She Runs It Foundation (501(c)(3)) supporting education loan grants for members. Goal of $2 million with $1.5 million already raised.
4. Event Revenue: Ticket sales and table purchases for awards events and signature programming. Non-members pay premium pricing; members receive 35% average discount.
5. Job Posting Fees: Non-members pay $150 to post job listings; members post jobs free of charge.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels10 records

Core offering

She Runs It sells tiered annual memberships (Young Executive, Prime, Executive Class, International) to women professionals in marketing, media, and tech, granting access to mentoring, networking, leadership development events, an Education Loan Grant program, a member job bank, and industry awards ceremonies. It separately sells Corporate Alliance Partnerships to companies seeking enterprise-wide memberships and inclusion programming for their employees.

Product overview

She Runs It is a 501(c)(3) nonprofit organization serving a global community of 6,000+ members across marketing, media, and tech industries. Founded in 1912 as the League of Advertising Women, it offers a multi-tiered membership platform (Young Executive, Prime, Executive Class, and International) providing access to mentoring programs, education loan grants (up to $10,000), networking events, leadership development programming, awards ceremonies, and industry research initiatives like #Inclusive100. The organization operates the industry's largest mentorship program with more than 1,000 professionals participating annually, runs an annual job bank, and organizes 60+ events per year including signature programs like Best of the Badass Bosses, Women of the Year Awards, and Working Mothers of the Year Awards.

Differentiator

Problem solved

Functional benefit

Brands

• #Inclusive100: Initiative launched in 2018 to measure industry progress in inclusion, equity, and impact, convening industry stakeholders quarterly around critical topics driving collective action.
• FutureProof
• Education Loan Grant
• #Inclusive100 Quarterly Roundtable

Products and services

• Young Executive Membership Annual membership tier for professionals under 30 working in the U.S. or Canada, priced at $125 per year. Includes committee participation, member directory access, job bank access, Education Loan Grant eligibility, 35% average savings on event tickets, and free livestreaming of events.
• Prime Membership Annual membership tier for professionals aged 30 and over working in the U.S. or Canada, priced at $250 per year (FAQs cite $200 as current rate). Provides full access to all programming at discounted pricing, member directory, job bank, mentoring program eligibility, and Education Loan Grant eligibility.
• Executive Class Membership Premium annual membership tier for senior executives at VP level or with 20+ years of experience, priced at $2,500 per year. Applications required and must be approved. Includes access to all programming at no additional charge (except awards events), exclusive Executive Class member directory, monthly virtual programs, two live executive dinners annually, networking pods, industry meetups at CES, Cannes, and Advertising Week, and executive visibility acceleration.
• International Membership Annual membership tier for professionals outside the U.S. or Canada, priced at $100 per year. Includes membership directory access and virtual programming participation.
• Mentoring Program Industry mentoring program running two six-month annual sessions (Spring and Fall), connecting 1,000+ experienced professionals with aspiring talent. Includes kickoff events, monthly meetings, regional meetups, and committee support. Available to members.
• Education Loan Grant Program Member-only benefit providing grants of up to $10,000 to qualifying members to offset student loan and continuing education costs. Operated by the She Runs It Foundation (501(c)(3)).
• #Inclusive100 Initiative that measures industry progress in inclusion, equity, and impact through quarterly roundtables convening industry stakeholders around critical diversity topics.
• FutureProof Leadership development program designed to equip women and their allies with tools, skills, and strategies to navigate evolving workplace dynamics and modern leadership capabilities through workshops, thought leadership, and events.
• Job Bank Platform for members and non-members to post and browse marketing, media, and tech job opportunities. Members post jobs free of charge; non-members pay $150 per posting.
• Awards Programs Annual award ceremonies including Women of the Year Awards (62nd annual in 2025), Working Mothers of the Year Awards, and Changing the Game Awards, recognizing women leaders and rising stars across marketing, media, and tech.
• Leadership Development Programs Programming including Best of the Badass Bosses, C-Suite Meet, Mastering Leadership, Rise Reset Reinvent, and Networking with Notables, designed to develop executive skills.
• Networking Events Events including SheMeets (regional meetups), Networking Circles, Table Talks, and Night of Networking Unplugged fostering connections across marketing, media, and tech industries.
• Multicultural Bootcamp Equity, inclusion, and belonging initiative providing targeted programming for multicultural professionals in the marketing, media, and tech industries.
• Media Insights Breakfast Industry trends programming providing insights into marketing, media, and technology developments.
• Corporate Alliance Partnership Program Annual partnership program for companies investing in diversity and inclusion initiatives through tiered investment levels ($75,000+). Partners receive enterprise-wide employee memberships, enhanced Education Loan Grant consideration, executive visibility and speaking opportunities, monthly strategy check-ins, and quarterly employee information sessions.
• Donations to the She Runs It Foundation Tax-deductible donations to the She Runs It Foundation (501(c)(3)) supporting the Education Loan Grant program. Goal of $2 million with $1.5 million already raised.

Quantifiable outcome

• Nearly 150 women received education loan grants totaling over $1.5 million since 2012
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered minor and core.

• TeadsminorGTM or Marketing Partner · 9 December 2025Meg Runeari of Teads joined the She Runs It Foundation Board. Teads partners with She Runs It for Cannes programming including 'She Runs It. He Gets It.' event.
• Havas Media NetworkminorGTM or Marketing Partner · 9 December 2025Jackie Lyons of Havas Media Network joined the She Runs It Foundation Board. Jackie Lyons serves as Chief Planning Officer, Havas Media Network North America.
• SiriusXM Media (Corporate Alliance Partner)coreGTM or Marketing PartnerCorporate Alliance Partner providing testimonials and employee access to She Runs It programming. Priscilla Valls from SiriusXM Media cited the partnership as crucial for advancing women in leadership roles.
• Mediaocean (Corporate Alliance Partner)coreGTM or Marketing PartnerCorporate Alliance Partner. Charlie Alfarah from Mediaocean cited the partnership as providing valuable mentorship programs, learning and development, and networking opportunities to enhance employee development and retention.
• TelevisaUnivision (Corporate Alliance Partner)coreGTM or Marketing PartnerCorporate Alliance Partner. Partnership strengthens commitment to fostering diverse, inclusive workplace while investing in growth of future female leaders. Provides employees access to mentorship, networking, and professional development.
• ADWEEK (Partnership for Best of the Badass Bosses)coreGTM or Marketing PartnerADWEEK partners with She Runs It for the Best of the Badass Bosses signature event at Cannes Lions. Event features industry leaders and executive mentors in a dynamic conversation followed by mentoring session.
• Basis (Partnership for Fearless Voices)minorGTM or Marketing PartnerBasis partners with She Runs It for 'Fearless Voices' Cannes programming, examining challenges facing women in the industry and strategies for advancement.
• Index Exchange (Partnership for Lift As You Climb)minorGTM or Marketing PartnerIndex Exchange partners with She Runs It for 'Lift As You Climb' Cannes programming focused on collective action to shorten the distance to gender parity in leadership.
• Scripps (Partnership for NY Liberty Basketball)minorGTM or Marketing PartnerScripps sponsors the SheMeets. She Scores. NY Liberty Basketball Juneteenth Unity Night VIP Experience, bringing together members for networking at live sports event.

Scale indicators10 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• The 3% Movement: Industry-focused organization advancing women in creative and advertising roles via conferences, content, and community. Highly comparable because it operates inside the same marketing/advertising vertical and competes for the same Corporate Alliance dollars.
• Ellevate Network: Membership-based professional networking community for women, with mentoring, events, and chapter programming. Direct comparable as a women-in-leadership paid membership organization with corporate sponsorship tiers.
• Seramount: Diversity, equity, and inclusion research and advisory firm serving corporate clients with benchmarking, events, and employee resource group support. Comparable because it operates D&I research (#Inclusive100 partner), membership, and corporate partnership programs serving overlapping Fortune 500 buyer profiles.

Emerging players

• The Female Quotient: Equality-focused platform producing the FQ Lounge at major industry events including CES and Cannes Lions. Directly comparable because it activates at the same industry tentpoles (CES, Cannes) and partners with the same enterprise advertisers She Runs It serves.
• MAKERS (MAKERS Women): Women's leadership media and community platform with corporate partnership programming and storytelling. Comparable because it pursues corporate D&I sponsorship dollars and women-leader recognition in adjacent verticals.

Broad incumbents

• 4A's (American Association of Advertising Agencies): Largest U.S. trade association for advertising agencies with broad membership, events, advocacy, and research. Comparable as the dominant ad-industry membership body but not a women-specific niche player.
• Catalyst: Global nonprofit advancing women in the workplace through research, consulting, and corporate memberships. Comparable at the mission and corporate-partnership model level but operates across all industries rather than marketing/media/tech specifically.
• National Association of Female Executives (NAFE) / Working Mother / Diversity Inc: Bonner Group brands producing awards programs (Women of the Year, Working Mothers of the Year), membership, and corporate research. Directly comparable because they operate awards and recognition programs serving overlapping corporate D&I buyer profiles.

Regional players

• Forte Foundation: Nonprofit consortium of leading business schools and companies focused on advancing women in business through education, mentoring, and scholarships. Comparable because it operates a scholarship/grant program and corporate alliance model serving overlapping enterprise partners, though targeting MBA pipeline rather than mid-career marketing/media professionals.
• WICT (Women in Cable Telecommunications): Industry-specific women's leadership organization with membership, mentoring, and corporate partnerships serving the cable/telecom sector. Comparable as a vertical-specific women-in-leadership membership body with mentoring programs, but in a different industry vertical.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/sherunsitorg

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about She Runs It