Dive Shop 360

What Dive Shop 360 does

Dive Shop 360 is a privately held vertical SaaS company headquartered in Provo, United States, that operates an all-in-one, cloud-based point-of-sale (POS) platform designed exclusively for dive shops and scuba retailers. The platform unifies POS, integrated e-commerce website, payments, automated marketing, customer and loyalty tracking, inventory management, and certification booking into a single subscription product, with data entered once propagating across POS, web, and marketing channels in real time. The product ships with 120+ preloaded vendor catalogs, 15,000+ preloaded product images, and a native integration with PADI (Professional Association of Diving Instructors), making the system purpose-built for the operational workflows of dive retail businesses worldwide. The company acquired EVE Diving in July 2023 to consolidate complementary dive shop management software and deepen its certification and inventory capabilities.

Dive Shop 360 generates revenue primarily through recurring SaaS subscription fees on an annual billing cadence, with custom, quote-based pricing tailored to the size and feature mix of each dive shop. Its go-to-market is product-led and direct-to-customer, leveraging its own website with a 'Schedule a Demo' call-to-action and a 'Build and Price' self-serve configurator, supplemented by SEO, content marketing, customer testimonials, and event-driven demand generation (Agenda/Speakers programming). The company targets small and mid-sized dive shops globally, marketing itself as the 'number one rated dive shop POS' and reporting that thousands of dive shops choose the platform, suggesting a long-tail, SMB-focused customer base rather than reliance on a few large enterprise accounts.

Name

Dive Shop 360

Website

https://get.diveshop360.com

Company type

Private

Operating status

Operating

Short description

Dive Shop 360 is a cloud-based, all-in-one POS and business management platform purpose-built for dive shops and scuba retailers, integrating point-of-sale, e-commerce, payments, marketing, and PADI certification workflows into a single subscription product for SMBs worldwide.

Ownership category

akta.pro rank

Product category

Dive Shop Management Software

akta.pro primary industry

Integrated POS Payments (ISVs & Vertical POS Platforms) (FSAMADAD)

akta.pro secondary industry

Point-of-Sale (POS) & On-Property Commerce (THALACAI)

Keywords

• Dive shop POS
• Scuba retail software
• Dive shop management
• Scuba e-commerce platform
• Dive certification booking

Headquarters

HQ city

Provo

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Marketing or Sales, Personnel, Operations

Revenue model

1. SaaS/POS Software Subscription: Dive Shop 360 operates as a cloud-based SaaS POS platform, generating revenue through recurring software subscription fees. The platform provides an all-in-one solution combining POS, e-commerce website, inventory management, and marketing tools as a unified subscription offering.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Dive Shop 360 sells a cloud-based, all-in-one point-of-sale (POS) platform purpose-built for dive shops and scuba retailers. The unified system combines POS, e-commerce website builder, inventory management, automated marketing tools, and integrated payments, with native PADI certification booking capabilities.

Product overview

Dive Shop 360 offers a unified, cloud-based POS platform specifically designed for dive shops, built around its core Dive Shop 360 POS system. The product portfolio includes interconnected modules: the core POS combined with E-Commerce (website builder), Marketing (automated marketing tools), Payments (integrated payment processing), and Build and Price (configuration tool). The platform synchronizes data across POS, website, and marketing in real-time, features 120+ preloaded vendor catalogs with 15,000+ images, and integrates with PADI for certification bookings. Following the July 2023 acquisition of EVE Diving, the platform incorporated expanded management and certification booking capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Dive Shop 360 POS

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature7 records

Partnerships

One partnership is on record.

• PADIcoreTechnology or Integration · 20 July 2023PADI (Professional Association of Diving Instructors), the world's largest diving certification organization, is integrated into the Dive Shop 360 platform. This integration enables dive shops using the platform to manage and process PADI certification bookings directly within the POS system, streamlining diver education and certification workflows.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Square (Block): Dominant horizontal SMB POS and payments provider. Competes for the same dive shop SMB customers with a broad commerce suite, though without dive-specific vertical features.
• Clover (Fiserv): SMB-focused POS and commerce platform distributed via Fiserv's payments network. Competes for the same dive shop SMB customers with hardware + software bundles and broad payments capability.
• ServiceTitan: Vertical SaaS platform for home and commercial service businesses combining CRM, scheduling, POS, and marketing. Comparable as a high-growth vertical SaaS playbook applied to a niche industry vertical.
• Lightspeed Commerce: Public retail and restaurant POS platform serving SMBs with POS, e-commerce, and payments. Comparable as a multi-vertical commerce platform, though Lightspeed operates at significantly greater scale and across many verticals rather than specializing in dive.
• Shopify POS: Retail POS solution from Shopify combining in-store and online commerce. A direct alternative for dive retailers considering a horizontal retail platform rather than a vertical specialist.

Direct peers

• Mindbody: Vertical SaaS for fitness, wellness, and experience-based businesses combining booking, POS, and payments. Highly comparable as a vertical SaaS serving experience-driven SMBs (e.g., dive shops offering certifications and guided dives).
• TouchBistro: Vertical SaaS POS purpose-built for restaurants with integrated payments, inventory, and reservations. Closely mirrors DS360's vertical POS playbook and unified commerce model in a different niche vertical.
• Toast: Vertical SaaS POS leader for the restaurant industry, combining POS, payments, e-commerce, and marketing in a unified cloud platform. Direct architectural and business model parallel to Dive Shop 360, just in a different vertical.
• Vagaro: Vertical SaaS for beauty, wellness, and fitness SMBs combining booking, POS, payments, and marketing. Shares the all-in-one vertical SaaS approach and PLG-friendly SMB target customer with DS360.

Emerging players

• Cova POS: Vertical POS platform built specifically for cannabis retail, bundling POS, e-commerce, inventory, and loyalty. Directly analogous in business model to DS360 — vertical specialist serving a regulated niche retail segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/DiveShop360

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dive Shop 360