Qbic

What Qbic does

Qbic is a Dutch budget hotel brand operating a single property, Qbic Hotel WTC Amsterdam, within the World Trade Center complex in Amsterdam's Zuidas financial district. The hotel is operated by La Bergère Hospitality Group b.v., a Dutch private limited company registered in Maastricht, and serves primarily business travelers attending events at the adjacent RAI Convention Center or working in the Zuidas corporate corridor, alongside leisure tourists and small corporate groups. The property is differentiated by a patented modular room construction system ('Qbi') that allows rapid conversion of office buildings into hotel rooms with components sized to pass through standard doorways, supporting reuse and relocation without demolition.

The hotel offers five room categories (Basic, Basic Urban, No View, Large, Family) with premium Hästens, Auping, or Eastborn mattresses, rain showers, free WiFi, and mood lighting, priced from €59 per person per night with promotional codes (3FOR2, 4FOR3, LM10, SUMMER2026). Revenue is generated from nightly room bookings supplemented by ancillary services including a continental breakfast buffet (€16.50–€18.50), a Grab & Go corner, bicycle rental (€15–€20), discounted WTC parking (€34–€39), and EV charging. Distribution runs through a direct booking engine (qbichotels.com) in six languages, GDS systems (Amadeus, Galileo/Apollo, Sabre, WorldSpan), and third-party platforms including TripAdvisor.

Qbic positions itself as a sustainability-focused, eco-friendly accommodation option, supported by 98% LED lighting, card-activated energy savings, towel and linen reuse programs, and partnerships with Hotels for Trees and Auping. Operational technology is built on Mews cloud PMS and PayByLink PSD2-compliant payment processing. The company has 11–50 employees, does not publicly disclose revenue, and has no disclosed external funding rounds; the legal entity shows a €7.9M participation in a February 2026 Firecell/Accelleran private 5G merger round that appears outside core hotel operations.

Name

Qbic

Legal name

La Bergère Hospitality Group b.v.

Website

https://qbichotels.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Qbic is a Dutch budget hotel brand operating a single property, Qbic Hotel WTC Amsterdam, in the Zuidas financial district, serving business and leisure travelers with patented modular rooms, sustainability credentials, and pricing from €59 per night.

Ownership category

akta.pro rank

Product category

Budget Hotel Accommodation

NAICS

Hotels (except Casino Hotels) and Motels (721110), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Budget Limited-Service Hotels (THAGABAB)

akta.pro secondary industry

Value Inn / No-Frills Hotels (THAGABAL)

Keywords

• Budget hotel accommodation
• Modular hotel construction
• Sustainable hospitality rooms
• Business travel lodging
• Eco-friendly hotel operations

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Room Night Revenue: Primary revenue stream from hotel room bookings across multiple room categories (Basic, Basic Urban, No View, Large, Family). Rooms priced dynamically with promotional codes (3FOR2, 4FOR3, LM10, SUMMER2026). Direct booking preferred with 10% discount for returning guests.
2. Food & Beverage: Breakfast buffet service (€16.50 per person weekdays, €18.50 weekends in some sources; €6.50 take-away option) and Grab & Go corner offering beverages, snacks, and light meals including Heineken beer, juices, sandwiches, and yogurt.
3. Ancillary Services: Bicycle rental (€15-25 per day), parking at WTC (€34-39 per 24 hours for guests vs €75-80 regular rate), meeting room bookings, and museum ticket sales. EV charging available at €0.64 per kWh.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Qbic operates a single design-focused, sustainable budget hotel (Qbic Hotel WTC Amsterdam) located in Amsterdam's Zuidas financial district. The hotel sells overnight room accommodations across five room categories (Basic, Basic Urban, No View, Large, Family), complemented by breakfast buffet, Grab & Go corner, bicycle rental, and discounted parking. Rooms are constructed using the proprietary patented Qbi modular system that enables rapid conversion of vacant office space into functional hotel rooms.

Product overview

Qbic Hotel WTC Amsterdam is a design-focused, sustainable hotel operating under La Bergère Hospitality Group in Amsterdam's Zuidas financial district. The hotel offers five distinct room types (Family, No View, Basic Urban, Basic, and Large) built using a patented modular 'Qbi' construction technique that enables rapid conversion of office spaces into hotel rooms. The property features an all-you-can-eat continental breakfast buffet, a Grab & Go corner for quick refreshments, bicycle rental, and discounted parking with EV charging. The hotel is positioned as an eco-conscious, budget-friendly option targeting business travelers near Schiphol Airport and RAI Convention Center, with a strong sustainability focus including LED lighting, energy-saving card systems, and partnerships with Hotels for Trees.

Differentiator

Problem solved

Functional benefit

Products and services

• Qbic Hotel WTC Amsterdam A design-focused, sustainable hotel located in Amsterdam's Zuidas financial district near Schiphol Airport and RAI Convention Center, offering modular guest rooms built with the patented Qbi construction technique for eco-friendly accommodation.
• Basic Room Budget-friendly room on the rear side of the building with a window overlooking the courtyard, including free WiFi, flat-screen TV, mood lighting, kingsize bed with premium mattress, and rain shower.
• Basic Urban Room Room with window facing the street side of the building, offering free WiFi, flat-screen TV, mood lighting, kingsize bed with premium mattress, and rain shower with sound insulation from highway.
• No View Room Compact interior room without windows, featuring free WiFi, flat-screen TV, Hästens or Eastborn mattress, and rain shower—ideal for light sleepers or guests focused on basic functionality.
• Large Room Spacious room offering extra square footage for travelers with additional luggage, including free WiFi, flat-screen TV, mood lighting, premium Hästens or Eastborn mattress, and rain shower.
• Family Room

Quantifiable outcome

• 98% LED lighting reduces energy consumption
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• LBG Hotels (La Bergère Hospitality Group)coreOthersLBG Hotels is the parent hospitality group under which Qbic Hotel WTC Amsterdam operates. The hotel is marketed as 'a concept by LBG Hotels' and uses shared systems including Mews booking platform and PayByLink payment processing.
• Black BikesminorGTM or Marketing PartnerLocal Amsterdam bike rental company recommended to guests when hotel's own bicycle inventory is exhausted. Located close to Qbic Hotel, providing alternative sustainable transportation option for guests exploring the city.
• Hotels for TreesminorStrategic or Co-development PartnerSustainability partnership to avoid unnecessary room cleaning during multi-day stays, reducing environmental impact while maintaining guest satisfaction.
• MewscoreTechnology or IntegrationCloud-based hotel property management system used for the booking distributor and reservation management. Enables online availability checking, real-time bookings, and streamlined check-in/check-out processes.
• PayByLinkcoreTechnology or IntegrationSecure payment solution provider used for processing advance payments and guarantees for reservations, replacing direct credit card charging in compliance with European PSD2 directive requirements.
• AupingminorStrategic or Co-development PartnerDutch mattress company providing new mattresses to Qbic. Auping is described as 'the most sustainable mattress company in the country,' aligning with Qbic's sustainability values.
• World Trade Center AmsterdamcoreStrategic or Co-development PartnerQbic Hotel is located within the WTC Amsterdam building complex, providing access to conference facilities, restaurants, banking, postal services, supermarket, gym, and other business amenities. Guests receive discounted parking rates.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• MEININGER Hotels: European budget hotel/hostel hybrid chain operating in major cities including Amsterdam, targeting price-sensitive travelers with compact rooms and shared amenities. Comparable on price point, urban European focus, and limited-service model.
• easyHotel: UK-listed super-budget hotel chain offering compact, no-frills rooms in city-center locations across Europe. Closely comparable on price-disciplined budget positioning, compact room formats, and urban European footprint.
• Motel One: German-headquartered budget design hotel group operating across European cities with a similar value proposition of stylish, affordable rooms in central locations. Comparable on price point, design-forward budget positioning, and European urban footprint.
• B&B Hotels: European budget hotel chain (now majority-owned by Goldman Sachs) operating in multiple countries including the Netherlands, focused on affordable, functional rooms for business and leisure travelers. Comparable on budget positioning, multi-country European footprint, and limited-service amenities.
• The Social Hub (formerly The Student Hotel): Dutch-origin hybrid hotel/coworking brand operating design-led, community-focused properties in European cities including Amsterdam. Comparable on Dutch heritage, urban Amsterdam presence, design-forward positioning, and business/leisure dual-segment targeting.
• citizenM: citizenM operates design-led, tech-enabled limited-service hotels in major European and US gateway cities (including Amsterdam), targeting the same value-conscious business and leisure traveler with compact rooms and self-service amenities. Highly comparable on positioning, urban focus, and sustainability emphasis.

Broad incumbents

• ibis Budget (Accor): Accor's global no-frills economy brand operating thousands of rooms across Europe including Amsterdam, offering standardized budget accommodation. Comparable on price point and limited-service model, but backed by a global incumbent with much greater scale and brand recognition.
• Moxy Hotels (Marriott): Marriott's design-led, affordable lifestyle brand targeting younger business and leisure travelers in urban European locations. Comparable on tech-enabled self-service model and design-forward budget positioning, though backed by global hospitality giant Marriott Bonvoy.
• Premier Inn: UK's largest budget hotel brand (Whitbread-owned), operating across the UK, Germany, and UAE with consistent quality at lower price points. Comparable as a broader, established budget-lodging incumbent with stronger scale and distribution, but typically suburban rather than urban design-focused.

Emerging players

• a&o Hostels: European hostel/budget hybrid operator with properties across major cities including Amsterdam, targeting budget travelers with mixed private-room and dormitory formats. Comparable on price-disciplined urban accommodation and European footprint, though with a more youth/backpacker-leaning mix than Qbic's business focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/QbicLondon
• Facebookfacebook.com/QbicLondon
• Instagraminstagram.com/qbicamsterdam
• LinkedInlinkedin.com/company/2322069

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments6 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Qbic