Cell-O-Core

Name

Cell-O-Core

Website

https://cellocore.com

Company type

Private

Founded year

1945

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Eco-Friendly Disposable Foodservice Products

SIC

Cutlery, Handtools & General Hardware (3420), Plastics Products, Nec (3089)

akta.pro primary industry

Disposable Tableware (Plates, Cups, Cutlery) (CRAJAGAG)

akta.pro secondary industries

Compostable & Bio-Based Packaging (PLA/PHA, Starch Blends, Cellulose Films) (IMALAMAB), Foodservice/To-Go Packaging (Cups, Clamshells, Cutlery) (IMALAHAM)

Keywords

• Disposable drinking straws
• Agave-based cutlery
• Bio-based disposables
• Foodservice tableware
• Take-out utensils

Headquarters

HQ city

Wadsworth

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales

Revenue model

1. Product Distribution: Distribution and sale of eco-friendly disposable foodservice products including agave straws, cutlery, and take-out cutlery sets to business partners

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Cell-O-Core manufactures and distributes eco-friendly disposable foodservice products, including agave-based drinking straws, cutlery, and take-out cutlery sets. Its offerings are bio-based alternatives to plastic, derived from agro-industrial waste materials.

Product overview

Reptheus is a distribution and marketing company specializing in eco-friendly disposable products for the foodservice industry. The company operates across three service lines: Distribution, Marketing, and Manufacturing. The product portfolio centers on agave-based disposable items including Agave Straws, Agave Cutlery (forks, knives, spoons), and Take Out Cutlery Sets. All products are bio-based alternatives derived from agro-industrial waste. Reptheus also partners with Mister Agave as the manufacturer of agave straws and contributes to global reforestation efforts through tree-planting initiatives.

Differentiator

Problem solved

Functional benefit

Products and services

• Agave Straws Disposable drinking straws made from agave plant material, offering a bio-based alternative to plastic straws derived from agro-industrial waste. Aimed at foodservice businesses seeking sustainable disposables.
• Agave Cutlery Cutlery items (forks, knives, spoons) manufactured from agave plant material, providing eco-friendly disposable dining utensils for foodservice use.
• Take Out Cutlery Set Complete cutlery sets designed for takeout and food delivery operations, featuring agave-based utensils as plastic alternatives.

Quantifiable outcome

• 398,307,100 straws distributed, demonstrating scale and market adoption
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• One Tree PlantedcoreStrategic or Co-development PartnerEnvironmental reforestation partner. RTUS is committed to planting 100 trees for every million straws distributed to business partners, supporting global reforestation efforts through this nonprofit organization.
• Mister AgavecoreOEM/ Whitelabel/ Licensing PartnerREP THE US (RTUS) is the proud manufacturer of Agave Straws for Mister Agave. This is a manufacturing relationship where RTUS produces agave straws that are sold under the Mister Agave brand.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Dart Container Corporation: Dart Container manufactures foodservice disposables including cups, lids, cutlery, and straws across paper, plastic, and PLA. Broad incumbent with overlapping categories but a wider portfolio.
• Huhtamaki: Huhtamaki is a global foodservice packaging incumbent offering paper and bioplastic straws, cups, and cutlery. Comparable in product categories with much broader geographic and product reach.
• Pactiv Evergreen: Pactiv Evergreen is a major incumbent in foodservice packaging with broad paper, plastic, and emerging bio-based product lines. Overlaps in straws, cutlery, and clamshells but at vastly greater scale.

Direct peers

• Eco-Products (Novolex): Eco-Products is a leading brand of plant-based compostable foodservice disposables including straws and cutlery, now part of Novolex. Highly comparable in product category, with deeper scale and retail distribution.
• World Centric: World Centric manufactures compostable straws, cutlery, plates, and bowls for foodservice, with a strong tree-planting/ESG program. Closely comparable in product line, sustainability messaging, and customer base.
• Lollicup (Greenware by Karat): Karat by Lollicup offers eco-friendly disposable foodservice products including straws, cutlery, and containers. Comparable in product mix and SMB/enterprise foodservice distribution.
• Footprint: Footprint develops plant-fiber-based foodservice packaging (cups, bowls, straws, cutlery) using bio-based materials. Comparable in both technology approach (plant-based inputs) and foodservice product line.
• BioPak: BioPak produces compostable foodservice disposables including straws, cutlery, cups, and clamshells from bio-based materials. Directly comparable in product mix, sustainability positioning, and foodservice B2B go-to-market.
• Vegware: Vegware specializes in compostable plant-based foodservice packaging, including cutlery and straws, for the foodservice industry. Direct comparable in sustainable disposables category.

Emerging players

• Biotrem: Biotrem produces compostable disposable tableware (plates, bowls, cutlery) from wheat bran. Comparable as an emerging bio-based foodservice disposable player, focused primarily on tableware rather than straws.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cell-O-Core