ThinkUp
ThinkUp is a Sunnyvale-based mobile app that lets individual consumers record personal affirmations in their own voice and combine them with background music, monetizing via freemium subscriptions and merchandise under Precise Wellness LLC.
- Company typePrivate
- Founded2013
- HeadquartersSunnyvale, United States
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
ThinkUp firmographics
Firmographics- Name
- ThinkUp
- Legal name
- Precise Wellness LLC
- Website
- https://thinkup.me
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ThinkUp is a Sunnyvale-based mobile app that lets individual consumers record personal affirmations in their own voice and combine them with background music, monetizing via freemium subscriptions and merchandise under Precise Wellness LLC.
- Ownership category
- akta.pro rank
ThinkUp industry classification
Industry- Product category
- Mental Wellness Mobile Applications
- NAICS
- Sound Recording Industries (5122)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Guided Meditation Instruction (1:1 & Group) (HSADAJAA)
- akta.pro secondary industries
- Mindfulness-Based Coaching & Training (MBSR/MBCT-style) (HSADAJAB), Mindfulness, Meditation & Stress Management Education (EDAAAHAD)
Keywords
Where ThinkUp is headquartered
LocationHeadquarters
- HQ city
- Sunnyvale
- HQ country
- United States
- HQ region
- North America
Markets served
ThinkUp business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Premium App Subscription: Premium subscription providing unlimited affirmation recording, additional background music options (including ability to upload own music), auto-stop timer, and hashtag-based playlist creation. Two premium membership plans available with different durations. Revenue is generated through recurring subscription fees processed via Apple Pay for iOS and Stripe for other purchases.
- Merchandise Sales: Sale of ThinkUp merchandise products, with payment processing and data storage handled through Stripe platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Premium Monthly - Unlimited affirmations and full feature access |
| Subscription | Annual | Premium Annual - Unlimited affirmations with full feature access |
| Freemium | Pay-as-you-go | Free - Limited to 4 affirmations with basic features |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
ThinkUp product offering
Product offeringCore offering
ThinkUp is a mobile application for iOS and Android that allows users to select from an expert-curated library of positive affirmations (or write their own), record them in their own voice, and play them back with customizable background music. The app is designed for daily mindset reprogramming practice, recommended before sleep, to help users overcome negative self-talk, anxiety, low self-esteem, and other mental wellness challenges.
Product overview
ThinkUp offers a single mobile application with a freemium model, consisting of the ThinkUp Mobile App as the core platform, paired with a Premium Membership subscription that unlocks advanced features. The product ecosystem includes an expert-curated Affirmation Library covering various life areas (stress, self-esteem, relationships, success, etc.), and the ThinkUp Affirmation Cards as a complementary daily reminder tool. The free version provides basic functionality with limited affirmations and music options, while the premium tier removes these restrictions and adds playlist features and auto-stop timers.
Differentiator
Problem solved
Functional benefit
Products and services
- ThinkUp Mobile App
Quantifiable outcome
- Users report overcoming depression, anxiety, and achieving personal transformations including significant weight loss and business success
- +1 more outcomes
Companies that use ThinkUp
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
ThinkUp technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
ThinkUp partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
ThinkUp competitors and assessment
Company assessmentEmerging players
- Oak: Oak is a simple meditation and breathing app offering guided and unguided sessions, including short starter meditations. It targets similar individual wellness seekers and competes for the same mindfulness app store keywords as ThinkUp, though with a more focused meditation-only offering.
- Breethe: Breethe is a wellness and meditation app offering guided sessions, sleep stories, and self-improvement audio content. It overlaps with ThinkUp on stress relief, sleep, and self-development use cases for individual wellness consumers on a subscription basis.
- Fabulous: Fabulous is a self-care and habit-building app that combines routines, motivation, and behavioral science content. It overlaps with ThinkUp on motivation, mindset improvement, and personal development, using a similar freemium mobile subscription model.
- Simple Habit: Simple Habit offers bite-sized guided meditations and wellness content, often 5–10 minutes, targeting busy professionals. It overlaps with ThinkUp's working-professional segment and uses a similar mobile subscription model, though its content focus is broader guided meditation rather than affirmations.
Direct peers
- Shine: Shine is a daily self-care and motivation app that combines audio content, affirmations, and community. It directly competes with ThinkUp's affirmation and motivation focus, particularly for the young adult and professional segments, with a similar mobile-first, freemium, audio-driven format.
- Aura: Aura is a personalized mental wellness app offering short guided meditations, life coaching, and affirmation-style audio tracks. It targets the same individual wellness and stress-management use cases as ThinkUp, with a freemium subscription model on iOS and Android.
- Insight Timer: Insight Timer is a large free meditation app with a huge library of user-generated and teacher-led guided meditations, including affirmation-style content. It competes directly with ThinkUp for individual wellness seekers looking for free or low-cost meditation and affirmation practice on mobile.
Broad incumbents
- Headspace: Headspace is a leading meditation and mindfulness app with guided sessions, courses, and employer partnerships. It overlaps with ThinkUp on daily mindfulness, anxiety relief, and personal development, serving similar individual and workplace wellness customers via a comparable freemium subscription model.
- Calm: Calm is the largest meditation, sleep, and wellness app with a broad content portfolio spanning guided meditations, sleep stories, and masterclasses. It overlaps with ThinkUp on mindfulness and self-improvement use cases and competes for the same individual wellness-seeker segment, though at much larger scale and broader category focus.
Regional players
- Grateful: Grateful is a gratitude journaling and affirmation app with daily prompts and reflection tools. It overlaps with ThinkUp on positive mindset and affirmation content, particularly for individual wellness seekers focused on gratitude practice, and competes in similar mobile wellness categories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
ThinkUp social profiles
Digital presenceThinkUp financial estimates
Financial estimateRevenue estimate
Valuation estimate
ThinkUp leadership team
Management profileNumber of profiles
Profiles3 records
ThinkUp funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ThinkUp M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ThinkUp
What does ThinkUp do?
ThinkUp is a mobile application for iOS and Android that allows users to select from an expert-curated library of positive affirmations (or write their own), record them in their own voice, and play them back with customizable background music. The app is designed for daily mindset reprogramming practice, recommended before sleep, to help users overcome negative self-talk, anxiety, low self-esteem, and other mental wellness challenges.
Is ThinkUp a public or private company?
ThinkUp is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ThinkUp founded?
ThinkUp was founded in 2013. It employs 1 to 10 people.
Where is ThinkUp based?
ThinkUp is headquartered in Sunnyvale, United States, in the North America region.
How does ThinkUp make money?
Two revenue lines are on record. Premium App Subscription is the primary driver. The others are merchandise Sales.
Who are ThinkUp's main competitors?
Emerging players on record are Oak, Breethe, Fabulous and Simple Habit. Direct peers are Shine, Aura and Insight Timer. Broad incumbents are Headspace and Calm. Grateful is listed as a regional player.
Does ThinkUp have an API?
No public API is recorded for ThinkUp.
What industry is ThinkUp in?
ThinkUp's product category is Mental Wellness Mobile Applications. Its primary akta.pro industry code is HSADAJAA, Guided Meditation Instruction (1:1 & Group), with a secondary code of HSADAJAB, Mindfulness-Based Coaching & Training (MBSR/MBCT-style). Its NAICS code is 5122 and its SIC code is 7372.