Breethe
Breethe is a Montreal-based mobile mental wellness app offering AI-personalized meditations, hypnotherapy, sleep stories, music, and sounds to individual consumers worldwide via a freemium subscription model.
- Company typePrivate
- Founded2014
- HeadquartersMontreal, Canada
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Breethe does
Breethe is a privately-held, Montreal-headquartered mobile application company founded in 2014 that provides an all-in-one mental wellness platform targeting individual consumers seeking anxiety relief, sleep improvement, and stress management. Its single product combines guided meditations, hypnotherapy sessions, sleep stories, music, and nature sounds within a unified iOS and Android app, with content developed by what the company describes as qualified professionals. The platform has accumulated over 18 million downloads and more than 80,000 five-star reviews across app stores, with brand validation from major editorial outlets including the New York Times, Forbes, People, Time, and InStyle.
The app's underlying technology centers on a personalization engine that learns individual user preferences over time and claims to deliver content — and potentially generate content on demand — tailored to specific moments (e.g., calming pre-meeting anxiety, easing racing thoughts at night). Breethe operates on a freemium go-to-market model: a free tier provides baseline access while a premium subscription unlocks the full content library, monetized through monthly recurring billing within the app. Distribution is purely direct-to-consumer via app stores and the company's website, supplemented by organic social, content marketing, earned PR, and recent cause-marketing initiatives including free three-month memberships offered to individuals laid off in 2025.
The company remains founder-led, with four co-founders (Lynne Goldberg, Garner Bornstein, Laurence Ardouin, Pierre Le Lann) and a headcount of 11–50 employees. No institutional funding rounds, M&A activity, enterprise customers, or B2B partnerships have been disclosed in available sources, positioning Breethe as a bootstrapped consumer subscription business competing in a category dominated by venture-backed incumbents.
Breethe firmographics
Firmographics- Name
- Breethe
- Legal name
- Breethe
- Website
- https://breethe.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Breethe is a Montreal-based mobile mental wellness app offering AI-personalized meditations, hypnotherapy, sleep stories, music, and sounds to individual consumers worldwide via a freemium subscription model.
- Ownership category
- akta.pro rank
Breethe industry classification
Industry- Product category
- Mental Wellness Mobile App
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372), Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Meditation Apps, Digital Courses & Online Communities (HSADAJAH)
- akta.pro secondary industry
- Yoga Nidra & Deep Relaxation Practices (HSADAJAE)
Keywords
Where Breethe is headquartered
LocationHeadquarters
- HQ city
- Montreal
- HQ country
- Canada
- HQ region
- North America
Markets served
Breethe business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Subscription-based Premium Access: The app operates on a freemium model with premium subscription tiers providing full access to content library. Users can download the free app with basic features, with paid subscriptions unlocking full content including meditations, hypnotherapy, stories, music, and sounds.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free basic access with premium upsell |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Breethe product offering
Product offeringCore offering
Breethe operates a mobile mental wellness application that combines meditations, hypnotherapy, sleep stories, music, and nature sounds into a single personalized platform. The app uses AI-driven personalization to adapt content to user needs throughout the day and night, targeting individuals seeking relief from anxiety, stress, and insomnia. It is distributed via iOS App Store and Google Play Store under a freemium model with premium subscription tiers.
Product overview
Breethe offers a single, unified all-in-one mental wellness mobile application that combines meditation, hypnotherapy, stories, music, and sounds into one personalized experience. The app learns user preferences and adapts content throughout the day and night, targeting users seeking anxiety relief, sleep improvement, and general mindfulness support. Content is developed by qualified professionals and delivered via iOS and Android platforms.
Differentiator
Problem solved
Functional benefit
Products and services
- Breethe App An all-in-one mental wellness mobile app providing personalized meditations, hypnotherapy sessions, sleep stories, music, and sounds for individual consumers seeking relief from anxiety, stress, and sleep issues.
Quantifiable outcome
- Users report consistent sleep improvement, with testimonials noting the app 'ALWAYS helps me fall asleep' for chronic insomnia sufferers
Companies that use Breethe
Customer profileSegments2 records
Ideal customer profiles2 records
Breethe technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature2 records
Breethe partnerships and signals
Strategic signalScale indicators4 records
Recent moves3 records
Expansion highlights4 records
Breethe competitors and assessment
Company assessmentDirect peers
- Calm: Calm is a leading direct-to-consumer meditation, sleep stories, and mental wellness app with a subscription model similar to Breethe. It targets the same use cases (sleep, anxiety, stress) with comparable content breadth, making it the most direct peer.
- Headspace: Headspace is a meditation and mindfulness app offering guided meditations, sleep content, and focus tools via subscription. Like Breethe, it serves consumer wellness users with a freemium-to-premium model and overlapping content formats.
- Insight Timer: Insight Timer is a large meditation and wellness app offering a free and premium library of guided meditations, music, and community features. It directly competes with Breethe on guided meditation, sleep, and community in a similar freemium structure.
- 10% Happier: 10% Happier is a meditation and sleep app targeting skeptics and practical users with guided meditations, sleep content, and coaching. It is comparable to Breethe in product category, target user mindset, and content-led subscription model.
- Happify: Happify is a consumer mental wellness app combining science-based activities, meditations, and coaching for stress and anxiety. It is comparable to Breethe in targeting self-guided emotional wellness through a subscription consumer app.
- Simple Habit: Simple Habit is an on-demand meditation and wellness app offering short, topic-specific guided sessions via subscription. It is comparable to Breethe's emphasis on bite-sized, context-aware wellness content for busy consumers.
Broad incumbents
- BetterHelp: BetterHelp is the largest online therapy platform, offering 1:1 counseling subscriptions that overlap with Breethe's mental wellness positioning. It represents a broader incumbent that can absorb demand for self-help wellness apps by offering higher-acuity paid services.
- Talkspace: Talkspace is a virtual therapy and mental health platform offering messaging-based and live therapy subscriptions. It is a broader incumbent addressing anxiety, stress, and sleep from a clinical angle that competes for the same end users as Breethe.
Emerging players
- Sanvello: Sanvello is a mental wellness app offering self-care tools, peer support, and coaching, with payer/employer integrations. It overlaps with Breethe's anxiety/stress focus but extends into clinical and insurance channels, making it an adjacent emerging peer.
- Mindvalley: Mindvalley is a personal growth and wellness platform offering subscription-based courses, meditations, and experiences. It is an emerging player overlapping with Breethe's wellness content and community-adjacent positioning.
Market position
Strengths3 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Breethe social profiles
Digital presenceBreethe financial estimates
Financial estimateRevenue estimate
Valuation estimate
Breethe leadership team
Management profileNumber of profiles
Profiles4 records
Breethe funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Breethe M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Breethe
What does Breethe do?
Breethe operates a mobile mental wellness application that combines meditations, hypnotherapy, sleep stories, music, and nature sounds into a single personalized platform. The app uses AI-driven personalization to adapt content to user needs throughout the day and night, targeting individuals seeking relief from anxiety, stress, and insomnia. It is distributed via iOS App Store and Google Play Store under a freemium model with premium subscription tiers.
Is Breethe a public or private company?
Breethe is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Breethe founded?
Breethe was founded in 2014. It employs 11 to 50 people.
Where is Breethe based?
Breethe is headquartered in Montreal, Canada, in the North America region.
How does Breethe make money?
One revenue line is on record: subscription-based Premium Access.
Who are Breethe's main competitors?
Direct peers on record are Calm, Headspace, Insight Timer, 10% Happier, Happify and Simple Habit. Broad incumbents are BetterHelp and Talkspace. Emerging players are Sanvello and Mindvalley.
Does Breethe have an API?
No public API is recorded for Breethe.
What industry is Breethe in?
Breethe's product category is Mental Wellness Mobile App. Its primary akta.pro industry code is HSADAJAH, Meditation Apps, Digital Courses & Online Communities, with a secondary code of HSADAJAE, Yoga Nidra & Deep Relaxation Practices. Its NAICS code is 5132 and its SIC code is 7372.