Press Loft

What Press Loft does

Press Loft, operated by Image Loft Limited (incorporated in England and Wales, company number 05685925), is a two-sided PR SaaS platform founded in 2006 by Georgia Metcalfe and headquartered in Farnham, Surrey. The platform connects consumer brands, retailers, and PR agencies on one side with a network of 26,000+ journalists, bloggers, and social influencers across 100+ countries on the other. Its core offering centers on an image library of 186,555+ captioned product images that media users can search and download for editorial and social content, supplemented by press release distribution, journalist requests, collaboration matching, coverage analytics, a Studio design tool, and an Experts directory. An add-on Exhibition Press Office Solution serves trade show organizers in the interior and lifestyle verticals.

The underlying technology stack is a web-based cloud platform with image hosting, content management, search, and matching capabilities, plus end-to-end encrypted on-site messaging between registered users and clients. Recent additions include AI-powered features for article and press release generation, image upscaling, automated tagging, and personalized PR strategy suggestions, with reliance on third-party AI providers as flagged in the platform's own disclaimer.

Press Loft monetizes primarily through recurring brand subscriptions (monthly rolling or annual prepaid) following a 60-day free trial, supplemented by transactional fees of $45 per press release distribution and $95 per collaboration posting, plus a $45/month Journalist Requests subscription for brands. Journalists, bloggers, and influencers receive free lifetime accounts, supporting a freemium two-sided marketplace model. Customer reach spans 900+ brand clients across 10+ countries including the UK, France, Germany, the Netherlands, Spain, Italy, Portugal, Australia, India, the US, and New Zealand, with named enterprise logos such as Marks & Spencer, KitchenAid, Scrub Daddy, Laura Ashley, Oliver Bonas, Annie Sloan, and Desenio alongside mid-market and startup clients.

Name

Press Loft

Legal name

Image Loft Limited

Website

https://pressloft.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Press Loft is a two-sided PR SaaS platform connecting 900+ consumer brands and agencies with 26,000+ journalists, bloggers, and influencers via a 186,555-image library, press release distribution, collaboration matching, and AI-assisted content tools.

Ownership category

akta.pro rank

Product category

PR and Media Outreach Platform

NAICS

Advertising, Public Relations, and Related Services (5418), Public Relations Agencies (541820)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

PR, Reputation Management & Earned Media Platforms (BPAMALAO)

akta.pro secondary industries

Media Relations & Press Office Services (BPAFADAF), Social Media & Community Management (PR-led) (BPAFADAM), Event PR & Communications Support (BPAFADAO)

Keywords

• PR media platform
• Press coverage tools
• Influencer collaboration platform
• Brand image library
• Journalist outreach software

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Brand Subscription (Premium): Brands and PR agencies pay subscription fees for premium access including press office features, image library hosting, analytics, and PR tools. Subscription available as monthly rolling contract or annual prepaid.
2. Press Release Distribution: One-off fee of $45 per press release sent through the platform to journalists and influencers on the network.
3. Journalist Requests Subscription: Monthly subscription ($45/month) for brands to receive and respond to journalist content requests through the platform.
4. Collaboration Opportunities: Fee of $95 per collaboration opportunity posted by brands to connect with influencers for sponsored posts, giveaways, and product reviews.
5. Media Account (Free): Journalists, bloggers, and social influencers receive free lifetime accounts with access to image downloads and collaboration matching.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Press Loft is a cloud-based PR and media outreach platform that lets brands, retailers, and PR agencies upload product images and press materials to a shared library, which journalists, bloggers, and influencers then search, browse, and download to feature in editorial coverage. It bundles an AI-assisted Image Library, online design studio (Studio), press release distribution, journalist request matching, and influencer collaboration tools to enable press coverage and social posts without traditional pitching.

Product overview

Press Loft is a unified PR platform connecting brands and agencies with journalists, bloggers, and influencers. The core platform centers on an Image Library for product image sharing, supplemented by Studio for content creation, Press Release Distribution, Collaboration Alerts, and Journalist Requests. Additional features include Trends collections, Analytics & Tracking, and an Experts directory. The Exhibition Press Office Solution serves as a specialized add-on for trade show organizers. The platform also incorporates AI-powered features including article generation, image automation, user matching, and PR strategy assistance.

Differentiator

Problem solved

Functional benefit

Products and services

• Press Loft Platform Cloud-based PR and media outreach SaaS platform for brands, retailers, and PR agencies that provides a discoverable online press office, AI-assisted image uploads, coverage tracking, and access to a network of 26,000+ journalists, bloggers, and influencers. Sold to business customers via monthly or annual subscription with a free 60-day trial.
• Press Release Distribution One-off fee service that distributes a press release online and via email to thousands of opt-in journalists and bloggers on the Press Loft network, with automated categorization and keyword tagging. Sold at $45 per release.
• Journalist Requests Subscription Monthly subscription service that gives brands the ability to receive and respond to journalist-submitted requests for product images, expert quotes, prize giveaways, and product loans for shoots. Sold at $45 per month.
• Collaboration Opportunities Transactional service that allows brands to post collaboration opportunities for sponsored posts, giveaways, and product reviews, matched to relevant influencers on the network. Sold at $95 per collaboration opportunity posted.
• Exhibition Press Office Solution Specialized PR solution for trade exhibition organizers that combines exhibitor press coverage, media invitations, influencer outreach, and journalist request matching for interior and lifestyle trade shows.

Quantifiable outcome

• Press Loft generates 1 piece of press coverage every 5 minutes
• +4 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature6 records

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Prowly: Prowly is a SaaS PR platform offering brand newsrooms, press release distribution, journalist CRM, and media database — directly comparable to Press Loft's press office, distribution, and journalist matching functionality for SMB and mid-market brands.
• Prezly: Prezly provides PR professionals with online newsrooms, journalist outreach, contact management, and analytics — overlapping with Press Loft's core press office, journalist relationships, and coverage tracking capabilities.
• HARO / Connectively: Connectively (formerly HARO) is a journalist-request platform connecting reporters with expert sources and brands for media coverage — directly comparable to Press Loft's "Journalist Requests" feature and broader matching of brands with media opportunities.

Emerging players

• Traackr: Traackr is an influencer marketing platform with brand-creator discovery, campaign management, and performance analytics — comparable to Press Loft's collaboration and influencer matching features, but with a stronger emphasis on enterprise influencer campaigns.
• CoverageBook: CoverageBook is a PR reporting and coverage tracking tool that lets PR professionals turn media coverage into professional reports — overlapping with Press Loft's coverage analytics and tracking functionality for the brand/agency segment.

Broad incumbents

• Business Wire: Business Wire is a long-established press release distribution and regulatory disclosure service — comparable to Press Loft's press release distribution feature, but at enterprise scale with broader newswire reach.
• Cision (PR Newswire): Cision is a global incumbent in PR software, media monitoring, and press release distribution (via PR Newswire), offering press release distribution, journalist databases, and analytics at a much larger enterprise scale than Press Loft.
• Meltwater: Meltwater is an established media intelligence and PR analytics platform with global reach, providing monitoring and outreach tools that overlap with Press Loft's journalist discovery and coverage tracking value proposition.
• Notified: Notified offers PR and communications software including press release distribution, media monitoring, and IR solutions — a broad incumbent with overlapping press release distribution and earned media capabilities used by mid-market and enterprise brands similar to Press Loft's customers.

Others

• JUST EAT B2B / Grocers PR tools: Asolytics and similar niche PR analytics tools serve as ecosystem participants — adjacent to Press Loft's coverage tracking offering — providing Instagram analytics and hashtag tracking commonly used by the lifestyle and home decor PR audiences Press Loft targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/pressloft
• Facebookfacebook.com/pressloft
• LinkedInlinkedin.com/company/pressloft
• Instagraminstagram.com/pressloft

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Press Loft